• Journal of Fashion Business
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• v.14 no.4
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• pp.111-131
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• 2010

The purpose of this study is to compare the difference between Beijing and Seoul in women's winter street fashion, and suggest strategic methods to improve new competitiveness of the Korean fashion industry. The research was conducted by literature review and empirical research and photographs of winter street style were directly taken by a digital camera from December 28, 2008 to January 8, 2009. The survey was made at 9~11 A.M., 12~1 P.M., and 3~5 P.M. during midweek and weekend. Then 530 photographs(265 each city) of women of the 20s and 30s were selected by random sampling and five fashion professional including this researcher classified styles in accord with majority opinion on careful investigation. The results of comparing the 2008 winter street fashion in Beijing and Seoul show the highest frequency of easy casual style. In detail, while high frequency was found in romantic, classic, feminine, and romantic casual style in Seoul, easy casual and character casual style was prevalent in Beijing. The same frequency of sport casual style illustrates no differences between two cities. Unlike the prediction of the fashion industry that the preference of sport casual style would be increased under the influence of the Beijing Olympics 2008, high preference of easy casual reflects that Chinese women were more sensitive to the changes of their consumption trend. In clothing color, the achromatic color was prevalent in street style in Seoul, whereas multi-color were preferred in Beijing, suggesting a great difference. In the case of accessories, both areas preferred a tot bag but Beijing women preferred active shoulder bag and cross bag in sport casual style. Seoul women preferred pumps and sneakers, whereas Beijing women liked boots of different length according to style.

• Journal of the Korean Institute of Rural Architecture
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• v.23 no.2
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• pp.1-8
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• 2021

The aim of this study is to find what architectural restoration and street-scaping conservation of early settlement in Virginia, which have processed on the style of 18th centuries. One of the settlements in Virginia was Williamsburg that located in the high land between Jamestown and Yorktown. In 1698, the capital of Virginia was moved from Jamestown for the safer environment. At that time they constructed the town like a small urban that had a straight-lined Duke Glocester Street, Georgian style buildings, and landscapes of 18th centuries. Before 1928 the village was flown into ruins, but Rector of the church, Dr. W.A.R. Goodwin, understood the value of reservation to restore the village as colonial architectural style that has an original figure. John Rockefeller Jr. has taken part in his restoration of colonial style of architecture and culture. This paper surveyed nine cases of buildings and srtreet-scape on Duke Glocester Street. Most of the buildings on the street have a proposition, balance, and equipment of Georgian architectural facade in 18th centuries. The conclusion has three points. First, the Williamsburg has been reserved as an early colonial settlement through the restoration of architecture and street-scape design. Second, main architectural style is a Georgian form that has a balance, proportion, and simplicity of facade. Also new buildings and additions of architecture have to keep 'Design Review Guideline of Colonial Williamsburg' in order to contribute the existing colonial buildings. Third, the main street-scape, Duke Glocester Street shows Georgian architecture and cultural life pattern with tradition.

• Journal of Fashion Business
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• v.11 no.4
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• pp.183-203
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• 2007

This study aims at providing useful fundamental information to re-establish the theories of modern fashion by examining the origination and genealogy of street style. The street styles focusing on caucasoid have a variety of genealogies such as western type, beat, teddy boy, hippie, skinhead, punk, neuron-mantic, indie kid, riot grrrl, grunge and techno cyber punk. In the same period, on the contrary, the streets styles focusing on negroid are zootie, hipster, modernist, rude boy, two-tone, rastafarian, funky, B-boy, fly girl, raggamuffine, bhangra, and acid jazz, which are seen as the culture of the large cities formed along Atlantic Ocean and Caribbean sea like England, America and Jamaica. These have root as the main fashion in western society. Ironically, most of the subculture concentrated on the whites were racists. Because of such a reason, the street styles have been formed as resistance culture that was unable to sympathize with their society and characteristics by distinguishing the whites and the colored people. Zootie or hipster that is one of the street fashion styles was formed in the 1940-50s, while the colored people who lived in the west Indies migrated to England or America. As a minimal modernist style called Ivy look in US, in that time, anti-culture formed by teenagers in whitey, teddy boy and mods fashion can be strictly different from the zootie and hipster. The colored people's street styles of the 1960s developed into aggressive and hard forms from the rude boy and two-tone while their resistance toward the whites was stronger. The rastafarian style researched the peak as the colored people's traditional ethnic characteristics or resistance intention for their freedom in the 1970s. In that time, The colored people's street styles of the 1960s developed into aggressive and hard forms from the rude boy and two-tone while their resistance toward the whites was stronger. The rastafarian style researched the peak as the colored people's traditional ethnic characteristics or resistance intention for their freedom in the 1970s. In that time, the street styles of the whites were mostly the skinhead or hippie. Most of them were racists toward the colored people. The punk type on shown on the whites focused on luxury and exaggerative costume. On the contrary, the funky style of the colored people focused on aggressive nihilism and form. With B-boy, fly girl, reggae, rap music, and break dancing in the 1980s, the subculture gradually told on the high fashion as well as the culture between the whites and the colored people. From such aspects, the colored people tried to maintain their unique traditional characteristics. However, their individual values surged by the coming young generation excluded the colored people's characteristic street styles. Focusing on gender, violence and private success among their major concerns, the raga muffin style that represents multi-races and multi-cultures was formed. The jazz style in the 1990s showed cold post-modernistic eclecticism different from that of the 1940s-50s. Simultaneously, the various classes appeared their street styles by emphasizing on each personality. Now that we are living in multi-cultural society, a human race or nationalism concept is getting obscurer. There is no obvious boundary line in the differences between human race and its fashion.

• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.76-88
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• 2005

The aim of this study is to define the concept of the matchless, and its social and cultural origins. I shall also define the different types of Matchless style, the respective characteristics of each style, and the distinguishing features of this style in domestic street fashion. In order to do this, 1 have referred to several published studies and a number of Web-sites of Korean fashion information companies for my research. The results of this study are the following; 1. The concept of matchless is a positive way of self-expression by coordination, created by consumers who attach great importance to their image and to developing their individual style. Also, this concept constitutes a new approach to code which reanalyzes existing styles with a new sensitivity. 2. The social & cultural origins of matchless are the expansion of fear of war and terror, and economic depression, the extension of the 5-day workweek, interest in 'Well-being', and the phenomena of cultural diversity. 3. The types of Matchless are Style Matchless, Theme Matchless, Texture Matchless, Season Matchless, and Complex-Layered Matchless. 4. The distinguishing features of Matchless in street fashion are the distinction of formal & Casual wear's Matchless, the creation of a new Look in Sports & Casual wear's Matchless, the development of a new coordinated, layered look, the immense popularity of Denim, the new fashionable versions of Military style, and the renaissance of the Romantic Feminine Look.

• Journal of the Korean Home Economics Association
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• v.36 no.9
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• pp.13-33
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• 1998

The purpose of this study is to examine the styles of street fashion in youth sub-culture which has the leading power of 1990's Korean fashion flow. This topic has been explored in documentary studies about the youth sub-culture and the background of street fashion. Then, it also continued to classify street fashion styles in order to grasp the meaning as a young fashion. The results of this study are as follows. Street fashio of Korean youth are composed of four styles. ; The first is a hip-hop style. The hip-hop of Korea is started by 'Taiji Boys' and their representative apperances are the big-baggy pants, the reversed cap, the thrown backpack. The second is a reggae style. It is formed by the singer 'Kim Gun Mo'. It features the primary color and the use of ethnic fabrics. The third is a kitch style. The kitch is definitely represented by the old, the childish and the satire appearances. It came up with the rock band 'pipiband'. The forth is a sporty style. It comes from 'basketball' and 'skateboarding' which the young people prefer. Its designs are applied from the back-number of players, the names of the teams, the stripes of active-feeling. Based on this study, I designed cloths with 3 concepts to present a new design direction of Street Fashion. Work 1, 「JOY-RIDE」 represented the freedom and the release which are shown by pop music and dance. Work 2, 「GAMMA ENERGY」 represented the dynamic energy through sports games. Work 3, 「AROUND THE CORNER」 represented the form of street including comers, walls, roads etc.

• Journal of Fashion Business
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• v.6 no.1
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• pp.1-19
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• 2002

The purpose of this study was to suggest the most appropriate design concepts for sportive fashion product based on the analysis of consumers' acceptance of the recent sportive fashion trends according to their lifestyle. The subjects consisted of 295 males and females, between 17 and 35 year-old. A self-report questionnaire with 4 stimuli was employed for data gathering, and the data were analyzed by the methods of frequency, factor analysis, cluster analysis, and Pearson's correlation coefficient. The results of this study were summarized as follows: For the First, the recent sportive fashion trends were categorized into four groups; 'street- sportive' trend, 'futuristic-sportive' trend, 'ethnic-sportive' trend and 'urban-utility sportive' trend. Secondly, based on the result of cluster analysis on consumers' lifestyle, total four consumer groups were identified; 'pursuing sense' group, 'pursuing culture' group, 'pursuing utility' group, and 'indifference' group. Thirdly, the consumers relatively preferred two sportive styles among the four groups, typically representing 'urban-utility' trend and 'street' trend. The typical 'urban-utility' style was particularly preferred by the consumers who desired to express themselves as urban, modern, and luxurious. The typical 'street' style was preferred by the consumers who tried to express themselves as active and fashionable. Finally, preferences of the sportive trends according to consumers' lifestyle were interpreted as follows: the 'pursuing sense' group relatively preferred 'urbanutility' style and 'street' style, the 'pursuing culture' group preferred 'street' style and the 'pursuing utility' group preferred 'urban-utility' style, meaningwhile the 'indifference' group preferred 'street' style and 'urban- utility' style.

• Fashion & Textile Research Journal
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• v.4 no.2
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• pp.176-187
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• 2002

The aim of this research is to establish basic materials for fashion merchandising by observing the street fashion of the juveniles and by analyzing their wearing, coordination and fashion trend. We have taken the photograph of the street fashion of 202 male teenagers and 265 female teenagers in Busan, and analyzed in the category of style, item, color, pattern, materials, hair style, shoes and accessories. We have concluded that the most frequent items were shirts (male), turtle neck (female) and jeans. The main style was casual just as jumper-look, sweater-look, gardigan-look. The typical female fashions that were hip-hop-look, twin neat-look, trench coat-look, were more various than male. For the color coordination, contrast color coordination was more dominant than similarity color coordination. Dominant patterns were solid, and also check and stripe patterns were frequently found in upper garment. The representative materials were soft for upper garment, and hard for trousers. Male teenagers prefer middle-length hair style and female teenagers prefer long hair style. The juveniles in Busan are wearing sports shoes and leather shoes in similar frequency. Their favorite accessories are bag, muffler and hat.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.73-87
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• 2000

The purpose of this study was to analyze the influence of fashion magazine on the street fashion, focused on Japan. The data were collected from the magazines and newspapers published in Japan from 1960's to 1990's. Fashion magazine has three functions : transmit information function, education and criticism function, advertisement and entertainment function. And, it has influenced on the street fashion by grasping the fashion trend and consumer needs, and communicating the vision to reader in Japan. The results were as follows : 1. the ivy look of 'Heibon Punch' in the 1960's, 2. the coordinate look of 'Anan' and 'Nanno', 3. the outdoor look of 'Popeye' in the 1970's, 4. the new traditional style of 'JJ' in the 1970's - 1980's, 5. lyceenne look of 'Olive' in the 1980's, 6. Shibu-Kaji style of 'McSister', 7. the supermarket style of 'Cutie' in the 1990's.

• Journal of the Korean Society of Costume
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• v.42
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• pp.137-162
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• 1999

The purpose of this thesis was twofold. First it explains the emergence of street styles and their inner meanings from its origin subculture group practices. Recent developments in cultural studies which approach cultural practices in a holistic way by incorporating socio-economic background offers us the concept of 'hegemonic relation' it explains why subcultural practices and street style in particular has weakened from 19080s as well as why in the post-subculture period we observe the 'superma-rketization' of styles and plethora of eclecticism instead of original ones. Street styles as a magical expression or resolution of socio-economic frustrations are anticipated to weaken significantly if not totally disappear in the post-modern era although it has become the original texts of high fashion.

• Journal of the Korean Society of Costume
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• v.53 no.2
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• pp.87-100
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• 2003

In this study, the modern street fashion of Kangnam and Kangbuk was qualitatively examined and comparatively analyzed through the field case study, and it is expected that the results of this study be importantly used in planning commodity of fashion brand. The photographs taken in the Kangnam and Kangbuk streets were classified as looks. which were comparatively analyzed each other. Also, a questionnaire was carried out in return for women in those streets, and data related with an age group, occupation, school, academic major, etc. for participant personality and with time purchasing clothing. average expenses for clothing per month. market and reasons for buying clothing, current fashion style, etc. for fashion preference trend were obtained. The streets around Kangnam subway station and KOEX mall for the Kangnam fashion style were selected for the sampling, and Sinchon and entrance of Ewha University for the Kangbuk, where college students and middle/high school students mostly gather. Results showed that an easy casual style was most popular in the Kangbuk area, and a romantic feminine style including a bobos style most popular in the Kangnam area. This case studied on the street fashion gaves the qualitative results about the fashion trend and fashion prediction information, and they could be compared with quantitative those known previously. Also, it could be a basis research on strengthening the competitive power in fashion commodity. However, this study was subjected to restriction in the sampling due to the short time and a few streets. This study will be extended into longer time and various streets including Apgujungdong in Kangnam and many colleges in Kangbuk.