• 지역과문화
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• v.8 no.1
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• pp.77-93
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• 2021

The importance of cultural goods marketing in the management of museums is increasing as the museum's cultural goods are taking an important part in the profit.This study analyzes the differences in cultural goods between the National Palace Museum and the National Palace Museum through the 4P strategy of marketing products, prices, channels and promotion. While the National Palace Museum emphasizes cooperation with other companies in terms of products, the National Museum of Korea focuses on developing its own products.In terms of price, the two museums have different strategies because of their different market share.In terms of space, the National Palace Museum sells cultural goods through a variety of electronic merchants, while the National Museum of Korea is distributed through a special website.In terms of promotion, the Palace Museum uses online social media marketing strategies, while the National Museum of Korea collects ideas and develops cultural products through open recruitment activities every year. This research is of new significance to the development of cultural products in China and Korea through comparison between the National Palace Museum and the National Museum of Korea.

• Journal of architectural history
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• v.24 no.6
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• pp.83-92
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• 2015

Deoksugung Palace Art Museum was built in 1938 as the first professional art museum in Korea. In 2015, National Research Institute of Cultural Heritage published a book on architectural drawings of this building. This book, called Architectural Drawings of the Deoksugung Palace Art Museum, consists of 646 sheets, 23 types of documents, as well as other historical letters. This paper focuses on the analysis of the characteristics of classicism in Architectural Drawings. It shows that every dimensions of drawings were controled by 3 partition composition through the analysis of architectural plan drawings, elevation drawings and even section drawings. Thus, Classicism for the museum is not about classical elements but the principle of composition of each elements for the construction. This paper further argues that Deoksugung Palace Art Museum exemplifies beautiful Classicism architecture which follows the principle of classical architectural composition.

• 한국문화재보존과학회:학술대회논문집
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• 2003.09a
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• pp.1-6
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• 2003

• Journal of Conservation Science
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• v.37 no.2
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• pp.154-166
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• 2021

The royal seal, in either gold or jade, is used to symbolize Joseon's royal family, and it is made up of a Bonu (a handle), Bosin (a body), Bomun (a letter inscribed on the seal), and Bosu (a string attached to the seal). The Bosu was designed to enhance the seal's dignity and facilitate convenient handling. Bosu consists of Kkeun-mog and Bangwool-sul (decorated with gilt paper), which are made of Bangwool, Bangwool-mog, and Sul. In this study, the form survey, color, material, and composition of 318 Bosu pieces from the Joseon Dynasty and Korean Empire produced from 1441 to 1928 were analyzed. As time passed, the strings on the seals became longer and thinner. Bangwool-mog disappeared from the mid-1800s, and a ring appeared at the end of the Sul. Most of the colors used were scarlet, but orange and purple were also identified. Although most of the Bosu are silk, five Bosu from the 1900s and one Bosu from the 1740s (likely replaced in the 1900s) are estimated to be rayon. The gilt paper's main chemical components used to decorate the Bangwool-sul vary according to age. Until the mid-1800s, gold (Au) was used for the Sul and Bangwool, but since the mid-1800s, gold (Au) and brass (Cu-Zn) were used for Sul and Bangwool, respectively, and then brass (Cu-Zn) was used for Sul and Bangwool. While the Bosu was a seal accessory, it can be used to identify changes in the manufacturing techniques and materials of the period.

• Journal of architectural history
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• v.17 no.4
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• pp.43-64
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• 2008

Kyeongbokgung succeeded in regaining its status as a royal palace after the reconstruction that began in the second year of King Gojong(1865) only to have most of its buildings taken down in the early 20th century. Fortunately, however, there is the Pukkwoldohyong(Map of North Palace), which drew out each of the buildings of Kyeongbokgung and their arrangement in details in 1907 when the royal palace lost its original appearance. And there is another plot plan of the royal palace at the Korea University Museum, which labeled it Kyeongbokgung-Baechido(Planning Map of Kyeongbokgung Palace). The map presents almost the same plan as Pukkwoldohyong in terms of making and expressive methods, being estimated to have been made in 1888 since its building arrangement doesn't show the changes made after 1890. The map also offers more information about the uses of each building than Pukkwoldohyong and matches the excavation results of the relics. Kyeongbokgung-Jeondo(Map of Kyeongbokgung Palace), which is recorded to be made during the reconstruction of the palace in the early years of King Gojong in historical materials, describes the shapes and arrangements of the buildings in a concrete and realistic fashion. The Kyeongbokgung-Baechido seems to be one of the plans made in the process of restoring and repairing buildings that were lost or destroyed in fire. The Kyeongbokgung-Baschido has the following historic values; 1) it provides dues to estimate the early state of the palace after the reconstruction during the reign of King Gojong. In fact the Sujeongjeon and Heungbokjeon show the early state of the reconstruction; 2) it contains data with which to understand the changes to the palace after 1890, around which they added Hamhwadang and Jibokjae; and 3) it offers information about the uses of the palace's buildings from 1885 to 1880 with its descriptions of the building purposes and relationships regarding the life in the palace.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.377-392
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• 2022

With the development of information and Internet technology, traditional museums have been long followed the trend of integrating innovative technological elements into the changed museums. It is necessary that the museums seize the opportunity of the trend transforming into smart museums, the key is to grasp the characteristics and laws of the Internet era, and use Internet thinking to explore the future development path. However, there are few studies on Internet thinking among the existing results. On the other hand, most of the relevant actual case studies still focus on the micro-level, which has obvious limitations. This paper will start from the current situation and trend, focus on the Palace Museum as a case study object, and discuss the problems and characteristics, so as to put forward the thinking about the development of smart museums in four aspects to explore the optimal path of transformation for smart museums.

• Journal of Internet of Things and Convergence
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• v.9 no.3
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• pp.69-74
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• 2023

Smart museums based on the growth of online exhibition can be seen as in line with the movement of the 4th Industrial Revolution. By combining art and technologies, they enable viewers to experience culture and art. This study examined the cases of the Dunhuang Museum, the Palace Museum, and the China Arts and Crafts Master Museum to assess or identify how China is leading by accepting the technology of the fourth industry and applying the technology. In common, Chinese smart museums are widely used for collecting enviromental data, establishing integrated digital applications, and preserving collections, services, management, and exhibitions through VR, and AR. Through the case of the Chinese Smart Museum, this study identified the online exhibition as a space that exists in another dimension rather than an image replica with excellent operational utility. Therefore, online exhibitions are the best medium to expand the space, and viewers can explorethe museum's exhibition room and engage with all the contents of the museum without visiting the museum in person. Through the online exhibition of smart museums, visitors and viewers can be transformed into more active cultural consumers and develop collective capabilities.

• Journal of Conservation Science
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• v.32 no.1
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• pp.51-61
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• 2016

'Eojin', king's portraits, had been produced during the Joseon dynasty. The portrait of King Taejo, the founder of the Joseon dynasty, remain at National Palace Museum of Korea and Gyeonggijeon portrait hall in Jeonju and Junwonjeon portrait hall in North Korea that has been recorded in original glass plate photo in 1911. Many replica of Eojin have been made since it is important to preserve and protect original one. In this study, the portrait of King Taejo, which is possessed by National Palace Museum of Korea, was researched for making replication standard version of the original form. It was focused on derivations of each artefacts and drawing lines those had been described on the picture including comparison among three portraits of King Taejo. Producing the replication standard version of King Taejo's portrait, the digital restoration techniques by the method of partition area scanning was applied. Accurate and precise detail result that is taken by digital imaging technique gives additional information regarding the relations among three portraits of King Taejo.

• Conservation Science in Museum
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• v.28
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• pp.35-50
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• 2022

This study explores the results of the research and conservation treatment conducted on two-peony paintings in the collection of the National Museum of Korea. The Jang-ji(障子) resembles a folding screen, but differs in size, shape, and use. A thick sheet of paper was used to attach the paintings to a wall, and traces of the lattice frame and red pigments, which was mainly used for building structures, remain on the back of the paper. It is confirmed that the paper was used as Jang-ji(障子) attached to adorn the walls or doors of a building and specifically decorated the interior of Seonwonjeon Hall in Gyeongbokgung Palace, which was removed in 1867. The paper also indicates that the mounting was made in the 19^th-century Joseon Dynasty, as the peony painting was finished in a different color from Jang-ji(障子) used for the Seonwonjeon Hall in Changdeokgung Palace. Based on the analysis of pigments and literature research, this study attempts to take a new approach to the colored pigments used in royal peony paintings, and it is believed that the conservation treatment used in this study highlights the necessity of continuous research on wallpaper as reference materials for royal paintings of the Joseon Dynasty.

• 한국문화재보존과학회:학술대회논문집
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• 2006.11a
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• pp.220-224
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• 2006