• Asia pacific journal of information systems
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• v.18 no.2
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• pp.95-114
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• 2008

Recent interests in data mining result from the expansion of the amount of business data and the growing business needs for extracting valuable knowledge from the data and then utilizing it for decision making process. In particular, recent advances in association rule mining techniques enable us to acquire knowledge concerning sales patterns among individual items from the voluminous transactional data. Certainly, one of the major purposes of association rule mining is to utilize acquired knowledge in providing marketing strategies such as cross-selling, sales promotion, and shelf-space allocation. In spite of the potential applicability of association rule mining, unfortunately, it is not often the case that the marketing mix acquired from data mining leads to the realized profit. The main difficulty of mining-based profit realization can be found in the fact that tremendous numbers of patterns are discovered by the association rule mining. Due to the many patterns, data mining experts should perform additional mining of the results of initial mining in order to extract only actionable and profitable knowledge, which exhausts much time and costs. In the literature, a number of interestingness measures have been devised for estimating discovered patterns. Most of the measures can be directly calculated from what is known as a contingency table, which summarizes the sales frequencies of exclusive items or itemsets. A contingency table can provide brief insights into the relationship between two or more itemsets of concern. However, it is important to note that some useful information concerning sales transactions may be lost when a contingency table is constructed. For instance, information regarding the size of each market basket(i.e., the number of items in each transaction) cannot be described in a contingency table. It is natural that a larger basket has a tendency to consist of more sales patterns. Therefore, if two itemsets are sold together in a very large basket, it can be expected that the basket contains two or more patterns and that the two itemsets belong to mutually different patterns. Therefore, we should classify frequent itemset into two categories, inter-pattern co-occurrence and intra-pattern co-occurrence, and investigate the effect of the market basket size on the two categories. This notion implies that any interestingness measures for association rules should consider not only the total frequency of target itemsets but also the size of each basket. There have been many attempts on analyzing various interestingness measures in the literature. Most of them have conducted qualitative comparison among various measures. The studies proposed desirable properties of interestingness measures and then surveyed how many properties are obeyed by each measure. However, relatively few attentions have been made on evaluating how well the patterns discovered by each measure are regarded to be valuable in the real world. In this paper, attempts are made to propose two notions regarding association rule measures. First, a quantitative criterion for estimating accuracy of association rule measures is presented. According to this criterion, a measure can be considered to be accurate if it assigns high scores to meaningful patterns that actually exist and low scores to arbitrary patterns that co-occur by coincidence. Next, complementary measures are presented to improve the accuracy of traditional association rule measures. By adopting the factor of market basket size, the devised measures attempt to discriminate the co-occurrence of itemsets in a small basket from another co-occurrence in a large basket. Intensive computer simulations under various workloads were performed in order to analyze the accuracy of various interestingness measures including traditional measures and the proposed measures.

• Journal of the Korean Society of Food Culture
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• v.2 no.2
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• pp.103-116
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• 1987

To investigate the utilization of Korean traditional cookies by housewives, a survey was conducted to 1,037 housewives residing in Seoul, from October 16 to 23, 1986. Results are summarized as follows; The frequency of intake of Korean traditional cookies was very low depending on the age and total income. Housewives didn't prepare Korean traditional cookies at home, but mainly purchased commercial products in the market. Older people preferred Korean traditional cookies than younger people. The Korean traditional cookies which preferred by the housewives were generally Yackwa, Sesame-Gangjung, Soybean-Gangjung, Sanja, Perilla-Yutgangjung, Maejagkwa, Seban-Gangjung, Soybean-Yutgangjung and Black sesame-Gangjung. Improvement of taste in Korean traditional cookies was desired by 44.7% out of respondents. Additionally the respondents agreed that quality of Korean traditional cookies which is on the market have superior quality than western cookies, that the price of Korean traditional cookies is expensive and that Korean traditional cookies have various and abundent kind. The respondents preferred bamboo basket packing as packing materials of Korean traditional cookies. The main reason why Korean traditional cookies isn't wide spread use is the mass production of Korean traditional cookies does not accomplished.

• The KIPS Transactions:PartD
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• v.17D no.1
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• pp.1-8
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• 2010

Association rule mining techniques enable us to acquire knowledge concerning sales patterns among individual items from voluminous transactional data. Certainly, one of the major purposes of association rule mining is utilizing the acquired knowledge to provide marketing strategies such as catalogue design, cross-selling and shop allocation. However, this requires too much time and high cost to only extract the actionable and profitable knowledge from tremendous numbers of discovered patterns. In currently available literature, a number of interest measures have been devised to accelerate and systematize the process of pattern evaluation. Unfortunately, most of such measures, including support and confidence, are prone to yielding impractical results because they are calculated only from the sales frequencies of items. For instance, traditional measures cannot differentiate between the purchases in a small basket and those in a large shopping cart. Therefore, some adjustment should be made to the size of market baskets because there is a strong possibility that mutually irrelevant items could appear together in a large shopping cart. Contrary to the previous approaches, we attempted to consider market basket's size in calculating interest measures. Because the devised measure assigns different weights to individual purchases according to their basket sizes, we expect that the measure can minimize distortion of results caused by accidental patterns. Additionally, we performed intensive computer simulations under various environments, and we performed real case analyses to analyze the correctness and consistency of the devised measure.

• Journal of the Korea Furniture Society
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• v.22 no.2
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• pp.132-139
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• 2011

Wood-anatomical studies on vines, one of the main materials for fork craftworks used in the past, were insufficient compared to those for trees. Therefore, it is important to identify the species of vines in order to preserve the vinery craftwork relics. In this study, the species of 31 samples (30 traditional baskets and one sculpture relic) obtained from Korea were identified. Twenty-two baskets among 30 baskets were identified as Cocculus trilobus DC, a perennial vine which has flexible xylem and thick fibers in phloem. The other baskets were identified as $Lespedeza$ spp., a shrub with tough xylem. The sculpture part was $Actinidia$ $arguta$ Planch., a perennial vine with chambered piths.

• CRM연구
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• v.4 no.2
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• pp.19-29
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• 2011

There is a large difference between purchasing patterns in an online shopping mall and in an offline market. This difference may be caused mainly by the difference in accessibility of online and offline markets. It means that an interval between the initial purchasing decision and its realization appears to be relatively short in an online shopping mall, because a customer can make an order immediately. Because of the short interval between a purchasing decision and its realization, an online shopping mall transaction usually contains fewer items than that of an offline market. In an offline market, customers usually keep some items in mind and buy them all at once a few days after deciding to buy them, instead of buying each item individually and immediately. On the contrary, more than 70% of online shopping mall transactions contain only one item. This statistic implies that traditional data mining techniques cannot be directly applied to online market analysis, because hardly any association rules can survive with an acceptable level of Support because of too many Null Transactions. Most market basket analyses on online shopping mall transactions, therefore, have been performed by expanding the co-occurrence criteria of traditional association rule mining. While the traditional co-occurrence criteria defines items purchased in one transaction as concurrently purchased items, the expanded co-occurrence criteria regards items purchased by a customer during some predefined period (e.g., a day) as concurrently purchased items. In studies using expanded co-occurrence criteria, however, the criteria has been defined arbitrarily by researchers without any theoretical grounds or agreement. The lack of clear grounds of adopting a certain co-occurrence criteria degrades the reliability of the analytical results. Moreover, it is hard to derive new meaningful findings by combining the outcomes of previous individual studies. In this paper, we attempt to compare expanded co-occurrence criteria and propose a guideline for selecting an appropriate one. First of all, we compare the accuracy of association rules discovered according to various co-occurrence criteria. By doing this experiment we expect that we can provide a guideline for selecting appropriate co-occurrence criteria that corresponds to the purpose of the analysis. Additionally, we will perform similar experiments with several groups of customers that are segmented by each customer's average duration between orders. By this experiment, we attempt to discover the relationship between the optimal co-occurrence criteria and the customer's average duration between orders. Finally, by a series of experiments, we expect that we can provide basic guidelines for developing customized recommendation systems.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.8 no.6
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• pp.1284-1290
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• 2004

In market-basket analysis, weighted association rule(WAR) discovery can mine the rules which include more beneficial information by reflecting item importance for special products. However, when items are divided into more than one group and item importance for each group must be measured by different measurement or separately, we cannot directly apply traditional weighted association rule discovery. To solve this problem, we propose a novel methodology to discovery the weighted association rule in this paper In this methodology, the items should be first divided into sub-groups according to the properties of the items, and the item importance is defined or calculated only with the items enclosed to the sub-group. Our algorithm makes qualitative evaluation for network risk assessment possible by generating risk rule set for risk factor using network sorority data, and quantitative evaluation possible by calculating risk value using statistical factors such as weight applied in rule generation. And, It can be widely used for new model of more delicate analysis in market-basket database in which the data items are distinctly separated.

• Journal of People, Plants, and Environment
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• v.24 no.6
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• pp.551-561
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• 2021

Background and objective: Vietnam is prioritizing agricultural production for food export capacity in all national policies. As a result, for three decades, its agriculture has been making quite many remarkable achievements. Methods: The most successful one is that the nation has become one of the world's leading rice exporters and ensures its national food security. Through these endeavors, the Mekong River Delta (MRD), in particular, has emerged as a key region in ensuring national food security and rice export. Results: The new era can now see Vietnamese agriculture turning to place special emphasis on commodity quality and the improvement of the living environment. This is evidenced, for example, by the phenomenon that the MRD, as a rice basket of the whole country, is making moves back to nature-based agriculture with attempts to restore the natural ecology, including preserving and restoring local traditional rice seeds, adopting natural farming practices and minimizing the use of chemical fertilizers and pesticides. Conclusion: The case studies of nature-based farming practices in the MRD indicate that, while the national agriculture is generally developing large-scale production, the small-scale farming in the region, integrated with tourist and educational activities on-site, is meeting the demands of a highly potential domestic niche market. Moreover, this model appears to be a sustainable farming approach that defines itself as a working green livelihood for the region.

• Journal of the Korea Furniture Society
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• v.21 no.3
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• pp.248-252
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• 2010

This study is carried out to introduce the concept of Kagome structure as the new trial for the furniture design and the feasibility of its utilization in furniture industry. Kagome means originally the two dimensional bamboo-basket woven pattern that is composed of interlaced triangles whose lattice points each have four neighboring points, which was used in traditional bamboo craft design like 'Jukbuin(bamboo-wife)'. Its unique truss structure has been widely used by many kinds of the domain of science and engineering in mechanical and architectural industry with some merits, i,e, material utilization efficiency and robust strength. Here we tried to introduce two dimensional and three dimensional form of Kagome which are supposed to be a furniture design elements. Authors think these Kagome design could be realized with domestic lumber of inferior properties. Both of them would be used as a decorative element or mechanical supporter in furniture design.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.35 no.2
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• pp.163-172
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• 2012

In this study, It is assumed that customers are both usage unit of spare parts and stores of displaying and selling the goods that are installation unit of having the spare parts. The demand pattern through the effective order of spare parts and issue list in installation unit is investigated based on the assumption. Current ASL (Authorized Stockage List) selection of the army has been conducted in the way of using the analysis result of real usage experiences on spare parts used during the Korea War. For this study, ASL selection criteria and procedures based on army regulations and field manuals are specified. Since the traditional method does not presents the association analysis on spare parts used for the current equipment operating and does not have the clear criterion and analysis system about the ASL selection, in order to solve these problems, it was carried out that the association rule is employed for analyzing relationship between the effective order and issue list of the spare parts in point of the spare parts between usage unit and occurring month about purchase spare parts based on the star-schema table. Finally the new ASL selection way using the analysis result is proposed.

• Journal of Intelligence and Information Systems
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• v.18 no.1
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• pp.23-38
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• 2012

There is a large difference between purchasing patterns in an online shopping mall and in an offline market. This difference may be caused mainly by the difference in accessibility of online and offline markets. It means that an interval between the initial purchasing decision and its realization appears to be relatively short in an online shopping mall, because a customer can make an order immediately. Because of the short interval between a purchasing decision and its realization, an online shopping mall transaction usually contains fewer items than that of an offline market. In an offline market, customers usually keep some items in mind and buy them all at once a few days after deciding to buy them, instead of buying each item individually and immediately. On the contrary, more than 70% of online shopping mall transactions contain only one item. This statistic implies that traditional data mining techniques cannot be directly applied to online market analysis, because hardly any association rules can survive with an acceptable level of Support because of too many Null Transactions. Most market basket analyses on online shopping mall transactions, therefore, have been performed by expanding the co-occurrence criteria of traditional association rule mining. While the traditional co-occurrence criteria defines items purchased in one transaction as concurrently purchased items, the expanded co-occurrence criteria regards items purchased by a customer during some predefined period (e.g., a day) as concurrently purchased items. In studies using expanded co-occurrence criteria, however, the criteria has been defined arbitrarily by researchers without any theoretical grounds or agreement. The lack of clear grounds of adopting a certain co-occurrence criteria degrades the reliability of the analytical results. Moreover, it is hard to derive new meaningful findings by combining the outcomes of previous individual studies. In this paper, we attempt to compare expanded co-occurrence criteria and propose a guideline for selecting an appropriate one. First of all, we compare the accuracy of association rules discovered according to various co-occurrence criteria. By doing this experiment we expect that we can provide a guideline for selecting appropriate co-occurrence criteria that corresponds to the purpose of the analysis. Additionally, we will perform similar experiments with several groups of customers that are segmented by each customer's average duration between orders. By this experiment, we attempt to discover the relationship between the optimal co-occurrence criteria and the customer's average duration between orders. Finally, by a series of experiments, we expect that we can provide basic guidelines for developing customized recommendation systems. Our experiments use a real dataset acquired from one of the largest internet shopping malls in Korea. We use 66,278 transactions of 3,847 customers conducted during the last two years. Overall results show that the accuracy of association rules of frequent shoppers (whose average duration between orders is relatively short) is higher than that of causal shoppers. In addition we discover that with frequent shoppers, the accuracy of association rules appears very high when the co-occurrence criteria of the training set corresponds to the validation set (i.e., target set). It implies that the co-occurrence criteria of frequent shoppers should be set according to the application purpose period. For example, an analyzer should use a day as a co-occurrence criterion if he/she wants to offer a coupon valid only for a day to potential customers who will use the coupon. On the contrary, an analyzer should use a month as a co-occurrence criterion if he/she wants to publish a coupon book that can be used for a month. In the case of causal shoppers, the accuracy of association rules appears to not be affected by the period of the application purposes. The accuracy of the causal shoppers' association rules becomes higher when the longer co-occurrence criterion has been adopted. It implies that an analyzer has to set the co-occurrence criterion for as long as possible, regardless of the application purpose period.