• 제목/요약/키워드: survey on the use

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Effect of Health and Beauty Store App Service Quality on Customer Satisfaction

  • Kyu-dong Kim;Jeong-lae Kim
    • International Journal of Advanced Culture Technology
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    • 제11권4호
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    • pp.456-463
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    • 2023
  • We conducted this study to identify the components of H&B store app service quality and their effect on customer satisfaction. The survey was conducted through an online survey for teenagers or older with experience in using H&B store app. A total of 330 copies were distributed and a total of 282 copies were used for the final analysis. The results of this study are summarized as follows: First, eight factors such as ease of use & design, fulfillment, playfulness, responsiveness, personalization, security, contextual usefulness, interactivity were derived as service quality components of H&B store app. Second, as a result of regression analysis, the six service quality components, such as 'ease of use & design', 'fulfillment', 'playfulness', 'responsiveness', 'security', and 'interactivity' were found to have a significant positive (+) effect on customer satisfaction (p<0.05) and 'playfulness (β=.372)' had the greatest effect on customer satisfaction. Based on the results of this study, we should strive to establish effective marketing strategies in the H&B industry.

육군 전투복의 기능성 향상을 위한 연구 (A Study on the Functional Development of Army´s Combat Uniforms)

  • 최지숙;최혜선;이경미
    • 복식
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    • 제53권5호
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    • pp.141-153
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    • 2003
  • The object of this study is to understand the problems of combat uniform garments through a survey regarding current wearing conditions, and furthermore to propose a combat uniform design more well suited to movement and body type. For this study, a survey of soldiers on active service was conducted. Based on the analysis of the survey results, a design that addressed the weak points of the garments currently in use was proposed. Four sets of experimental garments were created and in addition to present combat uniforms used in sensory tests to evaluate appearance and movement. In terms of the results of the evaluation of the appearance and movement evaluation. the test garments were generally received more favorably than the uniforms in current use.

수용자 집단별 혁신제품 확산 및 지속사용의도에 대한 영향 (Analysis on the Diffusion and the Intention to Use among Technology Adopter Categories)

  • 한상연;배성주;박세범;마은정;한혜나
    • 한국IT서비스학회지
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    • 제13권3호
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    • pp.25-50
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    • 2014
  • The purpose of this study is to examine factors affecting the diffusion and the intention to use, and how these factors differ among adopter categories. A survey was done to analyze the diffusion of smart-phone, the most popular and innovative product nowdays. We collected 197 survey questionnaires from smart-phone user and analyzed the data using SPSS 18.0 and Smart PLS 2.0. PLS (Partial Least Square) analysis was implemented before multiple group-innovator, early adopter, eraly majority- analysis which is categoriezed by Innovation Diffusion Model of Rogers (1995). The results show that firstly, in innovator group (n=63), the functional and the safety value have significantly positive effect on user satisfaction. In addition, we found that user satisfaction and the brand loyalty are significatly associated with the intention of use. Secondly, in early adopter group (n = 67), the design value has significantly positive effect on user satisfaction and it has significantly positive effect on brand loyalty. Finally, in early majority group (n = 67), the design value has significantly positive effect on the user satisfaction and it has stronger effect on the intention of use and brand loyalty. We conclude this paper with the implication of this study to both academia, business practice, and policy making.

전화조사를 위한 시간균형할당표본추출 (Time-Balanced Quota Sampling for Telephone Survey)

  • 허명회;황진모
    • 한국조사연구학회지:조사연구
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    • 제7권2호
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    • pp.39-52
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    • 2006
  • 우리나라 대다수 조사전문기관은 지역 성 나이대 할당표본추출에 의한 전화조사를 하고 있다. 그러나 평일에는 인구사회적 속성에 따른 개인별 재택률의 차이가 심하므로 체계적 응답자선택편향(respondent selection bias)이 우려된다. 문제 해결을 위해 조사시간대를 할당변수로 추가한 '시간균형할당표본추출'(time-balanced quota sampling) 방법과 저녁시간대 할당을 부분적으로 완화한 '시간균형준할당표본추출'(time-balanced quasi-quota sampling) 방법을 제안한다. 그리고 우리나라 통계청에서 2004년에 수집한 생활시간조사 원자료를 가상적 모집단으로 설정하여 새로운 할당추출법과 기존할당추출법에 의해 얻는 몬테칼로 표본들을 비교할 것이다.

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일부 대학생의 방사선이용에 대한 태도 (Attitudes on the Use of Radiations in Some College Students)

  • 한은옥;이준일
    • Journal of Radiation Protection and Research
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    • 제31권4호
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    • pp.219-235
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    • 2006
  • 방사선이용에 대한 중요도에 비추어 볼 때 일반인 중 지식수준이 높은 대학생을 중심으로 한 방사선이용에 대한 태도 연구는 미미한 실정이므로 방사선이용에 대한 태도 특성을 파악하여 방사선이용에 대한 태도수준 향상을 위한 교육에 필요한 시사점을 도출하고자 대학생 517명을 대상으로 2005년 10월 10일부터 5일간에 걸쳐 설문조사를 실시하여 다음과 같은 결과를 도출하였다. 첫째, 방사선 관련 교육을 받은 경험이 있는 경우는 주전공과 월수입에 따라서 통계적으로 유의한 차이를 나타냈다. 둘째, '내가 살고 있는 곳에 종합병원이나 대학병원이 설치되는 것을 찬성한다.'가 $3.73{\pm}1.00$점으로 가장 높은 태도수준을 나타냈고 '내가 살고 있는 지역에 방사성폐기물 처리장이 설치되는 것을 찬성한다.'가 $2.63{\pm}1.09$점으로 가장 낮은 태도수준을 나타냈다. 셋째, '우리나라의 원자력 발전소 및 방사성폐기물 처리장의 설치찬성'의 태도 수준에 비해 '거주지의 원자력발전소 및 방사성폐기물 처리장의 설치 찬성'의 태도수준이 낮게 나타났다. 넷째, 태도수준이 가장 낮은 '거주지역에 방사성폐기물 처리장이 설치되는 것을 찬성한다'에 대해서 성별, 학년에 따라 유의한 차이를 나타냈다.

확장된 기술수용모델을 적용한 외식업체 배달앱 이용의도 연구 (The Study of Behavioral Intention of Delivery Application by applying the Extended Technology Acceptance Mode)

  • 백승희;김영신
    • 한국식품영양학회지
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    • 제31권1호
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    • pp.185-194
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    • 2018
  • The purpose of this study was to investigate the structural relationship between environmental factors, personal factors, ease of use, usefulness and behavioral intention of delivery application by applying the extended Technology Acceptance Model (TAM). An online survey was conducted based on a self-administered questionnaire to a selected sample who had an experience of using delivery application at least once. The survey was conducted in September, 2017. The data obtained was analyzed using SPSS 24.0 for windows and AMOS 24.0. The findings of the study showed that among environmental factors, social influence had a significant effect on perceived usefulness and perceived ease of use and facilitating conditions had a significant effect on perceived ease of use only. Among personal factors, anxiety had a significant effect on perceived usefulness, while innovation had a significant effect on perceived ease of use. Both of perceived usefulness and perceived ease of use had a significant effect on behavioral intention. This study suggests the importance of environmental and personal factors for increase of behavioral intention of delivery application.

국내 수용가의 설문조사를 통한 수용가 정전비용 산출을 위한 수용가 특성에 관한 연구 (Study on the customer characteristics for the customer interruption cost analysis in term of the domestic customer survey)

  • 박수만;김재철;배주천;문기승;문승일
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2003년도 하계학술대회 논문집 A
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    • pp.142-144
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    • 2003
  • Recently, the bidding between generating company and transmission company have been accomplished according to restructure of power system industry. And the bidding will develop to TWBP (Two-Way Bidding Pool)type. In this way, it will be important issue on optimum reliability maintenance of the power supply. Thus, in this paper illustrate to customer survey result for the interruption cost analysis. Actually the domestic customer survey is performed on 300 samples. Then the points at customer survey and direction are presented in this paper. Customer is divided into 5 types, total response of customer survey was 22 percent. Furthermore domestic customer survey result characteristics will be use for the basis data of the large scale customer survey.

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Factors Influencing Behavioral Intention to Use Online Learning Systems from Student's Perspective: An Extended TAM Model

  • 양이;김민용
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권4호
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    • pp.95-118
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    • 2023
  • Purpose This study employed the Technology Acceptance Model (TAM) to understand students' acceptance of online learning systems. Specifically, this study investigated the factors influencing the behavioral intention of South Korean major university students to use online learning systems for educational purposes in the period when their university life had largely returned to the state it was in before the COVID-19 pandemic. Design/methodology/approach This study examined the impact of four external factors: self-efficacy, personal innovativeness, perceived enjoyment, and system quality, on two TAM constructs: perceived ease of use and perceived usefulness. Additionally, this study explored how perceived ease of use and perceived usefulness affect the behavioral intention to use online learning systems. We conducted an online-based survey using a structured questionnaire. The data collected from the survey were then subjected to Structural Equation Modeling (SEM) analysis to test the study's hypotheses and examine the relationships among the various constructs. Findings The findings reveal that perceived usefulness and ease of use significantly influence students' behavioral intentions to use online learning systems. Furthermore, factors of self-efficacy, perceived enjoyment, and system quality positively affect perceived usefulness and ease of use. Notably, personal innovativeness impacts ease of use but not perceived usefulness.

버스정보안내기 이용요인 및 활성화 방안에 관한 실증연구 : 부산광역시를 중심으로 (An Empirical Study on the Factors to Affect a BIS Use and Its Vitalization Plan : Busan Metropolitan City)

  • 김순자;홍순구;차윤숙;김종원
    • 한국IT서비스학회지
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    • 제12권1호
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    • pp.1-14
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    • 2013
  • The government has implemented operating the bus information terminal (hereinafter, 'BIT') to use by building it at a major bus station to solve the problem of traffic congestion. Busan Metropolitan City has been continuously expanding the installation of 'BIT' since 2003. However, there are few research on the factor to use and satisfaction survey on 'BIT' from the perspective of the users. This study, in an effort to inquire into the 'BIT' utilization factor and its vitalization plan, conducted a face to face survey of 172 citizens who had the experience in the 'BIT'. The result of the data analysis showed that usability, convenience, and availability were the critical factors for a BIT use. In addition, the general intention to use 'BIT' was found to be very high as much as 90.7%. The contributions of this study are as follows. The academic contributions is that it proved the relationship between usability, convenience and the intention to use suggested by the information technology acceptance model is supported even in case of 'BIT.' For the practitioners this study provides ground data for a local government to make a plan of a BIT extension.

저주파 Electric Field Sensing Antenna를 이용한 새로운 탐사 및 계측에 관한 연구 (A Study on New Geoelectric Survey and Instrumentation Using Low Frequency Electric Field Sensing Antenna)

  • 배명수;여영호;손수국
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2002년도 하계종합학술대회 논문집(1)
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    • pp.427-430
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    • 2002
  • This paper has been studied a new geoelectric survey and instrunmentation using Low Frequency Electric Field .sensing Antenna. “Low Frequency Electric Field Sensing” is a technology in new method of survey to use array type antenna, the power of operation in antenna is using AC or DC pulse instead of DC current. The architecture of system embodied transceiver system using a microprocessor(PIC) of Microcllip Technology Inc. An array antenna design and il control transmission of antenna to use CDMA in this system. It is using array type antenna for the earth、earth's crust to survey explain from theory and experience.

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