• Title/Summary/Keyword: strategic implications

Search Result 763, Processing Time 0.027 seconds

Korea-China Conflicts in Business: A Search after their Solutions (한·중 비즈니스 관계의 갈등과 그 해결방안에 대한 모색)

  • KIM, Ju-Won;KIM, Yong-June
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
    • /
    • v.66
    • /
    • pp.191-218
    • /
    • 2015
  • This research is, first of all, a theoretical study concerning 'conflict.' Only then, we could obtain ways in which we manage and resolve various problems arising from conflicts in business between Korean and Chinese companies. In doing this, we also tried to grasp cultural characteristics, or factors, in Chinese ways of carrying out negotiations that lead to conflicts with us. On the basis of these preliminary considerations, we developed practical techniques of conflict management and types of negotiation strategy. We thereby could suggest broader strategic implications for better performance in international business. Concretely, this research investigates techniques of conflict management and types of negotiation strategy. For such techniques and types, we suggest, (1) Sharing technique or reconciliatory compromising negotiation and its compromise strategy, (2) collaborative technique or cooperative negotiation and its win-win strategy, (3) competitive technique or competitive negotiation and its profit-seeking attack strategy, (4) accommodative technique or receptive negotiation and its relation-maintaining yield strategy, (5) avoidant technique or evasive negotiation and its indifference-showing avoidance strategy. This research contributes to promote understanding on negotiation culture of chinese corporate. and we provide the guideline of the conflict management and the insight for the efficiency strategy of chinese business negotiation. But, empirical data and statistical examinations should be added to our present research for the future prospective ones.

  • PDF

The Quality Improvement of Medical Tourism Education Service Applying Kano Model (Kano 모델을 적용한 의료관광교육서비스 품질개선에 관한 연구)

  • Byun, Ha Rim;Park, Jong Woo
    • Journal of Korean Society for Quality Management
    • /
    • v.48 no.2
    • /
    • pp.309-328
    • /
    • 2020
  • Purpose: The purpose of this study is to find a way to improve the quality of medical tourism education services in Korea. Methods: This study used a method of conducting a survey of students who have completed medical tourism education and customer satisfaction coefficient and potential customer satisfaction index were calculated by applying the Kano model. Results: The results of this study are as follows; First, Eight medical tourism education service quality factors were classified as an attractive quality attribute. Second, Thirteen medical tourism education service quality factors were classified as an one-dimensional quality attribute. Third, Online education operation factor was classified as an indifferent quality attribute. Fourth, Instructor quality factor and physical environment quality factor showed relatively high better and high worse coefficients. Finally, According to the PCSI index, it was found that the scope of improvement was the largest when focusing intensively on the quality factors of instructors. Conclusion: This study suggests strategic implications for nurturing excellent professional manpower through quality improvement of education services by identifying the quality factors of major medical tourism education services perceived by students.

Key Success Factors for Collaborative Technology Development Projects: The Case of Small & Medium Firms in the Korean Electronics Parts Industry (공동기술개발 프로젝트의 성패요인: 우리나라 전자부품 중소기업 분석)

  • 이광희;김영배
    • Journal of Technology Innovation
    • /
    • v.6 no.2
    • /
    • pp.122-158
    • /
    • 1998
  • This study empirically examined different patterns of collaborative R&D project with their key success factors(KSFs), using data from 82 projects in the Korean electronic parts industry. The patterns of R&D collaboration were categorized into 4 types by two criteria development motive(technology Push/market pull) and Project initiator (focal firm/partner). The bivariate relationships revealed that project characteristics (technological complexity, market uncertainty), management characteristics (participation in project formulation), problem solving characteristics(problem solving performance of the focal firm, users active role in problem solving, active role of university or research institute in problem solving) and success rates appear to be different among four types of collaboration. Each type of collaborative R&D projects also had different KSFs. The KSFs of type 1 (technology Push and focal firm initiation), for instance, include the strategic importance of the project, focal firms share of cost, active role of university or research institute in problem solving, while those of type 4(market pull and customer initiation) cover reliability of partner relationship, a time at partners involvement, information sharing. The findings suggest that the different contingencies brought different patterns and KSFs of collaborative R&D project, since different information, resources, and partners roles were needed to successfully implement the projects according to development motive and project initiator Finally, managerial, policy, and theoretical implications for the collaborative R&D activities in the Korean electronics parts industry were discussed, based on empirical results of this study.

  • PDF

A Study on Revitalization Strategies for DongDaeMoon Fashion Retail Market (동대문 소매상권의 재활성화를 위한 전략연구)

  • Lim, Myung-Suh;Kim, Do-Yun;Lee, Moon-Kyu
    • Journal of Fashion Business
    • /
    • v.14 no.4
    • /
    • pp.41-57
    • /
    • 2010
  • DongDaeMoon fashion retail market, or so-called the new western market, has been playing an important role in DongDaeMoon area's success from 1997 to early 2000's. However, the unique and successful fashion merchandising system of DongDeaMoon retail market has been seriously threatened by consumer need changes as well as by an increased competition from new types of retail stores such as discount stores and online shopping malls. Moreover, its performance has been deteriorated due to the increased number of undifferentiated, small and medium-sized retail stores within the area. In this paper, attempts are made in building revitalization strategies for DongDeaMoon fashion retail market on the basis of analyzing fast fashion and consumers. As results, we found that DongDaeMoon fashion retail market needs cooperated area management plan from related market members. This will help DongDaemoon's image change from deal-oriented market to relationship-oriented market with consumers. Through Focus Group interview, we found DongDeaMoon fashion retail market is confronted with insufficient shopping infrastructure and new challenge from global fast fashion brand. Moreover, to overcome this situation, consumers require repaired communication activities by DongDeaMoon fashion market members on consumer relationship management basis. At the end, this paper try to provide strategic implications for DongDeaMoon fashion retailers.

A Study on Ways of Improvement to Effectively Control the Flight Information Region focusing on air space of IEODO (비행정보구역(Flight Information Region)의 효율적 관리를 위한 개선방안 연구 : 이어도(IEODO) 상공을 중심으로)

  • Kim, Choon-San;Bang, Jang-Kyu
    • Journal of the Korean Society for Aviation and Aeronautics
    • /
    • v.19 no.3
    • /
    • pp.43-53
    • /
    • 2011
  • It is well known some Foreign aircraft used to fly INCHEON FIR(Flight Information Region), especially the island of IEODO without a flight plan, even though foreign aircraft is subject to submitting a flight plan to Flight Information Center(FIC) before its flight. IEODO is a sunken rock 4.6m beneath the sea level, 149km away from Marado. Facing the Yangtze river's sea entrance horizontally and military zones of Korea and China vertically, IEODO is a very important place for national security of North East Asia because it is located at the boundary between China East Sea and Yellow Sea of South Korea. Moreover, JDZ(the 7th mine lot) is just 77NM from IEODO, which possesses natural gas eight times bigger than the gulf region and oil 4.5 times bigger than that of the U.S. In addition, INCHEON FIR, managed by MLTM(Air Traffic Control Center) and Japanese Self-Defense Force's JADIZ(Japanese Air Defense Identification Zone) are overlapping on IEODO whose air space is very complex. This paper focuses on air space, FIR, ADIZ(Air Defense Identification Zone) and related airspace system and suggests strategic implications of how to prevent foreign aircraft from invading INCHEON FIR without permission and of how to utilize the airspace efficiently.

The Effect of Flight Attendant's Ego State on Job Satisfaction and Customer Orientation -Focused on Transactional Analysis- (항공사 객실 승무원의 자아상태가 직무만족과 고객지향성에 미치는 영향 - 교류분석을 중심으로 -)

  • Moon, Jiwon;Yeon, Jiyoung;Choi, Jeongil
    • Journal of Korean Society for Quality Management
    • /
    • v.46 no.1
    • /
    • pp.135-152
    • /
    • 2018
  • Purpose: This study attempted to analyze how the ego state of flight attendants affects their job satisfaction and customer orientation using Berne's (1966) transactional analysis and further compare the difference between job satisfaction and customer orientation depending on demographic characteristics, position, and ego state. Methods: The data was collected by using the structured questionnaires to flight attendant of major airline companies. The proposed research model is tested using 164 valid questionnaires using SPSS 23 and Smart PLS 2. Results: This research indicated the only free child ego sate among ego state factors of flight attendant was found to have a positive impact on job satisfaction. In the relationship between ego states and customer orientation, all ego state factors were found to have a significant influence on customer orientation. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between ego state factors and customer orientation in the in-flight service and suggested the strategic implications to increase job satisfaction and customer orientation based on the psychology and ego state of flight attendant.

A Study on Local Acceptance of Offshore Wind Farm: Focus on Maldo, Gunsan (해상풍력 주민수용성 연구: 군산 말도를 중심으로)

  • Lee, Sanghyuk;Park, Jaepil
    • New & Renewable Energy
    • /
    • v.16 no.2
    • /
    • pp.20-27
    • /
    • 2020
  • According to "The Renewable Energy 3020 Implementation Plan", offshore wind power accounts for 12 GW of the total new capacity of 48.7 GW. Like the south-west 2.5 GW offshore wind farm case, government-led development has had difficulty in securing the residents' acceptability. This study contributes to the study of local acceptance by analyzing the perceptions of Maldo residents. To this end, in-depth interviews were conducted with the head of a village and fishing village chief, and the entire contents of the interview were revised and analyzed. The cognitive structure of the stakeholders could be confirmed using semantic network analysis, which analyzes the network structure among words. Based on the analysis results, focusing on the identity frames related to the compensation process from previous national projects, gain vs. loss frames act as the dominant frame in terms of profits from offshore wind turbines. To invigorate offshore wind farms, the policy implications as follows. First, a negotiation organization should be organized to deal with strategic opposition by fishes. Second, installing offshore wind farms on a public water body will result in demands for compensation from various actors, and a licensed fishing territory as an offshore wind farm installation site should be considered.

Effects of Apparel Product Attributes on Customer Satisfaction, Trust, and Loyalty in Online Stores (온라인 점포에서 의류상품특성이 고객만족, 고객신뢰, 고객충성도에 미치는 영향)

  • Park, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.32 no.8
    • /
    • pp.1299-1308
    • /
    • 2008
  • Customers’ loyalty to an online store may be worth up to ten times as much as its average customer. To develop a loyal customer base, most online stores try their best to continually satisfy their customers and to generate long-run relationships with them. This study investigates the effects of product attributes on customer satisfaction, trust, and loyalty in the context of online shopping for apparels. A self-administered questionnaire with multi-item scale was developed based on literatures. A total of 356 usable questionnaires were obtained from respondents and were analyzed using by LISREL 8.54 Program. The results showed that attributes of apparel products (e.g., products variety, price, and information) have indirectly influenced customer loyalty, which are moderated by customers’ satisfaction and trust. Additionally, customer satisfaction plays an important role to develop customer loyalty of online apparel stores. The findings suggest that, to satisfy their customers, online apparel stores should focus on product variety, and reasonable/economic prices of their apparel products, while they should provide the information about contents/care of apparels in building trusting relationships with their customers. In light of the major findings, this study sets forth strategic implications for customer loyalty in online settings of apparel store.

Consumer Emotional Experience and Approach/Avoidance Behavior in the Store Environment with Digital Signage -Moderating Effect of Perceived Surprise- (점포내 디지털 사이니지 환경에서 소비자 감정체험과 접근/회피행동 -지각된 놀라움의 조절효과-)

  • Kim, Eun Young;Sung, Heewon
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.41 no.2
    • /
    • pp.266-280
    • /
    • 2017
  • This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

An Analysis on the Forecasting Demand and Supply of Regional Industrial Labor for Customized Nurturing Human Resource: Focused on Manufacturing Industry in Chung-Nam Province (맞춤형 인력양성을 위한 지역 산업인력 수급분석: 충남지역 제조업을 중심으로)

  • Jung, Hae Yong
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.7 no.2
    • /
    • pp.147-159
    • /
    • 2011
  • In this paper the demand and supply of labor are forecasted over the next 10 years for customized nurturing human resource focused on Manufacturing Industry in Chung-Nam Province. Despite that the industrial structure is rapidly changing, industrial labors are nurturing on the basis of past industrial structure. This research is conducted for reducing mismatched labors throughout forecasting human resources until 2020. As a practical approach, the BLS Methodology is partially utilized. And the previous researches and official statistics data are reviewed. In conclusion, this study presents that more human resources on Manufacturing Industry than other Industries will be needed in Chung-Nam province. In details, it shows that there will be required more Industrial labors for strategic industries for examples, Audio and Video related industry, and Car related industry which is propelling by overall local government. In additions, policy implications are developed by analyzing current status and forecasting the labor demand and supply in the Chung-Nam Manufacturing sector.