• Title/Summary/Keyword: tourist hotel

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Moderate Effects of Managerial Response on Hotel Ratings of Japanese Tourists (일본인 관광객의 숙박 후기 평점에 대한 관리자 응답의 조절효과)

  • JANG, Juhyeok
    • The Journal of Industrial Distribution & Business
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    • v.10 no.7
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    • pp.83-89
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    • 2019
  • Purpose - It is a very important issue for the Korean tourism industry to increase tourism revenue by attracting foreign tourists. Although Japanese tourists have been an important part of the Korean tourism industry for a long time, the level of tourist satisfaction including accommodation has been at the worst compared to other foreign visitors, which strongly requires concrete solutions. Therefore, this study focuses on improving the satisfaction level of Japanese visitors in the use of accommodation, and find out the influence of the managerial response. Research design, data, and methodology - In this study, customer review and managerial response of hotels in Seoul were collected from "Rakuten Travel" which is the most representative online travel agency in Japan. As a result of collecting data from 2016 to 2018, 6,190 customer reviews and 1,241 managerial responses from 120 hotels were used for analysis. In addition, information on the properties of 120 hotels, such as the number of rooms, classification, types of hotel facilities, types of room facilities, accessibility and prices, were collected. To test the hypotheses, moderated multiple regression analysis was conducted with SPSS 22.0. Results - It was found that only 25 sites, 20.8% of the total 120 sites, were implementing managerial response and average response rate was 66.42% among them. As a result of examining the main effects of the hotel attributes on the ratings, accessibility and price are confirmed as effective variables. We also found that the response rate has a significant moderate effect in both the accessibility and price. In other words, there was a significant difference in the influence of accessibility and price on the ratings depending on the response rate. Also, it was confirmed that the response rate is not a pure moderator variable but a quasi moderator variable. Overall, the evidences partially supported the hypothesis. Conclusion - It was possible to provide important suggestions to the hotel managers who were concerned about managing tourist satisfaction with accessibility problems. It was found that the accessibility problem could be overcome by increasing the response rate. It was also confirmed that high ratings can be more effectively achieved for high priced hotels by increasing the response rate.

A Study on Food Choice Factors of Tourist Hotel Customers′ (관광호텔 이용객의 음식선택요인에 관한 연구 -한식, 중식, 일식을 중심으로-)

  • 유택용
    • Culinary science and hospitality research
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    • v.6 no.2
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    • pp.97-122
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    • 2000
  • It is currently that there are increasing especially of F&B's revenue well as room's. Thus, Hotel have set foods adapt to customers' need. This paper is targeting on figuring out for food choice factors of tourist hotel customers. Results on this are 1ike follows; Firstly, major factors on the food choice are different by its style respectively. \circled1 Menu's diversity and nutrition degrees have highly influence with Korean sty1e. \circled2 Freshness, Food's degree of temperature and appearance have highly influence with Japanese style. \circled3 Nutritious balance and its appearance have highly influence Chinese style. Secondly, rest factors on the food choice are shown that service factor is generally important in these three style.

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Hotel Preference Attributes and Ubiquitous Tourism Information Systems (호텔선택속성이 유비쿼터스 관광정보서비스만족도에 미치는 영향: 호텔 종사자를 대상으로)

  • Seo, Chang-Gab;Park, Hyun-Jee
    • The Journal of Information Systems
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    • v.20 no.2
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    • pp.37-55
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    • 2011
  • Ubiquitous tourism information systems are more and more required to provide cultural contents comprising material heritage, performing art, folk tradition, handicraft or customs of everyday life, along with traditional tourist information about hotel facilities and infrastructure. This study attempts to investigate the effect of tourists' hotel preference attributes in terms of their satisfaction with ubiquitous tourism service. In so doing, 145 questionnaires were used to analyze the satisfaction of u-tourism service and the hotel preference attributes through the field survey. The questionnaires were collected from hotel employees who had experienced the ubiquitous tourism service. It is found that some of hotel-preference attributes positively influence u-tourism satisfaction but not all of them did. Service and differentiation attributes had an impact to u-tour and u-hotel function. And beverage attributes, to u-tour function, and convenience attributes, to u-hotel function. These findings mean that the hotel built u-tourism infrastructure gain a competitive advantage than the otherwise hotel.

Evacuation Safety Evaluation of Tourist Hotels with the Fire Alarm Method

  • Moon, Sung-Chun;Kong, Ha-Sung
    • International Journal of Advanced Culture Technology
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    • v.9 no.4
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    • pp.363-375
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    • 2021
  • The purpose of this study is to analyze the safety of evacuation using the Pathfinder program for the alert at once, the priority alarm method, the priority alarm method for the four floors above, and the sequential priority alarm method, which is a modification of the priority alarm method specified in the tourist hotel building. Currently, in Korea's National Fire Safety Codes (NFSC), fire alarm methods are compulsorily applied differently depending on the number of floors and total floor area of a building. Although the growth rate is getting faster due to the diversification of building structures, it is still an obstacle to improving evacuation safety to comply with the standardized fire alarm method in NFSC. As a result of the experiment, the evacuation time was found to be faster with the priority alarm method for the four floors above than the priority alarm method applied to the specific firefighting object. Compared to the priority alarm method applied to the tourist hotel, which is a specific firefighting target with 5 or more floors and a total floor area of more than 3,000m2, the time was shortened by 3.7 seconds when measured by applying the priority alarm method for the four floors directly above. This indicates that it is necessary to take measures to select a fire alarm method suitable for the structure and environmental conditions of the building rather than applying the uniform NFSC regulations.

Service Guarantee Influencing Customer Orientation in Tourist Hotel (관광호텔 서비스보증이 고객지향성에 미치는 영향)

  • Nam, Taeg-Yeong;Jee, Bong-Gu
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.419-429
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    • 2021
  • The purpose of this study is to investigate the effects of service guarantees of tourist hotels on employees' perception of role clarity and customer orientation. Specifically, this study analyzed how the employees' perception of role clarity as a parameter, with the employees' reliability, guarantee-related communication, guarantee limitation, and organizational support as independent variables, affected the dependent variable, customer orientation. As a result of empirical analysis of employees in the first grade hotel in Seoul, it was analyzed that the higher the reliability of employees in service guarantee, the higher the communication and organizational support in the organization related to guarantee work, the higher the role clarity and perception level of employees. The higher the reliability, guarantee limitation and organizational support level of guarantee, the higher the customer orientation, but the guarantee-related communication did not show significant influence. The perception degree of role clarity of employees has a significant effect on customer orientation. According to those results of this analysis, this study examined the influence of each configuration of service guarantee of tourist hotel employees on customer orientation, and presented various academic and practical implications.

A Study of Market Segmentation for Menu Evaluation of Chinese Tourist (중국관광객의 메뉴개발을 위한 시장세분화에 관한 연구)

  • 강진희;정용주;최안효
    • Culinary science and hospitality research
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    • v.7 no.2
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    • pp.157-179
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    • 2001
  • Today the number or Chinese tourist visiting Korea is expected by 60% more than the number of them in the last year trunks to Chinese government's new policy on opening international trip. Overriding the striking perception of the new Chinese tourism market, the pre-research on this matter is not remarkable so far. It is expected that the theoretical base on the subject should be concrete. the purpose of the article is to provide the out-and-out information including the chinese market, the change of circumstance in China. Futhermore the study is proposed to offer valuable factor evaluating Chinese tourist to choose Korean restaurant and the relational consideration of the menu between estimation and satisfaction at the restaurant during their stay in Korea. In order to achieve the purpose of this paper, it is gore ahead of the literature review including the previous research on the menu of Hotel & Restaurant The major field research is to build a frame of the paper and present the model to release my humble theory. The 1imitation of the study was to make much of the literature basis due to insufficient previous research on the issue, The study would be framed into 6parts 1ike introduction, literature review, analysis of present coalition in China, major study including exploitative research, suggestion and dissuasions & conclusion. After the exploitative research, the study was approached to make findings through the questionnaires designed to find the relationship factor between chinese tourist's evaluation and satisfaction in the Hotel and Restaurant. According to the finding, chinese tourist tend to prefer the group ranging resonable-price and Japanese dishes to other group. They also interested the certain recipe including fish and vegetable. The evaluation menu is directly related to the satisfaction of Chinese tourist and we need a substantial managerial insight on it when the menu is already designed.

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Differences of Rack Rate, Transaction Rate and Acceptability Rate by Demographic Variable in Tourist Hotels (관광호텔 객실 공표 가격과 실거래 가격, 수용 가격과의 인구통계적 변수별 차이 - 대전지역 특급호텔 종사원을 중심으로 -)

  • Yoo, Kyung-Min;Park, Jung-Ha
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.225-236
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    • 2008
  • This study is to explore how the employees of tourist hotels perceive moderate room rates and price acceptance. Sampling was taken among employees for deluxe hotels at Yusong in Daejeon. A total of 150 samples were distributed and 124 valid samples were selected for this research. Answers were processed by SPSS 15.0 after data coding. The results of study are as follows; First, annual average sales price of hotel rooms is \99,223, and the rack rates take up 49.7% of the transaction rates. Second, the rack rates which many employees think moderate are in the range of $50.09{\sim}75.13%(\100,000{\sim}150,000)$ of the rack rates. Third, many employees consider $40.07{\sim}50.09%(\80,000{\sim}100,000)$ of the rack rates as the moderate acceptability rates. Finally, the differences of fair rates by age and annual income were noticeable. These hotels ought to narrow the gap between rack rates and transaction rates. This study has a meaning to draw up a new plan for the room rate policy.

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Hotel Uniform Proposal for Jeju I

  • Kwon, Sookhee
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.987-994
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    • 2014
  • The purpose of this research is to propose employee uniforms for tourist hotels on Jeju Island, such uniforms that embrace Jeju's unique culture and promote the tourism of Jeju Island. It has been suggested that there exists a need for hotel employee uniforms to attract more tourist attention and boost Jeju's tourism industry. We designed the uniform after analyzing the empirical data collected from academia thesis, periodicals, papers and pictures from internet search, and fashion industry magazines. The uniform analysis and production procedures are as follows: (1) precedent research case review (2) current (existing) uniform status survey (3) latest fashion trend analysis (2010 - 2014) (4) creating the uniform implementing the trend-based design with Gal Cheon, Jeju's cultural product material. We found tipping points of the design through literature and trend analysis; we developed appropriate uniforms accordingly that are harmonious with Jeju's unique identity. We received great evaluations on the appearance and comfort as well. A new concept of uniform featuring Gal Cheon has been proposed. It is expected that the uniforms will promote the brand image of Jeju as an international freedom city and its culture.