• 제목/요약/키워드: three-factor ANOVA

검색결과 480건 처리시간 0.03초

색의 물리적 요소에 관한 감성인식 연구 (A Study on Sensitive Cognition for the Physical Factor of Color)

  • 심준형;이근희;오형술
    • 산업경영시스템학회지
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    • 제18권36호
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    • pp.31-39
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    • 1995
  • This study reflected sensitivity cognition in using color and evaluated the performance in task regarded GUI environment. Largely, three experiments were conducted. First, the searching time in text environment was compared with the searching time in color environment. Second, to know relationship of hue, saturation, lightness which are factors of color, and searching time, the searching time was measured using two-way ANOVA with interaction with three independent variables: hue, saturation, and distance. Third, sensitivity cognition about color was investigated and the performance of searching task was analyzed in the environment designed by color regarded sensitivity cognition. According to statistical results, the average searching time was decreased about 50.31% in color environment. The searching time was significant among the difference of hue and saturation. For the factor of color, the more the ratio of green and red was increased, the more searching time was decreased. The more the ratio of gray was increased, the more searching time was increased. And the searching time was developed in the environment designed by color regarded sensitivity. The purpose of this study is the presentation of sensitivity realization method and verification in the reflection and application of sensitivity to the industrial environment and design.

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청소년들의 라이프스타일과 의복구매행동 -대구지역을 중심으로- (The lifestyle and Clothing Purchase Behavior of Adolescents -Focused on Adolescents in Daegu-)

  • 박광희
    • 한국의류산업학회지
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    • 제9권6호
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    • pp.637-644
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    • 2007
  • The purposes of this study were to classify adolescents by their lifestyles and to investigate the differences in clothing purchase behavior among lifestyle groups. The data were obtained from questionnaire completed 341 adolescents in Daegu area. The SPSS package was used for data analysis which included frequency, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA, and Scheffe test. Lifestyles of adolescents were categorized into five factors such as clothing hedonic shopping orientation, positive activity, material orientation, frugality, digital orientation. Three clusters (achievement orientation group, ordinary group, economic orientation group) were developed by five factors of lifestyles. While the achievement orientation group had the highest purchase motives and used the most information sources, the economic orientation group had the lowest purchasing motives and used the least information sources. There were significant differences in clothing purchase frequency and average clothing expenditure among three clusters.

패션 명품 소비자-브랜드 관계가 복제품 태도에 미치는 영향 (The Effects of Consumer-Brand Relationship on Purchasing Attitudes Toward Counterfeits)

  • 이승희
    • 한국의류학회지
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    • 제30권9_10호
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    • pp.1445-1454
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    • 2006
  • The purpose of this study was to examine the effects of consumer-brand relationship on purchasing attitudes toward counterfeits. 341 female college students who had purchased fashion luxury brand products were surveyed. For data analysis, descriptive statistics, factor analysis, pearson's correlations, ANOVA, and multiple regression were used. As the results, consumer-brand relationship was classified into three factors; commitment relationship, trust relationship, and emotion relationship. Also, higher consumer-brand relationship was correlated with higher preference and satisfaction, and lower purchasing attitudes toward counterfeits. Also, among the three groups(heavy/middle/low) of consumer-brand relationship, the heavy group had higher preference and satisfaction, and lower purchasing attitudes toward counterfeits. Also, results revealed that 'commitment relationship' and 'emotional relationship' accounted for 32% of the explained variance in 'favorableness', while 'trust relationship' and 'emotional relationship' accounted for 26% and 29% of the explained variance in 'trust toward product quality'. Based on these results, fashion luxury brand marketing strategy would be suggested.

컨벤션 서비스 속성 중요도에 따른 만족도와 행동의도에 관한 연구 (A Study on Convention Service Importance Affecting Participants' Satisfaction and Intention-to-Behavior)

  • 전영주
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2007년도 춘계학술대회
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    • pp.454-460
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    • 2007
  • The purpose of this study was to identify convention service attribute that affecting participants' satisfaction and intention-to behavior. theory and existing literature related convention service are reviewed. Based on the literature review, the measurement scale was developed and used for collecting the data. A total of 171 useful sample was collected and utilized for the study. factor analysis, regression analysis, cluster analysis, and ANOVA were operated in SPSS. Three convention service factors were identified. It was found that these three factors affected participants' convention satisfaction and intention-to-behavior. Theoretical and managerial implications were discussed.

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주부들의 허영심 및 결혼만족도가 의복행동에 미치는 영향 (The Effects of Vanity and Marital Satisfaction on Clothing Behavior)

  • 정미실
    • 한국의류학회지
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    • 제35권3호
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    • pp.347-358
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    • 2011
  • This study investigates the effects of vanity and marital satisfaction on four aspects of clothing behavior. The data were collected from 258 housewives in Suwon and Seoul, and analyzed using factor analysis, cluster analysis, one-way ANOVA, t-test, multiple regression analysis, and a reliability test. The results of this study were as follows. 1) Three factors of vanity were identified (concern for physical appearance, concern for achievement, and positive view of physical appearance/achievement). Based on these three factors, the respondents were classified into three clusters. 2) Three factors of marital satisfaction were identified (relationship with husband, satisfactory life, and unsatisfactory life). Based on these three factors, the respondents were classified into two clusters. 3) There were significant differences in four aspects of clothing behavior according to the vanity clusters. 4) There was only significant difference in the sex appeal of clothing according to the marital satisfaction clusters. In conclusion, vanity was an important variable to influence fashion, exhibitionism, body improvement, and sex appeal of clothing behavior. The marital satisfaction significantly affected exhibitionism and body improvement for clothing behavior.

소비자 의상결정유형에 따른 전국상표와 자체상표의 제품 지각차이에 관한 연구 (Effect on Consumers' Product Perceptions of National and Private Brand Clothing according to Consumer Decision-marketing Style)

  • 신수연;권영아
    • 한국의류학회지
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    • 제22권7호
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    • pp.851-861
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    • 1998
  • The present study examined the consumer's evaluations of apparel quality and price, and the brand recognition according to the consumer's decision making styles(quality-conscious, brand-conscious, and price-conscious consumers). The two hundred and three subjects were asked to evaluate the quality and price of the two almost identical experimental blouses except for brand labels. One was the national brand, Keith and the other was the private brand, Ivy house. Also, the subjects were asked to answer if they recognize these two brands. The data were collected by self-administered questionnaire and were analyzed by frequency, percentage, one-way ANOVA, two-way ANOVA, and factor analysis. The results of the study were as floows: (1) Examining the perceptions of product qualities, generally speaking, all three types of the consumers evaluated the national brand's qualities more highly than those of the private brand. However, in-part, the price-conscious consumers evaluated some product charac-teristics more highly than those of national brand: touch of fabric, sewing, and the hemline finishing. (2) Investigating the perceptions of product prices, All three types of the consumers evaluated the price of the national brand more highly than that of the private brand. Among those, the price-conscious consumers recognized the price of the national brands most expensively. (3) Identifying the brand recognition of the two brands, the brand-conscious consumers showed the highest brand recognition and the price-conscious consumers showed the lowest brand recognition in both national and private brands, 51.9% of the total respondents identified the private brand showing comparatively high brand recognition. (4) Examining the relationship between the demographic factors and the consumer decision making styles, the monthly household income was statistically significant. Namely, 71.4% of the brand-conscious consumers have the monthly household income of 3,000,000 Won or higher which means that the higher monthly household income, the higher tendency to be brand-conscious consumers.

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볼레로 라인과 길이 변화(變化)에 따른 시각적 평가(視覺的 評價) (A Study of the Visual Evaluation by Variation in the Line and Length of the Bolero)

  • 이정순;김정미
    • 패션비즈니스
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    • 제10권5호
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    • pp.122-134
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    • 2006
  • The purpose of this study was to evaluate the visual effects and images according to changes in the line and length of the connecting lines of the neck, center front, and hem line from analyzing the bolero style shown in 2005 S/S domestic fashion. The basic lines of the bolero were classified into three different categories according to the connecting lines of the neck, center front line, and hem line. We altered the length of the bolero in three categories with changes in the waistline-5cm, waistline-8cm, and waistline-11cm. For the visual evaluation, 9 stimuli were placed in mannequins, and were estimated by the experts in the fashion design. For the visual evaluation according to changes in the line and length of the bolero, we used 12 pairs of items to find the visual effects, and 13 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-Point Likert Type Scale. The data have analyzed by frequency, factor analysis, anova, scheffe's test. According to the result of factor analysis of the visual effects of the Bolero, the result was classified into 4 factors: the whole silhouette, neck line, breasts and shoulders. According to the result of factor analysis of the visual image of the Bolero, the result was classified into 3 factor: maturity, tenderness, neatness. The visual effects by variations in the line and length of the bolero had significant differences in all factors. The visual images by variations in the line and length of the bolero had significant differences in the maturity, tenderness, but they didn't show significant differences in neatness.

일부 지역 주민들의 스트레스 관련요인에 대한 연구 (Community Based Study for Stress and It's Related Factors)

  • 이정미;길상선;권근상;오경재
    • Journal of Preventive Medicine and Public Health
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    • 제36권2호
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    • pp.125-130
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    • 2003
  • Objectives : This study evaluated the stress of community residents using the General Health Questionnaire, GHQ-60, as an instrument of stress measurement. Methods : The study included 2100 residents, aged 20 and over, living in three areas, a large city, a medium sized city and a rural area, between June and September 2001. A questionnaire interviewing method was used to collect data. The data were analyzed using a t-test, ANOVA, Pearson's correlation coefficients and multiple regression analysis. Results : In this study, the degree of stress, as measured by the GHQ-60, was shown to be significantly higher in the following categories: females, people over 60 years old, people engaged in the primary industries and labor work, low incomes, the divorced and the bereaved, people who received no more than an elementary education, people who suffer from chronic diseases and non-exercisers. A factor analysis suggested that there were three factors of social dysfunction factors; psychosomatic symptom, and depression and anxiety, The social dysfunction factors was statistically significant for the groups described above. The factor of psychosomatic symptoms was statistically significant in the rural residents, and in the groups describedabove. The depression and anxiety factor was statistically significant in the large city residents, people aged between 20-29 years, students, unmarried persons, university graduates and those having suffered from chronic diseases. From the multiple linear regression analyses, chronic disease, exercise, gender and income, proved to be significant stress related factors Conclusions : This study suggests that special attention should be given to the management of the chronic invalided, non-exercisers, females and snail income earners, in order to maintain and promote the psychological health of residents in a community.

팬츠 스타일과 허리선 위치 변화에 따른 시각적 이미지의 평가와 상호효과 (The Mutual Effect and Evaluation of Visual Image according to Change in Waist Position and Pants Style)

  • 박우미;위은하
    • 한국의상디자인학회지
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    • 제19권3호
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    • pp.207-218
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    • 2017
  • This study evaluates the difference in visual images according to changes in waist position and pants style. The researcher made twelve stimuli-combination of four pants styles (classic, baggy, skinny, bell-bottom) and three waist positions (0cm, -3cm, -5cm). The test involved 48 female college students. The stimuli were made using the i-Designer computer program. The panels tested the screen images of all manikins wearing pants. A 7-point scale was used to evaluate each image. For the data analysis, the ANOVA and Duncan-test were applied along with an SPSS program. The results of this study are as follows. The visual evaluations by pants style and waist position are composed of seven factors (attractiveness, attention, hip, activity, height, waist, abdomen). Among these factors, attractiveness is evaluated to be the most important factor. The mutual agreement of the visual effect (according to pants style and waist position) was indicated as four factors of attractiveness, attention, waist, and abdomen. The height factor is evaluated to be the most important factor by change in regards to waist position. The 0cm waist position of three styles (classic, baggy, bell-bottom) were evaluated positively in elongated height whereas the -3cm, -5cm waist position of the skinny style was evaluated positively in elongated height. The mutual agreements of visual effect (according to pants style and waist position) were not indicated.

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흡연자와 비흡연자의 행동양상 연구 (A Study on Behavior Patterns Between Smokes and Non-Smokers)

  • 김화신
    • 대한간호학회지
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    • 제20권1호
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    • pp.79-87
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    • 1990
  • Clinical and epedemiologic studies of coronary heart disease(CHD)have from time to time over the last three decades found associations between prevalence of CHD and behavioral attributes and cigarette smoking. The main purpose of this study is reduced to major risk factor of coronary heart disease through prohibition of smoking and control of behavior pattern. The subjects consisted of 120 smokers and 90 non-smokers who were married men older than 30 years working in officers. The officers were surveyed by means of questionnaire September 26 through October 6, 1989. The Instruments used for this study was a self-administered measurement tool composed of 59 items was made through modifications of Jenkuns Activity Survery(JAS). The Data were analysed by SAS(Statistical Analsis System) program personal computer. The statistical technique used for this study were Frequency, x$^2$-test, t-test, ANOVA, Pearson Correlation Coefficient. The 15 items were chosen with items above 0.3 of the factor loading in the factor analysis. In the first factor analysis 19 factors were extracted and accounted for 86% of the total variance. However when the number of factors were limited to 3 in order to derive Jenkins classification, three factors were derived. There names are Job-Involvement, Speed & Impatience, Hard-Driving. Each of them includes 21 items, 21 and 9, respectively. The results of this study were as follow : 1. The score of the smoker group and non-smoker group in Job-Involvement(t=5.7147, p<0.0001), Speed & Impatience(t=4.6756, p<.0001), Hard-Driving(t=8.0822, p<.0001) and total type A behavior pattern showed statistically significant differences(t=8.1224, p<.0001). 2. The score of type A behavior pattern by number of cigarettes smoked daily were not statistically significant differences. 3. The score of type A behavior pattern by duration of smoking were not significant differences. It was concluded that the relationship between smokers and non - smokers of type A behavior pattern was statistically significant difference but number of cigarettes smoked daily and duration of smoking were not significant differences. Therefore this study is needed to adequate nursing intervention of type A behavior pattern in order to elevated to educational effect for prohibition of cigarette smoking.

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