• Title/Summary/Keyword: tourism products

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The Evaluation of the Green Tourists' Cognition of Function for Public Benefits - The Survey of Visitors' Cognition in Yangsuri and Jurokri, Sinnonri - (농촌관광마을 방문객의 공익적 기능 인식 평가 - 경기도 양수리, 주록리, 신론리 방문객을 대상으로 -)

  • Jeon, In-Cheol;Oh, Hyung-Eun;Cho, Joong- Hyun;Kim, Yong-Geun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.2 s.121
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    • pp.81-90
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    • 2007
  • This study used the functions for public benefits as a standard for evaluating Green Tourism. By referring to the existing literature, the "function of building emotion", the "function of providing a natural environment", the "function of preserving traditional cultures", and the "function of maintaining the local community" have been selected as the measuring variables. Detailed sub-variables of each function were prepared to examine and analyze the recognition of these are the part of Green Tourists. The Green Tourists of Yangsuri in Yangpyeong, Sinnonri in Yangpyeong, and Jurokri in Yeoju participated in the survey for which 13 variables were used as measurement. The results are as follows: First, Green Tourists recognize farm villages as places for rest and relaxation and they laid great importance on the function of providing access to the natural environment. Secondly, out of the 13 measurement variables, "beautiful scenery in farm village", "making a contribution to village income", and "trust in agricultural products" greatly influenced the overall evaluation of Green Tourism. Thirdly, regarding the relationship between the functions for public benefits and Green Tourism, it was found that "facilities and activities for experiencing farming", "facilities for rest", and "beautiful scenery in farm villages" are closely related to building the emotion experienced in these villages, and that "cultivating environmentally-friendly agricultural products" and "beautiful scenery in farm village" are closely related to the function of providing access to the natural environment.

Activation Programs of Temple Stay for Low Carbon Green Growth (저탄소 녹색성장을 위한 템플스테이 활성화방안 -템플스테이 체험전·후의 삶의 질에 대한 인식의 차이를 중심으로-)

  • Shin, Hyun-Kyu;Shin, Hong-Chul
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.438-447
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    • 2011
  • With the development of tourism the desire for a variety of tours for visitors was occurred. Accordingly, to meet the needs of tourists for the development of various tourism products is necessary. In addition to the occurrence of environmental problems needs to develop enviromental tourism products. In this study refocus on rapidly developed templestay and difference of life quality between before experienced templestay and after experienced templestay as product development of low-carbon green was to explore the possibilities. The findings were as follows. First, the increase of age, they satisfacted temples experience like meditation, tea ceremony and Buddhist cultural experience. 11 questions of life quality, 9 items showing significant differences in the quality of life in it will be useful temple stay was used.

A Strategy for Attracting Chinese Food Tourists (음식을 활용한 중국인 관광객 유치전략)

  • Doh, Kyung Rok;Park, Duk Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.20 no.4
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    • pp.1079-1103
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    • 2013
  • This study is to identify different characteristics of chinese tourists in relation to food tourism. These features includes motivation, travel behavior, attributions, information source, preference about local food and food tourism. Based on the results from empirical investigation, it develop suggestions for attracting chinese tourism to rural area. The results shows that the strongest motivation is to find new food which is different from daily life. Also, they believed that eating local food is meaningful travel behavior. In addition, this study reveals that the attribution of food selection is highly related to freshness, tastes, and sanitation. Accordingly, this study suggests following guide to attract chinese tourist to rural area. 1) developing unique and authentic local food, 2) preparing extensive menu with meat and local agricultural products & a light menu for breakfast 3) deliberating about freshness and sanitation, 4) creating good appearance and smell.

Program Development of Tea Culture for Tourism Product (다문화 관광상품 프로그램개발에 관한 연구)

  • Jung, Young-Sook;Kim, In-Sook
    • Journal of Global Scholars of Marketing Science
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    • v.8
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    • pp.1-19
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    • 2001
  • To develop the traditional tea culture into tourism product, we will review the characteristics of traditional tea culture. Since our ancestor introduced tea, our tea culture has expressed the culture and spirit of ancestors' life and practiced the body and mind. Based on this facts, we want to build the program for applying.the tea culture into the characteristics of tourism products. The program for tea culture is following; reception; visiting the Korean Tea Museum consisting of reception room, tea-related document room, tea pottery room and korean traditional dress room; experiencing tea ceremony, tea traditional foods, natural dyeing, tea pottery making and tea etiquette; seeing visitors out. However, we didn't evaluate the satisfaction of tourists from Japan, China, America and Europe who participated in this program through the objective data. But they understood the excellency and creativity of Korean traditional culture through experiencing Korean invisible-visible culture. Therefore this study intends to develop the program for the attractive and differentiated culture tourism and build the competitive model of Korean culture tourism product.

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Information Diffusion on A Social Media-From Tourism Information at Twitter (소셜 미디어 내의 관광정보 확산에 관한 연구 -트위터를 중심으로-)

  • Kim, Ee Hwan;Park, Deuk Hee;Park, Joo Seok
    • Journal of Information Technology and Architecture
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    • v.11 no.4
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    • pp.471-483
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    • 2014
  • The purpose of this study was to look over the sharing and flow of information on tourism tourist destination made through social media by utilizing social network analysis. In this research for compared the exchange and diffusion relationships and made information sharing among users of the network group for the Seoul / Busan Tourism Twitter. The first part of analysis dealt with the network centralization and information dissemination patterns from a global perspective. The second part was an analysis of nodes with the highest degree centrality in order to identify the most influential user within the Twitter network and determine the information flow and user characteristics with respect to the information dissemination pattern in Seoul/Busan tourism Twitter. The results scientific evidence was presented that social media users' information search behavior information to understand the sharing and spreading patterns, social media as a marketing tool, simple products and services that will ultimately provide the desired information detainee information is not a means of promoting utilization was presented.

A study on factors affecting consumers' information retrieval activities: Focusing on outbound tourism consumers in Japan and South Korea (소비자의 정보 검색 활동에 영향을 미치는 요인에 관한 연구 한국과 일본의 아웃바운드 관광 상품 소비자를 중심으로)

  • Bae, Jongmin
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.107-116
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    • 2018
  • Information is very important for modern consumers, and the factors that have a great influence on product purchasing. Accordingly, elucidating factors affecting the retrieval process of information is an important. This study identifies factors that affect tourism information retrieval activities. First, it was carried out the meta analysis of tourism information, repurchase intention, attitude toward technology, and information utilization. Through the meta analysis, hypothesis model about each factor of information retrieval and repurchase of tourism products was suggested. The hypothesis model was verified by a survey of Korean and Japanese tourists. As a result, it is confirmed the relationship between the above factors. The results of this study are expected to contribute to the development of a tourists' information usage model in the future.

Tourists' Intentions to Consume Jeju's Local Foods and Opinions for Tourism Resource Development (제주 관광객의 향토음식 섭취의사 및 관광 상품화를 위한 의견조사)

  • Ahn, So-Jung;Yoon, Ji-Young
    • Korean journal of food and cookery science
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    • v.31 no.2
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    • pp.193-199
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    • 2015
  • According to the definition of 'native local food', Jeju has combined its regional specialty products with its own cooking method. It has almost four-hundred kinds, which reflects regional specialty and diversity, yet it is not very well-known. Thus, this present study provides basic research information through the investigation of tourist awareness, intention to consume, drawbacks, development necessity and direction of development of Jeju local foods. The survey was conducted with 295 domestic tourists who had visited Jeju in the last 10 years. In response to a question asked about the consciousness of Jeju local foods, 67.8% of respondents chose average, indicating a relatively high cause for concern. Intention to consume averaged 3.26, which was higher than tourist awareness, having an average of 2.60. Furthermore, local food interest and demographic characteristics of respondents were found to have an influence on tourist awareness and intention to consume. 87.8% of respondents answered above average with respect to the drawbacks of Jeju's local foods and development necessity and direction, with the main drawbacks being lack of PR (43.1%) and high price (39.0%). The priority of most respondents was the quality and taste of the food (50.8%). Based on the results of this study, if tourist awareness can be effectively increased, an escalation in intent to consume will follow, naturally promoting the consumption of Jeju's local foods. Consequentially, for tourism commercialization, the quality and taste of the foods have to be improved in addition to the gain in popularity through efficient PR methods.

The Study on the Characteristics of Circulation of Environmentally Friendly Agricultural Products and the Consumers' Purchase Intention (친환경 농산물의 유통 특성 및 소비자의 구입 의도에 관한 연구)

  • Ko, Pil-Seok;Ko, Beom-Seok
    • Culinary science and hospitality research
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    • v.11 no.4 s.27
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    • pp.214-227
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    • 2005
  • The study was initiated to diagnose the problems and future direction of domestic environmentally friendly agriculture by analyzing the overall opinions of producers and consumers of environmentally friendly agriculture. The collected data were analyzed and tabulated. The research results show that relatively people of 30s${\sim}$40s are the main target groups for the marketing of environmentally friendly agricultural products. When environmentally friendly agricultural products were consumed, right information on safety of environmentally friendly agricultural products should be addressed to customers, and confidence to them has to be brought about from customers.

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A study on design development for wooden cultural products by using CNC M/C (CNC M/C을 활용한 목제문화상품디자인개발 연구)

  • 곽우섭
    • Journal of the Korea Furniture Society
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    • v.12 no.2
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    • pp.51-59
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    • 2001
  • Opening 21th Century, all the Countries of the world has been focusing on build up the foundation of cultural infrastructure in a various way, since the awareness of importance for cultural design products has been turnover. On the other hand, our cultural crafts' industry has not escaped from poor working environment and lagging behind conventional product system, and yet there is no complete system for mass production. The study is collaboration with Tourism Industry Innovation Center in Kwangju University for development of cultural products of wooden crafts by using cultural resources in Kwangju area and CNC M/C which is up-to-date digital technology. It aims to make possibility of mass production and discrimination on design for wooden crafts which is based on highly skilled technical manpower and creativities, and expects to develop and merchandise global wooden cultural products.

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A Study on the Landmark for Regional Revitalization (지역 활성화를 위한 랜드마크 개발)

  • Lim, Chae-Suk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.3
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    • pp.560-570
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    • 2016
  • A landmark is a representative image of a given region that impresses distinct regional characteristics upon visitors. As such, there is a need for each local government to develop a symbolic landmark. We investigated examples of landmark development intended to promote regional revitalization in hopes to provide a basic guideline for developing future landmarks, related tourism products, and tourism promotion policy. Aomori prefecture in Japan was selected as a site for a field study. For a long time, Japan has tried to internationalize and revitalize its provincial regions by establishing various tourism policies. In order to foster the tourism industry in rural areas that are behind in development, Aomori prefecture sought to promote local revitalization through the development of tourism products and cultural space centered on a landmark. Based on this example, we can summarize the conditions for successful landmark development as follows. First, in deciding on the symbolism or the design of a landmark, we must fully investigate and understand the given region and invest sufficient time and funds. Second, we must consider the accessibility of the landmark and make sure its surroundings can also serve as a tourist attraction element. Third, in order to increase the value of visiting a landmark, it is important to provide a variety of things to see and enjoy both inside and outside of the landmark, which can be achieved through continuous operation and management of amenities and diverse programs.