Research on the Effect of Korean Wave(Hallyu) Experience in Southeast Asian Countries on Purchase of Korean Cosmetics: Focused on Malaysia and the Philippines (동남아국가 한류체험이 한국 화장품 구매의도에 미치는 영향연구: 말레이시아와 필리핀을 중심으로)
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- Asia-Pacific Journal of Business Venturing and Entrepreneurship
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- v.18 no.3
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- pp.173-189
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- 2023