• Management & Information Systems Review
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• v.30 no.4
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• pp.385-414
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• 2011

Fans' role and influence is becoming more extensive in these days' complex and competitive sports market. This research considers fans as internal members of sports team, employee and confirms active and voluntary fan citizenship behavior's effects on team, community, and social exchange among community residents, so that an enterprise can increase accessibility from many-sided perspectives when establishing sports marketing strategy in the future. The concept of fan citizenship behavior is set up considering characteristic of sports industry based on employee's organizational citizenship behavior discussed from the internal marketing and organization theory and preliminary studies about client citizenship behavior mentioned from service industry area. Although the sixteen research hypothesis are not fully supported. The results are summarized as follows. These findings give theoretical and marketing implication to future researcher and marketer. First, fan's positive aspect is confirmed which is different from general consumer by examining fan citizenship behavior's effect on teal value in the sports industry. Second, it was confirmed that the team needs marketing strategies about not only relationship between each individual fan, but also interaction between fans in the future. Third, it was confirmed that direct fan's behavior as well as individual fan's cognitive area have effects on team's and social value.

• Asia-Pacific Journal of Business
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• v.9 no.1
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• pp.77-89
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• 2018

Today, the sports teams are in a highly competitive environment where they don't know what may happen in the near future. While the front-runner teams suffer a serious slump, the teams in lower ladder stacks victories. This recent phenomenon proves that no team can secure the sustainable competitive edge over others. This is the time when a complete change of the mindset about the short-term competitive edge is needed. Therefore, we conducted the case study to the short-term competitive edges by selecting OK Savings Bank Rush & Cash volleyball team(hereafter referred to as OK Savings Bank). Thus, we presented the Transient Advantage Wave which describes the five stages of Initiating-Promotion-Utilization-Reconstruction-Withdrawal as a framework for the case study. Finally, we organized the results of the analysis and based on this result, we discussed the significance and the limitation of the short-term competitive edge that the sports team should pursue. This study contributed to the changes in strategies & tactics of various sports teams by suggesting the new strategy called short-term competitive edges that teams should utilize in order to get the best results in the sports league that has the strong quality of Time-based system.

• Korean Journal of Exercise Nutrition
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• v.25 no.3
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• pp.23-27
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• 2021

[Purpose] Functional beverages are intended to support those who want to maintain optimal physical condition and improve their quality of life through the enhancement of heart health, immunity, and digestion. The purpose of this study was to investigate the performance of top-level athletes consuming immune-strengthening conditioning nutritional drinks. [Methods] A total of 107 top-level athletes (baseball (56 players), pro volleyball (17), athletics (16), cycling (8), golf (6), and fencing (6)) participated in the experiment. They consumed an immune-enhancing functional beverage once a day for 8 weeks and responded to a survey before, during, and after drinking the beverage. [Results] Three total aspect-based subfactors were drawn from 24 questions in the factor analysis: physical, satisfaction with mental stability, and activity in performance. The physical, mental stability and performance changes of athletes significantly increased in period 2 (4 weeks after intake) and period 3 (after 8 weeks of intake). [Conclusion] We evaluated the efficacy of a new conditioned beverage containing Lactobacillus B240 and protein in improving the performance and physiological utility of top athletes. This functional drink may gain popularity among those seeking health benefits and improved exercise performance.

• Journal of Sport and Applied Science
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• v.8 no.1
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• pp.1-10
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• 2024

The purpose of this study was to examine the structural relationship among organizational justice, athlete satisfaction, team commitment, and organizational citizenship behavior toward college athletes. To achieve this purpose, this study employed a convenience sampling method via a questionnaire dissemination. A total of 285 responses were collected from college athletes. Among those, 21 responses were excluded as they were not completed, leaving 264 usable data. The data was computed in SPSS 28.0 and AMOS 28.0, and analyzed with correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling analysis. Overall, organizational justice had a positive influence on athlete satisfaction, team commitment, and organizational citizenship behavior. Athlete satisfaction had a positive influence on team commitment and organizational citizenship behavior. However, there was no relationship between team commitment and organizational citizenship behavior. These findings provided empirical foundational data on the impact of organizational justice on psychological and behavioral outcomes and the overall efficiency and effectiveness of organizations, with a focus on college athletes who played a central role in the context of college sports setting.

• The Journal of Industrial Distribution & Business
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• v.15 no.5
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• pp.39-46
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• 2024

Purpose: This study seeks to address the following research questions: (1) What are the fundamental principles of sports psychology that can be applied to business leadership? (2) How can these principles enhance business leadership effectiveness? As a result, the study may evaluate the necessity and benefits of incorporating sports psychology principles into business leadership practices. Research design, data and methodology: The data collection process in this study involved a systematic Literature review approach, following the prior literature analysis guidelines by numerous past studies. This methodical approach to selecting articles can be useful in synthesizing existing literature and can be referred to as Literature review and selection. Results: The literature analysis has indicated that there is much support for assumptions underpinning business leadership modules, which can be enhanced by applying sports psychology. This topic discusses the traits of self-positivity and mental toughness, goal perspective and interpersonal relationships within a team, and visualization in a sporting organization that can be implemented in business management to support organizational performance. Conclusions: All in all, it can be concluded that organizations must consider adopting Sports Psychology principles into their Leadership Development Programs. Psychological skills development training that includes mental toughness, goal setting, team cohesion,

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.153-160
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• 2020

This research aims to provide empirical basic data for the development of local communities through the establishment of efficient strategies for the formation of positive relations between the club and the region through the Creation of Shared Value (CSV) activities. We come up with the results of this study to show that CSV, social problem orientation, and core competency utilization affect the team trust of local community, and that CSV, long-term orientation, social problem orientation and core competency utilization affect community identification. The research should enhance the value of professional sports teams that promote their own path to self-sustaining as a single independent business area, and identify their trust through CSV activities for co-prosperity with their local communities, and thus their relationship with the community. Therefore, various strategies and efforts will ultimately increase the team trust and community identity of local residents in professional volleyball teams, while at the same time gaining positive effects on professional volleyball teams.

• Korean Journal of Biological Psychiatry
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• v.17 no.1
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• pp.37-43
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• 2010

Objectives : The $2^{nd}$ to $4^{th}$ digit length ratio(2D : 4D) is a sexually dimorphic trait regardless of ethnicity and shows sex differences. According to previous research, men usually have a relatively shorter $2^{nd}$ digit than $4^{th}$ digit. There is tendency that men with lower 2D : 4D are perceived as being more masculine and tend to perform better in some physical sports. Furthermore, 2D : 4D is negatively associated with trait aggression. In this study, we examine gender difference of 2D : 4D and compare 2D:4D of female Korean national team members to 2D : 4D of control subjects. Besides that, we also compare 2D : 4D of female Korean national team members according to their sports entries. Methods : The sample of this study is 396 people, 67 female Korean national team member, 216 control women and 113 control men. We measured $2^{nd}$ to $4^{th}$ digit length of their right hand. In addition, we collected demographic information of female Korean national team members using a self-report questionnaire. Results : The mean 2D : 4D of female Korean national team members is 0.96(SD=0.04), smaller than control women's 2D : 4D(0.97, SD=0.03) and significantly higher than control men's 2D : 4D(0.95, SD=0.03). We also found differences between control men and women. Non-martial arts related sports athletes have significant difference with control men in 2D : 4D. However, martial arts related sports athletes' 2D : 4D is not significantly different from other groups, including control men. Conclusion : These results are consistent with the findings of previous research that there is a significant difference between men and women in their 2D : 4D. Furthermore, 2D : 4D of martial arts related sports athletes have not shown any difference from the 2D : 4D of control men that 2D : 4D of non-martial arts related athletes have shown. This fact is important in consideration of masculine characteristics. For further research, it is necessary to examine 2D : 4D difference according to sport ability and gender differences.

• The Journal of Korean Society for School & Community Health Education
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• v.17 no.1
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• pp.101-112
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• 2016

Objectives: The purpose of this study was to examine the association between participation in physical activities (PA) and subjective well-being. Methods: We analyzed the data from Korean Youth Risk Behavior Web-based Survey, 2013 containing 36,655 and 35,780 for male and female students respectively. Study variables included PA, participation in physical education class, participation in team sports and subjective well-being. Control variables were school type, socio-economic status, level of parent education, living with parent, academic performance, delinquent behaviors, depression and perceived health. For this study, descriptive analysis, Chi-square test, and multivariate logistic regression analysis were performed. Results: Among boys, after adjusting for control variables, PA (past 7 days 0 time reference group vs. over 4 times: OR 1.306), physical education class (past 7 days 0 time reference group vs. over 3 times: OR 1.140), and team sports (no team reference group vs. 2 team: OR 1.206) were associated with subjective well-being. Among girls, control variables were adjusted. PA (past 7 days 0 time reference group vs over 4 times: OR 1.244), physical education class (past 7 days 0 time reference group vs. over 3 times: OR 1.161), and team sports (no team reference group vs. 2 team: OR 1.181) were associated with subjective well-being. Conclusions: Participation in physical activities may help adolescent promote their life satisfaction. Thus, education experts should develop various exercise curriculums to encourage participation in physical activities.

• Journal of Korean Orthopaedic Sports Medicine
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• v.8 no.2
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• pp.65-69
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• 2009

To be the national players, athletes undergoes repetitive hard training and then they have many kinds of sports injuries. The medical department in the Taeneung National Training Center has roles of management of injured athletes, supporting of international games and cooperation of doping control. The review article wants to introduce the role of doctor in the Taeneung National Training Center.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.241-246
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• 2020

In this paper, we propose a user matching app based on hybrid app and a utilization plan to promote sports tourism in line with the growing trend of sports industry scale. The proposed app categorizes sports facilities across the country into regional, sports, private and public sports facilities to support reservations and matching. The proposed app applied a matching system in which matching scores were given according to the preference of events, places, and users by user net matching algorithm. Users can enjoy sports as a team or individual through the suggestion app even if they do not have any clubs or friends to which they belong. It can be used to improve tourism content services and establish tourism industry policies by analyzing data generated while using a user matching system.