• Title/Summary/Keyword: sports experience

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Consumer's demands on functional design for sports climbing pants and product developments (스포츠 클라이밍 팬츠의 기능적 디자인에 대한 소비자 수요 특성과 상품 개발)

  • Park, Jeehye;Chun, Jongsuk
    • The Research Journal of the Costume Culture
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    • v.25 no.3
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    • pp.391-404
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    • 2017
  • The purpose of this study was to identify the consumers' demands on functional design of sports climbing pants. Data were collected through a field survey. 82 male and 70 female amateur sports climbers in Seoul participated. The questionnaires measured aspects of functional design in sports climbing pants, specifically motion adaptability, comfort and aesthetic value of the climbing pants. The results of this study show that comfort during climbing postures was the most important value of the climbing pants. The subjects sought motion adaptability at the hip, crotch, thigh and knee. The preferred style and degree of fit of climbing pants were differed according to gender. Men preferred loose or semi tight fit style climbing pants but women preferred the leggings style of the sport pants. The soft touch seam line and body shaping function were also important for women. The type of pants preferred for sports climbing also differed by the climbing experience period. Men began to wear the outdoor mountaineering style pants when they had experienced sports climbing for 6 months and to wear the climbing expert style pants when they had experienced sports climbing for a year. Most women wore leggings style sports pants from the beginner stage. This study also analyzed Korean market trend in 2016~2017 F/W for sports climbing pants design. The men's pants were more likely to be designed to improve mobility compared to the women's pants, even though the aesthetic value of the sports climbing pants was important for women.

The Effects of E-sports Broadcasting Commentator's Attributes on Broadcasting Attitude and Continuous Viewing Intention

  • Kim, Seyun
    • International journal of advanced smart convergence
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    • v.10 no.1
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    • pp.209-215
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    • 2021
  • The purpose of this study is to determine the impact of broadcasters' broadcasting commentators' attributes on broadcasting conditions and the intention of continuous viewing of e-sports competitions. To achieve this goal, a survey was conducted on 300 university students who had experience watching e-sports competition broadcasting. The final 295 copies were selected as the final valid samples and data processing was carried out. Using SPSS 23, factor analysis, reliability analysis, correlation analysis, and simple and multiple regression analysis were performed. The result of this study was: First, reliability and attractiveness among the sub-factors of commentator attributes were shown to have a positive effect on broadcasting conditions. Second, reliability and attractiveness among the sub-factors of commentator attributes have a positive effect on the intent of continuous viewing. Third, broadcasting conditions have a positive effect on the intention of continuous viewing.

The Effects of Social Media Engagement of e-Sports Broadcasting Viewers on Viewing Commitment, Viewing Satisfaction and loyalty

  • Kim, Seyun
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.213-221
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    • 2022
  • The purpose of this study is to investigate the structural relationship between media engagement, viewing immersion, viewing satisfaction, and loyalty of e-sports viewers. In order to achieve the purpose of this study, a survey was conducted on 300 college students with experience in watching e-sports in Seoul, Gyeonggi-do, and Chungnam. Data processing was done with SPSS 26 for frequency analysis, Cronbach's α analysis. Also, AMOS 13 was used for confirmatory factor analysis and structural equation model analysis. We have the following results. first, among the sub-factors of media engagement, functional engagement and communal engagement had a significant effect on viewing commitment. Second, among the sub-factors of media engagement, emotional engagement had a significant effect on viewing satisfaction. Third, it was found that viewing commitment and viewing satisfaction had a significant effect on loyalty. From the results of this study, it can be seen that the media engagement of e-sports viewers affects loyalty through viewing commitment and viewing satisfaction.

The Structural Relationship among Viewing Motivation, Viewing Commitment, Reviewing Intention and Game Use Intention of e-Sports Competition Broadcasting

  • Kim, Seyun
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.205-212
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    • 2022
  • The purpose of this study is to investigate the structural relationship between the viewing motivation, viewing commitment, re-audience intention, and game use intention of e-sports competition broadcast viewers. According to the purpose of the study, an online survey was conducted on 300 college students with experience watching broadcasting of e-sports competitions. After excluding inappropriate data from 8 out of 300 people, 292 people's data were used for final data processing. For data processing, the validity and reliability were verified using SPSS 26 and AMOS 23, and then the research hypothesis was verified. We has the results were shown as follows. First, it was found that entertainment, social intercourse and vicarious satisfaction had a positive effect on viewing commitment, but information has not significantly effect on viewing commitment. Second, it was found that viewing commitment had a positive effect on reviewing intention and game use intention. Third, it was found that reviewing intention had a positive effect on game use intention.

Text Mining Analysis of Media Coverage of Maritime Sports: Perceptions of Yachting, Rowing, and Canoeing (텍스트마이닝을 활용한 해양스포츠에 대한 언론 보도기사 분석: 요트, 조정, 카누를 중심으로)

  • Ji-Hyeon Kim;Bo-Kyeong Kim
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.29 no.6
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    • pp.609-619
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    • 2023
  • This study aimed to investigate the formation of the social perception of domestic maritime sports using text mining analysis of keywords and topics from domestic media coverage over the past 10 years related to representative maritime sports, including yachting, rowing, and canoeing. The results are as follows: First, term frequency (TF) and word cloud analyses identified the top keywords: "maritime," "competition," "experience," "tourism," "world," "yachting," "canoeing," "leisure," and "participation." Second, semantic network analysis revealed that yachting was correlated with terms like "maritime," "industry," "competition," "leisure," "tourism," "boat," "facilities," and "business"; rowing with terms like "competition" and "Chungju"; and canoeing with terms like "maritime," "competition," "experience," "leisure," and "tourism." Third, topic modeling analysis indicated that yachting, rowing, and canoeing are perceived as elite sports and maritime leisure sports. However, the perception of these sports has been demonstrated to have little impact on society, public opinion, and social transformation. In summary, when considering these results comprehensively, it can be concluded that yachting and canoeing have gradually shifted from being perceived as elite sports to essential elements of the maritime leisure industry. Contrariwise, rowing remains primarily associated with elite sports, and its popularization as a maritime leisure sport appears limited at this time.

Comparison and Analysis of Sports Physical Therapy Education Programs of Korea and USA (한국과 미국의 스포츠 물리치료 교육 프로그램 비교분석)

  • Kwon, Won-An;Min, Dong-Gi;Lee, Jae-Hong
    • PNF and Movement
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    • v.10 no.1
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    • pp.53-59
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    • 2012
  • Purpose : This thesis aims to explore sports physical therapist program of university of education of korea and usa for the whole process of becoming sports physical therapist and provide better education programs for cultivating sports physical therapist in the future. Methods : This thesis education programs of physical therapy department in Korea and 3 universities in east california region were selected with recommendation of a professional on sports physical therapist in USA. for the purpose of this study, curriculum of physical education department at school of education was analyzed using internet survey, phone survey, visitor survey and examination of hand book in korea. in usa, homepage, internet survey, e-mail and examination of handbook were used to analyze the data. Results : First, the results of this study can be summarized as follows: second, In comparison of required subjects and selective subject of physical therapy education in Korea and USA, Korea presents the least required subjects for major while USA offer more required subjects for majors. Korea puts focus on education practice while USA offers initial field experience and education practice well connected and organized systematically. Third, comparison of system of professional sports physical therapist, Korea did not establish system of a professional sports physical therapist, USA systematically established system of a professional sports physical therapist. Conclusion : On the basis Professional physical therapist, PNF association has to need to study hardly about special therapist.

Development of Sports Events Management Process and Conformance Assessment (스포츠이벤트 매니지먼트 프로세스 개발 및 적합성 평가)

  • Kim, Joo-Hak;Kim, Joo-Yong;Cho, Sun-Mi
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.7
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    • pp.691-700
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    • 2017
  • International sports events is one of the core products in the sports industry the scale of sports event business is steadily increasing. However, In terms of sports event management, knowledge and experience generated through sports events are ineffective and non-systematically managed. For this reason, unnecessary resources are wasted and trial and error are repeated in hosting, preparing and operating in sports event management. The purpose of this study is to develop a sports event management process and evaluate conformance. To accomplish the purpose of this study, developed the core processes of sports events in step by step and then applied and conformance evaluated of the designed process. Developed and evaluated sports events management processes are five Functional Area of registration, accommodation, transport, broadcasting, and food and beverage. Of these FA, 63 activities were selected and analyzed. The modeling was used as IDEF method, the conformity analysis was used as Fuzzy logic, analysis tool was used ProM.

Graft selection in ACL reconstruction

  • Lee Dong-Cheol
    • 대한정형외과스포츠의학회:학술대회논문집
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    • 2003.11a
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    • pp.44-57
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    • 2003
  • 1) Choice of graft selection : depends on surgeon's philosophy & experience, tissue availability(anatomical anomalies, prior surgery or injury) & patient activity level & desiers. patients - educated as to potential advantage & disadvantages of each choice available to them. No one graft has been shown to be overwhelmingly superior to another. 2) High demand individual (cutting, pivoting, jumping sports, skiing) - BPTB graft choice Lower demand or older individuals - hamstring reconstruction Allograft : older individuals(45 years old) sign of arthritis(compelling evidence of instability) individual who do not want their own tissue Prosthetic ligaments - long term results : disappointing

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Brand Revitalization by Strategic Repositioning: A Case Study of Korando Sports

  • Shin, Youngsik;Cha, Kyoung Cheon
    • Asia Marketing Journal
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    • v.14 no.4
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    • pp.1-22
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    • 2013
  • A growing gap between market needs and the capabilities of the enterprise prompts repositioning (Corstjens and Dolye 1989). This article examines the strategic repositioning of 'Korando Sports' undertaken by SYMC throughout the period from Jan. 2012 to Jun. 2012, to boost sales volume and market share by entering market of active-lifestyle consumers currently occupied by SUVs. SYMC's experience indicates that it is essential to close the gap between the market needs and the ability of the enterprise to make a shift to new consumer segment with a new positioning. The successful repositioning framework(Ryan et al. 2007) were employed in this paper. This framework is comprised of six elements: core strategic values, strategic flexibility/learning capabilities, customer awareness and sensitivity, external orientation, management commitment, and belief in the product and brand. The evaluation based on the successful framework also confirms that 'Korando Sports' case meets all the requirements of the successful strategic repositioning. This paper provides some of the managerial implications with aim of assisting executives in identifying strategic repositioning opportunities. Primarily, the 'Korando Sports' case affirms the repositioning as a viable strategy and indicates that repositioning is a feasible means for strategic change. Second, this case shows the influence of a target consumer and SYMC's repositioning to follow consumer preference for a particular attribute. Moreover, we can understand how a product formerly considered weak in attributes can enjoy benefits in other segments with the same attributes.

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Causal and Intervening Conditions of Korean Immigrants' Sport Participation in the United States

  • KIM, Nam-Su;KIM, Min Soo;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • v.6 no.2
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    • pp.19-25
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    • 2022
  • Purpose: This study attempts to investigate causal and intervening conditions for sport participation of Korean immigrants in the United States. Research design, data, and methodology: Grounded theory approach was used to develop a conceptual framework that presents the psychosocial processes that occur in immigrants' experience of sport participation. Participants were selected purposefully for information-rich cases. Korean immigrants with current experience of having periodically participated in sports were the criterion for sample selection. Based on selection criteria, 9 Korean immigrants took part in interview. The interview discussions were taped and transcribed verbatim into a Word file. The process for data analysis included four grounded theory approaches of purposive and theoretical sampling, an open and axial coding, memo writing, and finally the development of the conceptual framework. Results: Six concepts were revealed in the causal conditions that facilitate the process of immigrants' sport participation in the states: Personal experience, significant others, personality, physical environment, psychological well-being, and social connection. Three concepts were revealed as the intervening conditions that block the process of immigrants' sport participation in the states: Conflict with cultural change of organization, Pressure at workplace, and Economic constraints. Conclusions: Conceptual model presents causal and intervening factors. Further implications were discussed.