• 문화기술의 융합
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• 제10권2호
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• pp.447-452
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• 2024

생성형 인공지능 기술의 놀라운 성과가 점차 가시화됨에 따라, 기계의 인간 지배 가능성 등 잠재적인 실존 위협이 제기되는 현시점에서 인공지능에 대한 '통제 가능성'이 첨예한 글로벌 키워드로 주목받고 있다. 이에 따라 이 연구는 인공지능 기술을 중심으로 펼쳐질 미래 사회의 혁신적 변화에 대응하기 위하여 인공지능에 대한 통제 개념과 현주소, 글로벌 현황을 면밀하게 탐색함으로써 사회적 공론장 형성의 토대를 마련하고자 하는 데 목적이 있다. 이를 통해 인공지능 기술 진화에 따라 야기될 사회문제와 예측 불가능한 변수에 대해 대응책을 마련하기 위한 시사점을 모색하고, 정부 규제 수립에 대한 가이드라인과 전략적 통찰력을 제시하는 한편, 사회적 공개 담론 형성을 위한 함의를 찾아 보고자 한다.

• Journal of Smart Tourism
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• 제4권2호
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• pp.5-14
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• 2024

This study explores the transformative potential of machine learning (ML) and ML-driven data analytics in the hospitality industry. It provides a comprehensive overview of this emerging method, from explaining ML's origins to introducing the evolution of ML-driven data analytics in the hospitality industry. The present study emphasizes the shift embodied in ML, moving from explicit programming towards a self-learning, adaptive approach refined over time through big data. Meanwhile, social media analytics has progressed from simplistic metrics deriving nuanced qualitative insights into consumer behavior as an industry-specific example. Additionally, this study explores innovative applications of these innovative technologies in the hospitality sector, whether in demand forecasting, personalized marketing, predictive maintenance, etc. The study also emphasizes the integration of ML and social media analytics, discussing the implications like enhanced customer personalization, real-time decision-making capabilities, optimized marketing campaigns, and improved fraud detection. In conclusion, ML-driven hospitality data analytics have become indispensable in the strategic and operation machinery of contemporary hospitality businesses. It projects these technologies' continued significance in propelling data-centric advancements across the industry.

• 복식문화연구
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• 제17권5호
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• pp.819-833
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• 2009

The current research focused on exploration of a well known Korean fashion and clothing industry cluster, Dongdaemun Fashion Town(DFT). Many clothing and fashion wholesalers in DFT with various business formats are trying to obtain competitive advantages. For the empirical study, a questionnaire was developed. Items measuring descriptive statistics for each business and contractor selection criteria were included in the survey. 161 data from Employees of various wholesalers of DFT were used for statistical analysis. Majority of DFT customers were buyers of Internet shopping malls and street retail shops. 64% of them used domestic contractors for sourcing products. Most of them managed less than three contractors. Contractor selection criteria were factorized as flexibility, production ability, stability, fame and location. Wholesalers were segmented into three groups: product oriented, flexibility oriented and stability oriented groups. Group differences in terms of business practices were assessed and strategic implications were included.

• 한국철도학회논문집
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• 제16권5호
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• pp.439-446
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• 2013

한국 철도시스템의 해외진출을 위한 효과적 전략을 모색함에 있어 시장유형론적 접근이 필수적이다. 시장선택을 통하여 우선순위 시장을 선별하고 시장세분화를 통하여 각 하위시장의 특성에 적합한 마케팅 전략을 설계하여야 한다. 이를 위하여 본 연구는 글로벌 철도공급시장에 적합한 시장유망도 지표체계와 시장세분화 방안을 제시하였다. 아울러 시장유형론적 관점에서 최근 한국의 주요 철도기업이 추진하고 있는 수출유망 프로젝트를 분석하고 철도시스템 수출을 위한 전략적 시사점을 도출하였다.

• 수산경영론집
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• 제31권1호
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• pp.95-113
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• 2000

This paper aims to analyze the competitiveness of the Korean Deep-sea Fisheries firms in the firm level. The extant researches on this topic have been done mainly in the macro-or industry-level perspectives and depended on the quantitative analyses using the aggregated data. The results of these researches are useful to figure out the main features of the industy, however, hardly give any implications on the strategic or competitiveness-related problems in the firm level. To accomplish the research purposes this study analyzes the competitiveness of the Korean Fisheries firms on the value chain scheme using qualitative tools. Specifically this paper focuses on the industry competition characteristics, key success factors, the competitiveness, and the supporting systems and policies of the Korean Government. Data are gathered by questionaire and analyzed by factor analysis and Kruska-Wallis one-way ANOVA. The results shows that the competitiveness of the Korean Deep-sea Fisheries firms is not behind the foreign competitors. However the resource securing, the market development, R&D investment are the main obstacles to the firms. The governmental supports are kedined to improve the competitiveness of the Korean Deep-sea Fisheries firms.

• 통상정보연구
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• 제11권4호
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• pp.153-182
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• 2009

This paper intends to increase the performance of export support programs for small-to-medium sized firms promoted by Korea government. A research construct is suggested for effective government support program targeted on the global marketing capability. The data is collected from the firms received the support more than once by Korean governments. The results are shown as follows. First, it is found that those firms who have high propensity to be involved in export business have shown high performance. Second, the firms with high global marketing capability have shown good performance. To be more specific, organizational commitment, strategic initiative, business differentiation, and market knowledge for target markets are found to be critical factors in successful export support program. The business differentiation strategy in target market is very critical. Finally, the degree of program management effectiveness is found to be important in high performance firms. It means that for those firms, much more advanced programs need to be developed. The government should develop diversified programs by considering the degree of global marketing capability.

• 한국정보시스템학회지:정보시스템연구
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• 제22권2호
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• pp.1-24
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• 2013

The main purpose of this study is to understand how the characteristics of social network services' social group can impact customer satisfaction, trust and repurchase intention. For this, this study extracts five social group factors(word of mouth effect, social interaction, collectivism, variety seeking, information seeking) based on relevant literature reviews. In addition, the study examines the moderating effects of utilitarian value on the relationships between customer satisfaction and trust and intention to repurchase. The proposed model of this study is empirically tested using survey data collected from 220 social commerce users. The results indicated that social group factors except social interaction were positively related to customer satisfaction. In addition, social group factors except social interaction and information seeking were positively related to trust. The results also showed that customer satisfaction and trust had a significant influence on intention to repurchase. The moderating effects of utilitarian value also was significant. The results of this study presented the strategic implications for social commerce firms.

• 유통과학연구
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• 제18권4호
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• pp.5-12
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• 2020

The Purpose: This study aims to identify the characteristics of customer satisfaction of the restaurants delivery applications that is increasing globally, especially in Korea. Due to demographic changes, social trends and the development of food science, customers no longer want to visit restaurants. This represents an important change in the restaurant business, and related research is also very urgent. Research design, data, and methodology: With 296 surveyed questionnaire, the study analyzed to verify the validity and reliability of measured variables in Korea. And structural equation model was used for hypotheses test of the research. Results: The result showed that consumers' usefulness, mobility, and reliability influenced on satisfaction. Specifically, mobility and reliability influencing the satisfaction and loyalty as well. And significant impact of satisfaction and loyalty are also corroborated. However, the path from informative to both satisfaction and loyalty was not statistically significant. This means food application developers should no longer focus on providing too many information, instead, concentrate on improving mobility and trust of mobile applications. Conclusions: This study analyzed the influence of attributes of food delivery applications on satisfaction and loyalty, and suggested crucial strategic implications of delivery marketing companies involved in the implementation of mobile application developers.

• International Journal of Contents
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• 제16권2호
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• pp.65-77
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• 2020

The purpose of this study was to examine the impacts of the audience and vlog creator's self-disclosure, media synchronicity (immediacy of feedback, variety of symbol set), as well as content authenticity on the intimacy between the vlogger and the audience and continuance intention of the audience. The participants of the online survey were young Chinese females, instructed to practice their routine of watching vlog and the fixed vlog channels. By the interpersonal process of intimacy model and media synchronicity theory, the results of the structural equation modeling revealed that self-disclosure (audience's disclosure) and partner responsiveness (vlogger's disclosure) form the experience of intimacy in interactions. Also, the quick immediacy of feedback, rich symbol set, and content authenticity positively impacted intimacy development. Meanwhile, intimacy enables the audience to form a continuous viewing behavior. We expect the results of this study will provide more insight into the relationship between the audience and the producer in online video content. In terms of the personal media influencers and MCN companies, this study is also suggests strategic implications.

• ETRI Journal
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• 제39권4호
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• pp.467-479
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• 2017

This study examines how the characteristics of cooperative research and development (R&D) projects in the public domain impact information and communication technology (ICT) convergence. Based on the analysis of 416 cooperative R&D projects under the ICT-based industry convergence R&D program in Korea, the study finds that the characteristics of cooperative R&D projects significantly impact ICT convergence. Moreover, the participation of public research institutes and universities is critical for ICT convergence compared with that of firms. However, in firm-to-firm cooperation, the participation of small and medium enterprises contributes to cross-sectional convergence, while the participation of large firms leads to overall and longitudinal convergence. R&D inputs such as the number of partners and government subsidies exhibit an inverted U-shaped relationship (negative quadratic effect) with technology convergence. Project duration and homogeneous partners are also critical factors for ICT convergence. The results indicate several implications and guidelines on how to effectively organize cooperative R&D projects to facilitate technology convergence.