• Title/Summary/Keyword: the digital economy

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A Study on Strategies to Enter China Market for Digital Contents Industry (디지털 콘텐츠 산업의 중국 시장 진출 전략에 관한 연구)

  • Bae, Soon-Han;Jeon, Joong-Yang;Lee, Dong-Wook
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.4 no.2
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    • pp.67-74
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    • 2008
  • Entering the 21st century, the primary influence leading world economy have been shifting. U.S. economy has seemed to slow down, Japan and EU are also in same situation. But China have started to lead Asia economy and expended to the World. According to Goldman Sachs Group, "The 21st century will be a era of Brics because of their enormous territory, a large population and abundant natural resources." We have to more focus on China because China have directly effect on Korean market and have a great potential market opportunity for our industries. However, this report mentioned above didn't carefully deal with a field of information and technology(from here IT), Digital contents consumption wasn't mentioned at all. Now Digital Contents (from here 'DC') emerge as new value creator and actually Korea has been a dominant in IT industries and is leading Digital contents market in China. This phenomenon is called as 'Korean wave (Han-Ryu)'. Many researchers have studied about 'Korean wave(Han-Ryu)' focusing on the economic effect but Korean DC industries need to build specifical strategies for exporting Korean DC to China market. Therefore, purpose of this study is following : Firstly, to analyze environment of DC in China and competitive advantages of it. Secondly, to compare ICAI (Industrial Comparative Advantage Index) according to a kind of DC. Finally, to make an analysis of China consumer's attitude to DC. This study will give much implication for Korean DC industries to enter China market.

Digital Transformation of Agriculture Supply Chain in Vietnam: Current Status and Proposal of Roadmap

  • Quoc Cuong Nguyen;Hoang Tuan Nguyen
    • International journal of advanced smart convergence
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    • v.13 no.2
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    • pp.249-257
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    • 2024
  • As the main driver of economic growth and employment, the agricultural sector plays an important role in Vietnam's economy. However, in recent years, the sector has faced new challenges and also presented new investment opportunities to stimulate agricultural growth. Many Vietnamese agricultural producers currently lack the modern technology and decision support tools needed to maintain and improve productivity in a rapidly changing environment. Other stakeholders in the agricultural value chain, such as input suppliers, distributors, and consumers, also face significant challenges, including disrupted value chains, transportation costs. The cost of transporting goods across the supply chain continues to increase and information exchange remains fragmented. A potential solution to address these challenges is the application of digital transformation in agricultural supply chains. Farmers and other value chain participants can improve the production of their goods and procedures by utilizing new and cutting-edge technologies that are integrated into a unified system as part of the digital transformation of agricultural supply chains. In this study, we evaluate the current status of digital transformation in the supply chain of the agriculture industry by finding and examining pertinent publications from key agencies as well as prior research. From there, in the framework of the digital economy, this study suggests a digital transformation roadmap for the agricultural supply chain.

Effect Analysis Focused on Region Economic in Culture Content Industry -Case Analysis of Culture Industry in Jeju Region- (문화콘텐츠 산업의 지역경제적 효과분석 -제주지역 문화산업 사례분석을 통하여-)

  • Noh, Kyoo-Sung;Kim, Min-Cheol;Kim, In-Hwan
    • Journal of Digital Convergence
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    • v.2 no.1
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    • pp.9-23
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    • 2004
  • The purpose of this paper is to analyze quantitative and qualitative effects through input-output analysis and AHP(Analytic Hierarchy Process) method for checking the effects inducing high value to Jeju region economy by culture industry. In analysis results, Investment to culture industry has a positive effect on Income effect, employment effect, linking the other industry on Jeju region economy. And so, for activation of the Jeju region economy, Culture Industry based on Knowledge should be cultivated.

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An Empirical Study on the Use Intention to Sharing Economy Services : Focusing on Price Sensitivity, Reliability and Technology Acceptance Model (공유경제 서비스 이용의도에 관한 실증연구 : 가격민감성·신뢰성과 기술수용모형을 중심으로)

  • Lee, Jung-Soo;Jeon, Hee-Sung;Jeong, Myoung-Sun
    • Journal of Digital Convergence
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    • v.14 no.7
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    • pp.57-72
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    • 2016
  • Sharing economy services are expanding, as the efficiency of the resources is enhanced by sharing the resources of the individual consumers and also the direction of consumption is changed to fulfill needs of individual. Therefore, this paper develops the empirical analysis model by considering the features of sharing economy services, and conducts study by utilizing the extended TAM by adding price sensitivity, reliability and perceived enjoyment to TAM in order to analyze the factors that affect the use intention of sharing economy services and to reflect the distinctiveness of sharing economy services. The results of the analysis showed that price sensitivity, self-efficacy, technology innovation, reliability, perceived usefulness, perceived ease of use, perceived enjoyment and use intention are affected in different ways. This study is able to provide clear understanding for use intention of sharing economy services, also implications for expanded use intention to the consumers.

Exploring the Influence of Pop-Up Store Experiences on Consumer Word-of-Mouth Intentions: The Mediating Role of Brand Charisma

  • Yitong Jiang;Md. Mukitul Hoque;Bok-Jae Park
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.246-259
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    • 2023
  • This study explores the evolving landscape of consumer experiences in the context of pop-up stores, considering the shifts from product economy to service economy and now the experience economy. It investigates the factors influencing consumer word-of-mouth intentions by examining the interplay of pop-up store experiences, brand equity, brand charisma, and verbal intent. Using Schmitt's strategic experience modules and the Aaker brand equity model, the study employs quantitative methods and data analysis to uncover the relationships among these variables. Surprisingly, it finds limited associations between the aspects of the pop-up store experience and brand equity. However, it highlights the direct impact of brand equity on brand charisma, which subsequently influences consumers' intentions to share brand-related information. This research contributes to our understanding of word-of-mouth marketing for pop-up stores, filling a knowledge gap and offering valuable insights for academics and businesses navigating the evolving marketing landscape. It also emphasizes the significance of brand charisma in the context of transient in-store experiences and evolving consumer preferences.

Mitigating Economy Risk in The Digital Era Through Export Diversification

  • RENTNOSARI, Lili;RAMANA, Febria
    • The Journal of Industrial Distribution & Business
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    • v.10 no.9
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    • pp.19-24
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    • 2019
  • Purpose - In the digital era, technology advancement enables goods and services to be produced more efficiently but also create economy risk in the global economy including Indonesia. Previous studies stated that the risk can be mitigated through export diversification. This study investigates strategy to expand the markets for existing products and explore the potential market. Research design, data, and methodology - The criteria was followed using a review and considerations combination through the Focus Group Discussion (FGD) to determine the priority product in trading house of Indonesia. This study implemented market share to explore those products' markets and compare it to other ASEAN countries. Results - The Indonesian potential products are T-shirts, singlets and other vests of textile materials, knitted or crocheted (excluding cotton); food preparations; medicaments consisting of mixed or unmixed products for therapeutic or prophylactic purposes; soap in the form of flakes, granules, powder, paste or in aqueous solution; and cocoa powder, not containing added sugar or other sweetening matter. The market analysis also showed that Indonesia still had not optimally accessed yet the largest market in the world for each product. Conclusions - The government should focus more on increasing the competitiveness of those products, particularly in those global marketplaces.

Value Co-creation-based Information Management in the Digital Economy

  • Balaji Gopalan
    • Asia pacific journal of information systems
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    • v.32 no.1
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    • pp.1-31
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    • 2022
  • Personalization and customization of product and service designs involving firms and customers using online design interfaces across the Internet is increasingly being facilitated by brands. Research on the role of information technology and value co-creation across various research disciplines in management has provided learnings on ways to creatively improve products and services by integrating customers and firms in web portals. This paper provides a comprehensive analysis of the specific attributes of value co-creation between customers and firms relevant to business logic, learnings, projects, personalized products and services, social network innovations, brand management and markets across the Internet for the purpose of enhancing information management of value co-creation for industries and research. The paper draws on published research and industry surveys on how value co-creation is growing in the digital economy. An industry survey of managers who use web portals for their business responded to a questionnaire on how various social, economic and intellectual motivation factors of firm-customer interactions result in value co-creation for customers and firms. These motivation factors can lead to improved learning systems for business process improvements and service management for industries, customers and firms and may also be classified.

Solution to promote the Circular Economy in Agriculture in Vietnam for Sustainable Development

  • Thi Huyen Tran;Hoang Tuan Nguyen;Quoc Cuong Nguyen
    • International journal of advanced smart convergence
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    • v.13 no.2
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    • pp.276-283
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    • 2024
  • Currently, the overall tendency for green and sustainable economic development is creating a circular economy. In actuality, agricultural output is currently benefiting greatly from the growth of the circular economy. The creation of a circular economy helps address resource scarcity, save the environment, combat climate change, and increase economic efficiency. Vietnam's economy can grow quickly and sustainably by shifting to a circular economy production model. Comparing prior growth techniques to the digital age and implementing circular economic development connected with high technology will be a fantastic opportunity to boost growth efficiency. In actuality, Vietnam currently has a large number of agricultural circular economy models. These are models: Creating and using gas from waste and wastewater in livestock and farming; model combining cultivation, livestock, and aquaculture; agro-forestry model; garden-forest model; Circular model using agricultural by-products as a catalyst or creating other valuable products; model of moderation, linked to reducing the use of growth hormones, veterinary medications, pesticides, and artificial fertilizers in agriculture and animal husbandry. Unfortunately, there have been few studies and applications of the aforementioned models, which has made it difficult to build the agricultural sector sustainably. In this paper, we outline the current situation and propose solutions to develop a circular economy model in agriculture in Vietnam for sustainable development.

Digital Transformation Enablers and Barriers in the Economy of Kazakhstan

  • ALIBEKOVA, Gulnaz;MEDENI, Tunc;PANZABEKOVA, Aksana;MUSSAYEVA, Dinara
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.7
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    • pp.565-575
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    • 2020
  • This study aims to analyze the digital performance of Kazakhstan through dynamic analysis of national statistics and international indices as Global Innovation Index and ICT Development Index. The research combines three stages: analysis of digital transformation policies performance, review of ICT industry development, and comparative analysis of the positions of Kazakhstan, Turkey and South Korea as a benchmark in the international indices. This research findings show that despite great efforts of Kazakhstan in digitalization, the ICT industry contribution does not increase, it even falls. The international indices demonstrate that the reason is the weakness of the country in skills, venture capital, and innovation linkages. This leads to low knowledge, technology outputs, and creative outputs. The enablers of digital and overall innovation advancement of economy are identified. According to the international rankings the country has been doing its best in Access and Use areas. Another enablers are good business environment, ease of starting a business, protecting minority investors, and FDI inflows. The findings help to draw recommendations for strategic directions in order to improve the digital performance in Kazakhstan. The main limitation of this study is a lack of dynamic information on positions of Kazakhstan in other international indices related to digitalization.

Modern Management Technologies in the System of Ensuring the Security in the Context of Socio-Economic Development and the Digital Economy

  • Panchenko, Vladimir;Dombrovska, Svitlana;Samchyk, Maksym;Mykhailyk, Nataliia;Chabaniuk, Odarka
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.213-219
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    • 2022
  • The main purpose of the study is to determine the main aspects of the introduction of modern management technologies into the security system in the context of socio-economic development and digitalization of the economy. Socio-economic development and a high level of security include growth in income, labor productivity, production volumes, increased competitiveness, changes in the institutional environment, consciousness, activity, social security, the quality of the education system, healthcare, etc. Despite the root cause of economic development, it is not an end in itself, but a tool for ensuring social development. Gaining access for citizens to education, health care, observance of the principles of equality and justice, ensuring protection are directly dependent on the level of economic well-being, the level of economic potential of the country or regions. The research methodology involved the use of both theoretical and practical methods. As a result of the study, the key elements of the introduction of modern management technologies into the security system in the context of socio-economic development and digitalization of the economy were identified.