• 한국의상디자인학회지
• /
• 제15권2호
• /
• pp.43-56
• /
• 2013

The purpose of this study was to investigate adolescents' body esteem and clothing behaviors according to the sociocultural attitude toward appearance. The subjects were 750 adolescents in Daejeon and Chungnam province. The research method was a survey methodology and the measuring instruments consisted of sociocultural attitude toward appearance, body esteem, clothing behaviors, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, t test, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, 2 dimensions(internalization and awareness) were emerged on the sociocultural attitude toward appearance, and adolescents were divided into 4 groups (unreceptive group, awareness group, internalized group, and receptive group) by the sociocultural attitude toward appearance. Second, there are some differences in adolescents' body esteem according to the sociocultural attitude toward appearance. Receptive group had the lower level on body esteem than unreceptive group. Third, there are significant differences in adolescents' clothing behaviors according to the sociocultural attitude toward appearance. Receptive group had the highest psychological dependency of clothing, clothing interest, clothing individuality, and clothing conformity among 4 groups.

• 한국의류학회지
• /
• 제39권1호
• /
• pp.1-14
• /
• 2015

This study examines the effect of sociocultural attitude toward appearance and appearance comparison on appearance management behavior by adolescents. The study examines the differences of the effect relationships among the three variables according to adolescents' sex and school grade. The questionnaire was administrated to 575 middle school and high school students in Gwangju from September 2-8, 2011. Data were analyzed by descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis by SPSS for WIN program. The results were as follows. First, the sociocultural attitude toward appearance was composed of two factors: internalization and awareness. Adolescent's appearance management behavior was composed of four factors: hair and style, face, weight, and neatness. There are significant differences on sociocultural attitude toward appearance and appearance management behavior by gender, age (girl/middle, boy/middle, girl/high, boy/high). Second, the sociocultural attitude toward appearance significantly influenced appearance management behavior with significant differences among groups. Third, the sociocultural attitude toward appearance significantly influenced the appearance comparison and there are significant differences among groups. Fourth, appearance comparison significantly influenced appearance management behavior with significant differences among groups. Fifth, the sociocultural attitude toward appearance mediated by appearance comparison statistically did not influence appearance management behavior.

• 대한가정학회지
• /
• 제39권9호
• /
• pp.95-102
• /
• 2001

The Effects of Self-Esteem and Sociocultural Attitude toward Appearance on Clothing Behavior. The purpose of this study was to investigate to relation between self-esteem and sociocultural attitude toward appearance and clothing behavior i.e. individuality/self expression, body improvement, social approval, sex appeal. Measurements were included Rosenberg's self-esteem, Thompson's sociocultural attitude toward appearance questionnaire and clothing behavior. The data were collected from 498 female university students in Seoul and Kyongki Province. The collection works were undertaken between the 15th of June and 30th of June, 2001, The data were analyzed using factor analysis, reliability test, analysis of variance, and multiple regression analysis. The results of this study were as follows : 1) Three dimensions of sociocultural attitude toward appearance were identified: internalization, social awareness, and concrete awareness. 2) Self-esteem and internalization of sociocultural attitude toward appearance had an effect on clothing behavior i.e. individuality/self expression, body improvement, social approval and sex appeal. Social awareness of sociocultural attitude toward appearance had an effect on body improvement, social approval, and sex appeal.

• 대한가정학회지
• /
• 제47권2호
• /
• pp.97-110
• /
• 2009

The purpose of this study was to exam the effects of sociocultural attitude toward appearance on perceptual attitudinal body images and clothing behaviors. The research method was survey and the subjects were 447 male and female adolescents in Daejeon. The questionnaire consisted of 4 measuring instruments; sociocultural attitude toward appearance, perceptual and attitudinal body images, clothing behaviors, and subject’s demographic attributions. The data were analyzed by Cronbach's $\alpah$, x$^2$ test, t-test, factor analysis, cluster analysis, using SPSS program. The results were as follows. Adolescents had relatively high level recognition and internalization of sociocultural value toward appearance, and they perceived very thin body type as ideal body and had high interest of their appearance and weight. Sociocultural attitude toward appearance had important effects on adolescents' perceptual and attitudinal body images and clothing behaviors. The adolescents who are receptive to sociocultural value toward appearance had the tendency to distort their body as fat, showed high interest of their appearance and weight, and also showed high clothing interest & psychological dependency, clothing ostentation, and clothing conformity, but low clothing comfort than those who are not receptive to sociocultural value toward appearance.

• 한국의류산업학회지
• /
• 제18권2호
• /
• pp.176-183
• /
• 2016

This study examined differences in body mass index (BMI), self-esteem, sociocultural attitude toward appearance, and diet awareness between genders as well as the effect of BMI, self-esteem, and sociocultural attitude toward appearance on diet awareness. This study surveyed adults between the ages of 20 and 29 who lived in Daegu and Uijeongbu from November $17^{th}$ to December $14^{th}$ 2014. Data collected from 258 respondents were analyzed using descriptive statistics, t-test, regression analysis, and ${\chi}^2$ test. The study results showed that the respondents could be divided into three groups (underweight group, standard weight group, and overweight group) by BMI and a large percentage of respondents were in the standard weight group. The percentage of standard weight females was higher than standard weight males. There were significant differences in BMI, sociocultural attitude toward appearance (such as self-awareness), and diet awareness between genders; however, there was no difference in self-esteem. Men also had a higher BMI than women; however, women were more self-aware of sociocultural standards for appearance, desired a slim body and wanted educational information on diet. BMI and sociocultural attitude toward appearance had positive effects on diet awareness. Self-awareness was a strong predictor of diet awareness and self-esteem had no significant effect on diet awareness.

• 한국의상디자인학회지
• /
• 제16권4호
• /
• pp.63-77
• /
• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis. The results were as follows. Three dimensions(appearance importance awareness, slimness importance awareness, and internalization) were emerged on sociocultural attitude toward appearance. Three dimensions(body shame, body surveillance, and control belief) were emerged on objectified body consciousness. Five dimensions(skin, hair, body, fashion, and plastic surgery management) were emerged on appearance management behavior. In sociocultural attitude toward appearance dimensions, appearance importance awareness and internalization had important effects on appearance management behavior. In objectified body consciousness dimensions, body shame and control belief had important effects on appearance management behavior. This results concluded that sociocultural attitude toward appearance and objectified body consciousness are important variables to understand on male consumer' appearance management behavior.

• 대한가정학회지
• /
• 제41권5호
• /
• pp.99-108
• /
• 2003

The Purpose of. this study was to investigate the relationship between sociocultural attitude toward appearance and appearance-management behavior. The method of the study was survey research by using questionnaires. Subjects were 323 females in their twenties. Statistical analysis methods were frequency, percentage, factor analysis, one-way ANOVA, X²-test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of females in their twenties, they experienced in diet, plastic surgery, skin care, make up, and hair dyeing. There were significant differences in body satisfaction between groups according to body image distortion. Respondents were barely satisfied with their body, and the group with high body image distortion showed low body satisfaction. Sociocultural attitude toward appearance factors was analyzed into 2 factors, iternalization of mass-media and social recognition toward appearance, which respondents considered importantly. A significant difference was found in sociocultural attitude toward appearance and appearance management behavior. The group with positive sociocultural attitude toward appearance was analyzed to show high appearance concern and many experiences of appearance management behaviors.

• 한국의류학회지
• /
• 제38권4호
• /
• pp.528-539
• /
• 2014

This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-construal was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable) were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude toward physical appearance was not significantly meaningful; however, interdependent self-construal influenced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effect on body satisfaction. 3) The body satisfaction also had a negative effect on appearance management behavior in this study.

• 패션비즈니스
• /
• 제16권1호
• /
• pp.137-149
• /
• 2012

The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.

• 복식문화연구
• /
• 제23권1호
• /
• pp.11-23
• /
• 2015

The purpose of this study was to investigate the differences in female college students' sociocultural attitude toward appearance and pursuit of clothing benefits according to their narcissism. Data collection was conducted through survey for female college students, and a total 221 questionnaires were used for data analyses. For analysis of data, frequency analysis, factor analysis, reliability analysis, and one-way ANOVA were applied. The results were summarized as follows. First, the factor analysis on narcissism resulted in two dimensional structures: self-initiated and other-dependent narcissism. The respondents were categorized into four narcissism groups, such as compositive, self-initiated, other-dependent, and withdrawn narcissism groups. Second, the factor analysis on sociocultural attitude toward appearance resulted in two dimensional structures: internalization and awareness. Five dimensions of pursuit of clothing benefits were identified: individuality, self-expression, fashion, comfort, and social recognition pursuit. Third, there were significant differences among the categorized narcissism groups in sociocultural attitude toward appearance and pursuit of clothing benefits. The results confirm that narcissism has an impact on sociocultural attitude toward appearance and pursuit of clothing benefits. It is expected that this study provides insight for apparel makers or retailers to develop their marketing strategies.