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Effects of Chinese Consumers' Ethnocentrism and Animosity on Brand Attitude (중국 소비자의 자민족중심주의와 적대감이 패션 브랜드 태도에 미치는 영향)

  • Cui, Yu Hua;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.7
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    • pp.894-906
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    • 2013
  • The Chinese fashion market is a fierce battlefield for foreign brands and domestic brands. This research carefully analyzed several effects based on theories related to the country of origin for brands and consumer attitudes. All data were collected by a questionnaire distributed to Chinese consumers who have experienced global fashion brands. Data collection was conducted in March 2011. A total of 382 complete responses were used for the analysis. The results were as follows: First, for Chinese brands, there was a direct consumer ethnocentrism (CET) effect on brand attitudes. Second, CET showed no effect for European brands; however, conspicuous consumption had a significant positive influence. Third, there existed direct effects of CET and economic animosity on brand attitudes for brands from an unfriendly country. There was a positive moderating effect of conspicuous consumption on the association between CET and Japanese brand attitudes; in addition, a negative situation perception aggravates the negative relationship between economic animosity and Japanese brand attitudes. The results of the study can help marketers obtain more specific knowledge of brand attitudes for target consumer groups as well as enable them to plan and implement well-suited strategies for fashion businesses in China.

Gender Differences on the Effects of Fashion Innovativeness and Utilization on the Price Perception of Formal Wear and Climbing Wear (유행 혁신성과 품목별 활용도가 정장 및 등산복의 가격 지각에 미치는 영향에서의 성별 차이)

  • Chung, Ihn Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.7
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    • pp.972-983
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    • 2013
  • This study investigates the effects of fashion innovativeness and utilization on the price perception of formal wear and climbing wear as well as gender differences on price perception and the relationship of the variables. Price perception measurements were based on reference price and reservation price; subsequently, a premium price ratio was calculated based on the measured prices. A survey that involved male and female adult consumers was conducted in Daegu in August 2011. A total of 321 responses were analyzed using descriptive statistics, factor analysis, reliability analysis, correlations and independent sample t-test. Two factors of fashion innovativeness were derived and named as unique-oriented innovativeness and change-oriented innovativeness. The utilization of formal wear and climbing wear was higher in the male group versus the female group. Reference price and reservation price were identified similar to the actual consumer purchasing prices reported in previous studies. Male consumers showed a tendency in price perception in accordance with the utilization. The change-oriented innovativeness of the female group led to a positive relationship with the perceived price of climbing jackets.

The Effects of Using O2O Fashion Mobile Commerce on Consumers' Attitudes and Intentions -Focused on the characteristics of consumers and O2O mobile commerce-

  • Ko, Takhwan;Yeom, Sunyoung;Lee, MiYoung
    • Journal of Fashion Business
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    • v.21 no.3
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    • pp.67-79
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    • 2017
  • This study investigated consumers' enjoyment, perceived risks, expected values, and innovativeness factors and the effects of the convenience and personalization of "online to offline" (O2O) fashion mobile commerce on its perceived usefulness, perceived ease of use, and consumers' attitudes and intention to use O2O mobile commerce. A research model was developed using the Technology Acceptance Model (TAM). A mobile survey was conducted through smartphone messengers and SNSs targeting male and female college students in their 20s who are living in the Seoul Metropolitan Area. A total of 192 questionnaire responses were used in the analysis. "Among the consumer characteristics, only enjoyment and expected values were found to make consumers feel that the O2O fashion mobile commerce is useful and easy to use. Among the mobile commerce characteristics, only convenience was found to have significant effects on consumers' perceived usefulness and ease of use regarding O2O fashion mobile commerce. Perceived usefulness was found to have the effects on attitudes as well as intention to use toward O2O mobile commerce. It was shown that positive attitudes toward O2O mobile commerce led to positive use intention toward O2O mobile commerce.

On the Damping of A Shock Absorption Device Composed of Disk Spring Stacks (디스크 스프링의 적층 배열에 따른 완충장치의 감쇠에 관한 연구)

  • Choi, Myung-Jin;Ko, Seok-Hoon
    • Journal of the Korean Institute of Gas
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    • v.12 no.4
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    • pp.46-51
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    • 2008
  • The damping of a shock absorption device composed of nonlinear disk spring stacks and rubber rings was investigated. Friction forces of rubber rings and hysteresis of disk springs were obtained experimentally. The hysteresis curves of several types of disk spring stacks were approximated, from which the energy dissipated was estimated. Based upon the friction force and the energy dissipated, 4 damping models were presented and shock responses of the damping models were investigated. The hysteresis of disk spring is more meaningful than the friction of the rubber ring for the damping. For practical use, equivalent viscous damping model for total energy dissipated per cycle was suggested.

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A Study on the Characteristics of Youth Gambling Addiction (청소년 도박중독의 특성에 관한 연구)

  • Ryu, Hwang-Gun;Choi, Yi-Soon;Jang, Hyo-Kang;Kim, Jeong-Eun
    • The Korean Journal of Health Service Management
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    • v.6 no.1
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    • pp.153-161
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    • 2012
  • The purpose of this study is to investigate the factors on the characteristics of youth gambling addiction to develop the youth gambling prevention program. The data was collected by using questionnaire, from Oct 2010 to Dec 2011. Of the 2,400 surveys distributed, 2,301 were collected and 2,286 of those were used for analysis after eliminating 15 with insufficient responses. The major findings of this study can be summarized as follows. First, there were some differences on the future gambling intention and the internet addiction by gender, grade, pocket money, experience in the illegal gambling site visits and gambling experience. Students who experience in the illegal gambling site visits were represented relatively higher on the future gambling intention and the internet addiction. Second, the overall experience in the illegal gambling site visits is 6.9%, while 23.2% of the total respondents were found to be the experience of gambling. Third, the future gambling intention, irrational gambling beliefs and the internet addiction were found have positive correlation with each other.

Approach to the Children with Recurrent Infections (재발성 감염 질환의 접근 방법)

  • Lee, Jae Ho
    • Clinical and Experimental Pediatrics
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    • v.48 no.5
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    • pp.461-468
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    • 2005
  • The major function of immune system is to protect infections. The immune systems are composed of innate and adaptive immunity. In adaptive immunity, the cellular and humoral components interact each other. Neonates and infants are infected frequently, because immune systems are naive and easy to expose to infectious agents. The complete history and physical examination is essential to evaluate the child with recurrent infections. The environmental risk factors of recurrent infections are day care center, cigarette smoke, and air pollution. The underlying diseases such as immunodeficiency, autoimmune diseases, allergy, and disorders of anatomy or physiology increase the susceptibility to infections. In immunodeficiency, infections are characterized by severe, chronic, recurrent, and unusual microbial agents infection. The defects of antibody production are susceptible to sinopulmonary bacterial infections. T cells defects are vulerable to numerous organisms such as virus, fungi, bacteria and etc. The screening tests for immune functions are the quantitative and qualitative measurements of each immune components. A complete blood count with white blood cell, differential, and platelet provide quantitative informations of immune components. Total complement and immunoglobulin levels represent the humoral component. Antibody levels of previously injected vaccines also provide informations of the antigen specific antibody immune responses. T cell and subsets count is quantitative measurement of cell mediated immunity. Delayed hypersensitivity skin test is a crude measurement of T cell function. The long term outcome of children with recurrent infections is completely dependent on the underlying diseases, the initial time of diagnosis and therapy, continued management, and genetic counscelling.

An elastoplastic bounding surface model for the cyclic undrained behaviour of saturated soft clays

  • Cheng, Xinglei;Wang, Jianhua
    • Geomechanics and Engineering
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    • v.11 no.3
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    • pp.325-343
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    • 2016
  • A total stress-based bounding surface model is developed to predict the undrained behaviour of saturated soft clays under cyclic loads based on the anisotropic hardening modulus field and bounding-surface theories. A new hardening rule is developed based on a new interpolation function of the hardening modulus that has simple mathematic expression and fewer model parameters. The evolution of hardening modulus field is described in the deviatoric stress space. It is assumed that the stress reverse points are the mapping centre points and the mapping centre moves with the variation of loading and unloading paths to describe the cyclic stress-strain hysteresis curve. In addition, by introducing a model parameter that reflects the accumulation rate and level of shear strain to the interpolation function, the cyclic shakedown and failure behaviour of soil elements with different combinations of initial and cyclic stresses can be captured. The methods to determine the model parameters using cyclic triaxial compression tests are also studied. Finally, the cyclic triaxial extension and torsional shear tests are performed. By comparing the predictions with the test results, the model can be used to describe undrained cyclic stress-strain responses of elements with different stress states for the tested clays.

PRODUCTION RESPONSES OF CROSSBRED HOLSTEIN MILKING COWS FED UREA-TREATED RICE STRAW AT THREE DIFFERENT FIBER LEVELS

  • Promma, S.;Jeenklum, P.;Indratula, T.
    • Asian-Australasian Journal of Animal Sciences
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    • v.6 no.4
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    • pp.509-514
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    • 1993
  • The experiment was conducted to determine the effect of different fiber levels on milk production of crossbred Holstein milking cows fed urea-treated rice straw (UTS) as a roughage. Eight cows were allotted into 2 squares of 4 cows each with 4 treatments by a balanced design. The treatments were 17%, 22%, and 24% crude fiber (CF) diets and Thai feeding system (free choice of roughage and 1 kg of concentrates/2 kg of milk) as a control. Body weight change was not significantly different among the treatments during the experiment. Milk production (4% FCM) and milk protein content wee not different among the treatments, but milk fat content was low in the 17% CF group and high in the control group. Cows fed the 17% CF diet consumed less UTS and more concentrates than the others, and consequently total DM intake was not different among the treatments. The feed conversion ratio was significantly higher in the control. Feed cost per kg milk was lowest in the control and highest in the 17% CF diet. The fiber content of the diet would be more than 17%, preferably 22-24% for normally producing Thai crossbred Holstein cows when the UTS was fed as a main roughage source.

Comprehensive Code Validation on Airloads and Aeroelastic Responses of the HART II Rotor

  • You, Young-Hyun;Park, Jae-Sang;Jung, Sung-Nam;Kim, Do-Hyung
    • International Journal of Aeronautical and Space Sciences
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    • v.11 no.2
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    • pp.145-153
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    • 2010
  • In this work, the comprehensive structural dynamics codes including DYMORE and CAMRAD II are used to validate the higher harmonic control aeroacoustic rotor test (HART) II data in descending flight condition. A total of 16 finite elements along with 17 aerodynamic panels are used for the CAMRAD II analysis; whereas, in the DYMORE analysis, 10 finite elements with 31 equally-spaced aerodynamic panels are utilized. To improve the prediction capability of the DYMORE analysis, the finite state dynamic inflow model is upgraded with a free vortex wake model comprised of near shed wake and trailed tip vortices. The predicted results on aerodynamic loads and blade motions are correlated with the HART II measurement data for the baseline, minimum noise and minimum vibration cases. It is found that an improvement of solution, especially for blade vortex interaction airloads, is achieved with the free wake method employed in the DYMORE analysis. Overall, fair to good correlation is achieved for the test cases considered in this study.

Assessing the Effects of Service Quality, Experience Value, Relationship Quality on Behavioral Intentions

  • TRAN, Van Dat
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.3
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    • pp.167-175
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    • 2020
  • The study aims to examine the relationships between service quality, experience value, relationship quality and behavior intentions. Validated measurements were identified from a literature review. The total of 309 valid respondents were used in this research. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on the 309 responses using confirmatory factor analysis and a structural equation modeling, accordingly. In addition, this study systematized the concepts, defined and tested the component scales of the relationship model between service quality, experience value, relationship quality and behavior intentions from the collected data, which helps to adequately identify the relationship between the factors in the model as well as the impact. The findings confirm that service quality influences experience values, relationship quality and purchase intention. Service quality, experience value, relationship quality and behavior intentions altogether are not well understood in current literature despite the important implication for managers, academicians and consumers alike. Contributes to a better fit between relationship marketing models and managerial practice in business markets. This study provides managerial implications regarding service quality and experience value so that firms and marketers can consult and apply. Managers should not only focus on the improvement of service quality but overall strategic planning.