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Consumption Values, Preference, and Purchase Intention for Luxury Fashion Brands: Post-teen Korean and Chinese Women (한국과 중국 20대 여성들의 의복소비가치가 럭셔리 패션 브랜드 선호도와 구매의도에 미치는 영향: 대도시 패션마켓을 중심으로)

  • Chen, You;Hwang, Choon-Sup
    • Journal of Distribution Science
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    • v.12 no.12
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    • pp.107-118
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    • 2014
  • Purpose - Due to the recent slowdown of growth in global luxury brands, which have been an engine of our domestic fashion market growth, there is an increasing need to develop a global market for domestic high-priced fashion brands. In spite of the large scale of trade between Korea and China with respect to fashion products, current trade concentrates on middle- and low-priced products rather than high-priced products. Diversification of the trade between Korea and China in terms of the price levels of trade products is needed. An understanding of Chinese consumption values and purchase intentions for luxury fashion brands will be very helpful for the establishment of strategies with the aim of increasing the level of trade with regard to high-priced fashion products. Therefore, the study aimed to identify the differences in the clothing consumption values of South Korean and Chinese women in their 20s, especially with reference to how those values affect their preference and purchase intention for luxury fashion brands. Research design, data, methodology - The study was implemented through a descriptive survey method using a self-administered questionnaire. The sample consisted of 283 Korean and 306 Chinese women in their 20s, residing in Seoul, Beijing, Guangzhou, and Shanghai. Data were collected from March 3 to 15, 2014. A total of 589 completed responses were analyzed. Data were analyzed by factor analysis, t-test, and multiple regression analysis. Results - Fivefactors for clothing consumption values were formulated: conspicuous/social value, fashionability value, personality expression value, hedonic value, and practical value. There were significant differences between Korean and Chinese consumers in clothing consumption values (except social value), preference, and purchase intention for luxury fashion brands. With regard to clothing consumption values, Chinese women attached more importance to fashionability value, personality expression value, hedonic value, and practical value than South Korean women. In addition, Chinese women's preference and purchase intention for luxury fashion brands were higher than South Korean women's. Second, in the case of South Korean women, social value, practical value, and fashionability value had positive effects on preferences for luxury fashion brands, while attractive/personality expression value and hedonic value had no influence. In contrast, in the case of Chinese women, social value and fashionability value had positive effects on preference for the luxury fashion brands. Third, in the case of South Korean women, social value and practical value had positive effects on purchase intentions for luxury fashion brands. In contrast, in the case of Chinese women, social value, personality expression value, and fashionability value had positive effects on purchase intention for luxury fashion brands. Conclusions - Considering the findings of the study, it is clear that differentiated marketing strategies are needed for luxury fashion brand markets in Korea and China. The results of the study could provide useful information that will help increase the effectiveness of luxury fashion brand marketing strategies in Korea and China.

The Effects of Service Qualities on Customer Satisfaction and Behavioral Intention in Coffee Shops (커피전문점의 서비스품질이 고객만족과 행동의도에 미치는 영향)

  • Kim, Ho-Sik;Shim, Jae-Hyun
    • The Journal of Industrial Distribution & Business
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    • v.8 no.5
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    • pp.95-109
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    • 2017
  • Purpose - The purpose of this study is to classify the quality factors of coffee shop customers with the service quality based on the SERVQUAL, selection attributes, and service qualities used in previous studies. The path structure of coffee shops' quality factors → customer satisfaction → trust → behavioral intention was analyzed in order to confirm the system of coffee shops' quality factors. Research design, data, and methodology - The survey of was conducted with college students of Kangwon University. A total of 250 questionnaires were distributed, with 232 collected. Of them, Excluding 36 respondents' because of incomplete answers and missing values, 196 responses were used in the final analysis. Empirical analysis was made through factor analysis, correlation analysis, multiple regression analysis, simple regression analysis and mediating regression analysis by using Statistics Package SPSS 19.0. Results - The results are as follows: Firstly, coffee shops' quality factors were classified into seven categories like service encounter quality, product quality, cleanliness, overall interior, purchase quality, convenience, and aesthetics. Secondly, service encounter quality, product quality, purchase quality, and aesthetics had a positive effect on customer satisfaction, respectively. Thirdly, it showed that service encounter quality, product quality, overall interior, purchase quality, and aesthetics had a positive effect on trust, respectively. Fourthly, customer satisfaction had a positive effect on behavioral intention. Lastly, after verifying the effect relations of trust between customer satisfaction about coffee shop and behavioral intention, customer satisfaction has a positive effect on trust and trust has a positive effect on behavioral intention. On the other hand, trust did not have a mediating effect between customer satisfaction and behavioral intention. But, cleanliness, convenience, and overall interior did not have a positive effect on customer satisfaction. Conclusions - Coffee shop consumers put importance on price, discount systems, taste, and freshness, but more on courteous and kind services of coffee shop staff or comfortable and calming atmosphere of inner space. Thereby, coffee shop marketers need to take factors like service encounter quality and aesthetics into more consideration. In addition, customer satisfaction has an effect on trust, while trust on behavioral intention, even though trust is not mediated between customer satisfaction and behavior intention.

Comparison of Synchronization Phenomenon & the Changing Rate of the Charter Rates by major cities - Korea, Seoul, Busan, Daegu, Gwangju, Daejeon - (주요 도시별 전세가율의 동조화 현상과 변동률 비교 - 전국, 서울, 부산, 대구, 광주, 대전 -)

  • Choi, Jeong-Il;Lee, Ok-Dong
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.197-204
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    • 2020
  • The purpose of this paper is to find the direction by analyzing the synchronization phenomenon and the change rate of apartment charter rate in Korea, Seoul, Busan, Daegu, Gwangju and Daejeon. For this purpose, this study used a total of 239 monthly data from January 2000 to November 2019 in Kookmin Bank housing statistics. In the correlation analysis, Korea showed the highest relationship in order of Seoul, Busan, Incheon and Daegu. Seoul showed a low figure of 0.3 without any distinctive features from other cities. On the other hand, Busan, Daejeon and Daegu showed high correlations. As a result of the regression analysis, Korea and 5 major cities were all moving in the same direction with positive(+) values. And Busan and Seoul responded significantly to Korea. In the shock response, Korea is most shocked by the change in Seoul. Daegu is relatively shocked by Busan and Daejeon. Seoul's charter rate has declined most strongly in the last three years. Therefore, it is time to be careful not to incur losses due to gap investment. If we look at the relationship between the charter rate and the sale price in future studies, we can better understand the Korean apartment market.

Studies on the Carcass Rates, Natrient Contents and Optimum Prices of Broilers and Old Layers as Related to Body Weight (육계의 종류 및 체중별 도체율과 영양성분 및 적정가격에 관한 조사연구)

  • 이상진;이규호;오봉국;오세정
    • Korean Journal of Poultry Science
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    • v.12 no.2
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    • pp.113-118
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    • 1985
  • This study was conducted to determine the carcass rates, partcarcass production percentages, nutrient contents and optimum prices of broilers and old layers as related to the body weight. Total 240 birds were used and results obtained are summarized as follows. 1.The carcass rates were 61.41% in young chickens (0.6-0.8kg), 65.07% in semi-bros(1.2-1.4kg) and 66.39% in high- bros (1.7-2.1kg), showing a trend of increased carcass rate as the body weight increased. The carcass rates of old layers were lower than those of broilers, being 62.68% in white old lavers (1.8-2.0kg) and 63.07% in colored old layers (2.1- 2.4 kg) 2. Although there was little difference in part-carcass production percentages between breeds or body weights of broilers, most of the part-carcass was produced from legs, breast, back, wings and neck in order. 3. As the body weight increased, the moisture content of deboned carcass of broilers decreased (71.27% in young chickens, 62.66% in semi-bros and 60.39% in high-bros), while the fat content increased (11.47% in young chickens, 17.60% in semi-bros and 19.87% in high-bros). The protein content of semi-bros (17.21%) was higher than that of young chickens (14.75%) or high-bros (16.93%), but no difference was noted in old layers whether they were white or colored. 4. When compared on the basis of protein or Protein plus fat content in grams per kilogram body weight, the market price of semi-bros per kilogram body weight was more expensive and that of old layers was cheaper than that of high- bros.

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The Estimation of the Regional Gross Capital Stock in Transport Sector of Korea (교통부문의 지역별 자본스톡 추정)

  • 하헌구;조희덕
    • Journal of Korean Society of Transportation
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    • v.20 no.6
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    • pp.45-56
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    • 2002
  • In this research we estimated regional gross fixed capital stock of transport sector, such as road railroad, airport and seaport during 1968-1997 in Korea. We also compared our estimation results with those of Korea and Japan. As basic analytic method, we used the regional allocation method. To estimate regional gross fixed capital stock of transport sector, we used the basic data on national wealth surveys in 1997, regional land price index and regional facilities index in transport sectors. We used the most reasonable data in the process of estimation after reviewing the collected data In order to get the reasonable capital stock by regions. we chose the allocation index which can minimize the difference between the estimated result and the real regional capital stock in the process to allocate the total gross capital into the regions. Compared our results with those of other researches in Korea, estimates in our research project could be said more accurate than those.

Seedling Growth and Yield of Rice as Applying Slow Release Nitrogen Fertilizers Mixed with Seed Bed Soil in Seedling Box

  • Lee, Suk-Soon;Lee, Dong-Wook
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.46 no.4
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    • pp.289-295
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    • 2001
  • Experiments were conducted to find out the optimum level of slow release N fertilizers when total amounts of nitrogen required throughout the growing season in paddy were applied in the soil of seedling box. To evaluate the emergence rate and growth of rice seedlings, five levels of Meister (MS) 10, MS S10, and latex coated urea (LCU) which are equivalent to 0, 40, 60, 80, and 100kg N h $a^{-l}$ were mixed in soil of the seedling box. Emergence rate differed depending on the fertilizers and N levels; in MS 10 plots the emergence rate was 40.8% at 40kg N h $a^{-l}$ and no seedlings were emerged at the higher levels, in MS S10 plots higher than 80% at all the N levels, and decreased with the N levels from 70.0% at 40 kg N h $a^{-l}$ to 59.5% at 100kg N h $a^{-l}$ of LCU. Seedling started to wilt at 40 kg N h $a^{-l}$ of MS 10 and 80 and 100 kg N h $a^{-l}$ N of LCU on the 8th day after sowing, while seedling growth was normal at all the levels of MS S10. Field performance of rice was evaluated at the 0, 30, 60, 90, 120kg N h $a^{-l}$ of MS S10 applied in the soil of seedling box and N was not applied in paddy. Grain yield at 90 and 120kg N h $a^{-l}$ of MS S10 was similar to conventional urea split application (120 kg N h $a^{-l}$), but significantly higher compared to 30 and 60kg N h $a^{-l}$ of MS S10. Fertilizer N recovery decreased with N levels and the N recovery at 90 kg N h $a^{-l}$ of MS S10 and conventional urea split application were 62.2 % and 44.2%, respectively, with similar grain yield. The optimum level of MS S10 to be applied in seedling box seems to be about 90 kg N h $a^{-l}$ considering grain yield, price of fertilizer, labor applying fertilizer, and fertilizer N recovery.d fertilizer N recovery.

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Effects of HACCP System Implementation on Medicine Use and Productivity of Large Scale Swine Farms (HACCP 시스템 적용이 대규모 양돈장의 동물용 의약품 사용 및 생산성에 미치는 영향)

  • Cho, Jea-Jin;Nam, In-Sik
    • Journal of Animal Science and Technology
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    • v.53 no.2
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    • pp.177-182
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    • 2011
  • The objective of this study was to examine the effect of HACCP implementation on the medicine use, antibiotic utilization in each feeding stage and productivity of large scale swine farms (over 5,000 pigs) in Korea. Data were collected from ten swine farms before and after implementation of a HACCP system. Total number of piglets, number of initial weaning piglets, number of weaning piglets, survival rate of piglets, date of weaning piglets, number of piglets per sow per year and price for medicine used per month on HACCP implemented swine farms had a tendency to increase without any significant difference. However, parturition rate, market pig per sow per year, number of antibiotic used and farm number of feeds containing antibiotics at fattening stage added at the swine farm were significantly increased after HACCP implementation (p<0.05). Due to increase in the feed cost recently, production cost for shipment in HACCP system implemented swine farms had increased in this study. In conclusion, our results indicated that the implementation of HACCP system might have many effects including reduction of medical expenses and improvement of productivity of the pig farms.

A numerical study on the unsteady agglomeration behavior of algae in the ultrasonic wave pressure field (초음파 압력장에서 미세조류 응집 거동에 관한 비정상상태 수치해석 연구)

  • Ha, Ji Soo;Shim, Sung Hun;Jung, Sang Hyun
    • Journal of Energy Engineering
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    • v.26 no.4
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    • pp.67-73
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    • 2017
  • For the bio-fuel conversion of algae, several processes are needed including cultivating, agglomeration, extracting and conversion to the bio-fuel. The production cost for each process makes the total production cost of algae bio-fuel conversion. The production cost of algae bio-fuel has still higher than that of the other commercial bio-fuel. The reduction of production cost for each process enables the competitive price as a bio-fuel. It is difficult to separate the algae from water because of the similar magnitude of density each other. The agglomeration and extracting of algae using ultrasonic wave is rare effect of environmental hazard and also it is appropriate technology for the next generation energy resources. The present research is investigated for the elucidation of algae behavior in the water with the ultrasonics wave. For this purpose, the unsteady computational fluid dynamic analysis has been conducted in the ultrasonic pressure field. The velocity, pressure and algae concentration changes with time have been analysed to clarify the mechanism of algae separation by ultrasonic wave.

Design and performance estimation of fish-luring system using the water cooling typed LED lamp (채낚기 어선용 수랭식 LED 집어시스템의 설계 및 성능평가)

  • Bae, Bong-Seong;An, Heui-Chun;Kwon, Ki-Jin;Park, Seong-Wook;Park, Chang-Doo;Lee, Kyoung-Hoon
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.47 no.2
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    • pp.79-87
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    • 2011
  • A fishing lamp is fishing gear to gather fish in the night. But the cost of oil which is used to a light fishing lamp, goes significantly up to almost one hundred million won for 50 tonnage vessels and forty million won in case of vessels less than 10 tonnages. This cost has almost taken 30.40% of total fishing costs. As oil price increases, the business condition of the fishery gets worse and worse. Therefore, it is very urgent to develop an economical fishing lamp, to solve the problem of fishery's business difficulty. This research aims at developing a fishing lamp for squid jigging fishery and hairtail angling fishery using the LED, which has excellent efficiency and durability. One fishing lamp has about 160Watt capacity and five fishing lamps are installed one aluminium panel in which sea water flows to emit generated heat from LED to outside. Developed fishing lamp lights to an effective direction of jigging and angling operation. This fishing lamp can be controlled to light the direction of fish shoal because the aluminium panel can be controlled to up and down direction. The wave length of fishing lamp has white and blue color. White color light is to gather fish shoal of horizontal direction and blue color light is to gather fish shoal of vertical direction. After development of this fishing lamp, 60.110 units are established on the boat, and operated fishing. Consequently, in the case of squid jigging, spent energy was reduced to 39%, in the case of hairtail angling, 68% of spent energy was reduced. And the catch was more than another boat.

A Study of Attitudes on Advertisement and Brand Preference of Underware (속옷광고에 대한 태도와 상표선호도에 대한 연구)

  • Park, Hye-Sun;Shin, Bok;Lee, Kyung-Eun;Chang, Eun-Ah
    • The Journal of Natural Sciences
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    • v.8 no.2
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    • pp.181-189
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    • 1996
  • We investigated the relationship between the attitudes and brand preference on the expression techniques of advertisement of underwears and actual buying. A total of 233 females living in Seoul and Taejon were surveyed to compare these points of five major underwear brands (Vivien, Ravora, Wacoal, Calvin Klein, Let'xes).The survey showed that the responders reacted more positively to the revolutionary advertising techniques of the Calvin Klein, and Let'xes than to the more conservative techniques of the Vivien, Ravora, and Wocoal.The most positive response was obtained from the Calvin klein's revolutionary techniques while the most negative response from the Ravora. The most preferred brand was the vivien, followed by the Calvin Klein, Wacoal, Ravora, and Let'xes. The degree of preference varied according to the demographic variables like age, schooling, income, occupation, and residential area. As for the motive of preference, the Calvin Klein ranked best in respect to shape, quality, advertisement, and comfortability. The price factor was best for the Ravora. The Let'xes ranked worst in all aspects. However, there was discrepancy between the attitudes on advertisement and the actual buying, this implying that the attitudes on advertisement did not seem to directly affect actual purchasing behavior.

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