• Title/Summary/Keyword: tangible space

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A Study on the city marketing strategy -The case of modern architectures in daejeon city- (도시마케팅 전략에 대한 연구 -대전시 근대역사물의 활용을 중심으로-)

  • Seo, yong-mo;Cheon, myung-hwan;Kim, hyung-jun
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.239-243
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    • 2009
  • A various regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city developing, a serial activation polices are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the ciies's tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is estibilished and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing for the implication on the sustainable reproductive city.

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The characteristics expressed in visual merchandising of Maison Hermès - Focused on the window displays - (메종 에르메스 비주얼 머천다이징에 나타난 특징 - 윈도우 디스플레이를 중심으로 -)

  • Heo, Seungyeun;Lee, Younhee
    • The Research Journal of the Costume Culture
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    • v.21 no.1
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    • pp.17-30
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    • 2013
  • The purpose of this study is to consider and analyze the VM's characteristics of Maison Herm$\grave{e}$s which has tried continuously space presentations through the sensibility and differentiated strategy focusing on the flagship store window displays of Herm$\grave{e}$s. The framework for analysis of this study is established by related precedent studies. The results of this study were drawn through qualitative analysis of experts' group. The results of this study are as follows. Maison Herm$\grave{e}$s window displays have been unfolded a total of 57 times for 10 years, and have introduced a variety of themes by cooperating with 40 artists in various fields. Herm$\grave{e}$s set up eight types of themes in order to show the window displays, and these themes have been developed by the method of display presentation such as surrealistic, symbolic, mood, realistic, information. A majority of the participating artists was the Japanese. In addition, the display components such as the materials that can be easily accessible in everyday life, the object productions that were embodied the tangible and intangible image, the nostalgia, the child's world, good, colors, etc., were most frequently utilized for an effective display presentation of the themes that have been set according to each season. The most frequently used development techniques applied Herm$\grave{e}$s windows' VP were the 'd$\acute{e}$paysement', 'the descriptive narrative', and 'scene of dramatic contrast'. It turned out that a majority of the primary colors to make up Herm$\grave{e}$s window displays were analyzed by the red-orange and white color.

The Grid and Axis in Modern Architecture From Durand to Le Corbusier (현대건축에서 그리드와 축에 관한 연구 -듀랑에서부터 르 코르뷔제까지-)

  • Pai, Hyung-Min
    • Journal of architectural history
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    • v.11 no.4 s.32
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    • pp.99-115
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    • 2002
  • Centered on Durand and Le Corbusier, this study analyses the changing status of the grid and axis in modern architecture. In the Renaissance, the taxis grid operated as a contour grid, defining the elements and space of the building as part of closed harmonized world. In his Pre'cis des lec., ons d'architecture, Durand provides the most explicit demonstration of a new modem grid in which its lines function as spatial and structural axes. In principle these axes are coordinates for the placements of a priori elements but in Beaux-Arts practice, as Durand himself acknowledged, they involve a simultaneous process in which the spatial axis sets up the basic parti and the structural axis is developed into the building's poche'. As a coordinate, Durand's grid provides a place for the 'subject' to enter the architectural process. At the same time, it is the object of the subject's gaze, the dense site of the subject's transformative actions. Though Le Corbusier is noted for his frequent attacks on the academic system, his architecture should be seen within the continuity of the classical tradition. He redefines the Beaux-Arts axis as a moving and seeing observer, and continues the discipline of the plan, the essential discipline of the Beaux-Arts system. In his dialectics, an intellectual scheme which extends to his commentators, the intention and will of the subject must come in tune with the objective material form of the building. Like Durand, Le Corbusier's axis provides the medium for the subject to enter. Unlike the Beaux-Arts system, however, Le Corbusier's mobile subject no longer has a holistic view of the building previously provided by the central axis. If there is a parti for Le Corbusier, it consists of the domino grid as a potential, but nonetheless, tangible form. In comparison with the Beaux-Arts structural grid, his gaze no longer lingers on their lines because they no longer constitute a formal process tied to the development of a thick articulated structure. Le Corbusier's grid constitutes a 'loose' form, one that breaks down the hierarchical nature of the Beaux-Arts system.

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Design of Framework for Implementation of the New Paradigm Map (신 패러다임 맵 구현을 위한 프레임워크 설계)

  • Kim, Sun-Woo;Yang, Kwang-Ho;Park, Ki-Shik;Park, Ju-Young;Ra, In-Ho
    • The Journal of the Korea Contents Association
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    • v.15 no.3
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    • pp.32-39
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    • 2015
  • In this paper, We propose the futuristic map using variety technology of advanced ICT-based. The futuristic maps are expected to developed into a new format of user participation to express the results in various formats through the understanding and interpretation of the facts and phenomena of tangible and intangible that exist in the real world. In the future, the map is expected to be developed into form of a new paradigm map made in real time that economy, industry, the collection of information necessary for everyday life, processing, usage, analysis, distribution and sharing. In this paper, we provide a real-time personalized contents to digitize the information of the real space based on the concept of map, databases, spatial analysis and describes the key technologies that characterized by the representation of time-series data by analyzing and prediction every field macro phenomena of society, economy, culture and etc. And we establish the concepts of the 'New Paradigm Map' for future creative economy.

The Effect of Service Quality on E-Service Value, Customer Satisfaction and Loyalty in Internet Banking (인터넷뱅킹의 서비스품질이 e-서비스가치 및 고객만족과 고객충성도에 미치는 영향)

  • Chung, Ki Han;Park, Min Young;Shin, Jae Ik
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.5 no.4
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    • pp.231-247
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    • 2009
  • With the growth of e-commerce banks make the best use of internet banking which can provide all sorts of financial services in cyber space and satisfy customers beyond traditional banking services which are cash reserve and loan based on retail. For survival of internet banking high quality of service should be provided to customers. For this, the attributes of service quality in internet banking should be identified first. The studies on scale of service quality in internet banking have been divided into two ways. While traditional way has focused on SERVQUAL, several researchers have developed scale of e-service quality. However, the dimension of e-service quality is applied from the traditional dimension of service quality. In this paper five dimensions of tangibles, reliability, responsiveness, assurance, and empathy based on SERVQUAL are used as scale of service quality in internet banking through reviewing previous studies. In addition, because service value is correlated to service quality, the dimensions of service quality can affect e-service value. The positive relationship among e-service value, customer satisfaction, and customer loyalty in online or offline service has been identified by previous studies. The purpose of this study is to identify the relationship among service quality, e-service value, customer satisfaction, and customer loyalty in internet banking. SPSS 12.0 is used to test validity and reliability of questionnaire items and correlation of variables and AMOS 4.0 is used to test the hypotheses. The results of this study show that the responsiveness, assurance, and empathy factors of service quality have a positive effect on service value and that the tangible and assurance factors have a positive effect on customer satisfaction. It also shows that e-service value affects positively customer satisfaction and loyalty. Customer satisfaction affects positively customer loyalty. Therefore, to enhance customer satisfaction and loyalty, service quality and value of internet banking should be improved through reinforcing customers' trust in internet service quality.

A Study on the Cultural Identity Expression Characteristics and Influencing Factors of Restaurant Design - Focused on Chinese Restaurant in Sang hai - (레스토랑 디자인에 나타난 문화적 정체성 표현특성과 영향인자에 대한 연구 - 상해 소재 중식레스토랑을 중심으로 -)

  • Lee, So-Mi
    • Korean Institute of Interior Design Journal
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    • v.24 no.5
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    • pp.51-61
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    • 2015
  • The purposes of this study were to examine the characteristics of elements composing the cultural identity of Chinese architectural and spatial design, and to analyze the expression characteristics and influencing factors of contemporary restaurant design. With these purposes, first, this study reviewed related literature in order to find the characteristics of tangible elements observed in intangible elements and space expression characteristics forming the cultural identity of China. Second, this study conducted a case study in order to understand the expression characteristics of the design of Chinese restaurants in Shanghai and to find factors influencing the design. In order to sample the subjects of the case study, the researcher selected 18 restaurants that were recommended repeatedly in books on Chinese restaurants and tourism and major Internet sites or highly evaluated by visitors, and then choose 15 of them that were found to be fit for the purpose of the survey. According to the result of the survey, the restaurants were largely grouped by type into 10 cases of fine dining, 3 of middle-class casual dining, 1 of fast food, and 1 of luxury tea house serving traditional tea and snacks. Of these restaurants, 46.7% (7 cases) were of CM-CM-CM type, namely, using contemporary simple elements in all of external spaces, indoor spaces, and decorations, 20% (3 cases) were of CM-CM-CT type, using contemporary and simple external and indoor spaces, and traditional furniture or articles, 20% (3 cases) were of CT-CM-CT type, using traditional external spaces such as traditional buildings, contemporary simple finishing of indoor spaces, and traditional articles such as palace lanterns and traditional doors and windows, and 13.3% (2 cases) were of CT-CT-CT type, using traditional elements in their original forms in general. Through this research and survey, cultural identity showing Chinese traditions observed in the expression characteristics of restaurant spatial designs was confirmed, and it was also found that the identity was underlain by ideologies, values, lifestyles, etc. that had long accumulated through the long history of the country and exerted a great influence.

A Study on the Relation of Tingling Disease and Accumulation in 『Huangdineijing』 (『황제내경(黃帝內經)』의 비(痺)와 적(積)의 관계에 대한 고찰(考察))

  • Baik, Yousang;Suh, Junho
    • Journal of Korean Medical classics
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    • v.32 no.4
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    • pp.109-118
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    • 2019
  • Objectives : In this study, the relationship between Tingling disease(痺證) and Accumulation (積) was examined focusing on the occurrence of Tingling disease and its development into tangible lesion. Methods : Based on related contents in the "Huangdineijing", the process of creation and development of Tingling and its transformation to Accumulation was mainly examined. Results : While Tingling disease is usually caused by the three Qis of Wind-Cold-Dampness, due to its Yin nature there is high tendency of Qi and blood to be blocked and Blood and Fluid-Humor agglomerating into Accumulation. Symptoms of dysaesthesia are merely expressions manifesting in this process. Development into colic accumulation [疝瘕], Gu(蠱), or convulsion[瘛] after Tingling has traveled to the five zang is also related to its transformation into Accumulation. In the case of Tingling disease of the five zang in the "Huangdineijing", it is not a diagnostic category for treatment but actual lesions in the five zang six fu. In other words, in the beginning stages of Tingling disease, some sort of solidification that causes abnormal senses among other symptoms happens, and this solidification starts taking up space within the flesh. If it is not eliminated and persists, it enters into the inner organs and develops Tingling disease of the zangfu. Conclusions : Understanding Tingling disease(痺證) as a presymptom to developing Accumulation, rather than abnormality of sense will enable people to have higher chances in treating tumor.

The Value of Daesoon Jinrihoe's Temple Complexes from the Perspective of UNESCO World Heritage (세계유산 관점에서의 대순진리회 도장의 가치)

  • Kim, Jin-young
    • Journal of the Daesoon Academy of Sciences
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    • v.35
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    • pp.393-426
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    • 2020
  • In the past, holy sites were mainly designated on a basis of archaeological norms and endowed with a specific fixed identity according to historical, religious, and contextual interpretations. However, approaches to these sites are more flexible in recent times. These locations transcend the boundaries of space and time to enable the experience of diverse transformation and reveal multiple religious identities which are embedded in the complex interaction between power and authority. In this regard, the dynamic meanings of the religious symbology of Daesoon Jinrihoe's temple complexes, imagery, and the spatial structures enable us to grant them a new identity by re-establishing these structures as World Heritage sites. Temple complexes (dojang) correspond to the outstanding universal values identified by UNESCO in that the spiritual activities conducted at these holy sites draw the same attention as would be drawn by historical value. In this context, this study aims to explore the potential for Daesoon Jinrihoe's temple complexes to be designated UNESCO world heritage sites. To carry out this study, existing religious heritage sites such as Mount Athos Monasteries in Greece and Lumbini in Nepal are examined as case studies, and the operational plan, conservation, protection of relics, and interaction with its neighboring community and tourists are likewise closely examined in this study.

The Reflection of Persian Gardens in Persian Rug Design: A Comparative Study

  • Hirbod, NOROUZIANPOUR
    • Acta Via Serica
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    • v.7 no.2
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    • pp.109-132
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    • 2022
  • Two of the main elements of Persian tangible heritage are rugs and gardens, which have evolved together from the dawn of Iranian history. Emerging from the same system of thought and geographical location, together they represent the Persians' world views, desires, dreams, and design paradigms. In this study, the Persian Garden's patterns, elements, typology, and meanings are introduced and compared with the same aspects of Persian rugs. This paper uses a qualitative comparative methodology to analyze rugs' designs and patterns in relation to Persian Gardens' design principles. Data is collected primarily through library study and observation. The author uses two categories for comparison: meanings and forms. First, the author identifies underlying meanings common to the two art forms and then introduces form, function, and general principal patterns into the analysis. There is a type of rug pattern, known as Chahar-Bagh (literally, "four gardens"), that mirrors a garden design, down to the details, which is the focus of this paper. Additionally, other representations of Persian Gardens in rug design, such as Shekargah ("hunting pattern"), are discussed, as are other rug patterns with fewer elements borrowed from garden design. The paper also considers several motifs that represent flora common in gardening on the Iranian plateau, some of which have symbolic meanings dating to the Zoroastrian era. By comparing these two mediums of art (garden and rug) in the context of Persian history and geography, it becomes clear that the Persian rug design, in its roots, is an attempt to bring a garden into interior space. The study shows that the forms, patterns, and meanings reflected in Persian rugs render the study of their designs incomplete without considering the history of gardens.

Analysis of Closed School Utilization and Activation Factors as Urban-Rural Base Space (도농공존거점공간으로의 폐교 활용방안 및 활성화 요인 분석)

  • Koo, Hee-Dong;Bae, Seung-Jong;Kim, Dae-Sik
    • Journal of Korean Society of Rural Planning
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    • v.28 no.3
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    • pp.95-109
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    • 2022
  • This study attempted to suggest the factors that facilities that aim to exchange urban-rural coexistence base spaces with urban-rural areas should have. In order to derive factors, 15 literatures preceded by similar studies were investigated, and systematic classification was attempted. Finally, the factors for activating urban and rural base facilities were organized into 3 categories, 9 sectors, and 30 activation factors. The three major categories consisted of resources and facilities, content and programs, operational status. As a result of the AHP survey, in the survey area, which is a categories, resources and facilities composed of hardware factors originally possessed by the facility showed the highest score of 48.9. In the sectors, the convenience of facility use was 25.7 points, and the rich state of tangible and intangible resources was 13.3 points in order. In the sectors, income from paid experience programs at facilities was 8.3 points, physical accessibility to facilities was 8.2 points, and the type of areas where the facilities were located was 7.7 points in order. It showed high importance in the order of resources and facilities composed of hardware factors, content and programs composed of software factors, and manpower and operation composed of humanware factors. In general, it was shown that the physical factors of the place when using urban and rural base facilities were judged as the main factors.