• The Research Journal of the Costume Culture
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• v.7 no.6
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• pp.54-67
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• 1999

The purpose of this study were (1) to segment the female college students according to apparel shopping orientation and (2) to create a profile for each group with regard to impotance of store attributes, use of information sources, and self-image. The questionnaire were administered to the female college students living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, one-way ANOVA(analysis of variance), and MANOVA(multivariate analysis of variance). By cluster analysis of apparel shopping orientation factors, four groups are identified : (1) highly involved apparel shopper (44.34%), (2) brand-loyal shopper (24.43%), (3) planned / practical shopper, and (4) apathetic shopper (18.10%) Four groups were then compared through MANOVA on importance of store attributes, use of information, and self-image. Significant differences were found among four groups on three variables. In general. highly involved shopper tend not to be price conscious, enjoy shopping and use the information sources most actively and apathetic shoppers tend to be indifferent to apparel shopping and do not actively use the information sources.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.120-135
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• 1998

The purpose of this study were to develop the taxonomy of apparel buying decision approaches and to identify the relationships between the apparel buying decision approaches and the situational characteristics. Data were collected via a questionnaire developed on the previous studies and the focus interview from 425 female college students living at Pusan, and analyzed by Factor Analysis, Cluster Analysis, Analysis of Variance, and Discriminant Analysis. Results indicated that apparel buying decision approaches consisted of eight dimensions and situational characteristics of affecting a particular apparel buying decision approaches were composed of three or five factors. The four types of apparel buying decision approaches were derived by Cluster Analysis and ANOVA: Recreational Shoppers, Brand Conscious Shoppers, Quality Conscious Shoppers, and Apathetic Shoppers. The findings revealed some patterns that were similar to previous studies and was useful to marketing managers who can view their customer segments in terms of the types in the taxonomy. Further, it provided a tool by which sales representatives can develop adaptive selling approaches based on a small set of buying situation and corresponding apparel buying decision approaches.

• Journal of the Korean Society of Costume
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• v.52 no.5
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• pp.187-196
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• 2002

The purpose of this study was to clarify differences in their perceptions in relation to clothing quality and service quality of internet shopping mall according to classified consumer groups by clothing involvement. The 248 questionnaires were collected from female and male students of university who experienced browsing at the website for clothing shopping. Using SPSS Win package, Cronbach's $\alpha$, frequency. percentage, factor analysis, cluster analysis, ANOVA, SNK multiple range test and multiple regression analysis were performed. The results could be summarized as follows. First. the dimension of clothing involvement divided consumers into three different groups: fashion/importance group, pleasure group and symbol group. Second, the significant differences among the classified clothing involvement groups were found in the perceptions in relation to clothing product quality and service quality of internet shopping mall. Third. pleasure and symbol of clothing involvement, physical attributes and expressive goals of clothing quality, and product assortment and promotion of service quality in the internet shopping mall had an effect on the purchase intend of internet shopping mall.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.379-391
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• 2004

The purpose of this study was to examine the effects of uniform's color and motif on nurse's impression formation. The experimental design was 5×3×2(uniform color×motif ×perceiver's gender) factorial design with a between-subjects design. The experimental materials developed for the study were a set of stimuli and a response scale. The subjects were 738 undergraduate students of Daejon and Chungnam province. The SPSS package was used for data analysis which includes factor analysis, two-way ANOVA, Duncan's multiple range test, and Cronbach's α to measure the reliability. Results were as follows; The image or the stimulus was consisted of the 4 different dimensions(evaluation, sociability, ability, potency). All the independent variables showed some significant impression effects on selected dimensions. The motif and perceiver's gender also showed significant main effects as well as some interaction effects with the color variable on some selected impression dimension and the impression effects of the three variables in relationship to perceiving nurses' images. On a conclusion, these results supported the Gestalt theory.

• Journal of Families and Better Life
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• v.21 no.6
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• pp.97-106
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• 2003

This study explored the relationship between housing values and condominium purchasing behavior. The participants of this study were married women who had bought a condominium at least once and who also were dwelling in one. Survey questionnaires were conducted on 1103 married women from three residential areas in Daegu. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, 1-test, one-way ANOVA, post-hoc estimation (Scheff test), and correlation analysis. The results show that the more the women were oriented toward convenience, education, and investment, the more likely they were to make a rational purchase. Also, the more the women's values were oriented toward conspicuous consumption and investment, the more they were likely to make an investment and ostentatious purchase. The women who valued ostentation and location tended to rely on other people's opinions and advertisement more, and were more likely to be impulsive shoppers. Women who valued convenience, education, and location, made their purchase decisions based on the housing prices.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.31-43
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• 2011

This study investigates the differences in the purchasing behavior of infant & children's wear with the features of children and consumers. This study conducted a survey on female buyers of infant & children's wear. 558 questionnaires were analyzed by using SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and paired t-test. The results are as follows: 1. The buyer's value was identified with 3 factors: mental achievement value, social achievement value, and pleasure value. Three types of group by values were identified: group seeking mental social achievement, group seeking social achievement, and group seeking pleasure. 2. Fashion and conformity, pleasure pursuit, and reasonable price pursuit orientations showed significant differences among the value groups. 3. A significant difference was found in the imitation of wearing role models according to sibling relationships.

• Korean Journal of Human Ecology
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• v.13 no.2
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• pp.291-300
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• 2004

The purposes of this study were to research the clothing shopping orientations and the utilizations of information sources according to values of male consumer aged between the 20's and the 30's. The data were analyzed by factor analysis, one-way ANOVA, Duncan's multiple range test, x2- test, Pearson's correlation. The results of the study were as follows: 1. Male consumer's values were classified into 2 factors, and consisted of three groups. 2. There were significant differences among groups according to demographics variables. 3. Clothing shopping orientations were classified into 6 factors and information sources were classified into 3 factors. 4. There were relationships between male consumer's values, clothing shopping orientation, and utilization of information sources.

• Journal of Fashion Business
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• v.22 no.2
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• pp.74-87
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• 2018

Many people who wear skinny jeans have expressed satisfaction or concern regarding the side effects of wearing the garments, based on specific demographic characteristics. For this study, we disseminated 373 copies of a questionnaire. Study subjects were eighteen-to fifty-nine-year-old man and women Linear regression was used for data analysis. Descriptive statistics included the ${\chi}^2$ test, t-test, ANOVA and Duncan multiple range test. Corresponding results in terms of difference analysis overall were significant when based on gender, marital status, age, occupation and the average score of satisfaction. The values were approximately three points. The qualitative results of difference analysis for side effects in wearing skinny jeans according to demographic characteristics were identified as the experience of displeasure by pressure. There was a significant difference according to gender. Leg edema was also observed based on gender, marital status, age, occupation and the experience of poor circulation of blood. The factor that has the greatest influence on satisfaction on wearing skinny jeans was sitting long hours.

• Journal of the Korean Home Economics Association
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• v.48 no.2
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• pp.23-38
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• 2010

The objectives of this study were 1) to classify survey respondents according to vanity scales, and 2) to identify price attitude among the classified groups. The participants were 276 university students who were residents in Seoul. Data were analyzed by factor analysis, cluster analysis, and one-way ANOVA. The vanity scales consisted of four factors; physical concern, physical view, achievement concern and achievement view. Based on these four factors, the respondents were classified into three clusters(interested, vain, and self-confident) as an attached group name. There were significant differences in the dimensions of materialism, price attitude and store choice behavior among the clusters. Marketing implications are discussed.

• Korean Journal of Human Ecology
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• v.17 no.5
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• pp.927-938
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• 2008

The purpose of this study was to classify self-efficacy typology and analyze the relationship between self-efficacy and consumption value of college students as consumers. Data were gathered by surveying college students living in Daegu and Kyungbook area using convenient sampling. 513 questionnaires were used in the statistical analysis. Data were analyzed by frequency, factor analysis, cluster analysis, correlation analysis, ANOVA, and Duncan-test. The findings are as follows. The self-efficacy typologies of college students were classified into three groups such as challenging confident accomplish oriented, stable uncertain accomplish oriented, and stable accomplish oriented. In the relationship of the self-efficacy was related to the sub-variables of consumption value. The self-efficacy oriented group showed different all the sub-variables of consumption value factors.