• 한국의류산업학회지
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• 제17권6호
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• pp.907-918
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• 2015

With the pervasiveness of digital environment and expansion of new media, ICT (Information and Communication Technology) leads the role of consumer to change from a passive customer into an active co-producer. As customer participation in the fashion industry increases, this study attempts to explore the cases of customer participation as a co-producer in fashion industry through analyzing business models of companies, including Threadless, Blank label, Cut on Your Bias, Acustom Apparel, Thinkgivers. The results show that customer participation is mainly facilitated through design participation in fashion industry, with different level of participation and IT as well as different contribution target. Compared to the past, consumer’s preference is reflected through participation before the stage of production. Results indicate three main characteristics of customer participation in fashion industry. First, value co-creations using customer experiences and understanding customer needs are important. Second, active online communication among customers are critical. Third, it is important to ensure customer’s own item. From a customer perspective, participation enables them to purchase their own distinctive product and offers exciting experience and satisfaction over the production processes, and compensation can be used to increase customer participation. On the other hand, companies using customer participation can take advantage of cost reduction in product development, inventory, and marketing. Customer participation, as a win-win strategy for business and consumer, is expected to expand further in the future with the development of ICT.

• 한국의류학회지
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• 제35권12호
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• pp.1454-1465
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• 2011

Menswear body types are often labeled on garments (to indicate how the garments are designed to fit) with indicators of a size category such as regular, portly, and stout, athletic, or big and tall. A drop (relationships between the chest and waist girths) is related to the fit of a tailored suit. However, current standards are not designed for various drops or body types. There is not enough information of categorizing men's body shapes for the apparel sizing systems. In this article, a set of men's data from SizeUSA sizing survey was analyzed to investigate men's body shapes and drops. Factor analysis and a cluster analysis method were used to categorize men's body shapes. In the results, twenty-five variables were selected through the factor analysis and found four factors: girth factor, height factor, torso girth factor, and slope degree factor. According to the factor and cluster analysis, various body shapes were found: Slim Shape (SS - tall ectomorphy), Heavy Shape (HS - athletic, big & tall, endomorphy and mesomorphy), Slant Inverted Triangle Shape (SITS - regular, slight ectomorphy and slight mesomorphy weight range from normal to slightly overweight), Short Round Top Shape (SRTS - portly and stout, endomorphy). Body shapes were related to fitting categories. SS and HS were related to big & tall fitting category. SITS was related to regular. SRTS was related to portly and stout. Shape 1 (31%) and Shape 2 (26%) were related to current big & tall category. Shape 3 (34%) were related to regular. Shape 4 (9%) were in portly and stout category. ASTM D 6240 standard was the only available standard that presented a regular fitting category. Various drops were found within a same chest size group; however, this study revealed great variances of drops by body shape.

• 한국염색가공학회지
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• 제23권4호
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• pp.304-311
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• 2011

For sound absorption and sound insulation in automobile industry, the sound absorption materials based on meltblown nonwovens were prepared by SMS (spunbond-meltblown-spunbond) technique. And the sound absorption coefficient (${\alpha}$) of the meltblown nonwoven, produced with isotatic-polypropylene(PP), was examined for the various processing conditions such as die-to-collector distance(DCD), nonwoven weight(GSM), and air suction conditions. The meltblown nonwoven for sound absorption materials was composed of bulky microfiber web, increasing with increases in weight and DCD. The sound absorption coefficient(${\alpha}$) was excellent as a sound absorption materials of PAD type composed of SMS(spunbond-meltblownspunbond) nonwovens.

• 한국의상디자인학회지
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• 제9권3호
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• pp.133-149
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• 2007

Amid a wave of informatization, the world is allowing diverse exchanges and cooperations in the global village to be promoted. And, a change in the life environment and the consumption pattern allows the key word in distribution revolution called 'online' and 'emotion' to be recalled. As the emotion is being positioned as the trend of the new era, this study has its significance in that even the fashion industry desperately requires the emotion marketing aiming at the artistic value and practicality in fashion and the creation in value-added, and requires the development and utilization plan for diverse VMD programs on the rational dress shop, like the successful case of the trendy shop such as America's large bookstore 'Barnes & Noble.' Accordingly, the purpose of this study is to design and suggest the virtually trendy dress shop as one plan of utilizing VMD, by examining about the fashion business environment and about 'emotion trend' according to the consumer purchase needs, and through researching into the cases of the trendy dress shops with the emotion marketing. The virtual trendy dress shop 'Muse,' which was proposed as its research result, was designed with having the main concept as urban naturalism, which points to the urban and sophisticated coordination, and to the simple personality and rational value, as one method of utilizing VMD in the differentiated dress shop. And, it is desired to be performed the researches on the development and the utilization plan for diverse VMD programs in the dress shop down the road.

• 한국의류산업학회지
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• 제26권1호
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• pp.55-64
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• 2024

This study investigated the usage and product conditions of clothing companies and online dummy companies for the development of fitting dummy for South Korean women's wear in their 50s and 60s. These women-targeted apparel companies mainly used nude-sized torso type and torso crotch type made of FRP material. The frequency of use of the dummies was high, while the user satisfaction was moderate. Users expressed dissatisfaction with the inaccurate reflection of the body shape according to the KS sizing system and the measurements such as the front and back intercye, upper arms, abdomen, crotch, and waist back length. Upon survey, 73.7% of the respondents answered that development of the dummy and the appropriate age for it is 50 to 54, and they preferred the torso crotch form. In the production of online dummy companies, the torso crotch type and torso type were most widely produced, and polyurethane, FRP, and recycled paper materials were used. The size of dummy was expressed in numerical type, and 6, 7, 8, 9, 10, 12, 14, 16, 18 and 44, 55, 66, 77, 88 were being produced. Even models of the same size had significant deviation, especially in the waist circumference. Also, there was no dummy reflecting 25%~75% center interval to the KS garment sizing standards of women in their 50s and 60s. Therefore, it is desperately necessary to develop a fitting dummy for KS clothing sizing system that reflect their body sizes and shapes.

• 한국의류산업학회지
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• 제17권4호
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• pp.613-625
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• 2015

This research was conducted to provide basic data to improve expressivity required for virtual clothing to replace actual clothing. For the experiment, 6 materials were selected and 12(2 kinds of length) actual flared skirts were made. At the same time, simulations were carried out on OptiTex Runway 12.0 for 36(12 kinds of skirts $\times$ KES, FTU, KES weight/10) kinds of virtual flared skirts, which were applied with the measured property values (thickness, weight, bending, shear, friction, and stretch). Also, the study compared and analyzed the wearing images, silhouette overlapping images, and skirt length measurements of the actual and virtual skirts put on a dummy. As a result, the actual skirts showed clear distinction for each material. In contrast, virtual 1 and 2 expressed fabric 3 in the most similar way, but could not recreate the uniform, soft, and natural flare shape of the actual skirts in general. Virtual 3 formed natural flares as those of the actual skirts, and expressed fabric 1, 5, and 6 in a similar way. However, virtual 3 had too much volume and barely showed any distinction for each material. All of virtual 1, 2, and 3 expressed different flare shapes on the front and back sides of the skirt similarly to the actual skirts, and had a good visual expression for the color and texture of the materials. However, they could not effectively express the elasticity and fabric sagging in the bias direction.

• 한국의류산업학회지
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• 제13권2호
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• pp.269-278
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• 2011

This study aims at setting up productive capacity which can be usefully utilized for work management of apparel manufacturers. So as to achieve this goal, an apparel manufacturing company which has been operated by miniline system in Seoul was selected. Standard time and man-hour were calculated to create the accurate productive capacity by observing and measuring a work flow included cutting, sewing and finishing processes. And the result is as following. The standard time for each process was presented as cutting process 47004.5s, sewing process 671050.5s and finishing process 22426.3s. And 15284.4ms was computed as total procession man-hour per day of the manufacturer which is organized of 16 people. Also, the procession man-hour for each process was revealed as cutting process 396.7ms(2.6%), sewing process 14509.3ms(94.9%) and finishing process 378.5ms(2.5%). +Surplus was found in the productivity for each process included the cutting process(outshell, lining and seam process), the sewing process(preparation and arrangement process) and the finishing process. But, additional man-hour 52436.18ms was required because the productive capacity was calculated as -surplus(-13.9%) in the sewing process(part and assembly process). Therefore, a work schedule was planned based on the previous result. However, loading can be ideal when a capacity and a load become '0'. The object company should find the way to reduce allowance(26.25%) of the sewing process through reconstruction of consciousness and improvement in functions with analyzing works of operators. Also, they need to consider an additional supplement of the personnel.

• 한국의류산업학회지
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• 제16권5호
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• pp.776-784
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• 2014

KS K 0051(2009) was established in 1990 and revised in 1994, 1999, 2004 and 2009. Recently the structure of apparel production and distribution are changing like as small quantity batch production, increase of importing abroad apparel and increase of on-line shopping mall. Based on Social and economic conditions, examine the potential for use of KS K 0051(2009) standard sizing system for female adult's garments are needed. Through which, it was intended to suggestion for the revision of standard sizing system for female adult's garments which can facilitate communication among consumer, producer and sellers. The improvement point was discussed through review of the current KS K 0051 (2009) and abroad standard sizing system for female adult's garments, ISO 3637(1977), ISO 4416(1981), BS EN 13402-2(2002), BS EN 13402-3(2004), JIS L 4005(2001) and GB/T 1335.2(2008). Also, the revision of standard sizing system for female adult's garments was suggested using data of 6th Size Korea. As a result of this study, in the revision, formal wear, casual wear, training wear and under wear were separated to simplify the classification and the classification of body type were excluded. Also, it is possible that size designation was simplified through optional notation and letter code based on bust girth could be marked together in casual wear.

• 한국의류산업학회지
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• 제26권1호
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• pp.25-34
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• 2024

This study investigates consumer awareness and concerns regarding apparel sizing in the realm of online shopping. A survey was conducted with 450 women aged 18-59 who had engaged in online clothing purchases within the past year. It was observed that consumers shop for clothes online an average of 1.6 times per month, with those under 50 shopping more frequently. The importance of size is higher when buying pants than jackets, especially in online shopping compared to offline purchases. Key references guiding online shopping decisions encompassed product sizing codes, customer reviews, and garment dimensions, which were notably favored by consumers with significant concerns. Respondents opted for Korean-style sizing codes for jackets but chose inch-sizing codes for pants. While awareness of height and weight remains high, knowledge of specific body measurements crucial for clothing size design is lacking, suggesting inadequate communication of size information. Respondents prioritized specific areas for jacket and pants fit, yet the lack of comprehensive self-measurements beyond height and weight might present challenges in determining fit based solely on product dimensions. To address this issue, online retailers should display essential garment dimensions and visually suggest clothing sizes according to various body types. These findings provide valuable insights for online retailers to effectively present size information and lay a foundational framework for consumer size education.

• 한국의류산업학회지
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• 제18권2호
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• pp.167-175
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• 2016

Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.