• 동아시아경상학회지
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• 제5권3호
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• pp.48-63
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• 2017

Purpose - The objective of this research is to investigate not only the effect of a company creating shared value (CSV) influencing consumers' emotions that lead to prosocial consumer behavior but also the moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Research design, data, methodology - The 9 hypotheses presenting the relationship among CSV, consumer's emotion and prosocial consumer behavior were proposed and tested in this study. Research data were collected from the surveying of 350 respondents over 20 years and the 340 samples were used to test the proposed hypotheses. SPSS 20.0 and AMOS 20.0 were used for statistical analysis such as reliability test, validity test and path analysis. Results - The results show that the economic or social value of corporate CSV activities affects positively consumer's gratitude or pride except for the relationship between social value of CSV and consumer's pride. The results also show that gratitude or pride of consumers affects positively consumers' prosocial behavior. We also found that there is a moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Conclusions - Company's activities in creating shared value influences consumer emotions and pride, and although these activities induce gratitude, this does not apply to pride. In addition, when these shared value activities influence consumer emotions, the authenticity of the company has shown to have a moderating effect.

• 한국유통학회:학술대회논문집
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• 한국유통학회 2005년도 동계학술대회 발표논문집
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• pp.125-158
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• 2005

본 연구는 재구매의도에 대한 기존연구에서 중요한 결정변수로 연구되어온 고객 만족과 서비스 품질 외에 소비정서 및 전환비용을 새롭게 도입하여 기존 고객의 유지전략은 재구매의도의 영향요인을 규명하고자 하였다. 이를 위하여 A은행에 거래하는 기업고객들에게 설문지 620부를 배부하여 자료를 수집하였으며 이들 중 374부와 기업고객을 담당하고 있는 은행직원으로부터 112부의 설문지를 회수하여 LISREL 8.12로 분석하였다. 본 연구결과는 다음과 같이 요약된다. 첫째, 재구매의도의 가장 중요한 결정변수는 고객만족으로 제시되고 있다. 둘째, 서비스 품질을 측정시 서비스가 고객에게 전달되어지는 과정을 의미하는 과정 품질 외에 고객이 서비스로부터 실제로 받거나 또는 서비스 공급자에 의해 전달되어지는 결과 품질을 함께 측정하는 것이 바람직한 것으로 나타났다. 셋째, 긍정적인 소비정서는 고객만족에 정(+)의 영향을 미치고, 부정적인 소비정서는 고객만족과 재구매의도에 부(-)의 영향을 미치는 것으로 나타났다. 넷째, 전환비용은 상대적으로 영향력은 크지 않았으나 고객만족, 부정적 소비정서와 함께 재구매의도의 선행요인으로 작용하고 있음을 보여주고 있다. 결론적으로 고객의 재구매의도에 대한 선행요인으로 고객만족과 과정품질의 상대적 영향력이 제일 크게 나타나고 있으며 긍정적 소비정서, 부정적 소비정서, 결과 품질 및 전환비용 역시 기업거래 고객의 재구매의도를 예측하는 변수로 활용될 수 있음을 제안해 주고 있다.

• 동의신경정신과학회지
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• 제30권3호
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• pp.165-175
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• 2019

Objectives: This study was conducted to investigate the emotional characteristics of the patients within one year after stroke using the Core Seven Emotions Inventory-Short Form. Methods: It analyzed the medical records of 39 stroke patients who had visited W University hospital and completed the Core Seven-Emotions Inventory-Short Form (CSEI-S), the K-MBI, the PWI-SF, and the HADS. Patients data were analyzed by descriptive analysis, frequency analysis, the Mann-Whitney U test, and the nonparametric test of the CSEI according to the period of stroke onset in patients and Spearman's correlation analysis using the SPSS (Statistical Package for the Social Science, IBM, United States of America) Version 23.0. Results: First, in the case of depression, all subjects were in the danger group, although more than half of the joy, anger, thinking, sadness and fear were included in the normal group in the shortening of the key seven-point scale. Secondly, in measuring the social and psychological stress and hospital anxiety and depression, social and psychological stress were indicated to be a potential danger group, while anxiety and depression were shown to be a healthy group. Thirdly, the emotional characteristics were explored according to the sub-factor of the shortening of the key seven-figure emotional scale after being classified within two months, between two and six months and over six months depending on the duration of the outbreak. As a result, statistically significant, Joy was the highest score over six months and the lowest score between two and six months. On the other hand, the case of depression was depicted to be significantly lower at over six months, and was highest between two and six months. Finally, the correlations on each scale were statistically significant. Conclusions: This study provided that the CSEI-S can be used to simply to measure the emotions of patients according to the period of the onset of stroke in the clinical scene.

• International Journal of Industrial Entomology and Biomaterials
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• 제31권2호
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• pp.90-94
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• 2015

Several insects have been shown to exert a strong influence positively on peoples' emotions. Insect-mediated mental healthcare program was designed to help meet the physical, behavioral and developmental needs of adolescents. They were provided with an insectmediated mental healthcare program for a total of 10 sessions, one session per wk, at 1 h per session, accompanied by a pre- and post-test for emotion. Significant differences and correlations were found according to the individual participants' planning, subjective quality of life, self-reported depression and self-worth, respectively. The results indicated that adolescents who participated in the insect-mediated healthcare program group once showed significant improvement in their planning, subjective quality of life and self-worth. However, most of all participants' self-reported depression was not influenced. These findings suggest that pet-insects positively affect adolescent's emotional health via an insect-mediated healthcare program.

• 기본간호학회지
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• 제15권2호
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• pp.186-194
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• 2008

Purpose: The purpose of this studγ is to understand relations among perceived stress, stress coping method, self-rare behavior and Hemoglobin $A_1c$ of elderly diabetic mellitus patients. Method: Participants were 128 patients who were under medical treatment in outpatient department at C university hospital. The collected data were analyzed using technical statistics, frequency, percentage, T-test, ANOVA and person's correlation coefficient by SPSS 12.0. Result: There were positive correlation between self-care behavior and coping method based on emotions under the lower category of stress coping method. Hemoglobin $A_1c$ of patients had a negative correlation with physical exorcise of self coping method under the lower category. Perceived stress had also a negative correlation with emotions as coping method in the lower category and medication of self-care behavior. Conclusion: It was noted that elderly diabetic mellitus patients didn't much use a coping method based mainly problems and another method based emotions in case of perceived stress. The findings of this study will be useful for developing an nursing intervention program focused on elderly diabetic mellitus patients.

• 한국의류학회지
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• 제44권1호
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• pp.13-32
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• 2020

This study investigates the multi-dimensional structure of fashion store window creativity and examines its effects on consumer responses. Through an expert evaluation survey, this study proposes that fashion store window creativity involves originality, relevance, and artistry. Two experiments are conducted to test the proposed hypotheses. Consumers' emotional responses to the level of window creativity are collected using psychophysiological and self-report methods. Fashion store window creativity has positive effects on psychophysiological affective responses. When the three dimensions of creativity are specified as explanatory factors of emotional responses, relevance and artistry show positive effects on arousal and pleasure, whereas originality has a negative effect on pleasure. Its effect on attitudes is mediated by arousal and pleasure; in addition, the effect on entering intentions is mediated by arousal. Attitudes toward window display also have a positive effect on entering intentions. This study extends existing research on creativity in marketing into the context of visual merchandising in fashion store windows. Findings provide meaningful implications in that the effects of fashion store window creativity on emotions affect consumer attitudes and behavioral intention. By adopting multiple approaches in the empirical phase of this study, the findings are built on strong reliability and validity.

• 동의신경정신과학회지
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• 제31권2호
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• pp.77-88
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• 2020

Objectives: The study evaluated middle-aged women using the Core Seven Emotions Inventory-short form (CSEI-s) followed by a correlation analysis with Menopause Rating Scale (MRS). Methods: In this study, the medical records of 47 women who visited W University Oriental Medicine Hospital and completed the CSEI-s and MRS were evaluated. A total of 47 women were analyzed using SPSS (Statistical Package for the Social Science, IBM, United States of America, Version 23.0). Frequency analysis, descriptive analysis, independent t-test, one-way ANOVA, Scheffe test, and correlation analysis were conducted. Results: 1. Approximately one-third of all subjects were more than cautious expressing joy and fright. 2. According to their educational status, high-school graduates thought they were superior to those with a bachelor's degree or above. 3. Anger was expressed with caution in the group with severe menopausal symptoms. 4. Anger, thought, depression, sorrow, fear, and fright showed a positive correlation with MRS scores. 5. Among premenopausal and postmenopausal women, fright was associated with menopausal symptoms and response by the autonomous nervous system. Conclusions: The results suggest that CSEI-s can be used to measure the psychological symptoms of middle-aged women.

• 동의신경정신과학회지
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• 제33권1호
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• pp.21-31
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• 2022

Objectives: To perform correlation analysis between the Core Seven Emotions Inventory-Short Form (CSEI-s), Beck Anxiety Inventory (BAI), Beck Depression Inventory (BDI), upper gastrointestinal symptoms, and gastroscopic findings and to compare emotional characteristics with upper gastrointestinal endoscopic findings. Methods: In this study, medical records of 38 participants who visited the hospital for examination purposes or complained upper gastrointestinal symptoms and completed the CSEI-s, BAI, BDI, and Questionnaire for upper gastrointestinal symptoms were analyzed using SPSS (Statistical Package for the Social Sciences) version 25.0. Frequency Analysis, Descriptive Analysis, Independent t-test, Mann-Whitney's U-test, and Correlation analysis were performed. Results: The upper gastrointestinal symptom group showed higher levels of anger, sorrow, depression, and anxiety than the asymptomatic group. On gastroscopy, the normal group had higher levels of Joy than the abnormal group. The reflux esophagitis group showed higher levels of thought, depression, sorrow, and anxiety than the non-reflux esophagitis group. Joy showed a negative correlation with BDI score. However, anger, depression, sorrow, BAI, and BDI score showed positive correlations. Conclusions: Results of this study suggest that CSEI-s can be used to treat patients with upper gastrointestinal symptoms and reflux esophagitis.

• 감성과학
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• 제16권2호
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• pp.157-166
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• 2013

자동차 인테리어에 사용된 여러 가지 재질에 대하여 현재까지 촉감을 측정하고 평가하여 소재의 적용과 표면질감의 기준을 결정하고자 했던 연구는 자동차의 조작 장치에 대한 인간공학적 평가, 시각적 디자인요소에 대한 연구에 비해서는 많지 않다. 본 연구에서는 자동차 인테리어의 여러 소재에 대한 촉감 관련 감성을 측정하고 평가하는데 사용될 수 있는 촉감 관련 대표감성을 추출하고자 하였다. 기존의 감성어휘 연구에서 추출되어 있는 대표감성어휘를 이용하여, 자동차에 탑승하여 여러 재질을 보고 만지면서 촉각으로 느껴지는 촉감에 대해 느껴지는 감성어휘와 자동차 사용기의 분석 및 자동차 전문가에 대한 인터뷰 등을 종합하여 최종적으로 52개의 촉감 관련 감성어휘를 추출하였다. 이를 요인분석한 결과 거칠기, 단단함, 마찰감, 안락감, 뻣뻣함, 부드러움, 온도감, 매끈함, 친숙함, 유연함 등 10개의 대표감성으로 분류되었다. 이러한 대표감성 어휘는 자동차 인테리어의 촉감에 대한 소비자의 감성을 측정하고 평가하는데 활용될 수 있을 것이며 금속, 플라스틱, 가죽 등 다양한 소재들의 고급감을 향상시킬 수 있는 질감을 결정할 수 있는 감성평가의 기본 자료로 활용될 수 있을 것이다.

• 한국유통학회지:유통연구
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• 제15권2호
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• pp.101-122
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• 2010

본 연구에서는 인터넷 쇼핑 사이트를 이용하여 의류 구매시 느끼는 긍정적, 부정적 감정이 쾌락적, 실용적 가치지각에 미치는 영향과, 이러한 쾌락적, 실용적 가치지각이 점포접근행동에 미치는 영향관계를 연구하였다. 이 연구를 위하여 Babin and Attaway가 오프라인 쇼핑 사이트 연구에 활용한 연구모형을 인터넷 쇼핑상황에 적용하여 연구모형을 제시하고 실험자료를 통하여 검증하였다. 인터넷 쇼핑몰을 통해 의류상품을 쇼핑하는 과업을 수행하고 제시된 설문 문항에 응답하도록 하는 실험을 실시하여 278명의 결과가 통계분석에 이용되었으며 탐색적/확인적 요인분석과 Amos 6.0을 활용한 구조방정식 모형 검증을 실시하였다. 구조방정식 모형검증 결과 인터넷 의류 쇼핑 사이트에 대해 부정적인 감정을 많이 느낄수록 사이트에 대한 쾌락적, 실용적 가치지각이 낮았으며, 긍정적인 감정을 많이 느낄수록 사이트에 대한 쾌락적, 실용적 가치지각이 높았다. 이렇게 지각된 인터넷 의류쇼핑사이트의 쾌락적, 실용적 가치는 태도에 긍정적인 영향을 미치나, 재방문의도에는 실용적 가치만이 긍정적인 영향을 미쳤다. 본 연구결과를 바탕으로 이론적, 실무적 시사점들이 제시되었다.