• 융합정보논문지
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• 제11권6호
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• pp.99-106
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• 2021

오프라인 채널에서의 관계 마케팅활동에 대해서는 많은 연구들이 진행되고 있지만 온라인 채널에서 그 영향력에 대한 연구는 많지 않다. 본 연구는 비대면 쇼핑상황에서 관계를 유지하고자 하는 기업의 경제적, 사회적, 구조적 활동이 관계만족과 관계지속의도에 미치는 영향을 규명하였다. 온라인 점포 이용자 180명을 토대로 경로분석을 수행한 결과, 할인 형식의 경제적 활동과 쇼핑몰 내에서의 동선, 배송서비스와 같은 구조적 활동은 관계만족에 긍정적인 영향을 미치는 것으로 나타났다. 특히, 구조적 활동의 영향이 더 큰 것으로 나타났다. 유의수준 p<0.05에서 사회적 활동은 관계만족에 유의한 영향을 미치지 않는 것으로 확인되었지만 p<0.01에서는 유의하다. 이는 온라인 점포에서 판매원과 사회적 유대감을 형성하는 것이 쉽지 않기 때문에 비유의하게 나타났지만 그 방향성은 긍정적임을 의미한다. 따라서 온라인 점포가 고객들과 사회적 유대감을 형성할 수 있다면 이는 관계만족에도 긍정적인 영향을 미치지가 이는 곧 경쟁 기업과도 차별화할 수 있는 요소가 될 수 있을 것이라 기대한다.

• 한국콘크리트학회:학술대회논문집
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• 한국콘크리트학회 2005년도 봄학술 발표회 논문집(I)
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• pp.395-398
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• 2005

To understand an influence of rectangular openings on the structural behavior in reinforced concrete deep beams, results of 52 specimens were analyzed. The structural behavior such as load-deflection relationship, load-maximum crack width relationship, and maximum strength was significantly affected by inclination of concrete strut beneath opening.

• 가정과삶의질연구
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• 제33권6호
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• pp.1-14
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• 2015

The purpose of this study was to explore structural relationships among social support, parenting stress, self-perception and parenting behavior perceived by mother and provide preliminary data useful for desirable parenting behavior. For this purpose, the data of fourth wave Panel Study on Korean Children(PSKC) including social support, parenting stress, self-perception and parenting behavior measured by 1,746 mothers with 3-year-old children were analyzed. We identified structural relationships among the variables using SPSS 18.0 and AMOS 18.0 applying structural equation modeling. Measurement model and structure model had favorable goodness of fit and the results of structure models on each path were as follows. First, parenting behavior had positive correlations with social support and self-perception but there was a negative correlation between parenting behavior and parenting stress. Second, the relationship between social support and self-perception was mediated by parenting stress and parenting stress and self-perception mediated the relationship between social support and parenting relationship. In conclusion it is required to raise awareness about the importance of development of various parent education programs and parenting behavior.

• International Journal of Quality Innovation
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• 제6권2호
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• pp.17-30
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• 2005

The Internet can provide benefits obtained from changing the structure of a business, such as emphasizing the importance of different types of personnel. In addition, the Internet alters the process for business activity, both within and outside the organization. Using structural equation modeling, I empirically test a number of hypothesized relationship based on a sample of 126 Internet Community users. The results are as follows: loyalty is significantly influenced by trust and relationship, repeat purchase is significantly influenced bye-loyalty. In addition, word of mouth is significantly influenced by e-loyalty.

• 재무관리연구
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• 제21권2호
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• pp.153-181
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• 2004

본 연구에서는 금융시장의 발전에 따른 금융변수들 간의 상호관계변화를 분석하였다. 금융 시장의 발전은 시장참여자들의 구성을 변화시키고 시장참여 자본들의 성격을 다양화시킬 뿐만 아니라 금융시스템의 변화도 도모하므로 금융시장의 구조변화를 일으킬 수 있다. Zivot and Andrews(1992) 분석, Gregory and Hansen(1996) 분석 등 구조변화를 고려하는 분석기법들을 사용함으로서 외환위기 발생시점 및 1999년도 금융시장의 급격한 발전시점에 금융변수간의 관계에서 구조적 변화가 있었다는 것을 확인하였다. 구조변화 이전에는 주가와 금리의 장단기 관계가 부(-)의 관계에 있는 것으로 나타났으나 구조변화 이후에는 주가와 금리가 정(+)의 관계로 바뀌고 있는 것으로 나타났다. 이는 주식과 채권이 대체자산으로서의 역할을 충실히 하게 되면서 변화한 것으로 해석할 수 있을 것이다. 기존의 대부분 문헌들이 주가와 금리는 반비례의 관계에 있거나 무관한 관계에 있다고 밝힌 것에 비교하면 본 논문의 결과는 상반된 주장을 하고 있는 것처럼 보인다. 그러나 본 논문의 연구결과는 기존의 논문과 상반된 결과를 제시한다기보다는 변화되고 있는 관계에 새로운 주목을 유발하고 있다고 보아야 할 것이다. 한편, 구조변화 이후에는 주가와 환율은 부(-)의 관계가 강화되었으며, 금리와 환율의 관계에서도 부(-)의 관계가 강화되었다.

• 한국생활과학회지
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• 제21권5호
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• pp.929-945
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• 2012

This study examined structured social network types and their relationship to quality on life satisfaction of older adults. Respondents were 418 adults aged 60 or older living alone or as couples. The data was analyzed using K-means cluster analysis. Four networks types were identified: diverse, friend-neighbor focused, family focused, and restricted. Life satisfaction was highest for individuals in the diverse network group and lowest for individuals in the restricted network group. Stepwise multiple regression analysis indicated that life satisfaction of the elderly was affected by the diverse network, family focused network, the relationship quality with children, the relationship quality with neighbors, and the relationship quality with relatives. Results suggested that having diverse social network in close proximity is very important in old age and structural network types may have important practical implications for improving the quality of life among the elderly.

• 대한가정학회지
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• 제47권7호
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• pp.97-107
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• 2009

This study investigated the impact of long-term relationship orientation on emotional characteristic in fashion stores and relationship characteristic between middle-aged and senior women and salespeople. This study employed survey method with questionnaire. Data were collected from 579 women who were from the age of forty to seventy. The data were analyzed using statistic methods(SPSS 15.0 and Amos 5.0) such as frequency analysis, cronbach $\alpha$, exploratory factor analysis, second-order confirmatory factor analysis, confirmatory factor analysis and structural equation modelling. The findings of this study were concluded as follows; Firstly, the income significantly affected on emotional characteristics(p < 0.01), but had no significant effect on long-term relationship orientation(p < 0.05). The higher income, the more respondents exhibited positive attitude and sensitive emotional characteristics as a sense of sight, hearing, smell, tactile and feeling to salespeople in the fashion stores. The path of structural equation was implemented as income variables $\rightarrow$ emotional characteristics $\rightarrow$ (relationship with salespeople variables $\rightarrow$ )commitment $\rightarrow$ long-term relationship orientation which turned out to be statistically significant at the 95% confidence level. Secondly, senior group(55~70yrs) was more positive relationship with salespeople compared to middle-aged group(40~54yrs). The precondition of get satisfaction and feeling of being cared from the salespeople were critical for long-term relationship orientation. The path of structural equation was carried out as age variables $\rightarrow$ relationship with salespeople variables $\rightarrow$ commitment $\rightarrow$ long-term relationship orientation which turned out to be statistically significant at the 95% confidence level.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.81-91
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• 2021

This paper investigates the long run hedging ability of precious metals against the risks associated with adverse conditions of economic and financial variables for Pakistan, the USA, China, and India. Monthly data of gold, silver, platinum, stock returns, exchange rate, industrial production, and inflation was collected for the selected economies. Saikkonen and Lutkepohl (2002) unit root test was employed to access the unit root properties of the data series and identify the break dates. Furthermore, this study used the Johansen cointegration test with and without structural breaks to identify the long-run relationship between metals prices and different financial and economic variables. The findings suggest that the time series under study have unit root problem at level with and without structural breaks. Without considering structural breaks, the Johansen trace test indicates that in Pakistan and China, gold, silver, and platinum hold a cointegrating relationship with macroeconomic and financial variables. For the US, gold indicates cointegration which supports the hedging ability of gold against inflation, stock, and industrial production in the long run. The results of the cointegration test after incorporating the structural breaks provide even stronger evidence of the long-run relationship of precious metals and consumer prices, exchange rate, and stock prices.

• 한국조리학회지
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• 제23권5호
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• pp.129-139
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• 2017

The necessity of selecting food based on correct information through nutrition ingredients included in the food is being emphasized due to the recent increase in interest of restaurant users in healthy and safe food. This study verified the structural causal relationship among consumer attitude, use reason and health-consciousness regarding nutrition information labeling and their satisfaction and revisit intent. A total of 266 surveys conducted over restaurant users residing in the Busan area was used for the final analysis of the study to attain this study's objective. The suitability of the Structural Equation Modeling and organic causation relationship was verified through the statistics programs SPSS (V 23.0) and AMOS (V 21.0) in order to attain this study's objective, and the control effect of age has been verified. The results showed that a meaningful causal relationship was confirmed in all elements excluding consumer attitude. A control effect was also confirmed in the influential relationship between use reason and satisfaction level. The results of the study suggested that the nutrition information labeling system of restaurants provides practical implications and marketing strategies for restaurant managers and government policy makers.

• 아태비즈니스연구
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• 제14권3호
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• pp.103-114
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• 2023

Purpose - The purpose of this study was to examine the relationship between organizational tenure, structural career plateau, and interpersonal deviant behavior for nurses. Moreover, this study also investigated moderating role of proactivity on the effect of organizational tenure on structural career plateau. Design/methodology/approach - This study utilized 448 nurses working at three different types of hospital. The Exploratory Factor Analysis (EFA) and the multiple regression analysis were conducted to verify the hypotheses. Findings - The results showed that organizational tenure is positively related to structural career plateau and structural career plateau is positively related to interpersonal deviant behavior. However, moderating effect of proactivity is not significant. Research implications or Originality - Nurses are critical to the competitiveness of hospital organizations considering the proportion of manpower and the role of nurses. One of the important factors that decrease the motivation of nurses is structural career plateau. This study analyzed the antecedent and consequence of structural career plateau. In addition, practical implications for resolving the problem of structural career plateau were provided.