• Title/Summary/Keyword: statistics in sports

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The Consumer Attitude on Sports Star Model Advertisement according to Sports Involvement (스포츠 관여도에 따른 스포츠스타 모델광고에 대한 태도)

  • Ju, Eun-Seok;Choe, Seung-Ho;Park, Hye-Seon
    • The Journal of Natural Sciences
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    • v.14 no.2
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    • pp.115-131
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    • 2004
  • The purpose of this study was to investigate the differences of sports involvement and consumer attitude on fashion advertisement using sports star models(CAATTM) according to demographics and to investigate the effect of sports involvement to CAATTM. The subjects selected for final analysis were 398 adults living in Daejeon. The statistics used for analysis included factor analysis, ANOVA, multiple range test, regression, $Cronbach'\alpha$, and frequency. The results were as follow: 1. Sports Involvement was divided Cognitive Sports Involvement(CSI) and Emotional Sports Involvement(ESI). The CSI and ESI were different according to sex. And CSI was different according to age, education level and marriage status. 2. CATTM was divided into three factors: Emotional Attitude(EA), Cogitive Attitude(CA), and Ethical Attitude(ETA). CA was different according to sex, age, income, and marriage status. 3. The sports involvement affected CAATTM. People who were high in CSI and ESI showed high attitude in EA and CA.

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Analyzing the Intention of Sports Consumers' Purchase Behavior Through Online Sports Distributors

  • Kibaek KIM;Minsoo KIM;Jinwook HAN
    • Journal of Distribution Science
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    • v.21 no.4
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    • pp.103-111
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    • 2023
  • Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

The Impact of Social disaster by COVID-19 on Consumer Price Index: Focused on Culture, Sports and Tourism (COVID-19가 유발한 사회재난이 소비자물가지수에 미치는 영향: 문화체육관광분야를 중점으로)

  • Lee, Da-Hye;Chang, In-Hong
    • Journal of Integrative Natural Science
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    • v.14 no.3
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    • pp.130-138
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    • 2021
  • The outbreak of COVID-19 has had a huge impact on human life. The World Bank group (WBG) has stated that 2020 is the worst year since World War II for economic growth. An epidemic of an infectious disease such as COVID-19 is classified as a "social disaster" by law. The social disaster caused by COVID-19 puts certain industries, occupations and vulnerable groups at risk of exclusion and isolation. This paper intends to examine the fluctuations in the consumer price index in the cultural, sports and tourism sector before and after the onset of COVID-19. In addition, it predicts the consumer price index by sector until December 2021 and reveals its implications.

Exploring On-line Consumption Tendency of Sports 4.0 Market Consumer: Focused on Sports Goods Consumption by Generation of Working Age Population (스포츠 4.0 시장 소비자의 온라인 소비성향 탐색: 생산 가능인구의 세대별 스포츠 용품 소비를 중심으로)

  • Jin-Ho Shin
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.1
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    • pp.24-34
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    • 2023
  • This study sought to explore the online consumption propensity of sports goods by generation of the productive population and to provide basic data to predict the future consumption market by segmenting online consumers in the sports 4.0 market. Therefore, this survey was conducted on those who consumed sports goods among the generation-specific groups (Generation Y and above, Z) of the productive population, and a total of 478 people's data were applied to the final analysis. Data processing was conducted with SPSS statistics (ver.21.0), frequency analysis, exploratory factor analysis, correlation analysis of re-examination reliability, reliability analysis, and decision tree analysis. According to the online consumption propensity of sports goods by generation of the productive population, there is a high probability of being classified as Generation Z group if the factors of leisure, joy, and environment are high. In addition, the classification accuracy of such a model was 69.7%.

Correlation Analysis of Sports injuries and Body Composition and Bone Density in National Water Pool Players (국가대표 수구선수들의 스포츠 손상과 신체 조성 및 골밀도의 상관관계 분석)

  • Kim, Hyun-Chul;Park, Ki-Jun
    • Journal of the Korean Society of Physical Medicine
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    • v.14 no.3
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    • pp.134-141
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    • 2019
  • PURPOSE: This study conducted aA forward-looking study of elite water polo athletes, who trained at National Training Center, was conducted to determine the correlation between the incidence of sports injuries and the bone density among national water polo players. METHODS: Data on the general characteristics of all study subjects were analyszed usingin descriptive statistics. The incidence of sports injuries was calculated from the incidence of sports injuries per 1,000 hours and the incidence of sports injuries resulting from exposure to 1,000 training sessions. The incidence of all sports injuries was calculated with a 95% confidence interval. Furthermore, Pearson's correlation was calculated conducted to determine the correlation between sports injuries and bone density, bone mass and body composition. RESULTS: Water polo athletes suffered a total of 127 sports injuries in the three-year period, while the athletes suffered 3.5 sports injuries each year. The Ooverall injury rate of 3.2(95% CI 2.68-3.81) per 1,000h, 18.0(15% CI 14.89-21.16) of sports injuries per 1,000AE. For all athletes, 50.4% of the injuries were classified as mild, followed by moderate (26.8%) and severe (22.8%). The lower the bone density in all areas of sports injuries, the higher the incidence of sports injuries. In addition, and the lower the bone mass in all areas except for light injuries, the higher the incidence of sports injuries. CONCLUSION: In tThe correlation between sports injuries and bone density and bone composition of water polo athletes, revealed a significant correlation between the bone density and bone mass were statistically significant, and the lower the bone density and bone mass, the higher the incidence of sports injuries.

Sports injuries: a 5-year review of admissions at a major trauma center in the United Kingdom

  • Ahmad Hammad Hassan;Aref-Ali Gharooni;Harry Mee;James Geffner;Fahim Anwar
    • Journal of Trauma and Injury
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    • v.36 no.1
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    • pp.39-48
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    • 2023
  • Purpose: Sports offer several health benefits but are not free of injury risk. Activity dynamics vary across sports, impacting the injury profile and thereby influencing healthcare resource utilization and health outcomes. The purpose of this study was to investigate sports-related major trauma cases and compare differences across sports and activity groups. Methods: A retrospective case notes review of sports-related major traumas over a 5-year period was conducted. Demographic, hospital episode-related, and health outcome-related data were analyzed, and differences were compared across sports and activity groups. The Glasgow Outcome Scale (GOS) at discharge was used as the primary outcome measure and the length of hospital stay as the secondary outcome measure. Results: In total, 76% of cases had good recovery at discharge (GOS, 5), 19% had moderate disability (GOS, 4), and 5% had severe disability (GOS, 3). The mean length of hospital stay was 11.2 days (range, 1-121 days). The most severely injured body region was the limbs (29.1%) and vertebral/spinal injuries were most common (33%) in terms of location. A significant difference (P<0.05) existed in GOS across sports groups, with motor sports having the lowest GOS. However, no significant differences (P>0.05) were found in other health-outcome variables or injury patterns across sports or activity groups, although more competitive sports cases (67%) required admission than recreational sports cases (33%). Conclusions: Spinal injuries are the most frequent sports injuries, bear the worst health outcomes, and warrant better preventive measures. Head injuries previously dominated the worst outcomes; this change is likely due to better preventive and management modalities. Competitive sports had a higher injury frequency than recreational sports, but no difference in health outcomes or injury patterns.

A Study on the Premium Price Perception for High Functional Sports/Leisure Wear related to Sports/Leisure Activity, Well-being Health Consciousness, and Demographic Variables (고기능성 스포츠레저웨어의 프리미엄가격 지각에 대한 연구 - 스포츠레저활동도, 웰빙 건강 의식 및 인구통계적 특성과 관련성을 중심으로 -)

  • Chung, Ihn-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.9
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    • pp.1506-1518
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    • 2009
  • This study identifies the relationships among demographic variables, well-being health consciousness, sports/leisure activity, and the perceived premium price for high functional sports/leisure wear. An empirical study was conducted with the data collected by questionnaires distributed to male and female respondents aged 15 and over. Descriptive statistics, factor analysis, MANOVA, two-way ANOVA, and regressions were used to analyze 244 answers. As a result, 3 factors were determined for well-being health consciousness: nature-friendly life, premium consumption for health, and health care. The older group pursued a nature-friendly life more than the younger group, the female group pursued premium consumption for health more than male group, and older women and younger men pursued health care more than their counterparts. Sports/leisure activity was relatively intensive in the male group and in the younger group. Sports/leisure activity was explained by male characteristic and health care factors. Sports/leisure activity was the only element for predicting the perceived premium price ratio for high functional sports/leisure wear.

The Effect of Well-being Lifestyle and Functional Textile Knowledge on the Perception of High Functional Sports/Leisure Wear Importance (웰빙 라이프스타일과 기능성 섬유에 대한 지식이 고기능성 스포츠레저웨어의 중요도 지각에 미치는 영향)

  • Chung, Ihn-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.9
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    • pp.1495-1505
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    • 2009
  • This study analyzes how well-being lifestyle and functional textile knowledge effect the perception of high functional sports/leisure wear importance. A survey was conducted among male and female sports/leisure wear consumers aged 15 and over in the Daegu and Gyeongbuk area from May $12^{th}$ to June $2^{nd}$ 2009. A total of 288 responses were analyzed using descriptive statistics, factor analysis, and regression. As a result, 9 factors were determined as sub-elements of a well-being lifestyle. Knowledge levels for functional textiles were high in elastic, UV blocking, air permeable, and antibacterial properties. The perception of high functional sports/leisure wear importance was positively influenced by functional textile knowledge and two well-being lifestyle constructing factors ('self-confidence/affirmative thinking' and 'health/environment oriented eating habits').

The Effect of Elderly Sports Activities Participation Motivation on Leisure Satisfaction (노인의 스포츠 활동 참여동기가 여가만족에 미치는 영향)

  • Oh, Kyung-A;Kim, Hwa-Ryong
    • Journal of the Korean Applied Science and Technology
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    • v.35 no.4
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    • pp.1295-1306
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    • 2018
  • The purpose of this study was to verify the effect of elderly sports activities participation motivation on Leisure Satisfaction The participants were from elderly who the daily sports program. A total of 250 questionnaires were distributed from Sep. 1 to Oct. 31, 2018 and, after excluding 53 questionnaires that had missed or inappropriate answers thus low reliability, 197 questionnaires were included in effective sample. The collected data were analyzed using SPSS Statistics 21 and frequency analysis, exploratory factor analysis, reliability analysis, regression analysis were performed. The results, based on them, are as follows: First, Among the motivations for participating in the elderly sports activities, internal motivation influenced psychological satisfaction, educational satisfaction, psychological satisfaction. Second. external motive influenced social satisfaction, resting satisfaction. Third. amotivation influenced psychological satisfaction, educational satisfaction, resting satisfaction, environmental satisfaction.

The Effect of Stress on Sports Injuries in Rhythmic Gymnastics Athletes (리듬체조 선수들의 스트레스가 스포츠 손상에 미치는 영향)

  • Kim, Chanwoo;Park, Kijun
    • Journal of The Korean Society of Integrative Medicine
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    • v.8 no.2
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    • pp.159-168
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    • 2020
  • Purpose : This study was conducted to investigate the effects of stress on sports injuries that occur to the university rhythmic gymnasts in Korea. Methods : All general characteristics of rhythmic gymnasts were analyzed as descriptive statistics and, the incidence of sports injuries was analyzed. To examine the differences in the incidence of sports injuries between the group with upper-level and lower-level stress scores, the independent sample t-test was carried out. For the correlation between number of sports injuries and stress scores, Pearson correlation coefficient was used. All statistical analyses were carried out using the SPSS version 24.0 with the level of significance set to α=.05. Results : The mean stress score of university rhythmic gymnasts was 3.68±1.31. The incidence of sports injuries was 57 cases in total, and per student, 2.28±0.61 cases occurred on average. The incidence of sports injuries differed significantly between the group with upper-level and lower-level stress scores. In addition, significant differences were found in the analysis of the correlation between number of sports injuries and stress scores, with regard to the psychological and emotional stress and the social stress against overall variables. Conclusion : The incidence of sports injuries was higher for the gymnasts with higher stress scores. In addition, correlation were found in the analysis of the between number of sports injuries and stress scores, emotional and psychological stress and the social stress.