• Journal of Korean Society of Transportation
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• v.22 no.4 s.75
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• pp.97-106
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• 2004

It is a Known fact that driving through long tunnel increases possibility of traffic accident because of psychological feeling of insecurity and dispersion of drivers' concentration since driving in narrow and limited space for a longtime. It, therefore, results in raising transportation and environment problems, such as traffic accident difficult to be properly dealt with and ventilation. This study aims at proposing a method of augmenting driving amenity by improving the internal lighting facilities in the tunnel. The study is conducted by investigating internal landscapes of tunnels by lighting colors, which are currently being operated. The Color Planning System (CPS), developed by SHARP Co. Ltd, is exploited for selecting adjective that express the sensitivity image on lighting colors. The CPS is an example that applies to sensitivity of human body for products design development. The CPS takes the following process to define the color : 1) expressing "Pvoduct's Image" as "A Word (adjective)" and 2) referring "A Word" to "Image Scale", and 3) determining the color through this "Image Panel". The study is processed by making a questionnaire using the semantic differential (SD) scale, grasping the consciousness structure of experimental persons through the Factor Analysis, and building a model in which dependent variable is "Degree of Preference" about internal landscape in tunnel using LISREL(LInear Structural RELations).

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.144-157
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• 2017

Although student satisfaction is important in university development, there have been many studies in this area. Especially student satisfaction is closely related to emotional aspect, but most studies have tended to study it with cognitive view. To suggest the model of student satisfaction with hedonic view, the model which we present in this study includes professor presence and interaction, PAD(pleasure, arousal, dominance), satisfaction(dependent variable). Through reviewing previous studies, we expect that these professor presence and students' interaction effect PAD, in turn, PAD effect satisfaction. Survey research is employed to test hypotheses involving professor presence, students' interaction, PAD and satisfaction. Previous researches, such as education, marketing, game, have been referenced to measure constructs. We collected data involving students in a university, and used 219 respondents to analyze these data using LISREL structural modeling. Professor presence had positive effects on professor-student interaction, pleasure, arousal, and dominance. Also professor-student interaction had positive effect on pleasure and arousal, and student-student interaction had positive effects on pleasure and arousal, dominance. As a result, PAD had effects on students' satisfaction. In the final section, we discussed several limitations of our study and suggested directions for future research. We concluded with a discussion of managerial implications, including the potential to advance understanding learning in a university.

• Journal of Distribution Science
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• v.14 no.5
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• pp.59-70
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• 2016

Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.392-407
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• 2018

This study aims to prove the mediating effect of emotion dysregulation and perceived social support in the relationship between covert narcissism on the relation addiction. The researchers surveyed college students for about 3 weeks through a questionnaire on college campus or with the help of their colleagues and professors. The subjects were 362 students. SPSS, AMOS and Mplus were used for statistical analysis, correlation analysis and structural equation analysis. The conclusions are as follows : First, emotion dysregulation, relation addiction and covert narcissism showed positive correlation and covert narcissism, emotion dysregulation, relation addiction and perceived social support showed a significant negative correlation. Second, it was found that after investigating the mediation effect of emotion dysregulation and perceived social support in the influence between covert narcissism and relation addiction, emotion dysregulation turned out to have a significant mediating effect while perceived social support did not. Third, dual mediating effect was significant in emotion dysregulation and perceived social support in the influence between covert narcissism and relation addiction. These findings proved that covert narcissism, emotion dysregulation, perceived social support are variables that effect relation addiction, and also clarified that emotion dysregulation is a strong mediating variable in the influence between covert narcissism and relation addiction. Finally, when counseling a client with the same tendency as covert narcissism, it gives an opportunity to be aware of the emotional problem and an opportunity to positively perceive its own social resources, so as not to reach interpersonal problems such as relationship addiction pointed out the need for an approach.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.259-267
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• 2020

Teaching and learning is based on communication between instructors and learners. In addition to instructor's verbal communication in the classrooms, non-verbal communication plays an important role. There is growing concerned about instructor's non-verbal communication affecting the learning process and learning outcomes. Based on the literature research student's emotional presence and rapport were used variables of learning process, and learning satisfaction was used as a variable of learning outcome to see the relationship of instructor's non-verbal communication. Data was collected from 378 students at A university in Gyeonggi-do and K university in Daejeon. The data was analyzed through structural equations modeling. As a result of the study, instructor's non-verbal communication had a positive impact on emotional presence and rapport. Emotional presence had a significant influence on rapport and learning satisfaction positively, and rapport had a positive effect on learning satisfaction. Instructors should be able to recognize the role of non-verbal communication in the classes as well as be able to use it appropriately. This study could be used as basic data onto the use of non-verbal communication in university classrooms.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.98-105
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• 2018

Cracks in RC members occurred as a result of material and structural factors. The crack width and a crack location are very difficult to examine. A direct crack control method and indirect crack control method to control a crack are presented in the KHBDC (LSD) and KSCDC (2012). In the KSCDC text, cracks are controlled by steel spacing indirectly under a service load. On the other hand, in the KSCDC appendix, cracks are controlled by a crack width directly under a sustained load. In particular, the loading state considered is different. On the other hand, cracks are controlled under a combination of service load and an effective elastic modulus is used in KHBDC. Therefore, in this study, an effective elastic modulus that can reflect the ratio of the sustained load and live load was applied, and a maximum steel spacing was calculated through a design crack width. A variable interpretation was carried out, and a rational crack control method was assessed. As a result, a steel spacing through the design crack width in the KSCDC was smaller than that from the design crack width in the KHBDC, which leads to a conservative design. In addition, the maximum steel spacing suggested in this study has a consistency eliminating the difference between direct crack control and indirect crack control.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.5
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• pp.230-239
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• 2020

The purpose of this study was to examine how a leader's organizational citizenship behavior (OCB) affects subordinates' interpersonal citizenship behavior (ICB) and job stress levels. A leader's OCB involves taking-charge behavior, loyal boosterism, and the industry. We hypothesized that leader-member exchange (LMX) would mediate the relationship between leader's OCB and subordinates' ICB and job stress level. We tested the model using a sample of 293 employees from different organizations from September 2019 until November 2019. We conducted confirmatory factor analyses of the variables and analyzed the data by using structural equation modeling. We also conducted a CFA to assess the fit of a three-factor model for the leader's OCB items. Empirical findings show that LMX fully mediated the effect of leader's OCB on employees' ICB and job stress level. Leader's OCB had a positive effect on LMX. Moreover, LMX had a positive effect on employees' ICB but had a negative effect on job stress. We found support for our hypotheses that leader's OCB is positively related to ICB but negatively related to job stress, and this relationship is mediated by LMX. We discuss limitations, implications for practice, and future research.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3490-3498
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• 2014

This study examined the relationship among service quality perceived by consumers according to the types of driving ranges(I: indoor and outdoor), market segmentation, the reason for choice of the driving range, customer satisfaction and loyalty and analyze their causal relationship. To reach this goal, this study conducted a questionnaire research for consumers of driving ranges by dividing it into the indoor and outdoor ranges. The quest-factor analysis(SPSSWIN Ver 13.0), the confirmatory factor analysis and the structural equation modeling method (AMOS 6.0) were used to analyze the data collected for this study. Based on the findings of this study, the following conclusions were drawn: The reason for the choice in both indoor driving and outdoor driving had no direct influence on the customer loyalty, but it had an indirect influence on the customer loyalty through customer satisfaction and service expectation. In addition, the service expectation had a direct influence on the customer loyalty in both indoor driving and outdoor driving. Therefore, the customer satisfaction in both indoor driving and outdoor driving serve as a significant mediating variable to reinforce the relationship between the service quality and customer loyalty.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.318-331
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• 2020

The purpose of this study was to find ways to effectively utilize job creation activities that can be an alternative to employment and entrepreneurship in diverse and subdivided labor markets. The effect of business capability on the job creation intention and the mediating effect of entrepreneurship were identified, and gender was used as a control variable for comparison among groups. The questionnaire was composed of 4 questions for 6 variables, and a 7-point Likert scale was used. Frequency analysis, exploratory factor analysis, reliability analysis, descriptive statistics analysis, correlation analysis, confirmatory factor analysis, structural relationship analysis, mediating effect and moderating effect were conducted on 392 people who answered the questionnaire sincerely. As a result of analysis the relationship between the job creation intention in business capability, the entrepreneur passion in business capability and the job creation intention in entrepreneur passion had a positive (+) effect. Entrepreneur passion in the verification of bootstrapping mediating effects played a mediating role in the relationship between business capability and job creation intention. It was found that there was no difference in the job creation intention according to the gender that was compared between groups. The job creation activities must overcome the negative perspectives and worries around them with the differentiation of items experience and know-how a business model that reflects recent trends and a passionate and persistent Jobcreatorship.

• Korean Security Journal
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• no.62
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• pp.295-320
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• 2020

The purpose of this study is to analyze the influence which affects security performance of registered security guards hired by government buildings via job engagement so that basic data can be provided to improve their security performance. To accommodate this study, a survey was conducted from November 26th to December 27th, 2019 through the cooperation of registered security guards working in government buildings in Seoul, Gwacheon, Daejeon, and Sejong. A total of 234 survey sheets were collected and 28 sheets out of them had missing data or incomplete data so a subsequent total of 206 survey sheets were used in this analysis. SPSS 23.0 was applied making use of the collected data for frequency and descriptive statistics analysis, trustworthiness analysis, exploratory factor analysis, and correlation analysis. By applying AMOS 23.0, a means to examine the structural relation between organization, job engagement, and security performance were able to be analyzed. The result of this study is as follows. First, it was found that organizational justice gives a meaningful positive (+) influence on job engagement for registered security guards. Second, it was found that job engagement for registered security guards gives them a meaningful positive(+) influence in their security performance. Third, it was found that organizational justice does not give any meaningful influence on security performance directly. Fourth, organizational justice does not give any meaningful influence on security performance directly but it gives meaningful positive(+) influence on security performance via job engagement as it takes the role of full mediation variable. Based on the results, in order to maximize security performance of registered security guards, this study recommends that government building administrators to try their best to propose to the National Assembly a proposition for Police Assigned for registered security guards Act to be legalized in order to improve the leveling system of registered security guards so that registered security guards can have more job engagement.