• 대한안전경영과학회지
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• 제11권1호
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• pp.143-153
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• 2009

One of the important components of this administrative reform is customer satisfaction. Every public enterprises introduced the Service Charter and Korean government took Customer satisfaction as the key index of public sector performance assessment. Most public enterprises introduced customer satisfaction management in an attempt to improve the quality of customer service. The government granted high incentives to excellent business innovative enterprises and developed additional indices, which are related to CS. From now on, every Korean enterprises must embody feasible customer satisfaction management and improve the quality of customer service In this research, we proposed a quality evaluation standard model which is suitable for the public enterprise based on the Service Quality Criteria, and examined the model. A 7-Point Likert Scale was used based on the five categories within the Service Quality: responsiveness, convenience, tangibility, sympathy and reliability, we analysed the validity and causal relationship among the factors within the model.

• 한국신뢰성학회지:신뢰성응용연구
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• 제11권4호
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• pp.371-385
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• 2011

Because consumer mostly utilizes company test standard, supplier spends burden of expenses on building test equipments and managing expert manpower to fulfill consumer's various tests. Therefore, it is urgent to standardize test assessment which has a bond of sympathy between consumer and supplier and evaluates reliability of their products. This study develops reliability assessment standard which is composed of 12 test items considering international and domestic test standards, company internal test standards of consumer companies and field conditions. Also this study introduces overall technical procedure on accelerated test with no failure which is used for the main technology of reliability assessment. To verify effectiveness of reliability assessment, the test results are herein analyzed through building the test equipments and performing the test items.

• 유통과학연구
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• 제11권2호
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• pp.71-81
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• 2013

Purpose - The TOEIC test has been leading the change in the quality and the globalization of companies for about last 30 years. The TOEIC test is taken by about two million people each year and is used as a criterion to select new employees in companies or government offices, for performance ratings, and for overseas posting selections. Universities also use TOEIC test in various ways. Since the TOEIC test is used for the selection of new students for admission, transferring extra credits, scholarships, graduation certification, and admission of international students studying abroad, many universities all over the country provide students with TOEIC study lectures through their own language institutes. Despite the fact, there has been no research on the service quality or even the current situation of these institutes. Thus, this study aims to evaluate the factors that impact TOEIC lecture service quality and analyzes the effect of the expectation related to the education service quality and the result of education on intentional behavior. Research design, data, methodology - Data was collected by administering a survey to current TOEIC students from different university language institutes. The survey questionnaire comprised of a five-point Likert scale. The demographic analysis was conducted using the frequency analysis method and the factor analysis was conducted to verify the validity of questionnaire over any variable. The reliability analysis was conducted to verify the reliability of the results. Besides, multiple regression analysis, regression analysis, and mediated effect verification were also conducted. For education service quality, four different independent variables such as reliability, response, conviction, and sympathy were considered using the SERVQUAL survey model. Based on the research models, the study hypotheses below were formulated in order to recognize an effect relationship between the variables. The four hypotheses are, "the hypothesis on education service quality and TOEIC study result expectation," "the hypothesis on education service quality and behavioral intention," "the hypothesis on study result expectation and behavioral intention," and "the hypothesis on study result expectation and mediated effect." Results - The results are as follows. First, the factors like response, conviction, and sympathy have a positive influence on TOEIC study result expectations. Second, the TOEIC study result expectation has a positive influence on the factors of behavioral intention such as re-sign up, positive word-of-mouth, "loyalty towards school." Third, it was verified that the mediated effect on behavioral intention was influenced by education service quality at university foreign language institute, while the study result expectation has only a partial mediated effect. Conclusions - The implications of this study are summarized as follows: First, it suggests a new research model for the effect of the expectation related to the education service quality and the result of education in the university language institutes on the behavioral intention. Second, it has established a relationship between the education service quality and study result expectation by verifying the mediated effect on them.

• 한국유기농업학회지
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• 제18권3호
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• pp.315-329
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• 2010

This study focused on analysis of the satisfaction level of specialty shops for environment-friendly agricultural products (EFAP). To analyze the satisfaction level of EF AP, a series of household surveys were conducted. Questionnaire was prepared on the basis of the SERVQUAL model and the structural equation modeling was made on the basis of the contents surveyed. The main results of this study are summarized as follows. Firstly, tangibles structured with store clearance, neat uniform, information and others is the factor of service quality satisfaction. Secondly, reliability structured with service practice, problem solving, and service in accurate time is the factor of service quality satisfaction. Thirdly, assurance structured with the reliability of employees, sufficient knowledge of employees, courteous and good manner is the factor of service quality satisfaction. Fourthly, responsiveness structured with prompt service, voluntary help, customer response service and the like is the factor of service quality satisfaction. Fifthly, the sympathy structured in interest for each customer, provision of service in time convenient to use, encountering the customers with genuine feeling are the factors of service quality satisfaction. And sixthly, the service satisfaction factors would influence on the consumer behavior factors.

• 한국조리학회지
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• 제13권2호
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• pp.260-274
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• 2007

This research explores the intension of repeatable guests through on the wedding facilities, employees' service ability, and banquet menu. First, wedding facilities include transportation, parking lots, subsidiary facilities, reception desks, Paebaek Rooms, and waiting rooms for brides. Secondly, according to the analysis for service quality of hotel wedding feasts, respondence and sympathy were not be fully considered while good effects showed through materiality, reliability and conviction. Thirdly, hotels will be expected to have re-visiting guests when the guests have good experience on the hotel facilities and satisfying menu. Alternatively, menu would have a negative result if there's not satisfying service. Employees should be aware of the list of menu and can be able to offer a suggestion. In other words, a banquet has to be prepared not only with fresh or seasoned ingredients but with good service to make the guests revisit. Therefore, we should be aware of what our guests want and how to prepare for their satisfaction.

• 한국컴퓨터정보학회논문지
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• 제15권2호
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• pp.189-197
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• 2010

본 연구는 종합사회복지관의 종사자를 대상으로 종합사회복지관 종사자의 서비스 질이 직무태도에 미치는 영향 요인을 실증적으로 분석하였다. 종합사회복지관 종사자의 서비스 질인 유형성, 신뢰성, 대응성, 확신성, 공감성이 관계요인인 관계친밀성과 클라이언트맞춤화를 매개로 조직몰입과 직무만족에 미치는 영향을 규명함으로써 종사자의 직무태도를 해결하기 위한 함의를 제시한다. 연구결과를 요약하면 다음과 같다. 종합사회복지관 종사자의 서비스 질인 신뢰성, 대응성, 확신성은 종사자의 직무태도에 영향을 미치는 것으로 나타났고, 관계친밀성과 클라이언트맞춤화는 조직몰입과 직무만족에 영향을 미치는 것으로 났다. 따라서 종합사회복지관 종사자의 직무태도에 미치는 신뢰성, 대응성, 확신성은 매우 중요한 요인으로 나타났으며, 관계친밀성과 클라이언트맞춤화는 종사자의 직무태도를 향상시키는데 중요한 관계요인으로 입증되었다. 본 연구는 종합사회복지관 종사자의 서비스 질과 직무태도와의 관계에 대한 정책적 시사점을 대안으로 제시하였다.

• 유통과학연구
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• 제16권6호
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• pp.37-53
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• 2018

Purpose - There have been not enough studies on the ways customer Moment of Truth(MOT) activities are structured along with consumption chain and their influences as well as the relative influences of service quality at Moment of Truth on customer performance. Therefore, customer service needs needed at Moment of Truth may differ depending on whether these distribution services are at introduction-growth stages or maturity-decline stage already, but there is no study which illustrates this. Research design, data, and methodology - This study selects VoIP and IPTV as the household telecommunication and distribution services at introduction-growth stages as well as high speed internet and wire telephone as those at maturity-decline stages. Then it identifies which experiences that customers have at Moment of Truth by each service as well as the influences related to what the customers consider as important. Results - As the result of demonstration with the target of 858 respondents, customers' experiences and requests differ at Moment of Truth. For service quality, what takes the positive roles in customer performance includes corporeality and certainty for the services at introduction-growth stages as well as reliability, sympathy, and mutuality for those at maturity-decline stages. Conclusions - Implications of these results as well as further directions for study are suggested.

• 정보보호학회논문지
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• 제26권4호
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• pp.953-960
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• 2016

온라인 시스템이 활성화 되고 접근 가능한 정보의 양이 늘어나면서 추천 시스템의 영향력 또한 커지고 있다. 하지만 일부 악의적인 유저들의 공격으로 인해 시스템에 대한 신뢰도를 저하시키고 조작하려는 시도가 늘고 있다. 본 연구팀은 해당 리뷰에 대한 공감, 비공감 비율을 분석하고 이를 추천 시스템에 적용함으로써 추천 시스템의 성능을 향상시키고 강건한 시스템을 유지할 수 있는 방법을 제안한다. 실제 영화 데이터를 수집하여 적용해 본 결과 기존의 추천 시스템보다 향상된 성능을 보였다.

• 한국의류산업학회지
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• 제25권1호
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• pp.104-112
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• 2023

This study attempted to investigate the characteristics of beauty influencers' social media contents and examine their influence on color cosmetics purchase intention. For this, female millennials who have shown an interest or subscribed beauty contents on social media platforms as followers were selected by convenience sampling. In terms of a research method, a self-administered questionnaire was performed from September 19 to 30, 2022. Among a total of 220 questionnaires distributed, 200 copies excluding poorly answered ones were used for final analysis. The collected data were analyzed by frequency analysis, descriptive statistics, factor analysis, reliability analysis, correlation analysis and multiple regression analysis, using SPSS 24.0, and the results found the followings: First, concerning characteristics of beauty influencers' beauty contents, five factors were derived: reliability, professionalism, social attractiveness, attractive appearance, sympathy In purchase intention, on the contrary, two factors were obtained: base makeup, point makeup. Second, regarding the effects of characteristics of beauty contents on color cosmetics purchase intention, 'professionalism (β = -.170 p = .015)' and 'physical attractiveness (β = -.148, p = .037)' revealed a negative influence with statistical significance. Through the result, by demonstrating the effect on the intention to purchase color cosmetics based on the beauty contents feature of the beauty influencer, it is considered that the purchasing power of the color cosmetics industry will continue to increase and help to suggest more effective color cosmetics promotion ways and indicators which companies can utilize.

• 한국조리학회지
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• 제18권2호
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• pp.1-18
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• 2012

특급호텔에 종사하는 조리사들을 대상으로 멘토역할이 직무성과와 직무만족에 미치는 영향을 알아보기 위해서 부산 및 울산 지역의 특급 호텔 조리사를 대상으로 조사하였다. 192부의 유효 표본을 얻었다. 수집한 자료의 통계처리 및 분석방법은 사회과학 통계프로그램인 SPSS/PC+ for Window 12.0을 이용하여 빈도분석, 요인분석 및 신뢰성 분석, 회귀분석을 실시한 결과첫째, 경력 기능 요인이 멘토와 멘티간의 긴밀한 공감대와 협조관계가 형성되어 조직의 목표를 달성하고 높은 수준의 서비스를 제공할 수 있는 것으로 나타났다. 둘째, 멘토역할의 업무수행 및 보호기능은 멘토의 역할로 인하여 개인의 미래발전에 도움을 주고 전문적인 업무의 기회를 부여함으로써 직무성과의 적극적인 계획과 실행을 실천할 수 있다고 나타났다. 셋째, 멘토역할의 사회적 기능 요인은 개인적인 접촉으로 공감대를 형성하여 원만한 조직 관계를 유지하고, 근무 환경만족 요인에 영향을 미치는 것으로 나타났다. 이상의 결과와 같이 멘토역할은 조리사들에게 직무에 대한 성과와 만족에 긍정적인 정(+)의 영향을 미치며 직무에 대한 성과와 만족도를 향상시켜주는 것으로 나타났다. 따라서 아직 호텔 주방에서는 일부 업체에서 실시하거나 아직 활성화 단계는 아니다. 앞으로 공식적인 호텔 주방에도 기술과 노하우를 곳에는 멘토링 제도를 활성화 시키 다양한 노력을 통해 조직의 직무성과와 직무만족을 통해 호텔 기업의 경영성과와 경쟁력을 높이는 방안으로 활용해야 할 것이다.