• 제목/요약/키워드: statistics in sports

검색결과 178건 처리시간 0.024초

스포츠 관여도에 따른 스포츠스타 모델광고에 대한 태도 (The Consumer Attitude on Sports Star Model Advertisement according to Sports Involvement)

  • 주은석;최승호;박혜선
    • 자연과학논문집
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    • 제14권2호
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    • pp.115-131
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    • 2004
  • The purpose of this study was to investigate the differences of sports involvement and consumer attitude on fashion advertisement using sports star models(CAATTM) according to demographics and to investigate the effect of sports involvement to CAATTM. The subjects selected for final analysis were 398 adults living in Daejeon. The statistics used for analysis included factor analysis, ANOVA, multiple range test, regression, $Cronbach'\alpha$, and frequency. The results were as follow: 1. Sports Involvement was divided Cognitive Sports Involvement(CSI) and Emotional Sports Involvement(ESI). The CSI and ESI were different according to sex. And CSI was different according to age, education level and marriage status. 2. CATTM was divided into three factors: Emotional Attitude(EA), Cogitive Attitude(CA), and Ethical Attitude(ETA). CA was different according to sex, age, income, and marriage status. 3. The sports involvement affected CAATTM. People who were high in CSI and ESI showed high attitude in EA and CA.

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Analyzing the Intention of Sports Consumers' Purchase Behavior Through Online Sports Distributors

  • Kibaek KIM;Minsoo KIM;Jinwook HAN
    • 유통과학연구
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    • 제21권4호
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    • pp.103-111
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    • 2023
  • Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

COVID-19가 유발한 사회재난이 소비자물가지수에 미치는 영향: 문화체육관광분야를 중점으로 (The Impact of Social disaster by COVID-19 on Consumer Price Index: Focused on Culture, Sports and Tourism)

  • 이다혜;장인홍
    • 통합자연과학논문집
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    • 제14권3호
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    • pp.130-138
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    • 2021
  • The outbreak of COVID-19 has had a huge impact on human life. The World Bank group (WBG) has stated that 2020 is the worst year since World War II for economic growth. An epidemic of an infectious disease such as COVID-19 is classified as a "social disaster" by law. The social disaster caused by COVID-19 puts certain industries, occupations and vulnerable groups at risk of exclusion and isolation. This paper intends to examine the fluctuations in the consumer price index in the cultural, sports and tourism sector before and after the onset of COVID-19. In addition, it predicts the consumer price index by sector until December 2021 and reveals its implications.

스포츠 4.0 시장 소비자의 온라인 소비성향 탐색: 생산 가능인구의 세대별 스포츠 용품 소비를 중심으로 (Exploring On-line Consumption Tendency of Sports 4.0 Market Consumer: Focused on Sports Goods Consumption by Generation of Working Age Population)

  • 신진호
    • 한국응용과학기술학회지
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    • 제40권1호
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    • pp.24-34
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    • 2023
  • 본 연구는 생산 가능인구의 세대별 스포츠 용품 온라인 소비성향을 탐색하고, 스포츠 4.0 시장의 온라인 소비자를 세분화하여 미래의 소비 시장을 예측하기 위한 기초자료를 제공하고자 했다. 따라서 생산 가능인구의 세대별 집단(Y세대 이상, Z세대) 중 스포츠 용품을 소비한 경험자를 대상으로 본 조사를 실시했으며, 총 478명의 자료를 최종 분석에 적용했다. 자료처리는 SPSS statistics(ver. 21.0)으로 빈도분석, 탐색적 요인분석, 재검사 신뢰도의 상관관계 분석, 신뢰도 분석, 의사결정 나무 분석을 실시했다. 생산 가능인구의 세대별에 따른 스포츠 용품 온라인 소비성향 탐색결과, 여유, 즐거움, 자아 상징, 가격 요인이 높을 경우와 자아 상징, 기능, 환경 친화 요인이 낮을 경우 Z세대 집단으로 분류될 확률이 크게 나타났으며, 여유 요인이 낮고, 자아 상징 요인이 높을 경우와 즐거운 요인이 낮고, 연대적 소비 요인이 높을 경우 Y세대 이상 집단으로 분류될 확률이 크게 나타났다. 또한 이와 같은 모형의 분류 정확도는 69.7%로 나타났다.

국가대표 수구선수들의 스포츠 손상과 신체 조성 및 골밀도의 상관관계 분석 (Correlation Analysis of Sports injuries and Body Composition and Bone Density in National Water Pool Players)

  • 김현철;박기준
    • 대한물리의학회지
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    • 제14권3호
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    • pp.134-141
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    • 2019
  • PURPOSE: This study conducted aA forward-looking study of elite water polo athletes, who trained at National Training Center, was conducted to determine the correlation between the incidence of sports injuries and the bone density among national water polo players. METHODS: Data on the general characteristics of all study subjects were analyszed usingin descriptive statistics. The incidence of sports injuries was calculated from the incidence of sports injuries per 1,000 hours and the incidence of sports injuries resulting from exposure to 1,000 training sessions. The incidence of all sports injuries was calculated with a 95% confidence interval. Furthermore, Pearson's correlation was calculated conducted to determine the correlation between sports injuries and bone density, bone mass and body composition. RESULTS: Water polo athletes suffered a total of 127 sports injuries in the three-year period, while the athletes suffered 3.5 sports injuries each year. The Ooverall injury rate of 3.2(95% CI 2.68-3.81) per 1,000h, 18.0(15% CI 14.89-21.16) of sports injuries per 1,000AE. For all athletes, 50.4% of the injuries were classified as mild, followed by moderate (26.8%) and severe (22.8%). The lower the bone density in all areas of sports injuries, the higher the incidence of sports injuries. In addition, and the lower the bone mass in all areas except for light injuries, the higher the incidence of sports injuries. CONCLUSION: In tThe correlation between sports injuries and bone density and bone composition of water polo athletes, revealed a significant correlation between the bone density and bone mass were statistically significant, and the lower the bone density and bone mass, the higher the incidence of sports injuries.

Sports injuries: a 5-year review of admissions at a major trauma center in the United Kingdom

  • Ahmad Hammad Hassan;Aref-Ali Gharooni;Harry Mee;James Geffner;Fahim Anwar
    • Journal of Trauma and Injury
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    • 제36권1호
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    • pp.39-48
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    • 2023
  • Purpose: Sports offer several health benefits but are not free of injury risk. Activity dynamics vary across sports, impacting the injury profile and thereby influencing healthcare resource utilization and health outcomes. The purpose of this study was to investigate sports-related major trauma cases and compare differences across sports and activity groups. Methods: A retrospective case notes review of sports-related major traumas over a 5-year period was conducted. Demographic, hospital episode-related, and health outcome-related data were analyzed, and differences were compared across sports and activity groups. The Glasgow Outcome Scale (GOS) at discharge was used as the primary outcome measure and the length of hospital stay as the secondary outcome measure. Results: In total, 76% of cases had good recovery at discharge (GOS, 5), 19% had moderate disability (GOS, 4), and 5% had severe disability (GOS, 3). The mean length of hospital stay was 11.2 days (range, 1-121 days). The most severely injured body region was the limbs (29.1%) and vertebral/spinal injuries were most common (33%) in terms of location. A significant difference (P<0.05) existed in GOS across sports groups, with motor sports having the lowest GOS. However, no significant differences (P>0.05) were found in other health-outcome variables or injury patterns across sports or activity groups, although more competitive sports cases (67%) required admission than recreational sports cases (33%). Conclusions: Spinal injuries are the most frequent sports injuries, bear the worst health outcomes, and warrant better preventive measures. Head injuries previously dominated the worst outcomes; this change is likely due to better preventive and management modalities. Competitive sports had a higher injury frequency than recreational sports, but no difference in health outcomes or injury patterns.

고기능성 스포츠레저웨어의 프리미엄가격 지각에 대한 연구 - 스포츠레저활동도, 웰빙 건강 의식 및 인구통계적 특성과 관련성을 중심으로 - (A Study on the Premium Price Perception for High Functional Sports/Leisure Wear related to Sports/Leisure Activity, Well-being Health Consciousness, and Demographic Variables)

  • 정인희
    • 한국의류학회지
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    • 제33권9호
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    • pp.1506-1518
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    • 2009
  • This study identifies the relationships among demographic variables, well-being health consciousness, sports/leisure activity, and the perceived premium price for high functional sports/leisure wear. An empirical study was conducted with the data collected by questionnaires distributed to male and female respondents aged 15 and over. Descriptive statistics, factor analysis, MANOVA, two-way ANOVA, and regressions were used to analyze 244 answers. As a result, 3 factors were determined for well-being health consciousness: nature-friendly life, premium consumption for health, and health care. The older group pursued a nature-friendly life more than the younger group, the female group pursued premium consumption for health more than male group, and older women and younger men pursued health care more than their counterparts. Sports/leisure activity was relatively intensive in the male group and in the younger group. Sports/leisure activity was explained by male characteristic and health care factors. Sports/leisure activity was the only element for predicting the perceived premium price ratio for high functional sports/leisure wear.

웰빙 라이프스타일과 기능성 섬유에 대한 지식이 고기능성 스포츠레저웨어의 중요도 지각에 미치는 영향 (The Effect of Well-being Lifestyle and Functional Textile Knowledge on the Perception of High Functional Sports/Leisure Wear Importance)

  • 정인희
    • 한국의류학회지
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    • 제33권9호
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    • pp.1495-1505
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    • 2009
  • This study analyzes how well-being lifestyle and functional textile knowledge effect the perception of high functional sports/leisure wear importance. A survey was conducted among male and female sports/leisure wear consumers aged 15 and over in the Daegu and Gyeongbuk area from May $12^{th}$ to June $2^{nd}$ 2009. A total of 288 responses were analyzed using descriptive statistics, factor analysis, and regression. As a result, 9 factors were determined as sub-elements of a well-being lifestyle. Knowledge levels for functional textiles were high in elastic, UV blocking, air permeable, and antibacterial properties. The perception of high functional sports/leisure wear importance was positively influenced by functional textile knowledge and two well-being lifestyle constructing factors ('self-confidence/affirmative thinking' and 'health/environment oriented eating habits').

노인의 스포츠 활동 참여동기가 여가만족에 미치는 영향 (The Effect of Elderly Sports Activities Participation Motivation on Leisure Satisfaction)

  • 오경아;김화룡
    • 한국응용과학기술학회지
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    • 제35권4호
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    • pp.1295-1306
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    • 2018
  • 본 연구는 노인의 스포츠 활동 참여동기가 여가만족에 미치는 목적을 규명하는데 목적이 있다. 연구대상은 생활체육 프로그램을 참여하고 있는 노인들을 모집단으로 설정하였다. 이와 같은 과정을 통하여 2018년 9월 1일부터 10월 31일까지 총 250부의 설문지를 배포하여 불성실하게 응답했거나 조사내용의 일부가 누락도어 신뢰성이 떨어지는 자료 53부를 제외한 197부를 유효표본으로 설정하였다. 수집된 자료는 SPSS Statistics 21을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 회귀분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 노인 스포츠 활동 참여동기 요인 중 내적동기는 심리적 만족, 교육적 만족, 생리적 만족 등에 영향을 미쳤다. 둘째, 외적동기는 사회적만족, 휴식적 만족 요인에 영향을 미쳤다. 셋째, 무동기는 심리적 만족, 사회적 만족, 교육적 만족, 휴식적 만족, 환경적 만족에 영향을 미쳤다.

리듬체조 선수들의 스트레스가 스포츠 손상에 미치는 영향 (The Effect of Stress on Sports Injuries in Rhythmic Gymnastics Athletes)

  • 김찬우;박기준
    • 대한통합의학회지
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    • 제8권2호
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    • pp.159-168
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    • 2020
  • Purpose : This study was conducted to investigate the effects of stress on sports injuries that occur to the university rhythmic gymnasts in Korea. Methods : All general characteristics of rhythmic gymnasts were analyzed as descriptive statistics and, the incidence of sports injuries was analyzed. To examine the differences in the incidence of sports injuries between the group with upper-level and lower-level stress scores, the independent sample t-test was carried out. For the correlation between number of sports injuries and stress scores, Pearson correlation coefficient was used. All statistical analyses were carried out using the SPSS version 24.0 with the level of significance set to α=.05. Results : The mean stress score of university rhythmic gymnasts was 3.68±1.31. The incidence of sports injuries was 57 cases in total, and per student, 2.28±0.61 cases occurred on average. The incidence of sports injuries differed significantly between the group with upper-level and lower-level stress scores. In addition, significant differences were found in the analysis of the correlation between number of sports injuries and stress scores, with regard to the psychological and emotional stress and the social stress against overall variables. Conclusion : The incidence of sports injuries was higher for the gymnasts with higher stress scores. In addition, correlation were found in the analysis of the between number of sports injuries and stress scores, emotional and psychological stress and the social stress.