• 제목/요약/키워드: strategy factor

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T-Commerce 요인에 따른 사용의도 판별에 관한 연구 (A Study on the Discrimination of Use Intention by Critical T-Commerce Factors)

  • 김주안
    • 통상정보연구
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    • 제8권3호
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    • pp.71-95
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    • 2006
  • In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

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전라남도 골프장의 마케팅전략 요인이 지각된 가치와 소비자 행동에 미치는 영향 (A Study on the Influence of the Marketing Strategy Factor at Golf Courses in Jeonnam Area on Perceived Values and Customers' Behaviors)

  • 전호문
    • 한국체육학회지인문사회과학편
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    • 제51권3호
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    • pp.171-181
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    • 2012
  • 이 연구의 목적은 전라남도 골프장 마케팅전략이 지각된 가치와 소비자 행동에 미치는 영향을 분석하는데 있다. 이를 위해 전라남도 회원제·퍼블릭제 골프장 총 10곳의 고객을 모집단으로 하여 편의표본추출법을 이용하여 총 366명을 연구 대상자로 선정하였다. 자료수집을 위해 설문조사를 실시하였고 자료처리는 빈도분석, 신뢰도분석, 요인분석, 단순 및 다중회귀분석을 실시하였다. 연구결과, 첫째, 골프장 마케팅전략 구성요소 가운데 촉진요인을 제외한 제품, 가격, 장소요인은 지각된 가치에 유의한 영향을 미치는 것으로 나타났다. 둘째, 골프장 마케팅전략 구성요소 가운데 장소 요인을 제외한 제품, 가격, 촉진요인은 소비자 행동인 재방문의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 마케팅 전략 구성요소인 제품요인과 가격요인은 소비자 행동인 타인추천의도에 유의한 영향을 미쳤으나 촉진요인과 장소요인은 유의한 영향을 미치지 않는 것으로 나타났다. 넷째, 지각된 가치는 소비자 행동인 재방문의도와 타인추천의도 모두 유의한 영향을 미치는 것으로 나타났다.

해양 공사 EPC 견적용 중량 추산 방법에 관한 기초 연구 (A Preliminary Study on a Method for the Weight Estimation and Calculation of Offshore EPC Projects)

  • 이수호;안현식;허윤;배재류;김기수;함승호;이성민;노명일
    • 대한조선학회논문집
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    • 제53권2호
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    • pp.154-161
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    • 2016
  • There are several existing studies for the weight estimation of offshore plants. However, most of them were applicable at the pre-FEED (Front End Engineering Design) stage. In this paper, a preliminary study on a method for the weight estimation and calculation of offshore EPC (Engineering Procurement Construction) projects is made for the use at the estimation stage after FEED. Based on literature surveys including ISO (International Organization for Standardization) 19901-5 about weight estimation, we proposes new weight factors and a weight curve. Weight factors defined in this study include MTO (Material Take-Off), estimated weight, FEED maturity factor, allowance factor, and contingency factor. The proposed method utilizes bottom-up approach for weight estimation and it can be used for the weight estimation and calculation of offshore EPC projects at the estimation stage.

An Offloading Scheduling Strategy with Minimized Power Overhead for Internet of Vehicles Based on Mobile Edge Computing

  • He, Bo;Li, Tianzhang
    • Journal of Information Processing Systems
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    • 제17권3호
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    • pp.489-504
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    • 2021
  • By distributing computing tasks among devices at the edge of networks, edge computing uses virtualization, distributed computing and parallel computing technologies to enable users dynamically obtain computing power, storage space and other services as needed. Applying edge computing architectures to Internet of Vehicles can effectively alleviate the contradiction among the large amount of computing, low delayed vehicle applications, and the limited and uneven resource distribution of vehicles. In this paper, a predictive offloading strategy based on the MEC load state is proposed, which not only considers reducing the delay of calculation results by the RSU multi-hop backhaul, but also reduces the queuing time of tasks at MEC servers. Firstly, the delay factor and the energy consumption factor are introduced according to the characteristics of tasks, and the cost of local execution and offloading to MEC servers for execution are defined. Then, from the perspective of vehicles, the delay preference factor and the energy consumption preference factor are introduced to define the cost of executing a computing task for another computing task. Furthermore, a mathematical optimization model for minimizing the power overhead is constructed with the constraints of time delay and power consumption. Additionally, the simulated annealing algorithm is utilized to solve the optimization model. The simulation results show that this strategy can effectively reduce the system power consumption by shortening the task execution delay. Finally, we can choose whether to offload computing tasks to MEC server for execution according to the size of two costs. This strategy not only meets the requirements of time delay and energy consumption, but also ensures the lowest cost.

고역률 사이크로 컨버터의 매핑함수제어 (Mapping Control Function for High Power Factor Cycloconverter)

  • 김광태
    • 전력전자학회:학술대회논문집
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    • 전력전자학회 2000년도 전력전자학술대회 논문집
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    • pp.237-240
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    • 2000
  • A new control method using average comparison strategy have been proposed in this paper. This control method realizes sinusoidal input and output current. unity input displacement factor regardless of load power factor. Moreover compensation of the asymmetrical and harmonic containing input voltage is sautomatically realized and calculation time of control function is reduced.

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한국 주식시장에서의 융합적 모멘텀 투자전략 (Convergent Momentum Strategy in the Korean Stock Market)

  • 고승의
    • 한국융합학회논문지
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    • 제6권4호
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    • pp.127-132
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    • 2015
  • 본 연구는 한국 주식시장에서 가치투자 전략과 연계해 모멘텀 투자전략의 유효성을 분석하였다. 본 연구는 2001년~2014년 동안 한국 주식시장의 상장기업의 주가 및 재무자료를 실증 분석해, 과거 승자 주를 매수하고 패자 주를 매도하는 모멘텀 투자전략과 장부가/시가 비율이 높은 가치주를 매수하고 장부가/시가 비율이 낮은 글래머주를 매도하는 가치 투자전략의 유효성이 기간별로 서로 다르며, 전체 분석기간에 걸쳐 역(-)의 상관관계가 있음을 관찰하였다. 또한 Fama and French[1]가 개발한 3 요인 회귀분석 모형을 추정해, 모형의 절편이 유의적인 양(+)의 값으로 추정됨을 관찰함으로써, 역(-)의 상관관계로 인해 상호 대체관계에 있는 모멘텀 투자전략과 가치 투자전략을 하나의 시스템으로 분석할 때, 모멘텀 투자전략이 세계 주요 증권시장에서와 마찬가지로 한국 증권시장에서도 유효함을 분석하였다.

석유 팬 히터 디자인 개발 사례 연구 - '92금성사 석유팬 히터를 중심으로 - (A CASE STUDY ON DEVELOPING A DESIGN OF OIL FAN HEATER - With a focus on '92 GoldStar Co Oil fan heater -)

  • 오성진
    • 디자인학연구
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    • 제6권1호
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    • pp.47-72
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    • 1993
  • Nowadays conmpetltlOn of developing new products is getting keen. We can notice that the role and importance of design are emphasized more than ever.The main cause of this tendency is that technical power is no more a factor which secures the superiority in products competition, as technology is gneneralized in the world. Therefore, design is recognized intensely as a competitive strategy to promote competitive power of products. It is an already known fact that the design for both rational function and charming form to satisfy consumer's desires is a short cut to success, when a company develops a new product to promote competitive power in market. The design which plays a leading role in the activity of developing more cnovenient, more economical and more aesthetic products is called 'Competitive Edge' or 'New Corporate Weapon'. Judging form each company's case of developing products, we can guess that it has its own plan and process of developing new products with defferdnl interest and effort. The strategy of developing products is considered as the most important factor that affects the very existence of rhe company. This thesis is composed of six chapters in all. In the firstchapter, I describe the purpose, method, and scope of study.The second chapter includes the image of form in oil fan heater market in nearby Japan and that of interior in our domestic home and shops, and the trend of word life cycle by analyzing circumstances. The third chapter focuses on consumer's attitude. In the fourth chapter, I compare and test current products of competitive companies including Samsung, Daewoo, Shinilwith those of Gold STar. The trend of products, technique, and design which resulted form this comparison is described. In the fifth chapter I explain the strategy, and process of design of oil fan heater in 1992. The last conclusive chapter presents the major point drawed form the case study, but not includes an estimation of products and the condition of market. In this thesis, I reconsider the general understanding of design and designing process and the value of design as a main factor in the strategy of management by investigating the development of products and the strategy of design, and the process of design.

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한국 의류산업의 국제경쟁력 향상을 위한 결정요인 (The Determinants of International Competitiveness for the Korean Apparel Industry)

  • 백영하;박재옥
    • 한국의류학회지
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    • 제32권3호
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    • pp.474-485
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    • 2008
  • The purpose of this study is to examine the determinants and elements to enhance Korean international competitiveness, employing Porter's(1998) Diamond Model. Half of the 500 leading apparel exporters that were members of the Korea Apparel Industry Association in 2003 were selected as the target of this research. From May to June of 2003, survey questionnaires were sent to executives of these 250 companies in person or by telephone, e-mail, or fax. Seventy questionnaires were used for the final data anlysis. The items used were Reliability, Categorical Regression, and Frequency, using SPSS 11.5. The results were as follows: First, as a result of analyzing the influence of international competitiveness in Korean apparel industry, the firm's strategy, structure, and rivalry was the most influential factor. Others were related and supporting industries, government, chance, demand conditions, and factor conditions. Also, the elements that affect Korean international competitiveness were listed as the level of price competition in foreign markets, the level of labor cost, export marketing capacity, and exchange fluctuation. The most important element to improve the international competitiveness of the Korean apparel industry was a demand growth rate of the overseas markets(Demand Conditions), followed by the level of the labor costs(Factor Conditions), the capability of internationalization(Firm Strategy, Structure, and Rivalry), the change of currency(Chance), the quality and management of products(Demand Conditions), the capability of planning products(Firm Strategy, Structure, and Rivalry), free trade from 2005(Chance), and global sourcing strategy(Firm Strategy, Structure, and Rivalry). Korea's main rival country in apparel related and supporting industry factors is China. However, Korea has a higher level of technology development, quality, and price level than China.