• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.379-389
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• 2019

Fashion brands have traditionally conveyed emotions through brand image and images such as fashion photos; however, fashion films play an important role in conveying emotion to consumers due to changes that have resulted from the development of digital technology. This study investigates haptic perceptions in fashion films based on Laura Marks' theory. The study concurrently conducted literature and case studies. Haptic and is a condition of touching an object without actually touching it. Marks describes haptic theory as an embodied perception of physical effects that occur as images affect the body. Haptic perceptions that cause a sense of touching when looking at a fashion film can be understood as a formality embodied in the body of the object and spectator created by the object and spectator's clothing experience. Our bodies and apparel can be seen as being perceived and imprinted in our bodies by constantly experiencing and maintaining relationships in an inseparable relationship. Thus, when we look at fashion films, the haptic image invites feeling embodied in our body and provide a haptic perception. As a result, factors for the haptic perception in fashion film are ambiguity of images, fetish image, and non-narrative. Fashion companies are expected to make active use of haptic elements as an era of artificial intelligence arrives and the size of the e-commerce market grows.

• Fashion & Textile Research Journal
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• v.24 no.2
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• pp.241-248
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• 2022

This study aims to provide basic data to suggest guidelines for re-education and work improvement of modelists based on the analysis of the current status of modelist work and education. A survey was conducted from January 4 to May 15, 2020, targeting 44 people working in pattern, pattern CAD, and grading in domestic apparel companies. Descriptive statistical analysis and frequency analysis using SPSS 25 were employed to analyze the status of work type, work difficulties, and re-education. For pattern production, the rate of using pattern CAD for business was high. It was found that companies mainly use YUKA CAD (63.8%), and branded companies use pattern CAD (100%). It was found that 3D CAD is mostly employed by vendors (88.9%), and CLO (90%) is mainly used. Regarding difficulties in pattern making, it was found that they experienced difficulties with stretchable materials owing to the amount of shrinkage and sagging of the fabric. The work problem was the lack of requisite working hours owing to the volume of work. Regarding future re-education, 63.6% of the total respondents indicated that they required a course related to pattern correction and material. Moreover, it was found that re-education was necessary to upgrade technology and acquire new knowledge, however, information on re-education was insufficient.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.692-700
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• 2017

The number of elderly citizens has risen in Korea and resulted in an aging society. Correspondingly, the social interest in the aging population has escalated immensely; however, research or product development on the quality of life for seniors has shortcomings. Healthcare smart clothing is required to help the elderly with changes and weaknesses that follow aging; however, there is unfortunately insufficient amounts available. This study explores the feasibilities of smart clothing for seniors based on a universal design. Based on previous research, we analyzed the universal design theory, body shape characteristics and design requirements for seniors, and heart rate measurement method. The design is different according to body shape and body shape is different between sex, age, and body race; therefore, subjects were limited to 70-74 year old Korean males in this study. This study proposes a guideline for heart rate sensing clothing that satisfies the 'universal design' aspects as well as the functionality of heart sensing, senior's physical characteristics and needs. It has broadened the range of smart clothing, which was once limited to the younger generation and provided a foundation for the development of specialized smart clothing for seniors.

• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.160-166
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• 2014

Patent and utility indicate international competitiveness in the knowledge-based society of the $21^{st}$century where both the quantity and quality of the nation's scientific intelligence and innovative technology represent key criteria to evaluate its strength. Thus, discerning the trends of patents is inevitable for further development. This research is centered on apprehending the technological current of the functional clothing of Korea, through an analysis of patents and utility models. The number of patent applications in Korea was low until the mid-1990s. However, it began to grow rapidly in the 2000s and the number of patents surpassed the number of utility starting in 2006. The technological level of invention in this field has been turned into a higher level. The IPC code with the strongest application was the field related to temperature controllable clothing (A41D 13/005), followed by surgeon or patient apparel related fields (A41D 13/12), and reflective or luminous safety devices (A41D 13/01).The main technological idea was to give functionality that could protect the human body from various hazards and represents the goal of various applied techniques. About 66% of domestic patent applications belong to individuals; however, the proportion of corporate or institutional applications(including universities) remains poor. Consequently, more systematic and long-term support for research on patents is required.

• Journal of the Korean Society of Costume
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• v.61 no.7
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• pp.67-79
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• 2011

This study is to design a ball-jointed doll costume with historical research in clay female doll's costume from Hwangsung-dong tomb of the Silla Dynasty[新羅] in 7C. This clay female doll's costume was characterized by slim silhouette, long sleeves, no neckline, side slit, high waistline, and bun on the back neck of representative of the early era. According to literature of 7-8C and textile relics, it is presumed that she wore short Jeogori[短衣, Dan-eui] with long sleeves and two layered skirt, and Dan-ryeong(團領) could be added as attachment that is reflective of the time era. For making design costume, Ra[羅, silk gauze] was used for long Dan-ryeong, plain silk and brocade[錦, Geum] for Dan-eui and skirt as a special textile of this period. Waist dart and small snap were added to the costume of ball-jointed doll because of hardness and curvy shape of doll's body, without contradicting traditional value. For better use of this study and cost reduction purposes, development of production system for traditional doll costumes should be considered.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.634-640
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• 2004

Nowadays, the use of apparel CAD system is important to the mass production of ready to wear. Especially, computer-based grading is the most important process to improve the fitness of clothes and to reduce the time needed to make various size pattern. The purpose of this study was to suggest a standard sizing system for high school boys' pants and to suggest a grading method according to the sizing systems. The subjects were 217 high school boys of 16 to 18 year-old. The size intervals of waist girth and hip girth were 3 cm and 4 cm respectively. The sizing system, which had frequencies more than 4%, was classified 8 cases. Among them, 71-92 and 71-88 size were the most frequent size and were adopted the basic size for the two types of grading. According to the sizing system, hand-made patterns were manufactured. By measure of the each part of the slacks, 4 size's new grading-rule patterns were developed by each size. This result will contribute to clothing fitness of consumer and the amount of production.

• Fashion & Textile Research Journal
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• v.15 no.3
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• pp.371-380
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• 2013

The purpose of this study is to investigate the effect of consumer's relationship benefit perception on consumer's relationship quality and loyalty in internet shopping mall. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from November 1, 2011 to November 12, 2011. The structural equation model was constructed to verify hypotheses and 562 useful data were analyzed using SPSS 17.0 and AMOS 19. The results of this study were as follows: First, consumer's relationship benefit perception was classified into economic benefit, psychological benefit, and informational benefit. Second, economic benefit and psychological benefit had a significantly positive effect on consumer's satisfaction and trust. Also both benefit dimensions showed a stronger effect on satisfaction than on trust. Third, informational benefit showed a significantly positive effect only on trust. Finally, consumer's satisfaction affected loyalty via trust more strongly than consumer's satisfaction affected loyalty directly. It suggested that internet shopping mall marketers need to provide the strategic method to make consumers have a trust for the internet shopping mall.

• Fashion & Textile Research Journal
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• v.11 no.6
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• pp.918-924
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• 2009

As the population of overweight and obese children is rising rapidly around the world, there are many researches on purchasing and wearing children's clothing and optimal sizes, but researches on obese children are still inadequate. This study was carried out on 192 obese children over 75% in BMI. The purpose of the study was to set up the optimal interval of sizing system using the loss function which would be a guide for obese children for selecting ready to wear of suitable size. Introducing a loss function, which reflects how much the purchasing desire changes according to the difference, we formulate the problem and suggest a procedure to determine the optimal standard sizes minimizing the loss. These results were as follows ; In size chart of top's, 4 sizes had been determined by a loss function, had covered more than 91.1% of all subjects. In size chart of bottom's, 5 sizes had been determined by a loss function, had covered more than 87.0% of all subjects.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.38-47
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• 2016

This research analyzes the influence of mobile commerce characteristics on consumer's purchase intention using a theoretical Technology Acceptance Model (TAM) constructed on previous studies and a review of the literature to explain the effect of mobile fashion shopping characteristics on consumer's purchase intention. In constructing structural equation model, Mobile commerce characteristics variables such as 'security', 'enjoyment', and 'personalization' were selected as external variables affecting TAM. A questionnaire was distributed to consumers in their 20's-30's who had purchased fashion products using a mobile shopping channel. Statistical methods of confirmatory factor analysis, correlation, and covariance structural analysis using Amos 19.0 package were employed for the analysis of 453 effective data responses. The results were as follows. First, extended TAM was shown be the appropriate model to explain the influence of mobile commerce characteristics on consumer's purchase intention in mobile fashion shopping. Second, 'security' had a significant positive influence on perceived usefulness (PU), however it affected perceived ease of use (PEOU) negatively. Third, 'enjoyment' had a significant influence only on PEOU, while 'personalization' was found to affect both PEOU and PU significantly. Fourth, PEOU affected PU significantly. Finally, both PEOU and PU had a significant influence on consumer's purchase intention.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.390-400
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• 2019

A major factor in making current hospital gowns is how to manage patients from the standpoint of hospitals. This shows that hospital gowns have not been considered as an apparel for a specific purpose with a design that considers the psychological composure of patients. This study, along with a meticulous analysis of the pattern design of domestic hospital gown suggests a design philosophy that can be of emotional help to patients. The analysis of hospital gowns in terms of motif is that the corporate identity of the hospital in question, along with the lettering symbolizing the hospital is conspicuous. The motif shown in the pattern also has a brightness contrast and two-way pattern. This study suggests hospital gown patterns as follows. First, on the basis of color dynamics, utilize repetition arrangement, camaieu arrangement and faux camaieu arrangement. Second, make use of warm colors in order to enhance trust between patients and medical staff. Last, use green color as a dominant color for the hospital to be felt of as a convenient space. Utilizing these three factors in the future design of hospital gowns will assist in the development of new hospital gowns that render a psychological composure.