• Title/Summary/Keyword: tool orientation

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Product Innovation Accounting, Customer Response Capability and Market Success: An Empirical Investigation in Thailand

  • SUKANTHASIRIKUL, Kanchana;PHORNLAPHATRACHAKORN, Kornchai
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.10
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    • pp.65-76
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    • 2021
  • This study aims at investigating the effect of product innovation accounting on the market success of instant food and convenience food businesses in Thailand with customer response capability as the mediator. In addition, it examines the effects of management accounting systems, marketing intelligence, and technology orientation on product innovation accounting. The sample for this study is 258 instant food and convenience food businesses in Thailand. To test the research relationships, a structural equation model is used. The results of this study show that product innovation accounting has a significant effect on both customer response capability and market success. Similarly, customer response capability significantly leads to market success while it mediates the product innovation accounting-market success relationship. Testing the antecedents of the research relationships, management accounting system, marketing intelligence, and technology orientation potentially affect product innovation accounting. Accordingly, product innovation accounting is a key source of competitive advantage. Product innovation accounting must be recognized by company management as a strategic tool for competing in markets and environments. They must invest their resources and capabilities to create and develop product innovation accounting principles, as well as encouraging their staff to implement and use these principles in the workplace.

The Effect of Entrepreneurial Orientation on Digital Marketing Performance: A Case Study of Small Enterprises in Kendari City, Indonesia

  • HAKIM, Abdul;MADJID, Rahmat;SUKOTJO, Endro;YUSUF, Yusuf
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.3
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    • pp.295-302
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    • 2022
  • This research aims to determine and analyze: (a) the effects of digital marketing activity (DMAc), digital marketing capability (DMC), and Digital marketing asset (DMA), (b) the effects of DMAc, DMC, and DMA on marketing performance (MP), (c). the effects of entrepreneurial orientation (OE) on MP and (d). the mediating role of OA on the effects of DMAc, DMC, and DMA on OE. The research population is all the small enterprise actors in Kendari city applying digital marketing and having a permanent establishment in Kendari City. The analysis tool used is SEM Partial Least Square. Results of the research show that: (a). DMC and DMA have positive and significant effects on OE while DMAc is found to be insignificant on OE, (b). then, DMAc and DMA have positive and significant effects on MP, and DMC is found to be insignificantly increasing MP, (c). OE has positive and significant effects on MP and (d). DMC effects on MP and effects between DMA and MP are mediated by OE, whereas DMA effects on MP are not mediated by OE position. Based on research findings, DMC and DMA are superior at forming research opinions since they have a substantial influence on enhancing collaboration.

A Study on the Shopping Life through Mobile Visual Search

  • Tungyun Liu;Sijun Sung;Heeju Chae
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.45-69
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    • 2024
  • Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

A Study on the Orientation and Mean of Anamorphosis in Architectural Perspective (투시도법에서 왜상(Anamorphosis)의 의미와 위상에 관한 연구)

  • 이승우;정례화
    • Korean Institute of Interior Design Journal
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    • no.21
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    • pp.94-100
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    • 1999
  • After fifteenth century artists sought for a method on representation of nature through perspectiva artificialis. Perspectiva artificialis is become a tool for establishment of their theory and value. This study aim to study Orientation and mean of Anamorphosis in Architectural Perspective and transitional procedure of perspective in appealing the will of Architects. Initially, the concern of perspective is begun with optics in the Middle Ages. In Renaissance Ages perspective are presented a scientific and real world to a transformation of non-scientific world with visual cone, vanish oint and anamorphosis. In artists anamorphosis specially is a effective means to emphasize a affect of mannerism. Accordingly, perspective is discoursed to approached between art and technique. After renaissance perspective is become the driving force of the representation in spirit of scientific investigation ; while anamorphosis such a manneristic present in art is motived to prevent from obtaining its universe and implicity through their methodology.

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A study on the linear motor feed flexible disk grinding system (리니어모터 이송 유연성 연삭가공 시스템에 관한 연구)

  • 유송민
    • Proceedings of the Korean Society of Machine Tool Engineers Conference
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    • 2004.04a
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    • pp.381-386
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    • 2004
  • A flexible disk grinding system process has been introduced that utilized varying disk orientation with respect to workpiece along with the applied feed speed. A known process model methodologies has been used to fomulate processed surface profiles. Various process conditions including cutting speed, maximum feed speed and orientation angles could applied to observe process outcomes. Even though continuous and constant feed speed has been applied to the process, the results from the trapezoidal input velocity profiles would be observed and compared. Based on the control strategies including neural network methodologies, several output results were compared to find the optimum process condition.

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Integration of Fixture Planning with Process Planning for Machining Processes (기계가공을 위한 공정계획에서의 고정계획의 통합화)

  • Kim, In-Ho;Cho, Kyu-Kab;Oh, Jung-Soo;Lee, Soo-Hoo
    • Journal of Korean Institute of Industrial Engineers
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    • v.21 no.1
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    • pp.51-65
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    • 1995
  • This paper presents an automatic fixture planning system for machining processes of prismatic parts. A rationalized approach to integrate fixture planning with process planning is proposed and representation schemes for workpiece, part design information with features, machine tools, cutting tools and fixtures are developed. The proposed system implements two activities of fixture planning such as machining of reference surfaces and machining of features. For machining of reference surfaces, the machining sequence of reference surfaces is determined by using decision tables, which are drawn from relations of part dimension, degree of surface roughness, fixture type and its capacity, cutting tool's capacity and experienced planners' knowledge. For machining of features, a preferential machining orientation is selected for its feature which can be machined in more than one direction, and features with the same machining orientation are grouped, and the machining sequence of features is determined by interactive mode. A case study is performed to show the performance of the proposed system.

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Development of a Robotic Surgery System using General Purpose Robotic Arm and Modular Haptic Controller (범용 로봇팔과 모듈러 햅틱 컨트롤러를 사용한 수술 로봇 시스템 개발)

  • Yi, Jae-Bong;Jin, Sangrok;Yi, Seung-Joon
    • The Journal of Korea Robotics Society
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    • v.15 no.2
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    • pp.131-138
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    • 2020
  • This paper proposes a low-cost robotic surgery system composed of a general purpose robotic arm, an interface for daVinci surgical robot tools and a modular haptic controller utilizing smart actuators. The 7 degree of freedom (DOF) haptic controller is suspended in the air using the gravity compensation, and the 3D position and orientation of the controller endpoint is calculated from the joint readings and the forward kinematics of the haptic controller. Then the joint angles for a general purpose robotic arm is calculated using the analytic inverse kinematics so that that the tooltip reaches the target position through a small incision. Finally, the surgical tool wrist joints angles are calculated to make the tooltip correctly face the desired orientation. The suggested system is implemented and validated using the physical UR5e robotic arm.

Error Analysis for a Cubic Parallel Device Moving at Uniform Velocity (등속 운동을 하는 육면형 병렬기구의 오차 해석)

  • 임승룡;최우천;송재복;홍대희
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2000.11a
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    • pp.211-214
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    • 2000
  • An error analysis is very important for a precision machine tool to estimate its performance. This study proposes a new parallel device, a cubic parallel manipulator. Errors of the proposed cubic parallel manipulator include universal joint errors, errors occurring due to changes in the fore directions in the links, and actuation errors. An error analysis is performed for the manipulator platform moving at uniform velocity. The analysis shows how the position and orientation of the platform influences the directional link forces that change the errors in the manipulator. The analysis shows that the method can be used in predicting the accuracy of parallel devices.

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Oxidation Resistance and Preferred Orientation of TiAIN Thin Films (TiAIN 박막의 우선방위와 내산화성)

  • Park, Yong-Gwon;Park, Yong-Gwon;Wey, Myeong-Yong
    • Korean Journal of Materials Research
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    • v.12 no.8
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    • pp.676-681
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    • 2002
  • Microstructure, mechanical properties, and oxidation resistance of TiAIN thin films deposited on quenched and tempered STD61 tool steel by arc ion plating were studied using XRD, XPS and micro-balance. The TiAIN film was grown with the (200) orientation. The grain size of TiAIN thin film decreased with increasing Al contents, while chemical binding energy increased with Al contents. When hard coating films were oxidized at $850^{\circ}C$ in air, oxidation resistance of both TiN and TiCN films became relatively lower since the surface of films formed non-protective film such as $TiO_2$. However, oxidation resistance of TiAIN film was excellent because its surface formed protective layer such as $_A12$$O_3$ and $_Al2$$Ti_{7}$$O_{15}$, which suppressed oxygen intrusion.

A Survey Tool for the Measurements of the Rock Parting Surfaces (암반의 불연속면 배열을 측량하는 원격 영상측량기)

  • 황상기;임유진
    • Proceedings of the Korean Geotechical Society Conference
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    • 2000.11a
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    • pp.697-704
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    • 2000
  • This study presents methodology and tools for remote measurement of the orientation of the rock parting surfaces. Two close circuit video camera capture the pictures of a rock excavation surface while a laser beam scans the surface. Positions of the laser beams in the two digital images are recognized by image processing. Using the stereoscopic concept, three dimensional coordinations of the rock surface and the orientation of the rock parting planes are calculated. Point, cross and line type laser beams are tested for better image processing results and measurement accuracy of the coordinates. According to a simple accuracy test, cross beam show better results than the point beam. However, line beam show more promising results for the measurement of the rock parting surfaces.

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