• 한국의류학회지
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• 제30권5호
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• pp.807-817
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• 2006

The purpose of this study was to investigate the buying behavior of sports apparel brand in relation to the involvement of specific professional football teams. A total of 256 adults in their 20s and 30s who residing in Seoul, Suwon, Inchon, and Daejeon completed questionnaires. Data were analyzed by using SPSS 11.0. Major statistical methods were frequency analysis, t-test and Chi square analysis. The results of this study were as follows; 1. The high involvement group of the specific professional football team showed a higher degree in the recognition, the preference, and the buying intention on sports apparel brands than the low involvement group did. Results showed statistically significant differences in responses to preferred items and store types between the low- and high involvement group. 2. With regard to the preference of sponsored apparel brands and the number of own items according to the preference of specific professional football teams, the group who preferred FC Seoul and Suwon Samsung Bluewings had a higher preference and own more items than the less preferred group did. 3. Male respondents were found to have a higher degree in the recognition, the preference and the buying intention than female respondents were. Also, there were differences in responses to a preferred store type between males and females.

• 운동영양학회지
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• 제23권2호
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• pp.13-15
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• 2019

[Purpose] Functional beverages are a protective or enhancing factor influencing not only public health but also athletic performance. The purpose of this study was to highlight the new conditioning beverage of the Lactobacillus pentosus strain b240 (B240) with electrolytes or proteins, which strengthens immune functions to improve the quality of life. [Methods] ISeveral related studies systematically reviews three main issues associated with conditioning beverages: (a) utilization and availability of the functional beverage; (b) significance of B240 in immune strengthening; and (c) availability and application of conditioning drinks in the daily life and sports field. [Results] Intake of B240 led to greater enhancements, including blood T-helper, NK cell, IgA and IgG level in conjunction with strengthen immune functions. These results speculated that the practical application of B240 contained beverages on physiological health and performance. [Conclusion] BODYMAINTÉ, this novel conditioning beverage is expected biological utility responsible for improved sports performance as a functional drink and has potential health-related implications.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.31-38
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• 2021

Purpose: A new form of sports human rights platform is needed for policy-related officials, athletes, leaders, and parents to easily share information on sports human rights and to promote communication between the sports community and the outside. Research design, data, and methodology: Participants were collected from athletes (n=3,007) who were registered in Korean Sport & Olympic Committee. Participants were asked to respond the survey items measuring their experiences of human right violations in sport. Descriptive analysis, t-test, and ANOVA were used to analyze data. Results: The platform should include information on prevention and safety of human rights violations during sports activities, procedures and methods for reporting damage, countermeasures, leader education programs, human rights protection guidelines, roles and supervision of sports organizations and institutions, and related statues. It can form a community as well as exchange information in the Internet space through the operation of bulletin boards by professional athletes, student athletes, parents, and leaders, and plays a role in crisis counseling or information provision. Given the reality that players can be blocked from the outside world, information communication channels on SNS can be a useful means of protecting and improving players' human rights. Conclusions: Therefore, it is necessary to provide a foundation for creating related platforms so that sports human rights sites or SNS can be operated voluntarily. Implications and future directions were discussed.

• 한국컴퓨터정보학회논문지
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• 제28권12호
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• pp.23-32
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• 2023

현대 사회의 새로운 스포츠로 정의되는 e-스포츠는 세계적으로 많은 사랑을 받는 스포츠로 자리매김했다. 그 중, E-sports를 대표하는 AOS(Aeon of Strife) 장르의 게임은 플레이어 개개인과 팀의 운영이 승패를 좌우하는 요소가 된다는 특징을 가진다. 본 논문은 실제 유저들의 게임 데이터를 수집하고 데이터를 통계적 기법으로 분석하여 정보를 제공한다. 또한, 수집한 데이터를 활용해 머신러닝 기법을 이용하여 승패 예측 모형을 설계하고 실험한다. 5개의 머신러닝 알고리즘이 사용되었고, 평균적으로 개인 데이터 모형에서는 Accuracy 80%, 팀 데이터 모형에서는 Accuracy 95%의 성능을 보인다. 본 연구에서 모형 설계 시 사용된 데이터는 개인 데이터 1,149,950건, 팀 데이터 230,234건으로 규모가 크고 일반 유저들의 플레이 성격을 잘 반영하고 있기 때문에 개발사의 게임 운영이나 일반 유저의 전략 수립 등에 도움이 될 것으로 기대한다. 실험 결과, 개인 데이터 모형과 팀 데이터 모형을 비교하였을 때, 팀 단위 모형의 성능이 상대적으로 매우 좋게 나타났다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제8권12호
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• pp.909-918
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• 2018

스포츠이벤트는 스포츠산업의 핵심 상품이며, 스포츠이벤트 산업은 계속적으로 발전하고 있다. 스포츠이벤트의 성공적 운영을 위해서 유치/준비/운영 과정에서의 업무의 기능에 따른 단계별 이해관계자에 대한 분석이 이루어져야한다. 이 연구는 스포츠이벤트의 핵심 프로세스를 수직, 수평적 관점에서 분석하고 각 단계별 업무기능을 정의하여 이해관계자를 분석하는 연구이다. 연구는 1)조사 2)핵심프로세스의 특성화 및 체계화 분석, 3)핵심기능 프로세스 및 이해관계자 분석의 세 범주로 구성하여 진행하였다. 분석결과 유치단계의 핵심 이해관계자는 유치추진 TF팀을 포함한 지방자체단체 및 위원회, 정부조직, 국내외경기연맹 등 유관단체, 국내외스포츠기구(위원회), 유치위원회로 분석되었다. 준비/운영단계의 이해관계자는 조직위원회, 각종 스포츠 위원회, 국제기구 및 국제조직, 정부 및 지방정부, 관련기업 및 업체, 미디어, 스폰서, 기부자 또는 자원봉사자, 선수, 팀, 관중의 이해관계자 집단으로 분석되었다.

• Journal of Sport and Applied Science
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• 제4권2호
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• pp.31-43
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• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• 한국중재학회지:중재연구
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• 제26권3호
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• pp.93-119
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• 2016

Park Tae-hwan, the Korean Olympic gold medal swimmer, was suspended for eighteen months by the International Swimming Federation (FINA) in September 2014. Park completed his suspension in March 2016, but the Korea Olympic Committee (KOC), relying on its Article 5.6, then prohibited him from joining the national team for an additional three years for the same doping violation. The KOC's penalty exceeded that provided by the World Anti-Doping Code, which governs the Olympics and most international sports federations, and contravened well-established precedent from the Court of Arbitration for Sport (CAS). The KOC, along with the Korea Swimming Federation, maintained the suspension until decisions by the Seoul Eastern District Court and CAS forced them to retract the penalty. We describe the sports regulations and arbitration decisions governing the Park case, how each side used the law to support their positions, the flaws in the KOC's legal analysis, and the case's resolutions by the Korean court and CAS. Finally, because this legal conflict has damaged the KOC's reputation, created uncertainty over the committee's doping penalties, and undercut the authority of the World Anti-Doping Code and the CAS in Korea, we recommend institutional changes in Korea's sports jurisprudence.

• 산경연구논집
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• 제15권4호
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• pp.19-26
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• 2024

Purpose: The present research encircled on a systematic view of leadership in sports, an area that can be used to boost the skilling of employees. Four specific managerial development tools have been formulated during this research based on relevant materials studied in the previous section. Research design, data and methodology: This research used the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) standards to systematically search for, screen, and synthesize relevant past research on using sports leadership principles for team member development. Results: The findings in this research offer four staff leadership development program ideas that are unique and beneficial for firms looking to foster the development of strong leaders. By deploying sport-based principles and methodology, these approaches can solve the limitations of conventional leadership development programs. This will demonstrate how each plan can help HR managers develop the appropriate strategies for their companies. Conclusions: In sum, this research suggests that by incorporating time-honored principles of sports leadership, these models will provide HR managers with an excellent arsenal of tools for developing a generation of leaders endowed with the skills, mindset, and resilience required to ensure the organization's prosperity under the most adverse conditions.

• 대한물리의학회지
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• 제19권2호
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• pp.107-122
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• 2024

PURPOSE: This study examined sports injuries among national sitting volleyball players and to provide baseline data for the development of programs to prevent injuries and enhance performance. METHODS: The study surveyed 21 national team athletes (12 males and nine females) participating in the 4^th Hangzhou Asian Para Games. The questionnaire consisted of 17 items, including general information, type of disability, sites and types of sports injuries and their causes, the current state of sports injuries and the treatment and management of injuries. RESULTS: The survey results suggested that the most common injury sites were the finger, shoulder, and waist. The most frequent types of injuries were sprain, muscle cramp, and LBP. The causes were insufficient warm-up, playing unhealed and carelessness. Injuries were most prevalent during morning training and in the winter. Most injuries occurred in practice, and the actions most likely to cause injuries were blocking, spike and sitting movements. Ice and spray were the most common treatments, usually administered by the athletes themselves. Physical therapy was the most common post-injury management, and the most common sequelae involved continuing to use despite pain. CONCLUSION: Based on these results, systematic and individualized training and therapeutic support tailored to the characteristics of sitting volleyball and the types of disabilities are necessary to prevent and manage sports injuries among national players. Continuous injury management by medical staff, particularly physical therapists, is essential to maintain the health of disabled athletes.

• 한국컴퓨터정보학회논문지
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• 제23권8호
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• pp.107-114
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• 2018

This study was conducted for the purpose of examining the effects of team trust element of rugby players on self-determination motive and team performance. As for the study subjects, rugby players participated in the 97th national athletic meet in 2016 were selected. As for data collection, in the total of 221 copies of samples were collected through convenience sampling method and 182 copies were used for the final analysis. Using SPSS 18.0, the collected data were analyzed through frequency analysis, exploratory factor analysis, Cronbach's ${\alpha}$ test, correlation analysis and multiple regression analysis and the following conclusions have been obtained. First, as for the effects of rugby players' team trust element on self-determination motive, it was found that team trust influenced external moderation, internal moderation, integrated moderation and identification moderation, and teammate trust influenced internal moderation, integrated moderation and identification moderation. Second, as for the effects of rugby players' team trust element on team performance, it was found that team trust and teammate trust influenced team performance. Third, as for the effects of rugby players' self-determination motive on team performance, it was found that integrated moderation and internal moderation influenced team performance.