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Analysis of Effects of Rational and Emotional Advertising Appeals on Products from a View of Psychological Distance : Focusing on the Eye-Tracking Method (제품에 대한 심리적 거리감에 따른 이성적, 감성적 광고소구의 효과분석: 아이트래킹 방법을 중심으로)

  • Kang, Chang Min;Lee, Kun Chang
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.97-104
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    • 2019
  • Consumers possess their own psychological distance towards products. Based on the construal-level theory, this study aims to analyze which type of advertising appeal is more effective according to psychological distance. Also this study conducts neurophysiology experiment through eye-tracker. By using eye-tracking methods, participants' responses to products was measured and analyzed accordingly. Results revealed that consumers prefer rational appeals when the psychological distance is perceived near, while emotional appeals are preferred when the psychological distance is perceived far. In addition, eye movements measured in Visit Count(VC), Fixation Count(FC), and Total Fixation Duration(TFD) showed significant difference when participants are viewing preferred and non-preferred appeals.

Bending and buckling analyses of functionally graded material (FGM) size-dependent nanoscale beams including the thickness stretching effect

  • Chaht, Fouzia Larbi;Kaci, Abdelhakim;Houari, Mohammed Sid Ahmed;Tounsi, Abdelouahed;Beg, O. Anwar;Mahmoud, S.R.
    • Steel and Composite Structures
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    • v.18 no.2
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    • pp.425-442
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    • 2015
  • This paper addresses theoretically the bending and buckling behaviors of size-dependent nanobeams made of functionally graded materials (FGMs) including the thickness stretching effect. The size-dependent FGM nanobeam is investigated on the basis of the nonlocal continuum model. The nonlocal elastic behavior is described by the differential constitutive model of Eringen, which enables the present model to become effective in the analysis and design of nanostructures. The present model incorporates the length scale parameter (nonlocal parameter) which can capture the small scale effect, and furthermore accounts for both shear deformation and thickness stretching effects by virtue of a sinusoidal variation of all displacements through the thickness without using shear correction factor. The material properties of FGM nanobeams are assumed to vary through the thickness according to a power law. The governing equations and the related boundary conditions are derived using the principal of minimum total potential energy. A Navier-type solution is developed for simply-supported boundary conditions, and exact expressions are proposed for the deflections and the buckling load. The effects of nonlocal parameter, aspect ratio and various material compositions on the static and stability responses of the FGM nanobeam are discussed in detail. The study is relevant to nanotechnology deployment in for example aircraft structures.

Characterization of gender-specific bovine serum

  • Kim, Ji-Hoe;Kim, Min-Soo;Nahm, Sang-Soep;Lee, Dong-Mok;Pokharel, Smritee;Choi, In-Ho
    • Animal cells and systems
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    • v.15 no.2
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    • pp.147-154
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    • 2011
  • Animal cell cultures generally require a nutrient-rich medium supplemented with animal serum. Adult bovine serum contains a variety of nutrients including inorganic minerals, vitamins, salts, proteins and lipids as well as growth factors that promote animal cell growth. To evaluate the potential use of gender-specific bovine serum (GSBS) for cell culture, the biochemical properties of male serum (MS), female serum (FS) and castrated-male serum (CMS) were investigated. Overall, the chemical profile of GSBS was similar to that of bovine references except for glucose, creatine kinase, lactate dehydrogenase and potassium. FS showed elevated total protein and sodium concentrations compared to MS and CMS. Proteins present in MS, FS and CMS but absent in fetal bovine serum (FBS) were selected by two-dimensional gel electrophoresis and identified by peptide mass fingerprinting. Some of the identified proteins are known to be involved in immune responses and the others have unknown physiological roles. Moreover, it was found that some proteins such as alpha-2-macroglobulin appeared to be gender-specific with higher contents in FS. Insulin and testosterone was significantly higher in MS, and $17{\beta}$-estradiol and estrone were higher in FS, as compared to the other sera. Taken together, the results indicate that each GSBS has a different ratio of components. Differences in serum constituents may affect cell cultures in a different manner and could be beneficial, depending on the specific aim of cell cultures.

Twenty-two Case of Acne Treated by Hwangryunhaedok-tang Pharmacopuncture Therapy Combined with Herbal Medicine and Extrusion (한약과 압출 치료에 병행한 황련해독탕 약침의 여드름 치료 22례 임상 보고)

  • Kim, Hye-Yoon;Hong, Seok-Hoon;Park, In-Hae;Shin, Sun-Ho;Kwon, Young-Mi
    • The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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    • v.28 no.3
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    • pp.114-125
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    • 2015
  • Objectives : The objective of this study was to evaluate the effect of Herbal medicine, extrusion and Hwangryunhaedok-tang Pharmacopuncture therapy for treating Sil-Yol(Excess heat) type acne.Methods : Total of 22 patients with Sil-Yol(Excess heat) type acne were treated with the Herbal medicine(Chungsangbangpoong-tang, Yangkyuksanwha-tang, Hwalhyeolsano-tang, Galgeunhaegi-tang, Daeshihotang) and weekly Hwangryunhaedok-tang Pharmacopuncture & extrusion therpay. By the standardized photography before and after treatment, KASG and survey for patient`s satisfaction, we checked effect of Herbal medicine and Hwangryunhaedok-tang Pharmacopuncture therapy for treating acne.Results : 1. In 22 patients who underwent the Herbal medicine, extrusion and Hwangryunhaedok-tang Pharmacopuncture therapy, there was an significant improvement in KASG. Mean value of KAGS before treatment is 3.59±0.80, mean value of KAGS after treatment is 1.95±65.2. The responses to the survey for satisfaction revealed that 5 patients were very satisfied with their outcomes, 11 patients were satisfied, 5 patients were somewhat satisfied, 1 patient was dissatisfied.Conclusion : In Korean medicine, Herbal medicine and Hwangryunhaedok-tang Pharmacopuncture therpay might be effective method for treating Sil-Yol(Excess heat) type acne.

Early Liver and Kidney Dysfunction Associated with Occupational Exposure to Sub-Threshold Limit Value Levels of Benzene, Toluene, and Xylenes in Unleaded Petrol

  • Neghab, Masoud;Hosseinzadeh, Kiamars;Hassanzadeh, Jafar
    • Safety and Health at Work
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    • v.6 no.4
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    • pp.312-316
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    • 2015
  • Background: Unleaded petrol contains significant amounts of monocyclic aromatic hydrocarbons such as benzene, toluene, and xylenes (BTX). Toxic responses following occupational exposure to unleaded petrol have been evaluated only in limited studies. The main purpose of this study was to ascertain whether (or not) exposure to unleaded petrol, under normal working conditions, is associated with any hepatotoxic or nephrotoxic response. Methods: This was a cross-sectional study in which 200 employees of Shiraz petrol stations with current exposure to unleaded petrol, as well as 200 unexposed employees, were investigated. Atmospheric concentrations of BTX were measured using standard methods. Additionally, urine and fasting blood samples were taken from individuals for urinalysis and routine biochemical tests of kidney and liver function. Results: The geometric means of airborne concentrations of BTX were found to be $0.8mg\;m^{-3}$, $1.4mg\;m^{-3}$, and $2.8mg\;m^{-3}$, respectively. Additionally, means of direct bilirubin, alanine aminotransferase, aspartate aminotransferase, blood urea and plasma creatinine were significantly higher in exposed individuals than in unexposed employees. Conversely, serum albumin, total protein, and serum concentrations of calcium and sodium were significantly lower in petrol station workers than in their unexposed counterparts. Conclusion: The average exposure of petrol station workers to BTX did not exceed the current threshold limit values (TLVs) for these chemicals. However, evidence of subtle, subclinical and prepathologic early liver and kidney dysfunction was evident in exposed individuals.

Growth and Yield Responses of Corn (Zea mays L.) as Affected by Growth Period and Irrigation Intensity

  • Nam, Hyo-Hoon;Seo, Myung-Chul;Cho, Hyun-Suk;Lee, Yun-Ho;Seo, Young-Jin
    • Korean Journal of Soil Science and Fertilizer
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    • v.50 no.6
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    • pp.674-683
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    • 2017
  • The frequency and intensity of soil moisture stress associated with climate change has increasing, and the stability of field crop cultivation has decreasing. This experiment was conducted to investigate the effect of soil moisture management method on growth and yield of corn. Soil moisture was managed at the grade of WSM (wet soil moisture, 34.0~42.9%), OSM (optimum soil moisture, 27.8~34.0%), DSM (dry soil moisture, 20.3~27.8%), and ESM (extreme dry moisture, 16.6~20.3%) during V8 (8th leaf stage)-VT (tasseling stage). After VT, irrigation was limited. The treated amount of irrigation was 54.1, 47.7, 44.0 and 34.5% of total water requirement, respectively. The potential evapotranspiration during the growing period was $3.29mm\;day^{-1}$, and upward movement of soil water was estimated by the AFKAE 0.5 model in the order of ESM, DSM, OSM, and WSM. We could confirm this phenomenon from actual observations. There was no significant difference in leaf characteristics, dry matter, and primary productivity depending on the level of soil moisture, but leaf development was delayed and dry weight decreased in DSM. However, dry weight and individual productivity of DSM increased after irrigation withdrawal compared to that of OSM. In DSM, ear yield and number of kernels per ear decreased, but water use efficiency and harvest index were higher than other treatments. Therefore, it is considered that the soil moisture is concentratedly managed before the V8 period, the V8-VT period is controlled within the range of 100 to 500 kPa (20.3~27.8%), and no additional irrigation is required after the VT.

Rethinking Social Media: The Influences of Restrictive Attributes of Audio-based Social Media on User Intention (SNS의 재발견: 오디오SNS의 제한적 속성이 사용의도에 미치는 영향)

  • Cho, Yeram;Lee, Jeha;Park, Haeun;Chung, Doohee
    • Journal of Technology Innovation
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    • v.29 no.4
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    • pp.125-160
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    • 2021
  • Unlike existing social platforms that seek openness, an audio-based social platform is characterized by its limitations. This study uses the Value-Based Acceptance Model(VAM) to analyze the role that such limitations play in the user's acceptance of audio-based social media. In this study, restrictive properties are defined as access-limitation, communication-limitation, and content-limitation. This study aims to analyze the effect of each variable on the perceived value and usage of audio-based social media. The hypothesis test was conducted based on the survey responses total of 207 users and potential users. The results was analyzed that three limiting variables affect perceived benefit factors, usefulness and playfulness, and the user's acceptance intention. This study is significant in that it presents a model based on the VAM and provides guidance for new forms of social media growth.

An Analysis of Car Seat Use from 2015 to 2019 among Children Ages under 6: Using Korea National Health and Nutrition Examination (최근 5년간 6세 미만 아동 카시트 사용 분석: 국민건강영양조사 자료(2015~2019년)를 바탕으로)

  • Han, Soo-Yeon;Jo, Soojung
    • Journal of East-West Nursing Research
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    • v.27 no.2
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    • pp.177-184
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    • 2021
  • Purpose: Traffic accidents are the major cause of death in children. Car seat usage in children is important to reduce the risk of death or injury caused by traffic accidents. This study aims to analyze the trends of car seat use among children ages under 6. Methods: This study adopted a cross-sectional study utilizing the Korea National Health and Nutrition Examination Survey from 2015 to 2019. In total, 1,999 responses were included for the analysis. Factors associated with car seat use were age, sex, body weight, height, family type, household income, and monthly household income. Regression analysis was used to compare the car seat use before and after the revision of the Road Traffic Act (2015~2018 vs. 2019). Results: We found that car seat use was increasing by year, age, region, and household income. Car seat use was higher after fines increased in 2019. Age and body weight had negative association with car seat use, while height and household income had positive association with car seat use. Conclusion: Car seat use increased from 2015 to 2019 and is associated with different ages among children and household income. Further education and promotion that describes the safety benefits to children from car seat use are needed.

Evaluation of Firefighting Gloves and the Behavior Regarding their Usage, of Firefighting Officials in Seoul (서울시 소방공무원의 방화장갑에 대한 평가 및 사용실태)

  • Kim, Do-Hee;Nam, Kibum;Oh, Jung-Woo;Lee, Joo-Young
    • Fashion & Textile Research Journal
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    • v.23 no.4
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    • pp.515-526
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    • 2021
  • This study aimed to investigate the evaluation of firefighting gloves and the behavior regarding their usage, of firefighting officials in Seoul, using a questionnaire. Responses from a total of 270 firefighters who are responsible for putting out fires or undertaking rescue works in Seoul were analyzed. As per the findings, the firefighters considered ease of hand operation and fire/flame protection as the most important performance factors for firefighting gloves, and they were satisfied with the supply status of the gloves. The average number of firefighting gloves currently owned by the firefighters was 2.6 ± 0.8 pairs. Thirty-nine percent of the respondents said that their firefighting gloves lasted, with maintained performance, for more than six months and less than a year, and when asked how they handled the gloves with degraded performance, 46% of them said that they would discard them. Sixty-eight percent of the respondents said that they used the most recently developed and supplied gloves, which they considered as the most satisfying gloves and which they mainly used these days. Respondents were highly satisfied with the fire/flame protection performance of their firefighting gloves, but were less satisfied, however, with the glove fit. These results suggest that there has been a significant improvement in the overall performance level and supply status of the firefighting gloves. Given the current situation, careful considerations with flexible approaches are needed on the current firefighting gloves size system as well as on the personal protective equipment maintenance and management scheme.

The Emotional Labor Status and Improvement Plans of Nurses Working in the Integrated Nursing Service Ward: Applying Focus Group Interviews (간호⋅간병통합서비스 병동 간호사의 감정노동 파악 및 개선방안: 초점집단인터뷰 적용)

  • Kim, Chan Hee;Lee, Seon Heui
    • Journal of East-West Nursing Research
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    • v.27 no.2
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    • pp.104-113
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    • 2021
  • Purpose: The purpose of this study was to investigate the status of emotional labor of nursing personnel working in comprehensive nursing service ward and to suggest the way service improvement can be achieved. Methods: A total of 28 nurses working in comprehensive nursing service ward were divided into four groups to conduct focus group interview. All interviews were recorded and transcribed after the interview to perform data analysis in the order of data classification, topic categorization, and keyword derivation. Results: The five categories of subjects and relating keywords drawn from the focus group interviews are as follows: 1) Emotional labor experience: suppressing emotions, expressing emotions or actions that are different from reality, 2) Situations of emotional labor: verbal abuse and assault, sexual harassment, personal needs and errands, 3) Responses to emotional labor: responding directly, responding directly, receiving senior's help, using the organizational system, persevering, 4) Problems caused by emotional labor: work exhaustion, job change intention, job stress, 5) Protection plan against emotional labor: manual or education for nurses, education for patients and carers, compensation, tough sanctions though system strengthening. Conclusion: This study shows that although nurses working in comprehensive nursing service ward generally experience high levels of emotional labor, the problem solving of them relies mainly on personal response. Therefore, it is necessary to develop various measures to protect nurses in an organizational level response, thus to improve the comprehensive nursing service system.