• 한국조리학회지
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• 제16권4호
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• pp.139-150
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• 2010

본 연구의 목적은 국내 커피 전문점 이용 고객을 대상으로 추구 편익 변수를 기초로 하여 시장을 세분화하고자 한다. 수집된 자료는 SPSS Win 17.0 통계 프로그램을 이용하여 빈도 분석, 요인 분석, 신뢰도 분석, 군집 분석, 일원 분산 분석, 교차 분석 등을 실시하였다. 연구 결과, 추구 편익 변수를 요인 분석한 결과, 5개요인(분위기 요인, 가치 요인, 마케팅 요인, 청결 및 편리성 요인, 서비스 요인)이 도출되었다. 도출된 5 개 요인을 이용하여 군집 분석을 실시한 결과, 3 개의 세분 시(소극적 편익 추구 집단, 마케팅 편익 추구 집단, 감성 편익 추구 집단)으로 분류되었다. 또한, 세분 시장에 따른 인구통계학적 및 이용 행태 특성의 차이를 검증하고자 교차분석을 실시하였다. 세분 시장별 특성을 파악하여 커피 시장의 이익창출을 위한 자료로 활용할 수 있는 마케팅 방안을 제시하고자 한다.

• 대한가정학회지
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• 제35권1호
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• pp.357-372
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• 1997

The purpose of this study was to 1) segment female adolescent consumers into consumer groups displaying different consumer decision-making styles 2) to determine the consumer characteristics(clothing involvement information search store patronage and demographic variables) that related to each consumer segment and 3) to identify the interrelationship between the consumer characteristics. Decision-making styles were measured by 32 seven-point Likert type scales adapted from Sproles & Kendall and Shim & Kot A total of 78 statements dealing with three aspects of consumer characteristics was adapted from previous research. Data were collected from 567 2nd grade female middle and high school students in Seoul via self-administered questionnaires. and were analysed by frequency factor analysis ANOVA cluster analysis χ2 -test and Duncan's multiple range test. The results of this study were as follows: As a results of cluster analysis and ANOVA on seven factors of desion-making styles(1. brand-consiousness 2. novelty/fashion-consciousness 3. recreational/hedonis-tic orientation, 4. impulsive/carelessness, 5. price-consciousness/value-for-money, 6. perfectionism/high quality orientation 7. habitual/brand-royal consciousness) three consumer groups were identified and labeled as puality-oriented/non-utlitarian shoppers price-oriented shoppers and apathetic shoppers. Quality-oriented/non-utilitarian shoppers showed the highest clothing involvement scores of all aspects the highest consumer knowledge/experience most active ongoing information search and prepurchase information search. They preferred department store and franchise store for apparel shopping and considered service/reliability atmosphere variety of goods as important store attributes, Price-oriented shoppers showed prepurchase information search and planned purchase behavior actively. They preferred factory outlet store specialty stre and considered price very important as store attributes. Apathetic shoppers showed the lowest scores of all aspects of clothing involvement and most passive behavior in information search activities except showing the highest planned purchase. They preferred regional markets.

• 인지과학
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• 제18권3호
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• pp.255-284
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• 2007

본 연구는 제 2 언어 학습자들의 읽기-쓰기 통합에 대한 인식 정도를 대학 영작문반 학습문맥에서 탐구하였다. 동일한 연구 참여자들을 반복적으로 측정하는 패널설문(N=60)을 이용하여, 학습자들의 읽기-쓰기에 대한 통합인식이 일련의 교실수업 활동을 통하여 어떻게 재형성되는 지를 조사하였다. 대학생들의 통합인식 정도를 나타내는 인식점수는 5점-척도 설문을 이용하여 측정하였으며, 그룹간 시간별 평균차는 "반복측정-이요인 ANOVA"를 수행하여 평가하였다. 분석 결과, 트리트먼트 효과는 통계적으로 유의하지 못한 것으로 나타났으며, 이는 연구기간 동안 학생들의 통합인식에 대한 변화가 미미했음을 의미한다. 그러나 인식변화의 유형은 인식그룹에 따라 크게 다른 것으로 나타났다. 이러한 결과는 통합학습에 대한 인식이 쓰기 과정 중 발생하는 학생들의 학습행태를 이해하는 데 큰 도움을 줄뿐만 아니라, 읽기-쓰기 통합수업에서 보다 통합 지향적인 교수법을 개발하는데도 활용될 수 있음을 시사한다.

• 한국의류학회지
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• 제19권3호
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• pp.448-462
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• 1995

The purpose of this study was on the development of jeans via conjoint analysis and marketing strategies for each segmented market. The questionnaire was composed vervel card and defining the proper marketing strategies for each segmented market. The 269 usable data was distributed to the Univ student and carrier women through multi- stage , ;ambling. The statistical results were processed by the SPSS, PC MDS, and MANZANOLA program. The used methods of statistical data were conjoint analysis, KYST, PROFIT, factor analysis, frequency, one-way ANOVA, SNK, and paired t-test. The results of this study can be summaries as follows: 1. In competitor analysis, Korean brands were in low price zone, but foreign in high price and character style zone. 2. There was significant differences Korean brands and foreign brands on evaluating. On the basis of the perceptual maps, most of Korean brands were evaluated as having a good price and most of foreign brands were evaluated as having a good design. 3. The optimal jeans has the well-known brand, the price of less than 30, 000 won, traditional style, and good quality. In four attributes of clothing buying process, brand is most important attribute of jeans. Segment market 1.All the jeans that they have is Korean brand. Income, amount spent per month on clothing, how many having jeans is low market. Self-centered factor is lowest. In the clothing sari ales lifestyle, they considered most conviniance. Segment market 2-They have one foreign brand jeans. Income, amount spent per month on clothing, how many having jeans is low market. Self-centered factor is lowest Segment market 3-They have two foreign brand jeans. Income, amount spent pet month on clothing, how many having jeans is high market. Self-centered factor is high. In the clothing variables lifestyle, they considered brand, continuance, and character. Segment market 4-They have more than three foreign brand. Income amount spent per month on clothing, and how many having jeans is high market. Self-centered factor is high. In the clothing variables lifestyle, they considered most brand, and character.

• 한국지리정보학회지
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• 제3권1호
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• pp.12-22
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• 2000

최근 낙동강 유역권의 급격한 도시화 및 산업화로 인해 광역적인 환경문제를 초래하고 있는데, 이러한 관점에서 대규모의 공업단지조성 및 택지개발이 이루어진 낙동강 중 상류지역을 대상으로 유역환경에 영향을 미치는 변수를 선정한 후, 지리정보시스템과 다변량통계기법을 이용하여 공간 및 환경적 특성을 규명하고자 하였다. 유역환경변수에 의한 인자분석 결과, '도시적 오염인자', '농업적 오염인자', '공업적 오염인자'로 명명된 3개의 공통인자가 추출되었다. 공간적 분포패턴은 인자분석에 의해서 추출된 인자점수를 지리정보시스템을 이용하여 공간자료와 연계시킴으로써 그 특성을 효과적으로 규명할 수 있었다. 분석결과를 요약하면, 낙동강 수계에 직 간접적으로 영향을 미치는 오염원이 낙동강 본류와 주요 지류인 금호강 유역권에 집중적으로 분포하고 있어, 향후 낙동강 하류지역의 환경용량을 고려한 광역적인 관점에서의 유역환경관리가 이루어져야 할 것으로 판단된다.

• 동서간호학연구지
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• 제22권2호
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• pp.121-128
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• 2016

Purpose: This study was conducted to investigate the differences in the characteristics of anger expression, positive thinking, gratitude, and trait anger, and factors affecting trait anger in college majors. Methods: The participants were 339 college students and recruited from two universities in P and D cities. Data were analyzed with descriptive analysis, ANOVA, Pearson's correlation coefficients, and stepwise regression analysis using the SPSS/WIN 20.0 program. Results: There were significant differences in anger-in, anger-control, positive thinking, gratitude, and trait anger according to college majors. Moreover, anger-out was a significant factor of trait anger in all college majors. Positive thinking was a significant factor of trait anger in all college majors but natural sciences college. In terms of art, music and physical education college. Three subscales of anger expression and positive thinking were significant factors of trait anger in art music and physical education colleges majors. Conclusion: The finding of this study suggests strategies for promoting appropriate anger expression techniques and enhancing positive thinking of college students in order to decrease trait anger.

• 대한예방한의학회지
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• 제19권3호
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• pp.67-75
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• 2015

Objective : In South Korea, there are two kinds of medical systems that have Western medical institution and Korean medical institution. Patients who use medical services have different satisfaction in this environment. This study explores the satisfaction difference of korean/western medical services. Method : The data for this study were collected through a self-administered survey to 680 subject from patients who use medical services. frequency analysis, factor analysis, t-test, ANOVA were used for the statistical analysis. Results : The result of factor analysis, three factors were extracted. That was Information, Environment, Human services. Overall, the satisfaction scores of Korean medical service was higher than western medical service. Especially the human service satisfaction of the korean clinic was higher than western clinic. Conclusion : The satisfaction score of korean/western medical services is different. It is necessary to develop the medical management strategy and medical policy including korean medical system.

• 패션비즈니스
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• 제18권6호
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• pp.208-221
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• 2014

The purpose of this study was to investigate the effects of the hair style, and perceiver's generation on the perception of a high schoolgirl's image. A quasi-experimental method by questionnaire was used. The subjects were 253 high schoolgirls and their mothers living in Jinju. The data were analyzed by using frequency, factor analysis, Cronbach's alpha-reliability coefficient, three-way ANOVA, and Duncan's multiple ranges test. The high schoolgirl's image was derived in five dimensions by factor analysis: schoolgirl look, prettiness, individuality, activeness, and cuteness. In the image based on the hair length, it was assessed that the short cut and the bobbed hair styles looked more like school girls. And the short cut and long hair styles were considered as showing individuality. On the other hand, the bobbed hair style was assessed as cuter than styles of other lengths. For the bangs, the short bangs were found to more school-girl look and cuter than the long bangs. The mother group, whose ages were older than that of the other group, evaluated that the stimulative pictures had more school-girl look, individuality, prettiness, activeness and cuteness, compared to how the school girl group evaluated. It was shown that the generation gap produced different opinions about the stimulative pictures. Therefore hair style, bangs style, and difference in generations were found to be the variables affecting perception of high school girl image.

• 한국의상디자인학회지
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• 제13권4호
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• pp.199-212
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• 2011

This study examined the influence of fashion product consumer's relationship benefit on relationship quality in the internet shopping mall. Also consumer's relationship benefit perception and relationship quality are identified in terms of consumer's relationship tendency(relationship period, relationship intensity). Survey research was conducted from November 1, 2011 to November 12, 2011 in people living in Seoul and other metropolitan areas who had purchased fashion products in the internet shopping mall. 620 useful data were analyzed by factor analysis, reliability analysis, multiple regression, t-test, ANOVA and duncan test using SPSS 17.0. The results were as follows: Relationship Benefit perceived by fashion product consumer was categorized into three factors including "economic benefit", "psychological benefit", "informational benefit". Each factor of relationship benefit had a significant influence on customer satisfaction, trust, and commitment. As for consumer's relationship benefit perception according to the relationship period for internet shopping mall, the consumer who had used the internet shopping mall longer perceived relationship benefit factors higher than shorter using consumer. As for relationship quality, there was a significant difference only in customer satisfaction according to consumer's relationship period for internet shopping mall, Relationship benefit factors and relationship quality showed Significant differences according to the degree of relationship intensity perceived by consumer in the internet shopping mall.

• 한국의류산업학회지
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• 제14권2호
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• pp.242-250
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• 2012

This study investigates the benefits consumers seek in buying and using bedding, sub-dimensions of lifestyle, and the relationship between those of the benefits and the dimensions of lifestyle. This study conducted a survey to verify benefits consumers seek in buying bedding. A questionnaire was developed to collect data to measure lifestyle, benefits sought for the bedding, and demographic variables. Research was conducted on married women aged between 20 and 59. Total 294 responses were analyzed using factor analysis, correlation analysis, t-test, and one-way ANOVA with SPSS 18.0. A factor analysis identified three dimensions of benefits sought for the bedding: utilitarian benefits, social benefit, and aesthetic benefit. Lifestyle consists of five dimensions: health seeking, social symbol seeking, leisure/country-living seeking, aesthetics seeking, and economy seeking. All dimensions underlying benefits consumers seek in buying bedding and all dimensions of lifestyle were correlated. As consumers get older, they tend to seek more utilitarian and social/psychological benefits of bedding.