• 제목/요약/키워드: successful stores

검색결과 68건 처리시간 0.029초

재래시장 현황 분석 및 활성화 방안에 관한 연구 - 대전.충청지역의 개선 지원 사업을 중심으로 - (A Study on the status analysis and revitalization of traditional market - With a focus on the support for improvement projects in Daejeon and Chungcheong -)

  • 안형근;양해술
    • 한국산학기술학회논문지
    • /
    • 제8권6호
    • /
    • pp.1682-1694
    • /
    • 2007
  • 대형할인점, 편의점, 무점포영업 등 신업태의 확대, 소매업태 점포 간 경쟁심화로 전통 재래시장권은 소비자의 다양한 기호, 구매스타일 변화 및 신도시 상권이동에 따른 상권 위축 등 외부적 요인으로 인한 불리한 영업환경의 변화에 따라 쇠퇴일로에 처하고 있다. 이의 대처방안으로 정부는 "재래시장 및 상점가 육성을 위한 특별법" 제정 시행을 통한 재정 지원 및 경영지원을 법제화하였으며, 이에 맞추어 재래시장 점포주들은 상인회, 번영회를 결성하고 재래시장 경쟁력 향상에 매진하고 있으나 재래시장 활성화를 위해서는 미흡한 실정이다. 정부에서 지원하고 있는 사업을 바탕으로 재래시장 점포주들의 경영실태를 비교 분석함으로써 재래시장 점포주들의 경영 상태를 실증 조사분석하며 또한 정부지원 제도의 개선점과 추진 방향 수정으로 보다 좋은 정책 방향 모델을 제시하기 위하여 연구하고자한다.

  • PDF

자사브랜드 부착 소비재 수출 중소기업의 해외진출에 대한 탐색적 사례분석 (An Exploratory Case Study on Consumer-Goods SMEs' Overseas Expansion of Their Own Brands)

  • 원종현;정재은;양희순
    • 벤처창업연구
    • /
    • 제10권1호
    • /
    • pp.199-210
    • /
    • 2015
  • 본 연구에서는 자사브랜드 소비재 수출 중소기업의 해외진출방식, 자사브랜드 수출 결정요인, 기술역량 및 마케팅 역량, 수출 장벽 및 지원정책 등의 성공적인 해외진출요인을 분석하고자 하였다. 이를 위해 자사브랜드로 제품을 수출하고 있는 국내 15개 소비재 중소기업들의 CEO 및 마케팅 담당 임직원을 대상으로 심층면접을 실시하였다. 분석결과 이들 기업은 틈새시장을 겨냥하여 지속적인 R&D 투자를 통해 품질과 디자인에서 경쟁력을 확보하고 있다. 또한 바이어를 발굴하고 해외 유통망을 구축하기 위해 해외법인 설립, 해외전시회 참가, 국내 홈쇼핑업체나 백화점과의 해외 동반진출과 같은 다양한 방법을 활용하고 있는 것으로 나타났다. 하지만 이들 기업 중 상당수가 해외시장에서의 낮은 브랜드 인지도로 인해 OEM/ODM 수출을 병행하고 있어 브랜드 인지도 제고를 위한 노력이 필요하며, 중소기업들을 대상으로 정부기관들이 시행하고 있는 지원프로그램의 전문성과 신뢰성 또한 개선되어야 한다. 본 연구는 산업재 중소기업들의 해외진출에 편중된 기존 연구들과 달리 자사브랜드를 지닌 소비재 중소기업들의 해외진출에 대한 이해의 초석을 제공하고 이에 대한 정부 지원정책의 방향을 제시하였다는데 의의가 있으며, 자사브랜드 소비재 수출 중소기업들의 해외 진출전략 수립에 도움이 될 것으로 생각된다.

  • PDF

신체 변화 및 패션 취향분석을 고려한 여자 아동복 디자인 (Children's Wear Design Considering Physical Changes of Children and Fashion Preferences of Children and Parents)

  • 박주희;남윤자
    • 한국의류학회지
    • /
    • 제33권4호
    • /
    • pp.598-610
    • /
    • 2009
  • The aim of this study was to present a flexible and satisfactory clothing design for girls aged 4 to 6 years of age, which can be worn comfortably for 3 years, during that age range. This study focuses attention on the need for well-fitting clothes in the young girls' market, and provides a basis for development of designs that can be worn for a long time, are comfortable for children to wear, and reflect preferences of both children and parents. Documentary research was executed to examine the history and changes of children's wear. Internet and market research were carried out to understand the current situation of girls' clothing in Korea. In-depth interview subjects were girls aged 4 to 6 and their guardians. Subjects were asked questions related to children's wear size and design, and measurements were taken of child subjects. Children's wear on the Internet was found to be trendy and inexpensive but of a low quality, as was children's wear at Dongdaemun market. Children's wear at department stores was of high quality and pretty, but did not consider size much and was expensive. One problem of the Korean children's wear market was lack of a unified size system. In-depth interviewees pointed out that there are not many clothes that fit their children perfectly. Problems included t-shirt, sleeve and pants length. Parents said they preferred simple and clean designs, and children interviewees all liked pink dresses and skirts. Children's physical measurements presented by Size Korea were compared and verified with measurements taken of child interviewees, and used as a basis for patterns. The study presented two designs for girls of ages 4 to 6 to wear all through that age range. A sample was made for one of the designs, and an evaluation showed very successful results.

A Study on the Women Image Expressions of Cosmetic Advertisements through the Digital Media

  • Han, Chung-Ah
    • 패션비즈니스
    • /
    • 제8권3호
    • /
    • pp.70-83
    • /
    • 2004
  • The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

경구담낭조영술의 지방식에 관한 비교평가 (The Assessment of Gallbladder with Various Fatty Meal in Oral Cholecystography)

  • 연정흠;권이선;김명숙;정경모;김해성;정환
    • 대한방사선기술학회지:방사선기술과학
    • /
    • 제16권1호
    • /
    • pp.89-94
    • /
    • 1993
  • However, technical advances in ultrasono imaging have had a remarkable impact on the study of biliary system oral cholecystography is a contrast of the gallbladder which is very frequently performed even with the application of Extra Shock Wave Lithotripsy(ESWL) in clinical use. Oral GB requires a stringent preparation if it is to be fully successful and a considerable amount of time to complete all its procedures and its objects of the radiographs. 1) to obtain a firm diagnosis of the presence of gallstones. 2) to essess function of the gallbladder that is, its ability to concentrate and store bile. After a times sequence of X-ray exposures taken in various positions to show the gallbladder to be satisfactorily filled, the patient is given a fatty meal, for instances two eggs or a cup of milk. The gallbladder which is drained by the cystic duct stores and concentrates the bile and is stimulated to contrast and excrete the bile by hormone "cholecystokinin" secreted in the intestinal mucosa. To evaluate the effect of the fatty meal which caused the gallbladder to constrict and empty, and by so doing the contrast medium passes through the cystic and bile ducts which are shown in radiographs exposed from 15-30 minutes after the variety practice of fattymeal, such as soft-boiled 2 eggs, raw 2 eggs, 100g of peanuts, and 200ml of milk. If the concentration of the opaque medium in the gallbladder is adequate, then not only the size, shape and position of the gallbladder will be shown from firms taken at intervals, the rate of concentration of the opaque medium and of the emptying of gallbladder has been measured and analyzed.

  • PDF

소형 태양광 무인항공기의 개발 및 비행시험 (Development and Flight Test of a Small Solar Powered UAV)

  • 안일영;배재성;박상혁;양용만
    • 한국항공우주학회지
    • /
    • 제41권11호
    • /
    • pp.908-914
    • /
    • 2013
  • 본 연구에서는 소형 태양광 무인항공기를 개발하여 비행시험을 수행하였다. 태양광 무인기는 날개에 설치된 태양전지로부터 전력을 생산하고, 생산된 전력의 일부를 비행동력으로 사용하며, 나머지를 일몰 후 비행을 위해 배터리에 저장을 한다. 태양광 무인항공기는 공기역학적으로 매우 효율이 높아야 하며, 구조적으로 경량이면서 고강도를 가져야 한다. 또한, 태양광 무인기의 전기추진시스템과 태양광 발전시스템도 높은 효율을 가져야 한다. 본 연구에서는 12시간 이상의 연속 비행을 위한 태양광 무인항공기 및 태양광 시스템을 개발하고, 그 성능을 파악하기 위해 비행시험을 수행하였다. 가을과 겨울철의 비행시험 결과 본 연구에서 개발한 태양광 무인항공기의 사계절 모두 12시간 이상의 연속비행이 가능함을 알 수 있었다.

패스워드 매니저의 패스워드 저장소 보안 취약점 분석 (Security of Password Vaults of Password Managers)

  • 정혜라;소재우
    • 정보보호학회논문지
    • /
    • 제28권5호
    • /
    • pp.1047-1057
    • /
    • 2018
  • 웹사이트 이용이 증가하면서, 패스워드들을 암호화하여 데이터베이스에 저장 관리해주는 패스워드 매니저의 사용이 증가하고 있다. 브라우저 기반 패스워드 매니저와 로컬 기반 패스워드 매니저는 암호화된 데이터베이스를 로컬 컴퓨터에 저장한다. 웹 기반 패스워드 매니저는 암호화된 데이터베이스를 클라우드 서버에 저장하지만 사용자는 클라우드 서버에 접속하는데 사용하는 마스터 패스워드를 로컬 컴퓨터에 저장할 수 있다. 공격자가 사용자의 컴퓨터에서 패스워드 데이터베이스를 훔쳐 복호화에 성공한다면, 사용자의 모든 패스워드들이 노출되는 심각한 문제가 있다. 본 논문에서는 로컬 컴퓨터에 저장된 패스워드 저장소의 보안 취약점을 분석하는 절차를 제시하고, 패스워드 저장소를 공격하는 시나리오를 제시하며, 공격 프로그램을 개발하여 패스워드 저장소를 공격함으로써 패스워드 저장소의 보안 취약점을 확인한다.

체험마케팅을 적용한 SPA브랜드 공간 표현 특성에 관한 연구 - 명동 플래그쉽 스토어를 중심으로 - (The Study of SPA Brand Spacial Expression Applied to Experience Marketing - Focused on Flagship Stores in Myungdong -)

  • 우예슬;김개천
    • 한국실내디자인학회논문집
    • /
    • 제21권2호
    • /
    • pp.123-132
    • /
    • 2012
  • In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

  • PDF

영화 영상 전공에서의 스테레오스코픽 3D 제작 교육 과정 연구 (A Study on the Stereoscopic 3D Filmmaking Curriculum in the Film and Image Major)

  • 이찬복
    • 한국콘텐츠학회논문지
    • /
    • 제10권6호
    • /
    • pp.222-235
    • /
    • 2010
  • 2009년 개봉한 "아바타"의 선전이후 영화 영상 콘텐츠 계의 화두는 단연코 스테레오스코픽 3D 영상이다. 기존의 2D보다 두 배 이상의 예산과 인력이 소요되는 3D 시장은 현재 3D 디스플레이나 텔레비전과 같은 하드웨어는 활발하게 개발이 진행 중이고 리그나 셔터글라스 등 관련 제품 출시도 줄을 잇지만 정작 3D 콘텐츠를 만들어 낼 인력 양성에 대한 방안은 아직 구체화된 것이 없는 실정이다. 3D 영상 특유의 복잡하고 까다로운 제작 과정을 염두에 둔다면 3D 인력 양성에 가장 적합한 곳은 대학이다. 입체 영상 원리 습득과 휴먼 팩터, 3D 제작 실습, 2D에서 3D로의 컨버팅 등의 내용을 주로 하는 3D 제작 교육과정을 제안한다. 대학에서는 3D 제작과 관련된 모든 분야를 커버하려하기 보다는 각 대학의 규모나 기존 개설 전공을 고려하여 산학 연계 가능 분야, 융복합 분야 등으로 전문 분야를 택하여 깊이 있게 접근해야 내실 있는 3D 전문 인력 양성 결과를 얻을 수 있을 것이다.

소비자가 인지하는 동대문시장의 쇼핑여건에 대한 탐색적 연구 (An Exploratory Study on Shopping Condition of Dongdaemoon Shoppingmall Perceived by Consumers)

  • 최진자;추태귀
    • 한국의류산업학회지
    • /
    • 제7권3호
    • /
    • pp.283-290
    • /
    • 2005
  • The purpose of this study was to investigate the shopping condition of Dongdaemoon Shoppingmall. A depth interview was administered to eight consumers aged 10s through 30s who had shopping experiences at Dongdaemoon Shoppingmall. The contents of interview were about the reasons of preference for Dongdaemoon Shoppingmall, the merchandise categories purchased, assortment, price, shopping environment, and service offered by Dongdaemoon Shoppingmall. The results of this study were as follows: The reasons of consumers' Dongdaemoon Shoppingmall preference were reasonable price, variety of merchandise assortment, easy catch of fashion trend, entertainment place, and opening hour at nighttime. The mainly purchased items were casual and fashionable clothes. Children's wear was mainly bought item by housewives too. The unique design, similar merchandises sold at department stores and new style in early adoption of fashion cycle were perceived as positive aspects, but copied merchandises and large quantity of same merchandise as negative aspects. The fixed price system was not trusted by consumers. Consumers' complaints about shopping condition were crowded pathways and shopping booths, the lacks of facilities such as fitting room, toilet, lounge area, sales persons' service, and difficulty of using credit cards. From these results, some implications for marketing strategies and practices might be suggested. In order to improve the design variety of merchandises, marketers and apparel manufacturers should make efforts by managing merchandise planning, production, selling, and promotion cooperatively. Fixed price system, acceptance of credit cards, and merchandise return/exchange service should be improved. The training the salespersons was the most important and basic step and easy way to get to successful business.