• 복식
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• 제51권1호
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• pp.145-162
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• 2001

This study focuses on how fashion products of our contemporary society of consumption are taking on a kitsch look, and on what kind of social and cultural meanings this phenomenon connotate. In general, kitsch is understood as an expression with a negative meanings such as aesthetic inadequacy or bad tastes. In our dairy life however kitsch has been highlighted as an another expressions of subjective beauty and gains positive meaning as almost all the people satisfy their desires through consumption of kitsch products. In order to prove the kitsch phenomenon in fashion products and social and cultural meanings, the researcher has Performed a case study on actual consumption of fashion products and the internal psychological meanings in fashion consumption. The internal psychological meanings of kitsch on consumption of fashion products are emotions and needs such as escape from reality. substitutional satisfaction, belonging confirmation, expression of individual taste, and fun, sexual amusements.

• 한국조경학회지
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• 제28권3호
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• pp.53-60
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• 2000

Although built-environment has not only function but also socio-cultural meanings, the latter is neglected in the modernism. People don't have the identity of their place because they can't communicate with environment. Therefore, expressing the socio-curtural meanings in landscape is one of main issues after the modern era. The meanings of phenomena can be analyzed by the Semiology based on Structurism, the methodology which has been developed in Linguistics and Anthropology since 1900's. The purpose of this study is to adapt Helmslev's model that can effectively explain the meanings of built-environment and interpret the Koreaness, one of important meanings in contemporary urban park, Paris park. The following methods are used for achieving the purpose. 1. Adaptation of the Helmslev's model for interpreting the urban park. 2. Interpretation of the Paris park. 3. Making the types of interpretion of Paris park. The results are as followings: 1. Helmslev's model can explain the content and expression of the urban park in denotation and connotation. 2. Th socio-cultural meanings of Paris park are the relationship of France, Yan and Yin theory, philosophy of Samjae, king's authority. And they are expressed in the pattern of paving, the shape of mounds, fountain, and pond, a picture of the wall, colours of lightings and columns, and a mark of bollards.

• 비교문화연구
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• 제23권
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• pp.101-126
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• 2011

The principal purpose of this study is to analyse and critique how precisely the representation of women in the film Retrato de Teresa reconstructs the socio-cultural image of the female in the late seventies of Cuban society. The film of Pastor Vega is obviously an outstanding challenge on the new subject of 'women's liberation' against machismo in the context of the Cuban society. Teresa, the female character, as a socio-cultural image of the Cuban society don't focuses on the declarative and iconic images of the women's role as a revolutionary heroin that had appeared frequently in the films of the sixties, but she struggles for getting more realistic and pragmatic values such as women's emancipation to take rights in daily life. Therefore, the declaration of the emancipation of Teresa against machismo of her husband $Ram{\acute{o}}n$ has the special and symbolic meanings of social role and function of the film in the process of Cuban cultural revolution. The film concentrates on inducing the audience to make new perspectives such as women and gender issues in the daily experience of Cuban society where the machista ideologies and practices characteristic of a patriarchal society. Conclusively the female image of this film does not represent a national heroin, but reflects the women's desire, hope, and dreams in the society. Teresa makes the audience think of representations of the true meanings of the revolution in daily life, the machista ideologies in the patriarchal society, and the women's role and fuction in the Cuban society.

• 복식
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• 제47권
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• pp.143-160
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• 1999

The purpose of this dissertation is to interpret fashion through a socio-cultural phenomenon called kitsch by understanding its aesthetic characteristics and clarifying its significance in the modern consumer society and analyzing the examples of kitsch appearing in modern fashion. The following are the arguments and conclusion of this dissertation. First kitsch has negative meanings such as aesthetic inadequacy or bad tastes implying vulgar popular tastes of faked sensations just imitating elite culture and using things indiscriminately for inferior reproduction or at best the philosophical and aesthetic category that expresses the mass of people's attitudes toward life in accepting the consumer culture of the industrial society. It started from the art of romanticism accompanied by th commercializing of art with the bourgeois society background formed in the mid-19th century. Though kitsch started to prevail following the socio-cultural changes caused by the Industrial Revolution in the 19th century it is only in the late 20th century that kitsch has come tc our everyday life and has become an object of aesthetic arguments. Second formative characteristics of kitsch appearin in fashion have a cumulative inadequate romantic pleasure-seeking satirizing and multicomplex nature. Third the socio-cultural meanings of kitsch appearing in fashion are as follows: The extension of commercialism which gratifies the pleasure-seeking mass consumers the enlargement of the aesthetic category by inclining to everyday commonplace aesthetic sense the expression of one's identity through the gratification of desire and the new aesthetics of resistance and deviance by an anti-traditional and anti-elite tendency towards the traditional society and aesthetic values.

• 디자인학연구
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• 제18권2호
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• pp.233-242
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• 2005

본 연구는 디자인의 사회사가 한국디자인의 역사를 연구하고 교육하는데 있어서 하나의 유용한 방법론이 될 수 있는가 하는 문제의식에서 출발하였다. 디자인에 대한 사회사적 접근방식을 이해하기 위해 우선 제2장에서는 니콜라우스 페브스너 이래 지속되어 온 디자이너 중심의 디자인사 서술 방식과 이를 비판하며 사회사적 관점의 디자인사를 주장했던 에이드리언 포티의 디자인사 서술 방식을 비교하였다. 제3장에서는 한국 근현대기 일상문화와 시각문화에 대한 사회문화적 접근을 시도했던 <일상 기억 역사>, <캠페인을 보면 사회가 보인다>, <신화 없는 탄생: 한국 디자인 1910 - 1960> 등 세 개의 국내 전시회를 통해 한국디자인에 대한 사회사적 접근 방식의 사례를 찾아보고자 했다. 제4장에서는 디자인사 연구와 교육에 있어서 디자인의 사회사적 접근 방식이 갖는 의미와 특성 등을 고찰해보고 질적연구방법론 도입의 필요성에 대해서 논하였다.

• 비교문화연구
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• 제31권
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• pp.287-308
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• 2013

Russian language tends to be quite open to borrowing. In Russian it has been for a long time the conventional way of expanding the lexicon, accepting many words from adjacent languages, including Church Slavic. In the contemporary Russian English has been the main source for loanwords. There are several linguistic factors for lexical borrowing: 1. the necessity of denominating new facts, phenomena or concepts, 2. the necessity of differentiating concepts, 3. the necessity of specializing new concepts, 4. the introduction of new international terms, 5. the increase of periphrastic expressions, 6. the needs for the more elegant and modern words. These factors have caused borrowing to enlarge the component of the lexicon and phrasal expressions, but excessive use of foreign words has brought about negative effects such as linguistic pollution. Some borrowed words are assimilated without serious conflicts, but other words undergo semantic changes in confrontation to existing words of similar meanings. These types of semantic changes comprise total change of meaning, reduction of semantic scale and extension of meaning. Semantic changes are caused by linguistic factors such as lexical conflict with existing words or by socio-culural factors such as misunderstanding of foreign words. And extension of meaning shows two types: qualitative extension and quantitative extension. The first means extending the semantic scope of a borrowed word and the latter - increasing the number of its sememe. In contemporary Russian language we can witness two productive phenomena: qualitative extension by socio-cultural factors, in which words with negative nuances are changed into those with positive ones and professional terms become common words, losing their professional meanings. On the other hand, by quantative extension some loanwords change their concrete meanings into abstract ones. In such cases loanwords acquire the additional meanings of abstractness, putting aside their original concrete meanings as the basic. On the contrary, the qualitative extension of adding the special meaning to general words or giving the concrete meaning to abstract words is not productive. And it is rarely witnessed that words of positive nuances are negatively used. It is considered that such cases are partly restricted in the spoken language or the jargon. Such phenomena may happen by the incomplete understanding of English words.

• 한국의류학회지
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• 제29권2호
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• pp.267-278
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• 2005

Fashion luxury products, which used to mean high-quality, handcrafted not-so-trendy items, are nowadays regarded as expensive fashion merchandise produced under the name of imported well-known brands. People cunsuming fashion luxury products distinguish themselves from other people according to the luxury fashion brands they are using, and as a result, advertisements of fashion luxury products are taken as a kind of international language. The purpose of this study is to point out the socio-cultural meanings of consuming fashion luxury products, by analyzing images shown in advertisements of fashion luxury products focusing on women's images. To do so, this study is based on general theoretical background on fashion, consumer culture advertising and analysis advertisements of fashion luxury products shown in fashion magazines in recent three years. The result of this study is as follows; The images of the advertisements of fashion luxury products could be categorized as (1) elegance, (2) kitsch and (3) fetish. Elegance is a taste of high society, aesthetically chic and feminine. Fashion luxury products, which are merchandise of extravagance, dignity, refinement, feminity and harmony, exhibit high-quality grace through their advertisements. Kitsch represents the vulgar and popular images of trivial commodities of industrial society. In the advertisement of fashion luxury product, it is shown as inappropriateness, excessiveness, stereotyped pleasantness, exaggeration an playful satisfaction. Finally, fetish images represent erotic or perverted sexuality, based on psychoanalytic fetishism which objects are regarded s substitute of sexual orgasm. The advertisements of fashion luxury product are characterized as (1) popularization of luxury, (2) objectification of sex and body, and (3) re-aestetification of anti-aesthetics. The asvertisements of fashion luxury products are actually targeted to the middle class with successful career women's images. They objectify female bodies through fetishistic images. Also, the deviant subcultural style, represented a new kind of cultural capital, is now reproduced as a new commodity aesthetics.

• 복식문화연구
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• 제18권2호
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• pp.245-260
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• 2010

Collaboration among various fields appear according to rising of snack culture, polarizing phenomenon by a point to value, consumer behavior change giving importance to direct experience, and arrival of high touch age satisfied various needs and desires of consumer. Collaboration progressed limited edition form utilizes famous artist and designer's fame to promote products and upgrade their brand image through a short period agreement. This research aims at analysis about collaboration phenomenon in collaboration manners and characteristics, and understands changed socio-cultural meaning through collaboration expressed in almost all industry for high speedy changing fashion environment. This research utilizes between theoretical study and empirical analysis. For concentrated study, research period limits from 2007 to the present time 2009. This paper's purpose is studying on the socio-cultural meaning through analysis about characteristics of the trend of collaboration expressed in contemporary fashion. This research's results are as follow as; First, common life toward aesthetic surrounding, Second, introduction of high concept, Third, the power of Homo Consmus, Forth, focusing on the intangible elements and the value. This study intends to predict change of fashion design and fashion market for complicated consumer, and present fundamental materials about fashion industry and design development of the future through consideration on concrete aspect and meaning of collaboration expressed in contemporary fashion.

• 성인간호학회지
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• 제13권4호
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• pp.539-550
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• 2001

Purpose: This ethnography was conducted to describe the meaning of illness of the elderly in traditional folk healing performance. Method: This study was guided by Klienman's explanatory model of health care systems. The fieldwork was conducted in an agricultural clan of Namwon City from January of 1990 to Feburary of 2001. Research data were collected by Ehnographic interview and participant observation. Participants of this study were 10 elders aged 74 years old to 96 years old; two of them were male. The data were analysed with the techniques of taxanomy, flow and decision, and proxemics. Result: The meaning of illness was categorized with four compononts, that is, ritual for life, defeat and failure in power game, humiliating punishment for guilt, and Tal. Conculsion: These meanings were constructed on physical and socio-cultural environment of this clan. The healing strategies were determined based on the meanings of illness. These results can be used to understand the health behavior of the elderly and thus ensure the quality of nursing for the elderly.

• 복식
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• 제42권
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• pp.137-162
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• 1999

The purpose of this thesis was twofold. First it explains the emergence of street styles and their inner meanings from its origin subculture group practices. Recent developments in cultural studies which approach cultural practices in a holistic way by incorporating socio-economic background offers us the concept of 'hegemonic relation' it explains why subcultural practices and street style in particular has weakened from 19080s as well as why in the post-subculture period we observe the 'superma-rketization' of styles and plethora of eclecticism instead of original ones. Street styles as a magical expression or resolution of socio-economic frustrations are anticipated to weaken significantly if not totally disappear in the post-modern era although it has become the original texts of high fashion.