• Title/Summary/Keyword: subjective factors

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Consumer Resistance to Smartwatches: Gender and Age Differences (스마트 워치 소비자 저항에 영향을 미치는 요인: 수용 보류 집단의 성별, 연령별 집단 차이 비교)

  • Kim, Hyo-Jung;Rha, Jong-Youn
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.447-460
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    • 2017
  • The purpose of this study is to investigate the factors affecting consumer resistance of smart watches, focusing on consumer groups. SPSS 19.0 was used to conduct a descriptive analysis and multi regression analysis of the data. This study is based on the questionnaire data of 407 consumers. The results of this study are as follows. First, the relative advantage was identified as a factor in reducing consumer resistance across all gender and age groups. Second, complexity has been identified as a factor that increases the consumer resistance of female consumers, and consumer groups in their 20s and 40s. Third, esthetics was found to reduce consumer resistance in men, women, and the consumer group in their 20s. Fourth, subjective norms were identified as a factor reducing consumer resistance in women and in consumer groups in their 20s and 30s. Fifth, the risk of privacy was identified as a factor in increasing consumer resistance in men and the consumer group in their 40s. The results of this study can be helpful to understand consumer resistance to smartwatches.

A Computer Algorithm for the evaluation of elements in Face Stimulus Assessment (얼굴자극검사의 평가를 위한 컴퓨터 알고리즘)

  • Kim, Jong-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.6
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    • pp.1961-1968
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    • 2010
  • The Face Stimulus Assessment is an efficient projective drawing test developed by Betts. This paper categorizes scales which Betts suggested into the following five groups: accuracy of painting, color fit, perception of shape, precision of drawing, and space usage. In this paper, a computer algorithm which objectively evaluates these five scales is suggested. The proposed algorithm defines the areas of the lip, eyes, hair, etc. which take on significant roles in the evaluation of the FSA and based on these factors, it calculates the grade of each scale through the main color and color ratio. The consistency of evaluations between the computer algorithm and the art therapist is measured by the Quadratic Weighted Kappa. By providing objectivity and consistency, the computer algorithm is expected to solve the problem of uncertainty found in art therapists' evaluations of projective drawing tests caused by their subjective judgment, experience, and intuition.

Facters Influencing Re-employment of the Semi-Aged workers in Daegu Metropolitan Area (준고령자의 재취업결정요인 분석-대구광역시를 중심으로-)

  • Yang, Hye-Jin;Kim, Han-Gon
    • The Journal of the Korea Contents Association
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    • v.17 no.1
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    • pp.242-261
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    • 2017
  • The purposes of this research are to explore factors that affect re-employment revitalization of the semi-aged workers and to seek practical and specific improvement plans to activate the semi-aged worker's re-employment. For the purposes of this research, face to face interviews were conducted between March 18th and April 10th, 2016 among 375 semi-aged who are currently searching for a job or re-employed among the semi-aged between 50 and 64 years old and reside in Daegu Metropolitan City. According to logistic regression analysis, sex, subjective health condition, working period, and information supply have statistically significant positive impacts on re-employment of the semi-aged workers. On the other hand, simple labor work and seeking job period have statistically significant negative impacts on re-employment of the semi-aged workers. Finally, policy implications for the improvement of re-employment of the semi-aged workers were introduced and discussed.

Factors Influencing Attitudes towards Youth Policy among Korean 20s and 30s (한국 2030세대의 청년정책에 대한 태도와 영향요인)

  • Kim, Young-Mi
    • The Journal of the Korea Contents Association
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    • v.18 no.5
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    • pp.386-396
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    • 2018
  • The purpose of this study is to examine young Koreans' welfare attitudes towards youth policy and to analyze the determinants on such attitudes. The main results are as follows. Many young people(72.1%) understand that government should be responsible for youth support and spending on youth support policy(49.5%) and job support policy(59.7%) should be expanded than current level. But only 24.1% approved the provision of youth allowance. There was a significant in-group heterogeneity among the young generation in terms of support for expanding fiscal spending for youth policy and youth allowance provision. Results from the regression analysis indicated sex, age, education level, employment status, type of housing affect attitudes towards youth policy and statistical significance of them was different according to each analytic model. Korean young adult generally perceived that our society was unequal and the higher the perception of inequality, the higher support for youth policy. These results implicates that in-group heterogeneity among youth generation in terms of socio-economic needs and subjective perception should be regarded as important factor in the youth policy making process.

Exploiting Quality Scalability in Scalable Video Coding (SVC) for Effective Power Management in Video Playback (계층적 비디오 코딩의 품질확장성을 활용한 전력 관리 기법)

  • Jeong, Hyunmi;Song, Minseok
    • KIISE Transactions on Computing Practices
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    • v.20 no.11
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    • pp.604-609
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    • 2014
  • Decoding processes in portable media players have a high computational cost, resulting in high power consumption by the CPU. If decoding computations are reduced, the power consumed by the CPU is also be reduced, but such a choice generally results in a degradation of the video quality for the users, so it is essential to address this tradeoff. We proposed a new CPU power management scheme that can make use of the scalability property available in the H.164/SVC standard. We first proposed a new video quality model that makes use of a video quality metric(VQM) in order to efficiently take into account the different quantization factors in the SVC. We then propose a new dynamic voltage scaling(DVS) scheme that can selectively combine the previous decoding times and frame sizes in order to accurately predict the next decoding time. We then implemented a scheme on a commercial smartphone and performed a user test in order to examine how users react to the VQM difference. Real measurements show that the proposed scheme uses up to 34% fewer energy than the Linux DVFS governor, and user tests confirm that the degradation in the quality is quite tolerable.

The Simulator Study on Driving Safety while Driving through the Longitudinal Tunnel (차량시뮬레이터를 이용한 장대터널 주행안전성 연구)

  • Ryu, Jun-Beom;Sihn, Yong-Kyun;Park, Sung-Jin;Han, Ju-Hyun
    • International Journal of Highway Engineering
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    • v.13 no.1
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    • pp.149-156
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    • 2011
  • Considerable evaluation is needed to design a new longitudinal tunnel in advance because it damaged drivers' driving safety and heightened the possibility of traffic accidents with its physical characteristics. Specifically, considering traffic psychological and ergonomic factors was very important to prevent the difficulty of maintaining safe speed, the increase of the drowsy driving, the fatality of traffic accidents, and subjective feelings such as anxiety while driving a car through the tunnel, from design to construction. This study dealt with driving safety evaluation of an original road alignment design for the longitudinal tunnel (length: above 10km) with a driving simulator, and helped us to improve an original road alignment design and make an alternative road alignment design with presenting risky districts. The results of experiment showed that inflection points were revealed more risky districts, because they impaired driving safety and elevated driver workload while driving a car through around the inflection points of two-way route. Finally, the limitations and implications of this study were discussed.

Changes in Nutrient Intake in Patients at Nutritional Risk (영양 불량 입원 환자에서 영양소 섭취 변화 분석)

  • Lee, Ho Sun;Shin, Kyung Hun;Rha, Sun Young;Chung, Moon Jae;Song, Si Young;Song, Seung Eun;Ham, Hye Jin;Kim, Hyung Mi
    • Journal of the Korean Dietetic Association
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    • v.20 no.4
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    • pp.285-295
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    • 2014
  • The purpose of this study was to examine changes in nutrient intake in patients at nutritional risk. We included 106 malnourished patients who were admitted to Severance Hospital from March to September 2014. The average age was $59.0{\pm}11.6$ years old and 59 patients were male (59.7%). The majority of diagnosis was cancer (94.3%). We evaluated patients' nutritional status by scored patient-generated subjective global assessment (PG-SGA), anthropometric measurement (height, weight, body composition by Bioelectrical impedance analysis), hand grip strength, biochemical and dietary assessment. The patients' daily intakes of energy and protein ($1,019.5{\pm}706.4kcal$, $40.4{\pm}27.7g$) during hospitalization were significantly lower than their usual intakes ($1,382.0{\pm}499.8kcal$, $54.4{\pm}25.1g$, P<0.001). Serum levels of albumin, cholesterol, and total lymphocytes were significantly reduced during hospital stay. The negatively influencing factors for reduced dietary intake were anorexia (42.5%), abdominal distention (14.2%), pain (13.2%), and others. The results of this study could be used to establish baseline data for developing new strategies for nutritional intervention in malnourished patients.

Examining Factors Influencing the Intention to Use Mobile Payment: Focusing on Self-Construal (모바일 간편결제 이용의도에 미치는 영향요인에 관한 연구: 자기해석의 조절적 역할을 중심으로)

  • Lee, Jang-Suk;Sung, Dong-Kyu
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.137-147
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    • 2018
  • The purpose of this study was to examine the influence of variables of TAM, user characteristics variables, and perceived risk variables on the intention to use mobile payment. Through the combination of characteristics of mobile payment, this study also investigated the effect of various independent variables on the intention to use mobile payment including the moderating effect of self-construal. To verify hypotheses of this study, the hierarchical regression analysis based on responses from 188 undergraduate and graduate students was conducted. The significant findings of this study were as follows: TAM variables, user characteristics variables and perceived risk variables had positive influence on the intention to use mobile payment. Self-construal was found to moderate the effect of the perceived usefulness, perceived ease of use and subjective norm. This study may provide important implications for both academicians and practitioners.

Effects of Balancing, Coordinating and Learning Strategy on Performance in Private University Hospitals (사립대학병원의 균형, 조정, 학습 전략이 경영성과에 미치는 영향)

  • Sung, Kwon-Je;Paik, SooKyung;Ryu, Seewon
    • Korea Journal of Hospital Management
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    • v.18 no.2
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    • pp.127-152
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    • 2013
  • The purpose of this study was to investigate the effect of balancing, coordinating and learning strategy on performance of private university hospitals. We think that the study will contribute to establish effective management strategy of private university hospitals. Data were collected from 69 private university hospitals. We measured balancing, coordinating and learning strategy, and perceived performance of the hospital by using 5-point Likert scale. Upper-grade general hospitals were significantly higher rate of growth and profitability than others. However, general hospitals were higher level in perceived performance than upper-grade general hospitals. Hospitals located in Seoul were significantly higher growth rate than those in other regions. Large-scale hospitals were significantly higher rate of growth and profitability than small hospitals. Qualitative performance did not different in any hospital characteristics. Growth of hospitals were significantly influenced from business strategies: selective strategy, formal coordinating strategy, and external learning strategy. Profitability of hospitals were also significantly influenced from business strategies: selective strategy, adaptive strategy, and external learning strategy. Subjective performance of hospitals were significantly influenced from external learning strategy. There were no factors that are significantly influencing on qualitative performance of hospital. To have successful performance in the competitive environment, it is recommended that private university hospitals should have to establish management strategy such as balancing, coordinating, and learning strategy.

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Influence of sociopsychological aspects, smoking habit, exercise habit on the intentions of drink-driving (사회심리학적인 요인들, 흡연습관, 운동습관이 음주운전 의도에 미치는 영향)

  • Lee, Ki Hyeong;Kwon, Yong Man
    • Journal of the Korean Data and Information Science Society
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    • v.26 no.1
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    • pp.21-29
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    • 2015
  • The purpose of this paper was to investigate various factors influencing the intentions of drink-driving from multiple perspectives, in order to uncover ways to reduce the number of motor accidents caused by drink-driving. We examined sociopsychological aspects as well as driver's life styles such as smoking habit and exercise habit. Perception of behaviour controls among drink-driver' sociopsychological characteristics had the highest influence on the intentions of drink-driving, followed by influence of smoking and exercise on the intentions of drink-driving. This finding indicates that driver' life style such as smoking habit or exercise habit influences more on the intentions of drink-driving than attitude toward drink-driving or subjective regulations, which affirms that driver' life style such as smoking habit or exercise habit has significant effects on the intentions of drink-driving. Therefore, it is concluded that rehabilitative curriculum for drink-drivers should include a program to diminish drink-driving through nonsmoking and exercise habit.