• 한국IT서비스학회지
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• 제10권2호
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• pp.41-60
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• 2011

Due to the explosive growth of smartphone use, new type and format of business opportunity is being created. Despite the creation of added value using smartphone is very important, the past study on smart phone has been mainly focused on its functions and specifications. This study is intended to identify the factors that influence continuance usage intention of smartphone and to analyze the relationship between such factors and the expected confirmation. satisfaction, and usage intention. The result of this empirical study indicates that the perceived enjoyfulness and quality significantly affect users' expected confirmation and satisfaction, and social influence also affects users' continuance usage intention. Thus, it implies users place a high value on enjoyfulness and quality in using smartphone application and on social influence in choosing specific application. Finally this paper provides a detailed account of how customers accept smartphone application and their perceived characteristics affect the usage intention.

• 한국IT서비스학회지
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• 제12권4호
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• pp.267-287
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• 2013

As the online bookstore market has been saturated and the level of competition has become more intense, maintaining competitive advantage by mitigating consumers' perceived risks can be considered as one of good alternative strategies a company should use. Although studies that identify the types of consumers' perceived risks in the context of online bookstores as well as validate the relationships between perceived risk and its antecedent/consequent factors in an integrated manner are strongly required, there has been less attention paid to these matters. Therefore, based on previous literature, we identify five types of perceived risks (financial, performance, online payment, delivery, and seller's response risk) and validate the impacts of online bookstore specific characteristics and user specific characteristics on perceived risk. In addition, we also verify causal relationship between perceived risk and intention to use online bookstores. The results of PLS test using 108 samples collected from undergraduate and graduate students confirm that perceived risk has a negative impact on intention to use and four antecedents (reputation, service quality, self-efficacy, and user experience) are significantly related to perceived risk.

• Journal of Information Technology Applications and Management
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• 제31권1호
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• pp.97-112
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• 2024

In order to verify the factors affecting the acceptance of Serious Games for Healthcare (SGHs), this study developed a hierarchical model of general and specific benefit and risk factors affecting the intention to use SGHs based on the valence framework. As a result based on 199 samples, it was revealed that perceived customization and perceived schedule flexibility had a positive effect on the perceived benefits, which, in turn, had a positive effect on the intention to use SGHs. However, among the specific risk factors, only privacy risk had a positive effect on perceived risk, but it did not have a effect on SGHs usage intention. The results related to the fact that the survey respondents were potential users of SGHs and the bias that may overestimate the benefits provided by SGHs called optimistic bias. Based on these findings, some implications were presented such as the spread and distribution of SGHs to the ordinary persons, improvement of negative perceptions of games, and the need for data-based services to refine customized services for SGHs.

• 한국식생활문화학회지
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• 제32권5호
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• pp.403-411
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• 2017

When purchasing products or services, consumers tend to purchase multiple value attributes through the acquisition of a product rather than physical characteristics. This study empirically analyzed the relations between consumption value, brand attitude, and purchase intention of customers purchasing fair-trade coffee, by dividing consumption values that would have significant effects on consumers' actual purchase behavior into five levels. Among the consumption value factors of customers purchasing fair-trade coffee, the functional value, social value, emotional value, and rare value all had significant effects on brand attitude and purchase intention while the influence of situational value on brand attitude and purchase intention was not verified. These finding are partially concordant with those of preceding studies, and the consumption value of consumers purchasing fair-trade coffee has positive effects on purchase behavior; therefore, it would be necessary for companies selling fair-trade products to understand consumers' specific values. Moreover, analysis of the influence of brand attitude on purchase intention of customers purchasing fair-trade coffee revealed that purchase intention increased when brand attitude was higher. These finding indicate that it is necessary to identify measures to increase purchase intention by targeting consumer groups with high brand attitude with intensive promotions.

• 한국직업건강간호학회지
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• 제27권4호
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• pp.191-202
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• 2018

Purpose: This study analyzes the relationship between work-life conflict and turnover intention among hospital nurses. Furthermore, it seeks to determine whether the relationship between the two varies depending on the shift work condition of the nurses. Methods: A total of 435 nurses working at five tertiary hospitals were included in the study. The questionnaire included items on turnover intentions, work-life conflicts, sociodemographic factors, working conditions, and internal and external resources. Results: The level of work-life conflict among shift work nurses was higher than that of non-shift work nurses. The turnover intention was also higher for shift work nurses than for non-shift work nurses. Results from the multivariate logistic regression analysis revealed that the work-life conflict of nurses had a positive relationship with turnover intention. The effect of work-life conflict on turnover intention was greater for shift work nurses than for non-shift work nurses. Conclusion: Work-life conflict had a greater impact on the turnover intention of hospital nurses working under shift work conditions. Based on this study's findings, it can be suggested that, in order to reduce high turnover intention, it will be necessary to make specific efforts to balance work-life conflict and improve working conditions.

• 한국IT서비스학회지
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• 제14권3호
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• pp.19-31
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• 2015

As the social value gradually increases, the company's social responsibilities are granted and there are a growing number of requirements for a public value to economic value for the company. The cause marketing which has become widely known, it allows us to realize these values and in dictionary meaning, enterprises justification combines with marketing strategically, and is also illustrated as 'Cause Related Marketing.' For specific action plan, it is a marketing by connecting the selling of the product and donation to work out together to improve environment, public health, and poverty. This study examines how the cause marketing impact on the consumer's purchasing behaviour and purchasing intention and to find out whether there is an interrelationship. As a result, it turned out that cause marketing effect on purchasing attitudes and also the purchasing behaviour impact on the purchasing intention. Furthermore, the cause marketing influence on purchasing intention. As the idea of consumption gradually changes from the product consumption to value-based consumption as the time flows, the result of this research drew out the meaningful contents.

• Asia Marketing Journal
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• 제24권3호
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• pp.131-140
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• 2022

The current study examines how ethnocentrism influences the relationship between country image, product image, quality, and purchase intention for foreign goods. It is necessary to explore and analyze the connection between consumer ethnocentrism and purchase intention to develop marketing strategies that influence consumers' purchasing decisions. Accordingly, this article develops the research model to determine the impact of specific product determinants on consumer purchase intention towards foreign products. An online survey was carried out to reach the research objective. Four hundred effective questionnaires were analyzed using SPSS 23 and Smart PLS 3.3. The results showed that foreign product quality and image have a significant positive impact on consumers' intentions to buy foreign goods. Furthermore, consumer ethnocentrism significantly moderates product quality and purchase intention relationships. The study's findings could help marketers develop effective marketing techniques while also being helpful to academics and consumers in general.

• 융합경영연구
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• 제3권3호
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• pp.24-33
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• 2015

This study attempted to identify the effects that would be brought about by the value inclination of agricultural and livestock products producers upon the intention to produce environment -friendly products. In this study, We analyzed the data used in Yang et al.(2014) with producers of agricultural and livestock products in Incheon-si and Gyeonggi-do. Total of 149 valid questionnaires were corrected and value inclination as divided into individualism orientation and collectivism orientation, it has been tried to identify whether the intention to produce environment-friendly products would vary with producer's orientation or not. According to the analysis result, individualism, collectivism perceived public certification and shard value were positive effect on production intention of environment-friendly product. This can be said to have been an attempt to establish a more effective and specific strategy through identifying the characteristics of producers that must be considered first of all in the process of establishing policies.

• 한국의상디자인학회지
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• 제23권2호
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• pp.53-65
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• 2021

The study of behavioral intention in the fashion industry, until recently, focused on the variables of satisfaction and the intention of purchase, and were limited to specific individuals who were fashion consumers. It was found that variables of intention of recommendation have a greater impact on many other potential customers from a study on consumer behavioral intention. Thus, this study seeks to examine the relationship between the selection factors of collaboration fashion products and preference, and the relationship between preference and the intention of purchase. Moreover, the purpose of this research is to find the influence of relationships between selective factors of collaboration fashion products and the intention of recommendation. The 'intention of recommendation' was set as a dependent variable, that influences the relationship between preference and intention of recommendation. For empirical analysis, SPSS 25.0 software was used to conduct frequency analysis, reliability analysis, factor analysis, and multiple regression analysis based on a survey results conducted upon 217 people in their 20s. The empirical analysis results are as follows: First, collaboration fashion product selection factors consisted of 'product originality', 'designers and artists' reputation', 'product reliability', and 'products' aesthetic impression'. Second, the selection factors of fashion products had a positive influence on product preferences. Third, the preference for collaboration fashion products had an influence on intention of purchase and intention of recommendation. Fourth, collaboration fashion product selection factors affected intention of purchase. Fifth, selection factors of collaboration fashion products were found to have a significant impact on the intention recommendation.

• 한국융합학회논문지
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• 제11권6호
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• pp.137-144
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• 2020

우리나라의 해외방문객이 증가하고 우리나라 국민들의 해외 방문이 빈번해짐에 따라 국내 소비자들의 이문화에 대한 수용정도와 이문화제품에 대한 인식에 대한 연구가 필요하다. 본 연구는 개인성향인 지각적 호기심을 포괄적 지각 호기심과 세부적 지각호기심으로 구분하여 지각적 호기심이 이문화에 대한 태도에 미치는 영향과 이문화제품에 대한 추천의도에 미치는 영향을 살펴보았다. 개념 및 측정항목의 타당성과 데이터의 신뢰성을 검증을 위해 SPSS, LISREL을 이용하였으며, 구조방정식모델을 통해 가설을 검증하였다. 연구결과, 가설1인 포괄적 지각호기심은 이문화에 대한 태도에 긍정적 영향을 미치는 것으로 나타났으나, 가설2인 세부적 지각호기심은 이문화에 대한 태도에 미치는 영향이 유의하지 않는 것으로 나타났다. 그리고 가설3 이문화에 대한 태도가 이문화 제품에 대한 추천의도에 미치는 영향은 유의한 것으로 나타나 긍정적인 영향을 미치는 것으로 나타났다.