• Journal of the Institute of Electronics Engineers of Korea SP
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• v.41 no.3
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• pp.1-8
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• 2004

In this paper, we propose a method for restoring trademark and caption areas using an isophote. In our method, the image restoration problem is modeled as an optimization problem, which in our case, is solved by a cost function with isophote constraint that is minimized using a GA The technique creates an optimal connection of all pairs of isophotes disconnected by a caption in the frame. For connecting the disconnected isophotes, we estimate the value of the smoothness, given by the best chromosomes of the GA and project this value in the isophote direction. Experimental results show that the isophote operator worked better than Laplacian operator for image restoration, and the proposed method has a great possibility for automatic restoration of a region in an advertisement scene.

• Archives of design research
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• v.15 no.4
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• pp.231-242
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• 2002

Due to the various reasons reducing the advertising effects in such as message reliability declining, target segmentation, and information technology, creative becomes more important than ever before. And this is more true in print advertising than electronic ones. The purpose of this study is to support to develop more effective advertisement in print advertising. Parody advertising, a postmodernic technique, effectiveness was tested empirically. Top-of-mind awareness, reliability toward advertising, attitude toward advertising, attitude toward brand, and purchase intention were adapted as a scale to measure the effectiveness of parody and non-parody advertising. Result proved the parody advertising shows higher effects than non-parody one. Conclusively saying that parody could be one of the possible ways to increase effects on print advertising to survive from the heavy competition and low attention.

• Journal of Distribution Science
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• v.21 no.3
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• pp.13-23
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• 2023

Purpose: Low-Cost Carrier airlines attempt to provide the best service for their customers. However, the pandemic has forced airline companies to keep developing new strategies. Moreover, in this digital era, airlines must intensely market their service through social media to reach as many customers as possible. This research aims to study the impact of advertisements on Instagram and the customer experience concerning customer loyalty and satisfaction in the aviation industry. Research design, data, and methodology: This study uses a quantitative explanatory with the combination of the positivism paradigm. The data collection technique is by distributing questionnaires to related airline Instagram followers. Meanwhile, the sample calculation uses using the Slovin formula in which 414 respondents are gained. The collected data is analyzed with Structural Equation Model and using Smart-PLS software. Results: The study results indicate that advertising on Instagram and customer experience significantly positively affect customer satisfaction and loyalty. In addition, the variable customer satisfaction has a significant positive on customer loyalty. Conclusions: The study results indicate that the ease of obtaining information via Instagram can affect satisfaction and will increase when customers have made a flight so that they will become loyal customers.

• Journal of Satellite, Information and Communications
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• v.11 no.1
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• pp.41-45
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• 2016

Recently, Signage technology is widely used for advertisements and promotional announcements located on the rooftop or around large buildings and near the roads as well. In addition in many places it is installed and operational financially costly because it uses a lot of energy to control the advertising images. Smart Signage technology developed interaction between the user and the possible need in signage. In this paper, we propose a specific user distance image control technologies that can be used in smart signage. Also, to control the content according to the user whether or provide a technique for controlling the display. Designing technology for it, and the performance was verified by implementing them.

• The KIPS Transactions:PartC
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• v.13C no.6 s.109
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• pp.733-740
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• 2006

Spam Message has been Causing widespread damages on the Internet. One source of the problems is rooted from an anonymously posted message in the bulletin board in Internet communities. This type of the Spam messages tries to advertise products, to harm other's reputation, to deliver religious messages and so on. In this paper we present the Spam message filtering using the Bayesian approach. In order to increase usefulness of the Spam filter in the bulletin board in Internet communities, we made the Spam filter which can divide the Spam message into six categories such as advertisement, pornography, abuse, religion and other. The test conducted against messages posted on the popular web sites.

• Archives of design research
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• v.16 no.4
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• pp.163-172
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• 2003

Nowadays calligraphy technique is widely utilized in diverse areas throughout the world. It is adopted in the visual environment of modern people comprehending from graphic design areas such as advertisement, package, symbol marks, logotypes, and movie posters to modern abstract paintings. It is because its dynamic and suggestive power of expression as symbolic and kinetic representation has been appreciated anew. In response to modern people's aversion from the mechanical and artificial digital environment as well as from the uniform, official, and modernistic trend, calligraphy technique is attracting people's attention as a new expressive style with oriental mysticism and emotional intimacy. Therefore, this study aims at illuminating the history of calligraphy, understanding its characteristics, searching for the expanded value of modern paintings and graphic designs, and ultimately contributing to the propagation of visual languages and expressive styles. In addition, this study attempted to establish the concept of Calli-Illust, which combines oriental painting techniques and materials and calligraphy techniques, and to explore for its potential uses in order to expand the area of illustration. According to the results of this study, calligraphy technique is a painting style of abstract expressionism, contributing to the expansion of the territory of a new formative area. Furthermore, this study proved that it is necessary to develop new expressive styles to overcome the limitation of design styles based on western rational, logical, and geometric functionalism, which have been received uncritically in the design environment of diversity. What is more, the concept and definition of calli-illust, which has been understood as a part of the concept of calligraphy so far, were clarified Research on calli-illust is just in its beginning stage. The present researcher expects that deeper and more extensive studies will be carried out in the future, so that calli-illust can be applied to communication design in various ways.

• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.121-131
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• 2019

Art Collaborative advertising uses creative works that are not related directly to the product and recreates it as a more valuable product. Creative thinking acts as a core value. The purpose of this study is to investigate the effect of creative thinking using mind map and SCAMPER technique in art collaboration class. After analyzing the art collaboration advertisement class for 6 students in middle school, we analyzed characteristics between creative technique and creativity through student activities and work. The results were as follows. First, creative thinking ability of students who experienced art collaboration showed flexibility and originality in SCAMPER, and fluency in mind map. Second, throughout the course, we were able to observe elaboration, which embodied tough ideas and developed depth. This study will contribute to the research related to the improvement of students' creative convergence case by meeting two or more areas and collaborating on each core competency.

• Journal of the Korean Institute of Landscape Architecture
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• v.43 no.5
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• pp.111-120
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• 2015

In this study, the general structure of the landscape architecture industry was considered through analysis of advertisements in the landscape architecture magazine, 'Environment & Landscape Architecture', and the transition process and factors of landscape facilities were analyzed. Based on this result, the direction of future landscape facilities and basic data were suggested. When analyzing the advertisements that have been published in 'Environment & Landscape Architecture' for 30 years, outdoor facilities were depicted at a frequency of 1,853 times and among them, rest facilities and convenience facilities were depicted 1,457 times and 378 times, respectively. The reason why outdoor facilities have a far higher advertisement frequency than other landscape facilities is they were highly influenced by the house construction-related government policy, which resulted from the expansion of the rest facility industry along with regional expansion to public design. Moreover, it was found that wood and steel were mainly used to make pergolas and benches, which are rest facilities, and polycarbonate, with high economic efficiency and durability, was used the most as a roofing material for pergolas. This study attempts to explore the tendency of landscape facilities and the changes in the detail of their types by analyzing the stream of landscape facilities diachronically, based on the advertisements published in a representative magazine of landscape architecture.

• Journal of KIISE:Software and Applications
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• v.29 no.10
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• pp.726-735
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• 2002

E-mail service has been a general method for communication as internet is widely used instead of post mails. Many companies have invested in e-mail advertisement as e-mail service is spread. E-mail advertisement has an advantage that it can consider personal characters. A lot of e-mail users have been given e-mails that they did not want to receive because their e-mail addresses were opened out to companies on internet. Therefore, they need junk mail checking systems and several e-mail service providers have supported junk mail filters. However, the junk mail filters can check the junk mail with constraint because they don't check the junk degree of mails by the contents of e-mail. This paper suggests a content-based junk mail checking model using fuzzy relational products. The process of the junk mail checking model using fuzzy relational products is as following: (1) analyzes semantic relation between junk words-base and e-mails, (2) checks the junk degree of the e-mail using the semantic relation, (3) checks the mails with SVJ(Standard Value of Junk) if those are junk mail or non-junk mail. The efficiency of the proposed technique is proved by comparing the junk degree of the e-mail and the number of junk mails that was checked by e-mail users and checked by the proposed junk mail checking model.

• Journal of Digital Contents Society
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• v.11 no.2
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• pp.177-184
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• 2010

These days, as digital producing technique has been developed, 3D imaging technique is used in high-tech computer and T.V. Also study for 3D producing technique is actively in progress. Moreover, as James Cameron's movie, 'Avatar' released in 2009 was a box office hit, the issue about 3D image came to the fore again. At this point, I decided to study the effect of the visual depth caused by the color correction during the post-production stage. The purpose of this study is to offer information about processing effective images through data about the effect of the visual depth that applies the color correction during the post-production stage. Basically, I supposed that color and contract would have effects on depth of 3D image. As a result, I could find out the changes of visual depth, space perception and sense of depth throughout the experiment. Applying this result,, I produced the 15 minutes of 3D advertisement movie and I found out that the color correction during the post-production stage was very effective for 3D depth. The left image and the right image by beam splitter based rig and parallel rig were used for this study. Also I adjusted the strong contrast by the color correction during the post-production stage after correcting convergence and visual depth during editing. As a result, I could produce images which had strong sense of space and sense of depth.