• Journal of Distribution Science
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• v.22 no.8
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• pp.77-86
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• 2024

Purpose: This study investigates the psychological mechanisms of comparison within the design context of retail stores, products, and advertising. The research aims to expand the understanding of comparison psychology, encompassing social, cognitive, perceptual, and self-comparisons and their application in design practices. Research Design, Data, and Methodology: The study employs a comprehensive review of psychological theories related to comparison psychology. They were selected through extensive research on literature pertaining to design psychology and consumer behavior. The research integrates insights from psychology, marketing, consumer behavior, and design theory, supported by various design examples of retail stores, products, and advertising, to demonstrate the practical applications. Results: The findings reveal that comparison psychology significantly impacts consumer preferences and user experiences. For instance, the assimilation effect and prospect theory highlight how comparisons shape value judgments and design perceptions. Practical examples are used to illustrate the profound influence of comparative judgments in design. Conclusion: The study advocates for a "psychologically-informed approach" to design, promoting designs that are not only aesthetically pleasing and functionally sound but also psychologically aligned. By bridging the gap between psychological theories and practical design implementations, the research provides valuable insights for designers, marketers, and psychologists, enhancing the psychological efficacy of design.

• Korean Institute of Interior Design Journal
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• no.36
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• pp.136-142
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• 2003

This study suggest the development and application of the Interactive Design Toolkit as a participatory design method for general customer with the application of the Augmented Reality. The Toolkit is based on a PC-based image perception system and user can make virtual models and navigate in the virtual space by manipulating physical objects directly in real world. The toolkit can be used in the field of participatory design in systematically modularized and customizable design area including model house of apartment and system kitchen furniture. More improved design toolkit for enhancing reality and providing various Interaction method Is needed hereafter.

• Archives of design research
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• v.18 no.2 s.60
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• pp.15-26
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• 2005

Recently, one of the outstanding characteristics in design field shows that design is combined with marketing. However, one thing shouldn't be overlooked that original marketing theories are not able to be applied to design in itself because of difference between marketing mind and design thinking. This premise leads the purpose of the study to aim to establish academic frameworks of design marketing by re-organizing conceptual elements of design marketing which can be more suitable for design environment. The study leads to review emergence backgrounds and circumstances of design marketing regarding the disciplinary characteristic of design. Then it examines fundamental concepts of traditional marketing. Next it, based on research results above, suggests the 4Cs as conceptual elements of design marketing which might be fit for design environment. Last it proposes 4C Mix which can be effectively applicable in design development process by restructuring newly suggested conceptual elements synergistically. The study result contributes to several implications in academic and practical perspective. First, it recreates theoretical concept elements of design marketing based on elements of traditional marketing area. Second, it suggests market-oriented framework which can be practically applied in the design development process by designers.

• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.115-122
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• 2007

The purpose of this study is to extract design concepts, especially in relation to light, as a part of extracting design concepts in architectural interior design. This study consists of two steps. Firstly, appropriate design concepts are extracted from various design characteristics. Secondly, these concepts are classified in the frame of other components of architectural space, as well as in the frame of the plastic characteristics of light. Various design characteristics were analyzed, those of which relating to the plastic character of space, namely, visual phenomenon. As a result of the analysis, 32 concepts were extracted. These concepts, in the frame of other components of architectural space (space, form, structure, opening of space, material, color, inside & outside relationship), were classified, as well as In the frame of the plastic character of Light (transparency, perception, direction, ornament). As the results of this research, the suggested design concepts will be a study material, available to the interior designers as well as students who want to utilize the organized study concepts.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.209-216
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• 2010

The purpose of this study is to know the important design element for a public library, after analyzing design concept and organization of space of the prize winner at the architectural competition. To carry out the research, the best 31 works between the year of 2005 and 2010 were collected by the architectural magazine A&C published in every other month. During the research, special characters of each prize winner have been analyzed in the aspect of the design concept and the organization of space. While working on the design concept, a factor that created such concept was successfully figured out, and studying on the organization of space enabled us to know the special characters of the interior space. According to the result of the analysis in this study, the design elements which are selected highly frequent are ordered as follows; (1)organization of space, (2)function & shape, (3)circulation, (4)landscape, (5)symbolic aspect. Through the analysis for the organization of space, I reach a conclusion, the frequent type is a "PM-ES-CJ". The study is anticipated to be helpful in understanding the trends in the field of designing a public library, and it is also likely for an architect to use it as a reference.

• Journal of the Korean Institute of Educational Facilities
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• v.10 no.1
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• pp.5-14
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• 2003

This study is performed to improve the elevation design of schools by the tools of color. Color is a very powerful design tool, one that is capable of altering the perception of a building or a space. The present form and material of elevations of schools are very monotonous and uniform. Therefore students do not have attachment for schools. And also in neighborhood, schools do not function as a good landmark. This study aims to develop good sample of exterior color design for schools and verify the guideline of color design for schools which was went ahead of this study. Through the survey of color preference and color image preference of the students of Seoul High School, the attitude of students to color were considered in design. The exterior color design for Seoul High School was realized. The result of this study suggests that the exterior color design can improve the image and plasticity of present schools. But within the monotonous character of present elevation, the effect of color design will be limited. Therefore to make a effective project, exterior color design should be accompanied with the alteration of elevation to make a plastic element of elevation.

• Korean Institute of Interior Design Journal
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• no.41
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• pp.226-235
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• 2003

The importance of the community centers has been increased throughout the decade. With the interest on the centers, the quality of the architectural design of the centers have been much improved. But the importance of the interior design and color' design of the centers have been ignored. It is quite sure that the quality of the interior design impact on the satisfaction degree of the users. And color is the important element which can control the quality of the interior design economically. This study surveyed the three community centers in Seoul to investigate the status of the color usages. And to consider the user's need, and preference in color design, this study performs the questionnaire about the color image and color pallette preference of the users and interior design professionals. Mainly highly bright and low chromatic YR colors were used, giving rigid and monotonous atmosphere. The most preferred color image were warm, bright and secondly friendly, simple, soft, open. And the preference for pallette were various but we can find the difference of color preference and color combination type according to the user's group. As a result, This study proposes the basic guidelines for color design, such as ideal color Image and color and color combination type and color pallette. This proposals can be applied as a basic guideline for color design of the community centers.

• Journal of Fashion Business
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• v.11 no.2
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• pp.129-144
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• 2007

These days, public attention is being directed to the design processes by which a final outcome can be produced to achieve its goal according to the logical plans, as it is hard to address recent problems in design by the existing intuitive way due to the paradigm shift of design. Thus, this study aims to suggest creative fashion design processes to create a product as a final outcome by intentional and systematic processes. This study showed that design is considered as comprehensive problem solving processes, and it proposes framework of processes by integrating processes of industrial design and fashion design. In addition, this study classified creativity development methods that can be implemented to fashion design into promotion of ideas, breaking out of stereotypes, and extension of search areas. These creativity development methods can be applied to fashion design processes in order to make plans and strategies systematically and help you to choose the best ways to solve problems by processes.

• Korean Institute of Interior Design Journal
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• v.21 no.6
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• pp.177-185
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• 2012

The endowed privilege to an established profession acts as an important motivation related to professionalization of occupations. The established profession enjoys cognitive, legal, and economic privilege. This study analyzes the professionalization process of interior design. Specifically, the study evaluates the suitability of the body of knowledge and professional ethos(i.e., protection of citizen's health, safety, and welfare), while analyzing the professionalization of interior design in the United States. The research aims at proposing a reference point for the professionalization of Korean interior design. Utilized data include research paper, court sentencing, and reports published by related professional organizations. The study concludes that 3E's are a means of professionalization of interior design, while separating interior design from interior decorating. In addition, there is no evidence to the protection of citizen's HSW. Rather, it increases service costs and restricts the job opportunities. When the public is not persuaded, the argument related to the necessity of license for the protecting citizen's HSW can be consumed as a mere rhetoric, concealing intentions for formulating a cartel. Thus, this study proposes that the professionalization of interior design may focus on the establishment of identity and body of knowledge, which are specific to interior design.

• Korean Institute of Interior Design Journal
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• v.19 no.1
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• pp.27-36
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• 2010

The purpose of this study is to define concept and characteristics of "Unphenomenon", the design concept conceived by Shiro Kuramata who is a world renowned Japanese interior designer and to explore how his ideas were materialized in his works. This study 1) examines his experience during his childhood reflected in his essay The scenery of the Unphenomenon' and training in Kuwazawa Design Institute that made Shiro Kuramata a true interior designer, and also considers how his design philosophy had been built up and realized under the unique social situation at the time. 2) defines the concept and characteristics of "Unphenomenon" as substance of his design philosophy by surveying remarks in his books and comments made by people around him in press interviews. 3) concludes his own design method and uniqueness by analyzing his works based on them. As a result, the study has founded that 1) transparency as recognitive realization of existence and non-existence: non-existence of physical property, connotation, ambiguity 2) expression of uncommonness by correcting and reinterpreting common prejudices: flotation, distortion of scale and shape 3) realization of insubstantiality by removing and replacing material and shape: replacement into light, removal of the structure, multiple layers of meaning.