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A Study of the Correlation Between Nighttime Light and Individual Land Price by Province in South Korea, Using DMSP OLS Data (야간광과 남한의 시도별 개별 공시지가 총액의 상관관계 연구 - DMSP OLS 자료를 중심으로)

  • Bong Chan Kim ;Seulki Lee ;Chang-Wook Lee
    • Korean Journal of Remote Sensing
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    • v.39 no.5_1
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    • pp.729-741
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    • 2023
  • The Operational Linescan System (OLS)sensor is a sensor aboard satellites launched through the Defense Meteorological Satellite Program (DMSP) that detects light in the visible and infrared bands emitted at night. Studies by several researchers have shown a high correlation between nighttime light data from OLS sensors and gross domestic product values. In this study, we investigated the correlation of nighttime light data with the total amount of individual land prices, which is one of the various indicators related to economic development. The study found that most cities and provinces showed a high correlation with a correlation coefficient of more than 0.7, and the correlation coefficient of 0.7837 between the total amount of individual land price and nighttime light data for the entire South Korea was also high. However, unlike other cities and provinces, Seoul has a low correlation coefficient of 0.5648 between nighttime light and the total amount of individual land price, which is analyzed as a reason that the digital number value of the OLS sensor is close to the maximum value and cannot show further brightness changes. This study is expected to help identify announced land prices in areas where announced land prices are not systematically organized and to analyze land use changes in such areas.

A Study of the Price Determinants for Public Residential Land Investment - From the Perspective of Land and Market Factors - (택지지구 공동주택용지의 투자가격 결정요인에 관한 연구 - 토지특성 및 시장요인 관점에서 -)

  • Choi, Kiheon;Lee, Sangyoub
    • Korean Journal of Construction Engineering and Management
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    • v.17 no.3
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    • pp.108-115
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    • 2016
  • The price determinant for land investment depends on the internal information process and subjective decision making by management in general. Accordingly, the systematic frame to determine the feasibility of investment price to the public residential land for multi-housing development by private sector has not been proposed. The purpose of this study is to explore the frame to determine the investment price for public residential land from the perspectives of land attribute and apartment market factor. Multiple regression has been implemented to confirm the eligibility of proposed model. Research findings indicate that the land area, floor area ratio, coverage ratio, location have been identified as the total land cost determinant, and for the determinants for floor area land cost, the ratio of apartment, sale price, rent price, etc, have been identified. This research intends to provide the basis for land providers to predict the land value as a raw material in market and present the indicators for land buyers to review the price adequacy for the investment.

PSM based Price Estimating for Local Mixed-Use Apartment Development (PSM기반 중소도시 주상복합 아파트의 분양가 추정에 관한 연구)

  • Park, Jaekyung;Cho, Yongkyung;Lee, Sangyoub
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.4
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    • pp.86-94
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    • 2014
  • Since the late 1990s, mixed-use apartment, armed with high qualities and large scales with a high ratio of TFA(Total Floor Area) have been continuously provided accommodating exclusive community facilities along with high-tech securities, not to mention excellent skyline view. However, especially in mid-small cities, there have been only a few supplies. As a result, none of the mixed-use housing provided by high-end brands has ever been built in non-metropolitan area. But constructors couldn't plan the projects which aims to build the mixed-use apartment in local city, because they couldn't get the basic data or advanced research for feasibility analysis. Therefore, to suggest the useful price for mixed-use apartment supply project of local city, the PSM(Price Sensitivity Method) widely used for determining the price preferences as a market research tools has been applied. As analysis results, the estimated price of mixed-use apartment is 10.8% higher than general apartment, and mixed-use apartment has lower price sensitivity than general apartment. As price determinants, the age, education level and family size influence on UTP in significant level. It is expected that these research findings can be applied for establishing the solid marketing strategy of mixed-use apartment development project in local city.

Effect of Online Food Service Franchise Experiences on Satisfaction and Revisit Intention: Application of ANN Analysis (외식프랜차이즈의 서비스 경험이 만족과 재방문의도에 미치는 영향: 인공신경망 분석의 적용)

  • LEE, Shin-Hwa;AHN, Sung-Man;LEE, You-Jung
    • The Korean Journal of Franchise Management
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    • v.10 no.2
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    • pp.59-70
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    • 2019
  • Purpose - Every company studies how to attract and retain new customers to increase competitiveness and profitability. Companies establish strategies to attract customers, secure competitive advantage and generate revenue. Businesses are looking for newer and better ways to differentiate themselves in the marketplace. One of the requirements for service differentiation is to make it a prerequisite for an engaging customer experience. Customer experience can be attained through service experience. Satisfaction determine whether to reuse the food service franchise. The purpose of this study is to investigate the effect of customer experience on the satisfaction and revisit intention of food service franchise. In this study, customer experience consists of three attributes such as service environment, food quality, and price fairness. Also, this study is to identify the importance of three service experience attributes of customer satisfaction and revisit intention using ANN (artificial neural network) analysis. Research design, data, methodology - The survey was conducted on customers who have visited franchise restaurants in one month in order to examine how service environment, food quality, and price fairness have been influenced customer satisfaction and revisit intention through online survey company (SM culture & contents). A total of 300 representative surveys were collected. Of those collected surveys, 26 were not used due to missing information, resulting in 274 as the final sample size. The sample size was more than 10 times more than the number of variables used in the structural model analysis. Results - The findings of this study are as follows: Service environment and price fairness have a significant effect on satisfaction. However, food quality did not have a significant effect on satisfaction. Finally, it was found that satisfaction had a significant effect on revisit intention. Meanwhile, according to the results of ANN analysis, satisfaction as a dependent variable was found to be the most important in male price fairness and service environment in female. Also, when the revisit intention is used as a dependent variable, both male and female price fairness are important. Also, when the intention to revisit is used as a dependent variable, both male and female price processes are important. Conclusions - First, a restaurant franchise enterprise needs to manage customer service experience. Customers should strive to eat and enjoy at a dining franchise store. Second, it is necessary to design a food service franchise shop as a customer-oriented service environment. Franchise companies need to improve the environment so that customers can use the store conveniently. Third, the restaurant franchise menu price needs to be cheaper than the alternative menu. The restaurant franchise menu needs to be constructed with a popular menu that can be used continuously by the customer, so that it can be set at a reasonable price.

Willingness to pay for eco-friendly products: case of cosmetics

  • Joung, Soon Hee;Park, Sun Wook;Ko, Yoon Jin
    • Asia Marketing Journal
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    • v.15 no.4
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    • pp.33-49
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    • 2014
  • Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers' willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers' WTP for eco-friendly cosmetics. Consumers' WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer's WTP for eco-friendly cosmetics. Survey questions were designed using both dichotomous choice and payment card method of CVM. Through face to face interviews and on-line surveys, the data were collected from women between 20 and 49 years old residing in Seoul and Kyeonggi area, Korea, in May 2010. A total of 226 questionnaires (132 from interviews and 94 from on-line) were included for the analytical sample in this study. The data were analyzed using descriptive analysis, T-test and Log-Logit analysis. The findings are as follows: First, the WTP measured by dichotomous choice method was estimated using the Log-Logit analysis. The results showed that the estimated WTP for low-priced skin care cosmetics was 19,152 won, which was 27.7% higher than the reference price, 15,000 won. For low-priced makeup cosmetics, the estimated WTP was 18,524 won, and its green premium was 21.0%. The estimated WTP for high-priced skin care cosmetics was 59,128 won, which was 18.3% higher than the reference price, 50,000 won. For high-priced makeup cosmetics was 57,666 won, and its green premium was 15.3%. Second, the WTP measure by payment card method was estimated using descriptive analysis. The results showed that the respondents were willing to pay 17,955 won for low-priced skin care cosmetics, which was 19.7% higher than the reference price, 15,000 won and 17,595 won for low-priced makeup cosmetics, which was 17.3% higher than the reference price. For high-priced skin care cosmetics, the average WTP was 56,950 won which was 13.9% higher than the reference price, 50,000 won. For high-priced makeup cosmetics, the average WTP was 55,650 won, which was 11.3% higher than the reference price. Overall, the WTP was higher in order of low-priced skin care, low-priced makeup, high-priced skin care, and high-priced makeup. It means that consumers decide degree of premium based on the price and the attributes of eco-friendly products. Third, the findings showed that age, monthly income, and having children or not were statistically significant factors that influenced consumers' willingness to pay for eco-friendly cosmetics. Other explanatory variables such as education, marital status, job, purchase experience of eco-friendly products, and environmental concerns did not show any statistical significance. The major contribution of this study is the investigation of the value of green attributes of the products by using CVM. Unlike most previous researches, this research used two methods of CVM, the dichotomous choice and the payment card, so it enhanced the reliability of research. According to this study, consumers showed price sensitivity when they pay green premium. These findings can be used as useful information to establish marketing strategies for green cosmetics.

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Study on the Utilization Status of the Woody Landscape Plants in Korea ( I ) (우리나라의 조경공사의 조경수목 활용실태에 관한 연구(I))

  • 이동철;심경구
    • Journal of the Korean Institute of Landscape Architecture
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    • v.15 no.2
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    • pp.23-41
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    • 1987
  • This study was conducted to investigate the planting status of the woody landscape plant species and to obtain some fundamental informations for improvement of production and sales circulation of the woody landscape plants. The details of 328 landscape projects which were carried out for 2 years from 1983 to 1984 were surveyed to investigate the utilization status of the woody landscpe plants. The results obtained are summarized as fellows ; 1) The utilization rate of the trees to the shrubs as woody landscape plants was 1 : 6 and that of the evergreens to deciduous plants was 1 : 4. The plant species which were most frequently used in landscaping were Buxus microphylla koreana, Juniperus chinensis, Zelkova serrata and Acer saccharinum, howevr, plants which were used in largest quantitites were Ligustrum obtusifolium, Forsythia koreana, Buxus microphylla koreans and Rhododendron yedoense var. poukhanense. 2) The number of plants planted among 3 shrub species(Ligustrum obtusifolium, Forsythia koreana and Buxus microphylla korana) exceeded half of the total number of shrubs planted for landscping, however, the number of plants planted among 8 tree species including Pinus koreainensis were about half of the total tree species. 3) The number of government price specified plant species was only 20%, but the utilization frequency of the price specified plants was as much as 6 times than unspecified plants and 85% of plants used in landscaping works were the price specified plants. The utilization rate of the price specified plants was significantly high in the shrubs than the trees and in the evergreen than deciduous plants. 4) The amounts in use of the price specified standardized plants were significantly more than those of unstandardized plants. When the plant heights are same, the plants having wider canopy or stem diameter were rather frequently used in the landscaping works. The ratio of the width of the canopy or stem diameter to the stem length of the plants in the Korean standard is significantly greater than that in the Japanese standard.

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Comparative Analysis on the Fishing Efficiency of Stow nets , Traditonal and Improved (在來式 鮟鱇網과 改良式 鮟鱇網의 漁業 性能와 比較分析)

  • Kim, Tae-Oun;Lee, Byoung-Gee;Kim, Jin-Kun
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.30 no.1
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    • pp.1-12
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    • 1994
  • Stow-net is originally spreaded with a lifting beam and a depressing beam. The net is improved by using canvas-made spreading devices by Mr. Han and his colleagues in the beginning of 1980's. The net is improved again by changing the partial shape of netting and arrangement of net pendants so as to be fitting with the actual performance of the net by Dr. Lee and his colleagues since 1988. The author studied to compare the fishing efficiency of those two kinds of nets(The former which was improve by Mr. Han is expressed as a traditional net and the latter improved again by Dr. Lee is expressed as an improved net in the present study). Twenty-one stow-netters concerned with the present study were selected among those based on the Port of Inchon, and were classified into two groups-eleven of them are a traditional net used group and ten are an improved net used group. The data on the fishing operation from August 1992 to March 1993, including the catch, the price of sell, the fishing operated times in every cruise and the fished position noticed by every stow-netter were offered by concerned stow-netters. From the data the times of operation, catch and value in every cruise were extracted and analyzed. The results obtained can be summarized as follows: 1. The times of operation in cruise were 13.7 by the traditional net used group and 12.7 by the improved net used group. 2. The mean catch per cruise showed 10.1M/T in the traditional net used group and 12.2M/T in the improved net used group, so the latter showed 21% better. 3. The mean catch per operation showed 0.7M/T in the traditional net used group and 0.9M/T in the improved net used group, so the latter showed 28% better. 4. The rate of three important species(starks, hair tail and croakers) in the total catch showed 83%, and the catch showed greater by the improved net used group at the rate of starks 141%, hair tail 110%, croakers 107%. 5. The rate of three important species in the total price showed 82%, but the price of starks which occupied the biggest in catch showed merely 5%, then the economical efficiency appeared low. 6. The mean price per stow-netter and per operation showed about 20%, greater respectively by the improved net used group and the mean price per operation by two important species(hair tail and croakers) showed greater about 30% by the improved net used group.

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A Study on Comparison Analysis for Calculating of Weapon System Operation Cost at the Development Stage (개발단계에서 무기체계 운영유지비 예측을 위한 비교분석 연구)

  • Jeong, Jun;Lee, Ki-Won;Cha, Jong-Han;Choi, Dong-Hyun;Park, Kyoung-Deok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.2
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    • pp.83-94
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    • 2019
  • Recently, the importance of Total Life Cycle System Management (TLCSM) and LIFE-CYCLE COSTS management is increasing in the development of weapon systems. In cost management, cost forecasting is important from the initial development stage, but it is difficult to predict the total life cycle cost at the development stage. In this study, we propose efficient management cost calculation and management at the development stage of the weapon system by comparison analysis between the PRICE-HL model and NemoSIM to calculate the maintenance cost under the CAIV concept. Based on the study results, further in-depth analyzes of the PRICE-HL model and NemoSIM input values / results are performed. In addition, we provide a more accurate method of calculating the cost of maintaining and operating the weapon system and a plan to utilize the result of NemoSIM in the ILS element development.

Effects of Carcass Traits on Auction Price in Hanwoo (한우의 경락가격에 대한 요인별 기여도 분석)

  • Sun, Du-Won;Kim, Byeong-Woo;Park, Jae-Chan;Lee, Jung-Gyu
    • Journal of Animal Science and Technology
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    • v.54 no.2
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    • pp.77-82
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    • 2012
  • The aim of this study was to estimate the effect of sex, slaughtered season and year on carcass traits, and the contribution of carcass traits to auction and total prices. The data used in this study were the carcass grade of Hanwoo (4,231 heads) slaughtered from 2008 to 2010. Carcass traits were affected significantly (p<0.01) by sex, slaughtered season and year. The R-Square of auction prices, analyzed the contribution of causes using the squared semi-partial correlation, was 0.55. The contributions of auction prices of backfat thickness, eye muscle area, carcass weight and marbling score were 2.66, 0.32, 3.48 and 93.54%, respectively. The R-Square of total price was 0.82, and the contributions of marbling score and carcass weight were 46.25% and 52.38%.

The Variables Affecting the Fluctuation of Visitors and the Construction of Models of Demand Projection in National Park (국립공원 이용객의 변동요인과 수요예측 모형설정)

  • 정하광
    • Journal of the Korean Institute of Landscape Architecture
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    • v.19 no.2
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    • pp.12-22
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    • 1991
  • The purpose of this study is to identify demand and methods of projection, including to prove the variables affecting the fluctuation of visitors and to analyze the relationship between these variables in National Park. Statistical analysis method (Multiple Linear Regression Analysis, ANOVA, and Model diagnostics) was carried out by computer program SAS/pc. 13 variables (1. Total Population, 2. Per Capita PDI, 3. Employment Ratio of S.O.C. & others, 4. NO. of Passenger Car, 5. Length of Roads, 6. Leisure Expenditure of Farm Household, 7. Leisure Expenditure of Urban Household, 8. Price Index, 9. NO. of Bus, 10. Exchange on Dollars, 11. Export, 12. Import, and 13. Visitors in National Park) had been used to this study. The scope of time period is during the last 17 years (1970-1986). The results were as follows; 1) Participation depends only on the specific characteristics of the economic factors (Price Index and Leisure Expenditure of Urban Household). These factors are the importance factors directly affecting the participation of visitors. The statistical Model for projecting the visitors in National Parks is the function of "Visitors in National Parks (thousand)=14915+0.210311*Leisure Expenditure of Urband Household (won)-157.835619*Price Index(1985=100)" 2) The external factors affecting the participation depends upon the interelated features of availability and accessibility (NO. of Passenger Car, Length of Roads, and NO. of Bus) of recreation resources or sites, and the economic factors (Per Capita PDI, Export, and Import). These factors are the factors indirectly affecting the participation of visitors. 3) The participation depends on the specific characteristics of demographic factors (Total Population and Employment Ratio of S.O.C. & others). These factors are the factors indirectly affecting the participation of visitors. 4) The unexpected fluctuation of yearly visitors depends on oil shock or inflation (1971, 1973-1974, 1979-1980), promulgation of national emergency decrees (1971-1972, 1974-1975, 1979-1980), and national events (assassination of president Park's wife, Madame Yuk in 1974 and president Park I 1979).

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