• Title/Summary/Keyword: strategy factor

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Development of Preconception Health Behavior Scale (임신 전 건강행위 측정도구 개발)

  • Yeom, Gye Jeong;Kim, Il-Ok
    • Women's Health Nursing
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    • v.25 no.1
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    • pp.31-45
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    • 2019
  • Purpose: This study was designed to develop a valid and reliable scale for the evaluation of preconception health behavior in women preparing for pregnancy. Methods: The initial strategy included a literature review, interviews, and construction of a conceptual framework. The preliminary items were evaluated twice for content validity by experts, and modified two preliminary investigations. Participants in the 2 main investigations and the confirmation investigation were tested for reliability and validity of the preliminary scale in women preparing for pregnancy. The data were analyzed for different items exploratory and confirmatory factors. Results: The 5-point Likert scale consisted of 6 factors and 27 items. The 6-factors included 'hazardous substance factor,' 'medical management factor,' 'rest and sleep factor,' 'stress management factor,' 'information acquisition factor,' and 'resource preparation factor.' Goodness of fit of the final research model was very appropriate and based on the following measures: Q=1.98, comparative fit index=.91, Tucker-lewis index=.89, standardized root mean square residual=.07, and root mean square error of approximation=.07. The criterion validity was .64. The reliability coefficient was .92 and the test-retest reliability was .61. Conclusion: The study findings indicate that the scale can be used for the development of nursing interventions to promote preconception health behavior in women preparing for pregnancy.

The Effects of Supply Chain Flexibility and Competitive Advantage Strategy (공급사슬유연성이 경쟁우위전략에 미치는 영향)

  • Lee, Wook-Gee;Kim, Dong-Hyuk;Kim, Joo-Wan;Jung, Chi-Young
    • Journal of Digital Convergence
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    • v.11 no.6
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    • pp.91-101
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    • 2013
  • The purpose of this study is to empirically verify the relationship between supply chain flexibility(process flexibility and logistics flexibility) and competitive advantage strategy(cost, quality, lead time). To accomplish these purposes, the relationships among supply chain flexibility(process, logistics), competitive advantage strategy(cost, quality, lead time) were modeled based on the studies conducted in the various areas. In order to collect the related data the questionaries of 500 were distributed to the employees working at the manufacturing industry in the area of Gumi. The collected data were analyzed with SPSS 18.0 for Windows. This study used the statistical techniques such as descriptive analysis, reliability analysis, factor analysis, correlation analysis, multi regression analysis. The results of the study show that process flexibility had positively significant effect on low cost strategy and high quality strategy and logistic flexibility have positively significant effect on delivery speed strategy. However, it was found that process flexibility did not have the significant effect on delivery speed strategy, and the logistic flexibility did not have the significant effect on low cost and high quality strategy. Thus, it is expected that each enterprise can maximize corporate strategies by applying different flexibility strategy depending on the competitive advantage strategy.

Does Mandatory Influence Strategy Influence Relationship Satisfaction, Relationship Trust, and Recontract Intentions in Food-service Franchises Context? (프랜차이즈 외식업체의 강제적 영향전략이 관계만족, 관계신뢰, 그리고 재계약의도에 영향을 미치는가?)

  • Ahn, Sung-Man;Lee, Jae-Han;Kim, Eun-Jung
    • The Korean Journal of Franchise Management
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    • v.9 no.1
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    • pp.41-51
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    • 2018
  • Purpose - In franchise system, how to build the relationship between the franchisor and franchisee through influence strategy is very important, because it affects on the long-term orientation like recontract intentions. Thus, this study examines the effect of mandatory influence strategy on relationship satisfaction, relationship trust, and recontract intentions in the context of food-service franchise industry. This study suggests the guidelines on how franchisor uses their influence strategy on franchisee to maintain and increase the recontract intentions. Research design, data, and methodology - This study examines the structural relationship between mandatory influence strategy, relationship satisfaction, relationship trust, and recontract intentions from the franchisee's perspective. Mandatory influence strategy divide into three sub-dimensions such as request, legalistic plea, threat. In order to test the purposes of this study, research model and hypotheses were developed. Every constructs were measured by multiple items tested and developed in the previous research. Also, the constructs utilized in this research are measured using 7-point scales anchored by "1=strongly disagree" and 7=strongly agree". The data were collected from 496 owner and owner manager franchisees and were analyzed using SPSS 21.0 and Smart PLS 3.0. program. Analysis of frequency was conducted to identify the demographics and general characteristics of the survey subjects. In order to measure the reliability and validity of the measurement tools, confirmatory factor analysis and correlation analysis were conducted and structural model analysis was conducted to verify the proposed research model. Result - The results of this study are as follows. First, this research found that mandatory influence strategy is positively related to relationship satisfaction and relationship trust, but not to recontract intention directly. Second, this research also found that the full mediating role of relationship satisfaction and relationship trust between the mandatory influence strategy and recontract intention. Conclusions - The findings of this research indicate that franchisor should use properly mandatory influence strategy to improve recontract intentions through relationship satisfaction and relationship trust. Due to the nature of food-service franchise industry, which needs high relationship quality, franchisor must manage their franchisee using influence strategy in order to improve satisfaction and trust. If franchisee perceives higher relationship quality, they will show higher intention to recontract. At the end of this paper, limitations and future research directions were suggested.

Construction firm's CRM(Customer Relationship Management) Marketing strategy for housing market Focused on Model House (주택시장에서 건설회사의 CRM 마케팅 전략 - 모델하우스를 중심으로)

  • Choi Ik-Sung;Kim Jae-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.4 s.26
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    • pp.113-121
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    • 2005
  • The construction industry has also enolved according to the changes and requirements, therefore it coms to manage the relationships with customers. However, the customer management in the construction industry has not been quite genuine, since it has been mainly oriented for public relations and advertisements of companies. The genuine customer management should not only systemize customer data but also provide strategy to utilize it through managing relationships with customers as well as customer themselves. In this research, I have focused mainly on Model House. Marketing is very important planning & coordination to project. And I know that the development power of new product and promotion strategy as to customer needs and wants. The key factor in housing industry is the analysis of customer's needs that key success factor is execution of action plan to our customer. His success in business is in result of satisfaction for our high quality customer. Therefore the CRM system is add to customer satisfaction and increase earning power to a business

A Study on the Standard Architecture of Weapon Control Software on Naval Combat System

  • Lee, Jae-Geun
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.11
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    • pp.101-110
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    • 2021
  • The Weapon Control Software performs the function of supporting weapon operation within the Naval Combat System in connection with the Weapon System. As Weapon Control Software depends on an Weapon System, it has the characteristic that software modification is unavoidable with the change in Interface information. Modification of software causes an increase in development costs since it must take verification step such as software reliability test. In this paper, We design the standard architecture of weapon control software to minimize the modification elements of existing weapon control software. For Interface information management, Feature Model were applied to make a division between common factor and variable factor. In addition, Strategy Pattern were applied to improve the software design. Software evaluation test results show that new architecture provides better modifiability and reuse than existing software as well as the cost of development decrease.

The Effects of Franchise Firm's Green Leadership and Environmental Attractiveness on Environmental Marketing Strategy and Tactics, Environmental Performance (프랜차이즈 기업의 그린리더십과 환경매력도가 환경마케팅 전략과 전술 및 환경성과에 미치는 영향)

  • Kim, Kyu-Won;Seo, Min-Kyo;Lee, Jung-Un
    • The Korean Journal of Franchise Management
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    • v.8 no.1
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    • pp.19-30
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    • 2017
  • Purpose - As environmental issues, along with the growth of companies, are accelerating, social interests in eco-friendly management that requires corporate social role and responsibility are increasing. The eco-friendly management activity reflects the changes in environmental awareness of consumers. Therefore, the eco-friendly images of companies influence consumers, and the establishing of eco-friendly management strategy has become a very important factor in the greenmarket. In this regard, this study examined the impacts of green leadership and environmental attractiveness on strategic environmental marketing, tactical environmental marketing, and environmental performance towards the employees of franchisee headquarters. Research design, data, and methodology - The survey was conducted towards the 800 headquarters among 2,600 brands that are registered with the Fair Trade Commission of Korea by mail. Among the total of 162 questionnaires collected, 7 respondents were excluded for their incompletion, and thus 155 responses were used in this study. The data were analyzed with SPSS 21.0 and SmartPLS 3.0. Frequency analysis was carried out to understand the general characteristics of the subjects, and confirmatory factor analysis to measure the reliability and validity of the measurement. Correlation analysis was conducted to identify the correlation between constructs, and structural equation modeling to examine the structural relationships among the constructs. Result and Conclusions - First, green leadership had a positive impact on strategic environmental marketing, tactical environmental marketing, and environmental performance. Second, environmental attractiveness had a positive effect on strategic environmental marketing, tactical environmental marketing, and environmental performance. Finally, strategic environmental marketing and tactical environmental marketing had positive impacts on environmental performance. This study can be recognized for proposing new perspectives on eco-friendly management strategy for firms to be able to win competitive superiority and performance by embedding awareness of the importance of environmental market and suggesting practical implications on understanding of environmental attractiveness, strategies and tactics of environmental management, and environmental performance in the franchise industry.

Research about a Segmentation Center of Visitor's Visit Type in Korean Arboretum (우리나라 수목원의 방문객 방문형태를 중심으로 유형화에 관한 연구)

  • Shingu Kang;Yunjin Shim;Ji Won Noh;Jungwon Sung
    • Journal of Practical Agriculture & Fisheries Research
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    • v.26 no.1
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    • pp.30-39
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    • 2024
  • Korean arboretums where a large number of people are visiting could not do visitor's satisfaction in qualitative side and communication through education and event, although a lot of those things statistically have been doing so far. At this side, it needs an arboretum's segmentation: preparing to an adaptation strategy of a new paradigm, differentiated strategy, and problem solving strategy tied by a similar group for the Korean arboretum visitors. This research tries to classify several patterns with Korean arboretums by visitor's behavior and propose each type of subspecialized management plan after analyzing characteristic of supply and demand. The research for this tries to classify several patterns of Korean arboretum and suggest segmentalzed management plan by types after analyzing characteristics of aspects of demand and supply. By looking at the main patterning result of arboretum as a standard of the demand, there were four sorts of arboretums. In the first, it is the arboretum of intermediate type: not a clear characteristic. In the second, it is an arboretum of multipurpose resort type: strongly demanding motivational factors of a rest, health, access, low cost, experience, learning and sightseeing. In the third, it is an arboretum of theme tour type: a strong sightseeing motivational factor and demanding appreciate scenery. In the last, it is an arboretum of studying and admiring type: demanding a motivational factor of sightseeing landscape and plants, a strong experience and learning.

A Study on the Relationships between Food-related Lifestyle of Undergraduates and the Restaurant Selection Attribute (대학생의 식생활라이프스타일에 따른 레스토랑 선택속성에 관한 연구)

  • Kim, Mee-Jeong;Jung, Hyo-Sun;Yoon, Hye-Hyun
    • Journal of the Korean Society of Food Culture
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    • v.22 no.2
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    • pp.210-217
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    • 2007
  • The purpose of this study was to elicit types of food-related lifestyle of undergraduates and to examine the relationship between each ape of food-related lifestyle and an attribute of selecting a restaurant. Self-administrated questionnaires were completed by 368 students and data were analysed by frequency, factor, reliability and canonical correlation. Five factors were obtained from factor analysis of food-related lifestyle ; Factor1 'health seeking type', Factor2 'taste seeking type', Factor3 'Popularity seeking type', Factor4 'safety seeking type', Factor5 'mood seeking type'. Restaurant selection attribute were extracted into six factors, Factor1 'taste and service', Factor2 'interior‘, Factor3 'convenient for approach', Factor4 'marketing strategy', Factor5 'food quality', Factor6 ’menu and price‘ Canonical correlation analysis showed two significant functions. Canonical function1 showed that food-related lifestyles of taste seeking type and safety seeking type were indicated to have significant positive relationships with the food qualify, taste and service in the restaurant selection attributes. Canonical function2 also showed that a significant positive relationships between health seeking type and accessibility, and a significant negative relationships between health seeking type and taste & service and between health seeking type and menu & price. Finally the result of the study provide some insight into the types of marketing stratagem that can be effectively used by operator who manage restaurant.

Torque Ripple Reduction Drive of Single-Phase SRM with High Power Factor (단상 SRM의 토크리플 저감을 고려한 고역률 구동)

  • Kim B.C.;Park S.J.;Ahn J.W.
    • Proceedings of the KIPE Conference
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    • 2003.07a
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    • pp.481-484
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    • 2003
  • A strategy for a torque ripple reduction drive of single-phase SRM with high power factor is proposed. The drive for switched reluctance motor (SRM) is presented to achieve sinusoidal, near unity power factor input current with low torque ripple. The proposed SRM drive has no additional active switch. And a single-stage approach, which combines a DC link capacitor used as dc source and a drive used for driving the motor into one power stage, has a simple structure and low cost. The characteristics and validity of the proposed circuit is discussed in depth through the experimental results.

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A Study on an Analytical Approach to the Derivation of Fuzzy PI Scaling Factor (퍼지 PI scaling factor의 분석적인 유도방법에 관한 연구)

  • 전기영
    • Proceedings of the KIPE Conference
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    • 2000.07a
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    • pp.460-463
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    • 2000
  • Fuzzy logic control(FLC) has been studied extensively and has been applied in various applications. The most popular control strategy takes the Fuzzy Proportional-Integral(FPI) form while systematic methods have been developed to derive the fuzzy rules and membership functions the choice of the scaling factors remains an open problem, In this paper an analytical FPI scaling factor determining method is derived based on the functional equivalence of the PI and FPI controllers. Simulation have been carried out with a brushless DC motor drive system as test-bed the obtained results drive system as test-bed the obtained results have verified that the derived method is applicable to both the initial choice and further tuning of the FPI scaling factors.

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