• 한국지역사회생활과학회지
• /
• 제22권1호
• /
• pp.5-20
• /
• 2011

It is very important that the development of rural tourism resources and contents for agritourism increases rural household income and vitalizes local economy. In this sense, accelerating the rural traditional food materials into resources plays significant roles for the local economy. The farm-restaurant project, as a part of a development of rural traditional foods can not only help popularize the rural food-culture, but it also promote the consumption of local products by urban customers. It is difficult to manage both types of restaurants which are the dining type and the experience-centered farm restaurants as a farmer. In particular, the managers of the farm restaurants have some operational problems in developing a new menu and an experiential-program using their local farm products. The purpose of this study was to present steps that can be used for the existing menu-improvement and developing new menu processes of the farm restaurants that have been in operation for more than two years. By the purpose of menu developing for a restaurant, this research is designed for the case study. For collecting date for the study, we gained knowledge about the issues concerning menus from in depth interviews with the managers in two subject farm restaurants. The results suggested that a new menu, such as table d'h$\^{o}$te, $\`{a}$ la carte meals, specialties, kids meal, various dressing, are based on solving issues such as a limitation of food materials and the necessity of a kids meal in dining type of farm restaurants. Also, the suggested new menu, such as seasonal specialties and side dishes, are based on solving issues such as urgent development of various experiential programs and necessity of seasonal specialties in experiential type of farm restaurants.

• 한국지역사회생활과학회지
• /
• 제17권4호
• /
• pp.67-80
• /
• 2006

This study conducted research on the actual state of community-oriented services for elderly rural inhabitants and their desire related to them to develop a local community service network model suitable to the characteristics of rural longevity villages. The research was conducted on 906 elderly people over 65 living in 20 rural longevity villages through questionnaires assessing filming and economy, economic activity, health care, learning and leisure activities as well as asking their wants and needs relative to local community services. As a result, it was found rural elderly people showed a high desire for local community services such as health, transportation and economy activity. In addition, they were mainly cultivating farm products as their economic activity and showed a high demand in the future as well. Most were found to take a walk in the healthcare field and showed a high demand for health examinations, health education, health consulting, hot spring bathing and basking in the woods. Respecting learning, social and leisure activities, they were mostly found to watch TV and do house chores, and showed a high desire for village environment repair, traditional farm music, visiting and tourism. With the above results, it is expected that the desire of rural elderly for such services can be satisfied, and the development of a local community service network model suitable to the characteristic of a local community is recommended.

• 한국산림과학회지
• /
• 제88권1호
• /
• pp.55-62
• /
• 1999

유니버시아드 대회와 같은 대형이벤트의 성공적인 개최는 국 내외 관광객의 대량 유업효과, 개최국가와 지역의 이미지 개선효과 이외에도 대회준비를 위한 사회간접시설의 조성으로 인한 지역경제 활성화를 도모하는 등 많은 외형적인 변화를 가져온다. 이러한 관점에서 본 연구는 1997년 무주에서 개최된 동계 유니버시아드대회가 개최지역인 농 산촌지역에 끼친 파급영향을 다측면적인 관점에서 분석하기 위하여 종단적인 시간비교연구를 실증적으로 수행하였다. 그 결과 지역주민들이 지각하는 동계유니버시아드 대회의 파급영향은 개최지역의 관광산업과 지역개발분야에서는 투자효과가 큰 것으로 나타났으나, 지역경제의 활성화 측면에서는 그다지 크게 성공적이지 못한 것으로 분석되었으며, 또한 개최지역인 덕유산국립공원의 자연환경에 피해를 준 것으로 평가되었다.

• 한국실내디자인학회논문집
• /
• 제21권3호
• /
• pp.119-127
• /
• 2012

In correlation to the rapid growth of Korea's economy and increased international exchange, hotel architecture in Korea has likewise evolutionized in its own distinctive style. Since hotels accomodate foreign visitors, they should be representative of the local architecture in which they reside, to add to the experience of the regions culture. City hotels provide not only primary housing functions but also many different varieties of services. Furthermore, city hotels operate as a focal point for their local communities. Seoul announced special measures for the expansion of accommodations for foreign tourists, and a large number of hotel construction entities have consequently propagated. Unfortunately, the designs for most of these new hotels have failed to reflect their local cultural characteristics, with most having similar designs and programs. As Korea enters an era seeing ten million foreign tourists annually, progressive reform is especially necessary. Space marketing, which is based on strategies of cultural experience, is a crucial element to city boutique hotel planning. It must be applied to satisfy both the cultural needs of its local communities and well as to vitalize the local economy through development of cultural tourism. To date, there have been numerous studies on boutique hotels and space marketing. However, most of these studies are limited to interior designs and artistic trends rather than focusing on the unique architectural and public aspects of their respective cities. In this thesis, the overall aim and strategies of space marketing for the city boutique hotel are analyzed, and the elements of strategies are used for further case analysis. The purpose of this study is to find applicability of Korean boutique hotel development through the result of case studies. Also, this thesis aims to advocate space marketing for Korea's forthcoming boutique hotels, as a means to showcase its unique cultural assets as well as to advance its international appeal and competitiveness.

• 문화경제연구
• /
• 제20권2호
• /
• pp.3-18
• /
• 2017

본 연구에서는 콘텐츠산업 인력의 업무 자율성 변화를 분석했다. 한국근로환경조사(2011, 2014) 자료에서 콘텐츠산업 인력과 업무 자율성 변수를 추출하고 이중차감추정법을 활용하여 분석한 결과 전체 표본에서는 콘텐츠산업 인력의 업무 자율성(업무 순서, 업무 방법, 업무속도)에 유의미한 변화가 나타나지 않았다. 반면 최근 콘텐츠업계의 자율성 감소는 논의는 대규모 인력과 자본이 투입되는 경우라는 것을 고려하여 30인 이상 사업체 표본을 대상으로 분석하면 콘텐츠산업 인력의 자율성이 유의미하게 감소한 것으로 나타난다. 업무의 자율성은 직위와 역량과는 정(+)의 관계가, 사업체 규모와는 부(-)의 관계가 나타난다. 본 연구는 그동안 사례 중심으로 논의되어 왔던 콘텐츠산업 인력의 업무 자율성 변화를 실증분석했다는 의의를 가진다. 또한, 인력들의 부여되는 자율성이 콘텐츠 제작 유통 과정에서 긍정적인 효과를 창출하기 위해서는 인력에 대한 보상 및 관리 체계 개선이 수반되어야 함을 제시하였다.

• 한국식생활문화학회지
• /
• 제36권5호
• /
• pp.421-429
• /
• 2021

Local non-timber forest products can be easily accessed by tourists. These also provide opportunities for tourists to experience the local culture. Many local governments are paying constant attention to the development of non-timber forest product brands to revitalize the local economy and increase the profits of local farmers. Although there are many forest products and tourism resources in each region of Korea, there is no local specialized strategy to sell non-timber forest products and promote consumers' purchase intentions. In this study, we aimed to explore the consumers' perceived creating shared value (CSV) and its association with purchasing behavior of non-timber forest products in Jeongeup city, Korea. Data were collected from 1,066 consumers who had purchased non-timber forest products. Purchasing patterns of local specialty products differed depending on consumers' perceived CSV levels. In addition, consumers with higher levels of perceived CSV showed higher awareness and familiarity with Jeongeup city and experienced Jeongeup city's non-timber forest products. Our findings suggest that improving consumer perception towards CSV of non-timber forest products can be used as a marketing strategy for local non-timber forest products to revitalize the local economy.

• 디지털융복합연구
• /
• 제20권5호
• /
• pp.337-343
• /
• 2022

본 연구는 숙박상품 구매자의 구매결정요인이 구매의도에 미치는 영향과 구매결정요인과 구매의도 영향관계에서 소셜커머스와 TV홈쇼핑에 따라 차이가 있는지를 알아보고자 하였다. 2022년 3월 7일부터 3월 26일까지 20일간 설문조사를 실시하였고, 205부를 실증분석에 이용하였다. 분석결과, 구매결정요인은 신뢰성, 유희성, 편리성, 경제성 4개 요인으로 구분되었다. 분석결과는 구매결정요인이 유희성, 신뢰성, 경제성, 편리성의 순으로 구매의도에 영향을 미쳤고, 소셜커머스는 신뢰성, 홈쇼핑은 유희성이 구매의도에 가장 큰 영향을 미치는 것으로 나타났다. 소셜커머스는 제공되는 상품정보를 바탕으로 한 설득력에, 홈쇼핑은 얼마나 생동감 있고 즐겨운 방송영상을 만들어 내는지에 대한 고려가 중요하리라 생각된다.

• International Journal of Internet, Broadcasting and Communication
• /
• 제14권3호
• /
• pp.193-204
• /
• 2022

The 2018 Seoul Zero Pay is a policy actively promoted by the government as an economic stimulus package for small business owners and the self-employed who are experiencing economic depression due to COVID-19. However, the controversy over the effectiveness of Zero Pay continues even after two years have passed since the implementation of the policy. Zero Pay is a joint QR code mobile payment service introduced by the government, Seoul city, financial companies, and private simple payment providers to reduce the burden of card merchant fees for small business owners and self-employed people who are experiencing economic difficulties due to the economic downturn., it was attempted in the direction of economic revitalization for the return of alleyways[1]. Therefore, this study intends to draw implications for improvement measures so that the ongoing zero-pay can be further activated and the economy can be settled normally. The analysis results of this study are as follows. First, it shows the effect of increasing the income of small business owners by inducing consumption in alleyways through the economic revitalization policy of Zero Pay. Second, the issuance and distribution of Zero Pay helps to revitalize the local economy and contribute to the establishment of a virtuous cycle system. Third, stable operation is being realized by the introduction of blockchain technology to the Zero Pay platform. In terms of academic significance, the direction of Zero Pay's policies and systems was able to identify changes in the use of Zero Pay through big data analysis. The implementation of the zero-pay policy is in its infancy, and there are limitations in factors for examining the consumer image perception of zero-pay as there are insufficient prior studies. Therefore, continuous follow-up research on Zero Pay should be conducted.

• 아태비즈니스연구
• /
• 제6권2호
• /
• pp.81-95
• /
• 2015

This study is an investigative study into the effects that the 'travel motivations' of participants on walking tourism has on their 'degree of satisfaction' by identifying tourist motivations for selecting walking tour among many types of tourism and their effects on hikers' degree of satisfaction. This study was conducted with hikers affiliated with 'walking on beautiful roads '-one of Busan's preliminary social enterprises- with a total of 176 copies used for a final effective sample. Data collected was analyzed using SPSS WIN 18.0 to conduct a frequency analysis of the sample. Along with exploratory factor analysis, Cronbach's ${\alpha}$ coefficient was used as an estimate of the validity and reliability of each factor. Multiple regression analysis was done for an analysis of travel motivations and their effects on satisfaction. The scale rates items in the questionnaire in the following categories: 'Motivations' for walking tours consist of 5 factors- vacation, soul-searching, social get-togethers, nature tour, community experience-with a total of 20 items. 'The degree of satisfaction' is made up of a factor with a total of 4 items. The results of the study are as follows: with respect to the hypothesis that motivations for walking tour would have a positive effect on the degree of satisfaction, test results show that 'motivations' have significant partial effects on the 'degree of satisfaction'. Motivations affect the degree of satisfaction in the order of nature tour and soul-searching except for experience and social get-togethers- an indication that participants on walking tours tend to travel for the attractiveness of nature, wanting time for reflection and meditation. As the first investigative study into participants in walking tours products offered by travel agencies, the study has the following implications for marketers: First, travel agencies selling walking tour products and government institutions concerned about the development of hiking trails need to discuss ways to make the most of natural resources as they are- rather than using development-oriented approaches. The study has its own limitation: it is that with the lack of domestic and international studies on walking tours, the study has not gained access to precedent studies on the subject so it has not established a systemic approach to the emerging type of tourism. Hopefully, this study will make a small contribution to its development.

• 한국조경학회지
• /
• 제44권6호
• /
• pp.107-119
• /
• 2016

국내 관광지는 현재 230개소가 관광진흥법에 따라 지정, 조성, 운영되고 있으며, 선행연구 결과에 따르면 이중 30% 이상이 정체 쇠퇴단계에 이르고 있는 것으로 분석되었다. 이는 관광지를 운영, 관리하고 있는 지방자치단체에 부담으로 작용하고 있으며, 이에 대한 해결방안 모색이 필요한 실정이다. 이에 본 연구에서는 국내 정체 쇠퇴하고 있는 관광지에 대한 문제를 해결하고 합리적이고 지속가능한 관광지 재생을 위해 정체 쇠퇴 관광지 재생 활성화 요소에 대한 연구를 진행하였다. 본 연구는 선행연구에서 제시하고 있는 국내 정체 쇠퇴 관광지의 정체 쇠퇴 원인을 기준으로 전문가 설문조사를 실시하였으며, 설문 결과를 토대로 델파이 조사 분석 기법과 계층적 의사결정기법을 통해 정체 쇠퇴 관광지 재생 활성화 요소를 도출하였다. 관광지 재생의 합리적 사업 진행을 위해 도출된 정체 쇠퇴 관광지 재생 활성화 요소의 우선순위와 가중치를 분석하였다. 분석 결과, 정체 쇠퇴 관광지 재생 활성화 요소로 상위 속성 7개와 하위 속성 23개, 세부요소 66개가 도출되었다. 도출된 활성화 요소를 활용하여 향후 관광지 재생사업을 시행할 때 합리적 의사결정과 사업의 효율성을 높일 수 있을 것으로 판단된다. 또한, 본 연구 결과가 정체 쇠퇴하고 있는 국내 관광지가 지속가능성을 가지며 지역경제 활성화에 기여하고, 국내 관광 사업에 대한 무분별한 관광개발을 막고 관광자원의 효율적 활용을 위한 방안으로서 역할을 기대해 본다.