• Title/Summary/Keyword: subjective factors

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Comparing subjective landscape perceptions between the native and non-native residents in suburban rural area - Searching for a landscape management based on the characteristics of urban to rural migrants - (도시근교 농촌경관에 대한 거주민별 주관적 인식 비교 - 귀농·귀촌인의 특성을 고려한 경관관리 방안모색 -)

  • Lee, Cha Hee
    • Journal of Korean Society of Rural Planning
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    • v.26 no.3
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    • pp.13-24
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    • 2020
  • As the importance of rural landscapes has recently emerged due to an increase in number of urban to rural migrants into suburban area in Korea, this study empirically grasps the differences in subjective landscapes perceptions between native and non-native residents. and tried to explore new landscape management possibilities through the role of each residents group. To this end, based on the data collected through the 'photo-elicitation with walking', the residents' landscape perception objects, perception factors, and perceived feelings are derived, and then the differences and characteristics of landscapes perception between native and non-native residents group were analyzed. As a result, native residents perceived everyday landscapes relatively meaningfully and provided abundant information in all aspects, while non-native residents mainly recognized characteristic landscapes and responded more sensitively to visual and environmental perception factors than the natives. Non-native residents also showed strong willingness to improve the degraded landscapes. These results are expected to provide a basis for exploring the role of residents in rural landscape planning and management in the future.

The Development and Application of Sound Quality Index for the Improving Sound Quality to Road Vehicle Power Window System (차량 윈도우 리프트 음질 향상을 위한 음질 지수 제작 및 개선에의 응용)

  • Kim, Seong-Hyeon;Park, Dong-Chul;Jo, Hyeon-Ho;Seong, Won-Chan;Kang, Yeon-June
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2013.10a
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    • pp.525-530
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    • 2013
  • With the increasing the importance of emotional quality of vehicle, the sound quality of systems with electric motor components has become increasingly important. Electric motors are used for windows, seats, sun roof, mirrors, steering columns, windshield wiper, climate control blowers, etc. In this paper, a study was conducted to identify sound quality factors that contribute to customer's satisfaction and preference of the window lift system. Jury test for subjective evaluation was carried out and sound quality index was developed. Averaged sound pressure level and sharpness were significant factors when glass moves down. Also, maximum loudness at stop section and averaged loudness were significant factor when glass moves up. Noise source identification was carried out for the reduced the loudness and sharpness during glass transferred section and impulsive noise at stop section, Using the source identification result, several improvement points were applied. And finally, the degree of sound quality improvement was judged using sound quality index.

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Critical Factors Affecting Selection of Travel Destinations: A Case Study in Vietnam

  • TRAN, Thanh Phong;PHAN, Trong Nghia;NGUYEN, Hoang Thinh
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.341-349
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    • 2021
  • This study is conducted to fill the research gap in proposing and testing the relationship between "Attitudes about the overall image of the destination", "Subjective norms" and "Perceived behavioral control". Simultaneously, we examine the relationship between these variables and tourists' "intent to choose a destination.". While most previous studies only deal with the relationship between destination image and intended behavior of tourists, this study uses the theory of planned behavior (Ajzen, 1991) to explain the intended behavior of tourists. In addition, the Theory of Destination Image (Echtner & Ritchie, 1991) is used to explain the factor "attitudes about the overall image of the destination", contribute to supplementing and perfecting the Theory of Planned Behavior. This study uses a Structural Equation Modeling (SEM) to analyze a sample of 993 observations, the subjects of which are international tourists to Vietnam, to test the relationship between second-order constructs. The test results show that "Subjective norms" and "Perceived behavioral control" have an impact on "Attitudes about the overall image of the destination". Moreover, all these three factors have an impact on "Intent to choose destination", in which the factor "Perceived behavioral control" has the greatest impact on "intention to choose destination".

Satisfaction and Continuous Use Intention of Internet-only Banks (케이뱅크와 카카오뱅크 이용자들의 만족도와 지속 사용 의도의 결정 요인)

  • Kim, Hyo Jung;Lee, Seung Sin
    • Human Ecology Research
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    • v.57 no.1
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    • pp.1-13
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    • 2019
  • Internet-based financial services are being increasingly integrated into consumers' daily lives. Internet-only banks have emerged as a powerful tool accelerating financial inclusion. This study investigates the satisfaction and continuous use intention predictors for Internet-only banks. We employed an extended post-acceptance model and used six antecedent factors that included perceived usefulness, perceived ease of use, privacy risk, functional risk, subjective norms, and network externality. All 351 participants used Internet-only banks and were 20-40 years of age. A self-administration online survey was conducted. SPSS 23.0 analyzed the frequency, description, and multiple regression analysis. The results of current study are as follows. The education, perceived usefulness, perceived ease of use, and network externality positively influenced the satisfaction of Internet-only banks. Privacy risk negatively influenced satisfaction with Internet-only banks. Perceived ease of use, subjective norm, network externality, and satisfaction positively influenced the continuous use intention of Internet-only banks. The results of our study provide a better explanation of important factors that could enhance the understanding of satisfaction and continuous use intention for Internet-only banks. Furthermore, this study extends the antecedent variables to the knowledge of financial services and enlarges the understanding of users' post-adoption behaviors.

Determinants analysis of affecting to Health screening among Persons with Disabilities (장애인의 건강검진 수검에 영향을 미치는 요인 분석)

  • Kim, Ye-Soon;Kim, Seon-Yong;Nam, Young-Hee
    • The Journal of Korean Society for School & Community Health Education
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    • v.20 no.2
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    • pp.25-36
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    • 2019
  • Purpose: The purpose of this study was to examine the factors affecting of health screening among persons with disabilities. Method: The study examines the factors affecting of health screening using over 20 years of age who participated in the 2017 National survey of the disabled data. Subjects were 6,332 person with disabilities over 20 years of age. Data were analyzed using descriptive statistics, X2-test, multiple logistic regression with the SPSS win 21.0 program. Results: Health screening among persons with disabilities is differentiated with education level, marital status, Subjective House economic status, Health insurance, Economic activity, Type of disability, Grade of disability, Stress recognition, Depressive symptom, Suicidal thinking, Suicidal attempt, and grade of disability. The significant predictors of the health screening were age, Subjective House economic status, Economic activity, and Grade of disability. Conclusion: We should consider age, disability level, and economic level when developing a screening program for people with disabilities. Especially, the development and promotion of the health screening program for persons with disabilities and related education are required.

Factors Determining Intention to Continue Using E-HRM

  • NOERMAN, Teuku;ERLANDO, Angga;RIYANTO, Feri Dwi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.1079-1089
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    • 2021
  • The development of information technology has promoted organizational transformation through the utilization of an electronic information system. This research aimed to identify factors that influence continuous intention to use E-HRM. This empirical research applies the Technology Acceptance Model and Cognitive Model for identifying significantly impacted areas of continuous intention to use E-HRM in a highly dynamic environment. The data were collected using questionnaires delivered directly to respondents. The sample was 100 employees of ESQ Group selected through random sampling. The variables used were subjective norms (X1), perceived behavioral control (X2), perceived innovativeness (Y1), cognitive absorption (Y2), satisfaction (Y3), and continuous intention to use E-HRM (Y4). Statistical analysis using Structural Equation Modelling (SEM) with Smart PLS was applied. The results revealed that behavioral control (X2) did not influence the continuous intention to use E-HRM (Y4) and that cognitive absorption (Y2) and satisfaction (Y3) did not significantly influence continuous intention to use E-HRM (Y4). Subjective norms (X1) significantly influenced both perceived innovativeness (Y1) and continuous intention to use E-HRM (Y4), perceived behavioral control (X2) significantly influenced both perceived innovativeness (Y1) and cognitive absorption (Y2), and perceived innovativeness (Y1) significantly influenced both satisfaction (Y3) and continuous intention to use E-HRM (Y4).

The Influence of Consumption Values and Materialism/Voluntary Simplicity on Attitudes Toward Eco-Friendly Fashion Products -A Study of College Students in Seoul-

  • Jin, Hyun-Jeong
    • Journal of Fashion Business
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    • v.24 no.6
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    • pp.109-119
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    • 2020
  • As interest in the environment increases, consumers increasingly choose to buy products with eco-friendly production processes. The purpose of this study was to determine the effect of consumption values and materialism/voluntary simplicity on the attitudes and purchase intentions toward eco-friendly fashion products. A survey of university students in Seoul was conducted and 203 questionnaires were analyzed using SPSS 23.0. The consumption values consisted of six factors: subjective value, novelty value, social value, brand value, practical value, and health/safety value. Materialism/voluntary simplicity was grouped into two factors of materialism pursuit and voluntary simplicity pursuit. Brand values were found to negatively affect attitudes toward eco-friendly fashion products. The more one pursued brand names, the more negative was one's attitude toward eco-friendly fashion products. Health/safety values had a positive effect on purchase intentions for eco-friendly fashion products and voluntary simplicity pursuit had a positive effect on both attitudes and purchase intentions. The materialist group had high subjective value, novelty value, social value, and brand value among the consumption values, and the voluntary simplicity-seeking group tended to pursue the value of health and safety. This study was meaningful in that it identified the characteristics of consumers showing favorable attitudes toward eco-friendly fashion products.

Sharing Economy: Generation Z's Intention Toward Online Fashion Rental in Vietnam

  • PHAM, Huong Trang;HOANG, Kim Thu;NGUYEN, Thi Thoa;DO, Phuong Huyen;MAR, Ma Tin Cho
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.997-1007
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    • 2021
  • The last decade has seen the emergence of the idea of "sharing economy" as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in investigating young consumers' intention. The purpose of this study is to investigate factors driving Generation Z consumers' behavioral intention toward online fashion rental. In this research, a conceptual framework is proposed based on the Theory of Planned Behavior and Technology Acceptance Model. To test the research model and hypotheses, a survey of 375 students and pupils was conducted in Vietnam. All the scales' reliability and validity were assessed through Cronbach's Alpha and confirmatory factor analysis. Structural equation modeling was used to assess the relationship among constructs. The study results showed that attitude toward behavior, subjective norm and perceived behavioral control were positive contributors to Gen Z's intention to use online fashion rental. Besides, the positive relationships between attitude and two other factors - perceived usefulness and perceived ease of use - were also highlighted. Moreover, the findings provided empirical evidence for supporting the positive impact of interpersonal influence, e-WOM, and influencer e-marketing on subjective norm.

Influential Factors on Chinese Consumer's Usage Intention of Mobile Internet Service - Focused on Shanghai and Qingdao - (중국소비자들의 모바일 인터넷 서비스 이용의도에 영향을 미치는 요인에 관한 연구 - 상해와 청도지역을 중심으로 -)

  • You, Jae-Hyun;Park, Cheol
    • International Area Studies Review
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    • v.12 no.2
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    • pp.203-226
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    • 2008
  • This study was investigated the Influential Factors on Chinese Consumer's Usage Intention of Mobile Internet Service. The results of this study are as follows. First, Usefulness, Easy of Use, Subjective Norm, playfulness are positively related to Perceived value. Second, perceived risk is negatively related to Perceived value. Third, Perceived value is positively related to Intention of Mobile Internet Usage. Based on these results, managerial implications for Mobile internet service are discussed. Lastly, the limitation of this research and further research issues are suggested.

What Determines the Online Shopping Intention of Vietnamese Consumers?

  • NGUYEN, Cuong Quoc;CHUNG, Linh Phan
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.2
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    • pp.19-30
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    • 2022
  • Purpose - The research aims to explore the ability of the combination of the Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA) to predict and explain the online shopping intention of Vietnamese consumers. The findings of this study provide empirical results to assess the factors influencing behavioural intention in the E-commerce field. Research design, data, and methodology - The research approach of this study is quantitative. The data was collected from 214 respondents on e-commerce platforms. The collected data will then be analyzed to test the proposed hypothesis in this study. Multiple Regression Analysis and Simple Linear Regression are employed to test the hypothesis. Result - Perceived benefits, Perceived risk reduction, and trust positively influence Attitude toward using Ecommerce. There is a positive relationship between Subjective norms and Behavioural intention to shop online. There is a positive relationship between Attitude toward using E-commerce and Behavioural intention to shop online. Conclusion - This study is based on the Theory of Reasoned Action (TRA) model and the Technology Acceptance Model (TAM) to explore the factors influencing the online shopping intention of Vietnamese consumers. Besides, this paper contributes to the managerial implications for E-commerce managers and policymakers to promote E-commerce among Vietnamese consumers.