• Title/Summary/Keyword: strengthen competitiveness

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The Impact of C.E.O's social responsibility and labor relations attitude on job performance (경영자의 사회적책임과 노사관계태도가 직무수행에 미치는 영향)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.143-149
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    • 2017
  • The company strives constantly to prepare for the current crisis and uncertainty of the future and to strengthen its competitiveness. At times, it strives to strengthen its competitiveness through continuous innovation, as well as securing technological innovation and talented personnel. However, even if the company makes such a hard effort, the sustainable growth of the enterprise will not be guaranteed unless smooth communication and efforts among the internal resources are supported. The social responsibility of management and the attitude of labor-management relations are important factors for the smooth coordination of labor-management relations. Therefore, this study empirically analyzed the relationship between manager 's social responsibility, labor relations attitude and job performance. The results of this study showed that the social responsibility of managers affects job satisfaction and job commitment. In addition, managers' attitudes toward labor relations have an effect on job satisfaction and job commitment. Also, job satisfaction has a positive effect on job commitment. The result of this study can be used as a practical application data for establishing new labor - management relations among the managers of the enterprise in the future.

Analysis on the utilization Pattern of a General Hospital - With Cases of General Hospital Inpatients in the Provincial Area - (종합병원 이용형태에 관한 분석 - 지방소재 종합병원 입원환자 중심 -)

  • Jung, Yong-Mo;Jun, Sun-Kyong;Lee, Yong-Chul
    • The Korean Journal of Health Service Management
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    • v.3 no.1
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    • pp.14-24
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    • 2009
  • This study aims at deriving any useful information necessary to strengthen the competitiveness for growth through empirical analyses on general hospital located in a province in order to countermeasure the opening and competition of medical markets. The characteristics of user were identified on the basis of disease groups under KCD in the research method. In addition, the analysis on the expenses of diagnosis and treatment was divided into the treatment progress and degree of hospital resource utilization And the regression was carried out to identify the impacts of characteristics of inpatient users on the degree of hospital resource utilization. As a result of major research, the inpatient users of the general hospital located in the provincial area in consideration of inpatient users were formed around the inpatient disease groups representative for Korea(diseases of the respiratory system, injury and poisoning & certain other consequences of external causes). And it was understood that most of residents within a distance of 40 minute by the public transportation were using. And mostly were under the age of 9 or over 60, and the provision of medical features such as the degree of consultation and operational functions were inadequate. When we classify inpatient treatment cost for each resource application as the medical cost being the center of patient care function, the equipment and human resource application sector are constituted over half. Accordingly, the following suggestions are made as plans to strengthen the competitiveness for the growth of general hospitals located in the provincial areas on the basis of analytical results. First, it is necessary to have the characterization matching to the age and disease groups with a high frequency. Second, it is necessary to increase the degree of hospital resource utilization according to the characterization. Third, it is necessary to concentrate on public relations. The above suggestion, as a method for securing image improvement and competitive power as a general hospital, and through expansion of social function that a regional general hospital needs to secure not only as an individual institution but also as a general hospital, it can be seen that a general improvement of image as a regional general hospital is possible.

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A Study on the Relationship Among Brand Authenticity, Brand Identification, Educational Satisfaction, Brand Trust, Recommendation and Re-Contract Intention in the Pharmacy Franchisee (약국 프랜차이즈 가맹점(franchisee)의 브랜드 진정성, 브랜드 동일시, 교육만족도, 브랜드 신뢰, 재계약의도, 추천의도의 관계에 관한 연구)

  • Min, Byeong Seok;Park, Woojin;Bae, byung Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.143-160
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    • 2019
  • The domestic pharmacy market has undergone a lot of changes starting from the division of medicine. Along with the division of medicine, patients who had previously visited the pharmacy were moved to a hospital or clinic. As the pharmacy became more dependent on the illness and the clinic, the pharmacy began various activities to search for ways other than prescription drugs. At this time, the importance of distribution was emphasized around the time, and as the need to strengthen the competitiveness of pharmacies increased, they rapidly grew into the franchise market. Pharmacy franchise companies continue to lecture on academic management to strengthen the expertise of pharmacists' functions in line with the pharmacy market, which is different from ordinary franchise, in addition to private brand products for pharmacies, diversifying pharmacy handling items, And strengthening its market competitiveness. but research to support it are insufficient. As a research to help this, we analyzed factors affecting the intention of re-contracting and recommendation intention that affect the maintenance and expansion size of the drugstore franchise market. As a result showed the intention of re-contracting and the intention of recommending are affected by positive influence in brand trust. In addition, Brand Promise, Employee authenticity, Originality, Product excellence, Brand reputation, Brand identification, Educational Satisfaction were found to affect brand trust.

Current Situation on the Construction of Program Production Systems in the Local Broadcasting : Centering around the Terrestrial Broadcasting Systems in Daejeon (지역 지상파방송의 프로그램 제작시스템 구축 현황 - 대전지역 지상파방송을 중심으로 -)

  • Lee, Jong-Tak;Jeong, Jong-Geon
    • The Journal of the Korea Contents Association
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    • v.9 no.4
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    • pp.172-180
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    • 2009
  • This study considers some changes in the program production by the local broadcasting stations through the analysis of their programs. Currently, one of the biggest changes in the local broadcasting systems is that they focus on the self-produced contents about the community and expand the joint-production. In the case of KBS Daejeon, they try to activate various joint-produced programs together with the local broadcasting stations in Yeongnam province. MBC Daejeon has also strengthened the joint-production systems since 2002 by classifying MBC's 19 subsidiary stations around the country into 5 groups in order to strengthen the competitiveness. As for TJB, they work in the cooperation with other commercial broadcasting stations in other cities, including Busan, Kwangju, Jeonju, Ulsan, Daegu by sharing the programs which they produced. In conclusion, the local broadcasting systems should depart from the function as a mediating center of the central broadcasting network and strengthen the ability of producing programs in order to be able to function as a source of producing programs. Thus, local broadcasting stations should expand the joint production of the programs about the communities and the ratio of the organization of the self-produced programs.

A Proposal Develoment Strategy for the Luxury Brand of Fashion Brand (패션브랜드의 명품화를 위한 제품아이덴티티 개발전략 제시 - 밀워드브라운의 2015 명품브랜드 가치순위를 중심으로 -)

  • Cha, You-Me;Lee, Jin-A;Kim, In-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.1
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    • pp.35-50
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    • 2016
  • As the fashion industry increasingly fierce competition in the market we are elements of product quality can only be differentiated through a difficult period. Because academia and strengthen brand image and measures proposed business, a way to strengthen advertising and promotional marketing. However, this action reminds consumers that have a direct feel of the experience with the product is very easy to see, but counterproductive when advertising and contradictions. Korean fashion brand has sufficient capacity in this part of the judgment, because reason can not spread to the global luxury fashion brand. This study analyzed who help give identity to the domestic fashion luxury brand global strategy angry, it is part of the goal of the current development and product strategy features. Export capabilities, improve product identification components for their product development strategy has been carried out case studies and the recommendations based on this identity-based international luxury fashion brand analysis. The concept of product identification is not strong, the lack of previous studies of this study also adopted the international luxury fashion brand case studies, based on the country. The importance of product identification and product identification research methods derived from the characteristic side also granular component. Then there is the need to achieve national identity customized product development strategy for domestic enterprises to further expand the practice target. This will help enhance the competitiveness of the domestic apparel design.

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Exploratory approach to customer satisfaction factors of beauty service - Focusing on hair beauty services - (뷰티서비스 고객만족 요인의 탐색적 접근 - 헤어미용 서비스를 중심으로 -)

  • No, Jung-Eun;Chung, Jae-Yoon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.3
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    • pp.155-167
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    • 2020
  • Despite accelerating market changes in the beauty service industry, there are still inadequate service education programs and a lack of objective data and research to develop systematic policies to strengthen competitiveness, thereby fostering the beauty service industry. Accordingly, this study will examine the factors that affect customer satisfaction in terms of customer touchpoints, hence uncovering what the beauty service needs to develop systematic customer service education programs. It aims to contribute to the improvement of beauty service quality by providing basic empirical data that is necessary to build service education programs and strengthen the touchpoint staffs' job competency. A total of 16 people, 8 male, and 8 female customers in their 30s and 40s, who have ever used hair shop services in the metropolitan area, and 8 male and female hair designers and owners, were interviewed during a 9week period from October 31, 2017, through December 30, 2017. The data was analyzed as follows in order to measure service quality, SERVQUAL was revised and supplemented according to the purpose of this study, and a table for customer satisfaction factors was constructed. In addition, the results of the study were derived by classifying the relations among the customer satisfaction factors with respect to the interviews. The results show that the price of hardware, the location of the store, and hair designers' ability, which are the direct components of customer satisfaction, have a great influence on the customer satisfaction considered when selecting the beauty services (hair shops). In addition, it can be seen that human services including human-ware, which are accompanying services make up a high proportion considering customer satisfaction factors.

A Research on the Activation of Service Trade in FTA (FTA에 있어 서비스무역의 활성화방안에 관한 연구)

  • Lee, Jae-Young
    • International Commerce and Information Review
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    • v.14 no.3
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    • pp.407-428
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    • 2012
  • Service trade is very important in Korea Economy. The world economy is changing with the FTA. Lots of FTAs are going on between countries and economic blocs in the world economy, as the battle field of FTA. Therefore, Service trade should be activated in FTA. The conclusion of this study are as follow. First of all, the government quickly create a service-related laws. and establish the principles and criteria for recognition systems. Also, Exports should change developed countries. and the government should establish a policy for attracting investment to expand overseas markets in FTA. The field of service trade is very important for the growth of the Korea Trade. If we neglect to increase the competitiveness of service trade, we can not expect the growth of the Korea trade. We should strive to strengthen the competitiveness of service trade.

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The Application Scheme of Management of Technology for Strengthen the Competitiveness in Oil and Gas Plant Industry (오일.가스 플랜트 산업의 경쟁력 강화를 위한 기술경영 도입방안)

  • Song, Young-Woong;Choi, Yoon-Ki
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.1 s.35
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    • pp.116-123
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    • 2007
  • Recently orders of project in the field of oil & gas plant have been increased due to raising oil prices and consumptions. Domestic oil & gas companies are expanding into the Middle East area and all over the world. In the field of oil & gas plant, it is important to manage a technical control and a license that is occurred when developing the manufacturing processes and technologies. Because the oil & gas market has a lot of executions of the oversea construction, competitions between the advanced companies is more important. Therefore, we have to adopt systematic management style for achievements of the technical competitive power and the higher position. However, domestic oil & gas plant companies have not enough competitive powers of the license and the design phase. So, they are faced with difficulties of adopting the technology which is maximizing the effect of investments and scheduling a long-range plan. To achieve the technology management and the competitive power, this study proposes a long-range plan through the analysis of execution methods for technology management.

A Study on Global Strategy for Korean International Express Companies (우리나라 국제특송업체(國際特送業體)의 글로벌 전략(戰略)에 관한 연구(硏究))

  • Ahn, Ki-Myung;Kim, Myung-Jae;Kwon, Oh-Sung
    • Journal of Navigation and Port Research
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    • v.35 no.3
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    • pp.271-279
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    • 2011
  • This study aims at searching the global strategy which can raise the competitive power of IEC(International Express Companies) in Korea analyzing and coping with the international express companies and global factor of promotion. The global strategy varialbe for IEC- invigorating in korea is composed with nine variables which is M&A strategy, Intergrated logistics enterprise strategy, Globalized alliance strategy, SCM stratege, the third party operating strategy, Total logistic operating system strategy, Differentiated service providing strategy, Phased market entry strategy, Core capability strengthen strategy. According to the result of study, the global strategy influence for the nature of international express company's and increasing competitiveness is depend on specialization strategy and using scale of economy for globalization strategy.

Trend of Reduction and Direction of Management Response in the Large Purse Seine Fishery (대형선망어업의 축소 동향과 경영대응 방향)

  • Kim, Dae-Young
    • The Journal of Fisheries Business Administration
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    • v.50 no.4
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    • pp.29-44
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    • 2019
  • This paper examines the trend of restructuring and direction of management response in the Large Purse Seine Fishery. The large-scale fishing industry is one of the most popular fishing areas in the coastal area, and it has been developed by providing exclusive supplies of many types of catchy fish, such as mackerel and horse mackerel through physical productivity in fleet operations. However, the Large Purse Seine Fishery has been declining in profitability due to the deterioration of the business environment since 2000. It is at a crossroads whether it will disappear or regenerate as it is. The Large Purse Seine Fishery's current problems are: firstly, the continued deterioration of the fishery business balance and worsening labor problems, secondly, insufficient freshness management and quality control after landing, and thirdly, import competition. The fourth is the intensification of the market competition, which is the evolution of fishing variability and the increase in the proportion of small fish. The fifth is the reduction of the operating fishing ground due to the suspension of mutual fishing in Korea and Japan. To address these problems and suggest management response directions for the survival of large-scale fishing businesses is as follows. First, a sustainable production system should be established through strengthening resource management and promoting international fisheries cooperation. Second, the profitability of fishing management should be improved by introducing a low-cost supplier system and securing a stable labor force. Third, we should improve the leading and quality control of catch, improve the high value-added value of catch through brand development, and secure competitive advantage with imported produce. Finally, the government should establish a cooperative system among private sector, government, and research institutes to push ahead with these tasks and strengthen the competitiveness of the front and rear industries.