• 제목/요약/키워드: strategic implications

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친환경 제품 효익 제시 방법에 따른 친환경 제품 선택 비율 차이: 비금전적 제시 vs 쾌락적 편집 가설에 따른 금전적 제시 (How Framing of the Benefits of Eco-friendly Products Alters Consumers' Choices: Non-Monetary Framing vs. Monetary Framing Following Hedonic Editing Hypothesis)

  • 김준용;정성현
    • 아태비즈니스연구
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    • 제11권4호
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    • pp.65-81
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    • 2020
  • Purpose - This research aims to investigate how consumers' eco-friendly product choice ratio changes as the benefits of eco-friendly products are framed as (1) non-monetary benefits, (2) monetary gain integrated with the loss or (3) monetary gain segregated from the loss. Design/methodology/approach - A mixed-design, scenario-based choice experiment was conducted. A series of chi-square tests and residual analyses were conducted to analyze the data. Findings - When the monetary gain was larger or slightly smaller than the loss, the participants' eco-friendly product choice ratio was higher when the monetary gain was integrated with the loss than those in the other two conditions. When the monetary gain was significantly smaller than the loss, the participants' eco-friendly product choice ratio was lower when the monetary gain was integrated with the loss than those in the other conditions. The ratio did not differ between the latter two conditions. Research implications or Originality - This research shows that marketers should frame the benefits of eco-friendly products and their costs in different manners depending on the relative magnitudes of them. This research also complements the existing literature by comparing the effectiveness of non-monetary framing of eco-friendly product benefits with that of monetary framing following hedonic editing hypothesis.

A Study on Port Improvement with the Activation of Cross-Border E-Commerce: A Study of Pyeongtaek Port

  • Choi, Hyuk-Jun;Jung, Hyun-Jae;Lee, Dong-Hyon
    • Journal of Korea Trade
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    • 제23권7호
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    • pp.34-44
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    • 2019
  • Purpose - The purpose of this study is to present what the port of Pyeongtaek, the hub of Korean trade with China, should improve in the current situation, wherein the e-commerce trade volume between Korea and China is increasing due to the development of online technology. Design/methodology - In this study, through prior research and expert interviews on e-commerce and port activation between borders, we derived the main improvement factors for 1) Administration and Systems, 2) Facilities, 3) Transport, and 4) Manpower, and selected 12 detailed variables for the major improvement factors. To identify the relative importance of the major improvement factors, the Analytic Hierarchy Process (AHP) method was applied, and a survey was conducted among 15 related experts. Findings - As a result, among the 12 detailed variables, Composition of Association (0.267) was the first factor to be improved, followed by Incentive Support (0.143) and E-Commerce Cluster (0.131). Based on these analyses, the main implications of this study are, first, in the current situation where the cross-border e-commerce market is growing, Pyeongtaek Port needs to form a consultative body among the government, local governments, and related businesses in connection with cross-border e-commerce and develop various support policies for the e-commerce market. Second, it will have to be able to provide differentiated services from competing ports by establishing e-commerce market-oriented clusters. Originality/value - In existing related studies, various improvements were presented to revitalize trade in line with the growth of the cross-border e-commerce market. However, with regard to most cross-border e-commerce businesses, one-dimensional improvement measures, such as improvement of payment systems, improvement of customs clearance services, and promotion of human resources, are presented in a piecemeal manner. In other words, none of the studies have proposed the importance and priority of each measure in terms of both the forward-looking and efficient allocation of resources, which is the purpose of this study. Therefore, this study contributed politically, practically, and academically by presenting countermeasures for ports to revitalize cross-border e-commerce and presenting strategic priorities using quantitative analysis methods.

New Distribution Strategies of Korean SMEs in Post COVID-19 Pandemic Era: Focusing on the Innovation of Official Distribution Channels

  • Lee, Min-Jae;Jung, Jin-Sup
    • Journal of Korea Trade
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    • 제25권3호
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    • pp.153-168
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    • 2021
  • Purpose - In this study, we aim to explore new distribution strategies for sustainable growth in the era of the 4th industrial revolution, focusing on SMEs (small and medium-sized enterprises) in Korea, and suggest ways to upgrade the government's official distribution channel to the next level. Design/methodology - First of all, this paper explored the prior research, the current status of sales support for SMEs, and the changes in the distribution industry due to COVID-19 pandemic. Based on Moon (2016)'s ABCD strategic model - Agility, Benchmarking, Convergence, and Dedication, the study then derived directions in which official distribution channels should move and the new distribution strategy for Korean SMEs to secure competitive advantage. Findings - First, in terms of 'Agility', in order to upgrade official distribution channels, which are currently at some competitive disadvantages compared to private distribution companies, we must quickly introduce technologies for the 4th industrial revolution, such as AI, Big Data, etc., and establish precise strategies to strengthen the capabilities of SMEs. Second, in terms of 'Benchmarking', the use of "Chamelezones" has been increasing to enhance the competitiveness of offline stores in line with recent ontact trends. Therefore, official distribution channels should also benchmark such cases, strengthening their competitiveness by utilizing offline spaces more efficiently and effectively. Third, in terms of 'Convergence', in line with the rapidly changing trend of the times, official distribution channels should also promote active partnerships with media commerce, e-commerce and ICT platforms, as well as cooperation with private retailers, and focus on creating synergy effects through them. Finally, from the perspective of 'Dedication', digitalization should be promoted step by step, finding the sector that can accelerate digital among the value chains of official distribution channels, and continuing to discuss how to digitize it realistically. Originality/value - Based on this analysis, we have presented strategies and implications for innovating official distribution channels for SMEs, which will contribute to enhancing the competitive advantage of official distribution channels in the post COVID-19 pandemic era.

국내 LP(Long Play Records)산업의 현황 분석 - LP 기획·제작 및 유통 분야의 전문가 의견을 중심으로 - (The Analysis of Current Status of Vinyl Record Industry in Korea: Focusing on Expert Opinion on Planning, Producing, and Distributing Vinyl Records)

  • 김지인;이진우
    • 예술경영연구
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    • 제60호
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    • pp.37-68
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    • 2021
  • 본 연구의 목적은 LP 산업의 구조를 분석하여 해당 산업의 매력도를 이해하고 시사점을 도출하는 것에 있다. 선행연구는 급증한 LP 수요에 주목하며 소비자 관점에서 해당 소비와 LP 산업을 이해하였으나, 본 연구는 LP의 생산 및 유통의 주체에 초점을 맞추어 진행하였다. 본 논문은 LP 산업 내 현업종사자들과 심층면접 및 다양한 이차자료를 통해 자료를 수집하고, 이를 포터(1980/2008)의 5요인 이론(Five Forces model)으로 분석하였다. 분석결과, LP 산업의 매력도는 산업 내 경쟁 강도가 적정하고 구매자의 교섭력이 약하다는 측면에서는 긍정적이지만, 신규 진입자와 대체재의 위협 및 공급자의 교섭력이 강하다는 측면에서 부정적이다. 이는 LP 산업에 신규 진입하려는 기업들의 전략적 판단을 위한 기초자료로서의 의의가 있다.

금융업 종사자의 자기개발의도에 영향을 미치는 선행요인에 관한 연구 : 직무스트레스의 조절효과를 중심으로 (A Study on The Antecedent Factors Affecting The Self-Development Intention of Financial Industry Workers : Focusing on The Mediating Effect of Job-Stress)

  • 김성모;박남태
    • 산업융합연구
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    • 제20권9호
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    • pp.1-10
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    • 2022
  • 본 연구는 비인지적 영역인 개인특성과 직무특성이 자기개발의도에 미치는 영향을 파악하여 금융회사의 인력개발에 활용할 수 있도록 전략적 시사점을 제공하는데 있다. 연구대상은 금융업에 종사하는 직장인 219명이며, 이들을 대상으로 자기주도성, 친밀감, 직무중요성, 직무자율성, 직무스트레스 및 자기개발의도를 조사하였다. 연구결과는 첫째, 개인특성 중 자기주도성은 자기개발의도에 유의미한 영향을 미치지 않았으나. 친밀감은 자기개발의도에 정(+)의 영향을 미치는 것으로 분석되었다. 둘째, 직무특성 중 직무자율성은 자기개발의도에 유의미한 영향을 미치지 않았으나, 직무중요성은 자기개발의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 조절변수인 직무스트레스는 친밀감과 자기개발의도에 유의미한 부(-)의 조절효과가 있었다. 본 연구는 금융회사에서 인적자원개발의 실효성을 높이기 위해 개인특성과 직무특성을 활용하는 방안을 제시했다는 점에서 의의가 있다.

기록전문직의 기록관리 사업예산 확보 전략 연구 (A Study on the Strategy of Securing the Archival Budget through Qualitative Research Method)

  • 서화열;임진희
    • 한국기록관리학회지
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    • 제22권3호
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    • pp.55-81
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    • 2022
  • 이 연구는 공공기관의 기록전문직들이 기록관리 사업예산을 지속적으로 확보할 수 있도록 예산 확보 전략을 탐색하는 데 목적이 있다. 공공기관에 근무하는 기록전문직들의 예산 확보 사례를 연구함으로써 예산 확보에 영향을 주는 환경 요인과 그에 따른 예산 확보 전략은 무엇인지 분석하고, 예산 확보와 관련한 기록전문직의 역할과 제도개선 방향 등의 함의를 제시하였다. 질적 연구 방법을 통한 분석 결과, 예산 확보 영향 요인으로 4개의 상위범주, 10개의 범주를 추출하였다. 상위범주 4개는 기록전문직의 직무환경, 모기관과 조직문화, 사업과 예산 특성, 제도와 사회 환경이다. 기록전문직의 예산 확보 전략으로는 총 3가지 상위범주, 13개 전략 코드를 도출하였다. 기록전문직은 '개인 중심의 역량 동원', '조직과 대내 환경중심의 관계 맺기', '대외 환경 중심의 트리거 찾기' 전략을 구사하고 있다. 이 연구는 기록전문직이 기록관리 사업을 추진하는 현장에서 바라보는 시각을 강조하였으며, 예산 확보를 위한 기록전문직의 역할뿐만 아니라 제도 개선에 대한 방향까지 제시하였다는데 그 의의가 있다.

독일의 LULUCF 정책 분석을 통한 국내 정책 및 전략에의 시사점 (Strategic Review of Germany's LULUCF Policy Development Process: Implications for Korea)

  • 이우진;김이형;이루다
    • 한국습지학회지
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    • 제24권2호
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    • pp.102-114
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    • 2022
  • 글로벌 기후변화는 국제적 협력을 통해서만 해결 방안을 모색할 수 있다. 기후변화는 자연적 및 인위적 원인에 의하여 발생할 수 있으며, 그중에서 인위적 원인에 의한 기후변화 영향물질의 배출량을 줄이는 정책은 중요한 대응 정책이다. 본 연구는 문헌 연구를 통하여 유럽연합(EU)의 온실가스 감축 대응 정책 수립에 좋은 사례에 해당하는 독일의 토지이용 및 산림(Land Use-Land Use Change and Forestry:LULUCF) 정책을 한국의 정책과 비교함으로써 한국의 LULUCF 정책방향을 제시하고자 수행되었다. 독일의 LULUCF 정책은 시너지 효과를 위하여 다양한 정책분야에 초점을 맞추고 있는 반면 한국의 LULUCF 정책은 산림 부문에 편향되어 있다. 한국의 LULUCF 정책은 산림에 초점을 맞추고 있음에도 불구하고 기초 연구는 다소 미흡한 실정이며, 기존 환경정책과의 연계성도 낮은 것으로 나타났다. 따라서 한국의 LULUCF 정책은 농업정책, 환경정책 및 타 분야로의 확장이 필요한 것으로 평가되었다.

IoT 기반 스마트 홈카메라 이용환경에서의 프라이버시 패러독스 현상에 관한 연구: 사용경험 비교연구를 중심으로 (A Study on the Privacy Paradox in the IoT-based Smart Home Camera Usage Environment: Focusing on a Comparative Study of User Experience)

  • 루진단;권순동
    • Journal of Information Technology Applications and Management
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    • 제28권6호
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    • pp.145-161
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    • 2021
  • Recently, as personal information utilization devices such as IoT, artificial intelligence, and wearable devices that focus on the individual have spread, privacy violations are also increasing. However, the privacy paradox of providing personal information to enjoy services while worrying is getting stronger. However, there are still preliminary studies on this. In this study, an intelligent home camera based on IoT technology was selected as a research object, and whether privacy paradox exists in the IoT environment, including smart home camera, was studied. To this end, the effect of perceived usefulness, a benefit factor of smart home camera use, and privacy concern, a risk factor, on intention to use was verified. In addition, it was investigated whether the relationship between privacy concerns and intention to use differs according to the presence or absence of use experience. In order to verify the research model, a survey was conducted with people with and without experience in using smart home cameras, and a total of 298 data samples were used for statistical analysis. As a result of the analysis, it was found that both perceived usefulness and privacy concerns had a positive effect on the intention to use, proving that privacy paradox exists in the IoT-based smart home camera environment. In addition, by analyzing the fact that privacy concerns have different effects on usage intentions depending on the user experience, it was verified that those with experience have a strong privacy paradox and those without experience have a weak privacy paradox. This study is meaningful because it seeks strategic implications to improve service and business performance by understanding the relationship between privacy attitudes and behaviors of IoT service providers, including smart home cameras.

군사혁신(RMA) 측면에서 바라본 우크라이나군의 지능화 전투사례 연구 (A Study on AI-Enabled Combat Cases of Ukrainian Armed Forces in the RMA (Revolution in Military Affairs) Aspect)

  • 조상근;;김기원;손인근;박상혁
    • 로봇학회논문지
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    • 제18권3호
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    • pp.308-315
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    • 2023
  • Russia invaded Ukraine in February 2022. Many military experts predicted that Russia could defeat Ukraine within a week, but the Ukraine-Russia War has not been going as expected. Indeed, Ukraine military has been defending well and seems to fight more efficiently than Russian military. There are many reasons for this unexpected situation and one apparent thing is due to artificial intelligence (AI) technologies. This study focused on AI-enabled combats that the Armed Forces of Ukraine has carried out around Siverskyi Donets River, the Crimean Peninsula, and suburbs of Kyiv. For more systematic analysis, the revolution in military affairs (RMA) theory was applied. There are four significant implications inferred by studying current Ukraine-Russia War. First, AI technologies are effective even in the current status and seems to be more influential. Second, hyper-connected network by satellite communications must be needed to enhance the AI weapon effects. Third, military AI technologies should be based on the civil-military cooperation to keep up with pace of technological innovation. Fourth, AI ethics in military should be seriously considered and established in the use of AI technologies. We expect that this study could help ROK Armed Forces to be modernized in the revolutionary fashion, especially for manned and unmanned teaming (MUM-T) system.

한국과 일본의 대(對)중국 물류정책 및 기업전략 비교분석 (A Comparative Analysis of Logistics Policy and Corporate Strategy for China in Korea and Japan)

  • 정승연;김웅희
    • 국제지역연구
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    • 제13권4호
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    • pp.467-490
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    • 2010
  • 본 연구에서는 다음의 세 가지 연구목적에 초점을 맞춰서, 한국과 일본에 대한 비교연구를 실시하였다. 우선 정부 레벨에서 대(對)중국 한·일 물류정책의 특징을 파악한 후, 양국 정책의 차이점을 밝히는 것이다. 다음으로 기업 레벨에서는 한·일 물류기업의 중국 진출 실태 및 사례에 대해 살펴본 후, 이로부터 한·일 물류기업의 기업전략 상의 공통점과 차이점을 규명하는 것이다. 끝으로 본고에서 실시한 한·일 비교연구로부터 한국 정부와 기업에 대한 시사점을 도출하는 것이다. 본 연구를 통해서 얻은 주된 결론은 다음과 같다. 첫째, 한·일 정부의 물류정책은 중국을 중시한다는 점에서 유사하지만, 일본의 물류정책이 ASEAN과의 협력도 중시한다는 점에서 보다 폭이 넓다. 둘째, 중국 물류시장에서 한국기업에 비해 일본기업이 보다 다양한 종합물류서비스를 제공하고 있으며, 보다 광범위한 물류네트워크를 확보하고 있다. 결국 한국 물류기업은 중국에서 국적을 초월한 기업간 전략적 제휴에 보다 적극 나서야 한다.