• International Journal of Human Ecology
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• 제8권2호
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• pp.141-151
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• 2007

The purpose of this study is to classify men in their 20s by their sex role attitudes, and to study their appearance management behavior and inner characteristic variables such as socio-cultural attitudes on appearance and bodily image, which are expected to influence the appearance management behavior of each classified group. For this, a survey of 393 males in the 20s in Seoul and metropolitan areas was conducted. Factor analysis, Cronbach's alpha coefficient, and F-test were conducted on the data. First, as a result of analysis on sex role attitudes, four groups were categorized: Masculinity, Femininity, Androgyny and Undifferentiation. Second, the analysis of individual variables resulted in appearance management behavior being separated into five categories: Interests in fashion, Proper choice of clothing, Importance of bodily attractiveness, Pursuit for personality and Complementation of physical weaknesses. The socio-cultural attitude on 'appearance' was sub-categorized into Internalization, and Awareness, while 'body image' was divided into Cognitive behavioral and Affective aspects. Regarding differences in socio-cultural attitudes for appearance, body image and metro-sexual lifestyle attitudes, the androgyny group produced the highest scores. Based on these results, it can be concluded that people who take care of their physical appearance, cope effectively with social and circumstantial requirements for happiness and success, and respond flexibly and affirmatively.

• 한국의류학회지
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• 제32권2호
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• pp.284-293
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• 2008

The purpose of this study was to identify men's beauty service markets based on socio-cultural appearance attitude and to compare their satisfaction and intention to revisit beauty service. The study was done by survey method. Data of three hundred men aged from 20's to 40's were collected by on-line survey. Descriptive analyses, factor analyses, cluster analyses, Duncan tests, multiple regressions, and path analyses were applied. The results are as follows: First, five factors were found for men's socio-cultural attitude for their appearance. They were high involvement in appearance, social appearance, appearance satisfaction, appearance comparison and low involvement in appearance. Second, cluster analysis based on socio-cultural attitude produced three customer groups such as high involvement, social concern & satisfaction, and low involvement. Third, customer groups showed significant differences in some demographics and some items of service dimensions, which resulted in significant differences in satisfaction, and intention to revisit beauty shop services. A high involvement group was composed of young and unmarried men with more frequent visit to beauty shop service. In general, both the high involvement and the social concern & satisfaction groups showed higher evaluations than the low concern group in some of service items, level of satisfaction, and intention to revisit. In conclusion, attitude on their appearance could be useful factors in segmenting men's beauty service market. Levels and types of beauty shop service should be differentiated among consumer markets.

• 산업융합연구
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• 제20권11호
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• pp.177-184
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• 2022

본 연구는 외모에 대한 사회문화적 태도 및 외모 콤플렉스가 반영구화장 만족도에 미치는 영향에서 준거집단의 영향의 조절효과를 검증하였다. 이를 위해 반영구화장을 시술받은 210명을 대상으로 설문조사를 실시하여 결과를 얻었다. 이를 SPSS 프로그램을 통해 결과를 분석하였으며 결과는 다음과 같다. 첫째, 외모에 대한 사회문화적태도 중 신체적 외모의 사회적 중요성을 인지하는 인식은 시술 만족도에 유의한 영향을 나타냈다. 둘째, 자기의식적 외모콤플렉스는 시술 만족도에 유의적 영향을 나타냈다. 셋째, 외모에 대한 사회문화적 태도인 내면화가 시술 만족도에 미치는 영향에서 준거집단의 영향이 조절효과가 있음이 나타났으나 신체적 외모의 사회적 중요성을 인지하는 인식은 준거집단 영향의 조절효과가 나타나지 않아 차이를 보였다. 넷째, 외모콤플렉스인 타인에 의한 외모콤플렉스와 자기의식적 외모콤플렉스 모두 세미퍼머넌트 시술만족도에 미치는 영향에서 준거집단 영향의 조절효과가 나타났다. 마지막으로 세미퍼머넌트 시술만족도가 높을수록 향후 추가적인 시술의사가 높아지는 것으로 나타났다.

• 복식문화연구
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• 제27권2호
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• pp.123-139
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• 2019

This study aims to explore the diverse characteristics of obese groups of Korean males in their 20's to 40's. A total of 201 males who each had a BMI (Body Mass Index) of 23 or over were recruited through a convenient sampling. Samples were categorized into groups of overweight, slightly obese, and severely obese, and submitted for data analysis. Results are summarized as follows. First, in terms of demographic characteristics, slightly and severely obese males were older than overweight males. There were also group differences in marital status and household income. Second, slightly and severely obese groups demonstrated a higher perception of obesity and a lower perception of health than did the overweight group. Third, there were no group differences in body satisfaction, socio-cultural attitudes toward appearance, and self-esteem. Based on these results, we concluded that overweight, slightly obese, and severely obese groups were distinguishable from each other in terms of their demographic characteristics, whereas the slightly obese group and the severely obese group were not different in terms of perception of obesity, perception of health, weight control behaviors, body satisfaction, body image, socio-cultural attitudes toward appearance, and self-esteem. These findings may reflect that people may not become increasingly sensitive to socio-psychological stimulations as they gain more weight if they have exceeded a certain level of obesity. This observation provides meaningful implications for the differences among obesity groups given the lack of prior research focusing on this issue.

• 복식
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• 제58권6호
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• pp.96-109
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• 2008

The proposes of this study were to exam the effects of internalization of sociocultural values toward appearance on adolescents' body image and clothing behaviors, and to analyze these effects by adolescents' sex and age variables. The research method was survey and the subjects were 447 male and female adolescents in Daejeon, Korea. The questionnaire consisted of 4 measuring instruments; internalization of sociocultural values toward appearance, body image, clothing behaviors, and demographic attributions. The data were analyzed by factor analysis, t-test, variance analysis, Duncan's multiple range test, using SPSS program. The results are as follows. First, most of adolescents showed positive attitude on sociocultural values toward appearance, and female and high school students revealed higher level of internalization than male and middle school students. Second, as a result of factor analysis, 3 factors emerged in body image(appearance interest, appearance evaluation, and weight concern) and 4 factors emerged in clothing behaviors(clothing interest & psychological dependency, clothing ostentation, clothing conformity, and clothing comfort). Third, internalization of sociocultural values toward appearance had important effects on adolescents' body image and clothing behaviors; the adolescents who had high level internalization showed more interest on their appearance and weight and higher clothing interest & psychological dependency and clothing ostentation and lower clothing comfort than other adolescents who had middle or low level internalization. Forth, internalization of sociocultural values toward appearance showed many different effects on body image and clothing behaviors by adolescents' sex and age variables.

• 문화기술의 융합
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• 제6권2호
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• pp.409-417
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• 2020

자신의 삶을 훌륭하게 구연하는 구술연행은 그것만으로도 하나의 훌륭한 언어예술이다. 시집살이담은 여성 생애담 중 결혼을 매개로 가족관계나 사회·문화적 문제로부터 벌어지는 일련의 일들을 구술한 서사체이다. 그러므로 시집살이담은 여성 생애담의 하위 장르이다. 시집살이담은 크게 두 가지 측면에서 살필 수 있다. 첫째는 며느리와 가족 구성원 사이의 관계로부터 비롯되는 '가족관계 층위'이다. 여기서 가장 일반적인 것은 물론 시어머니 시집살이이며, 그 밖에 시아버지 시집살이, 남편 시집살이, 자식 시집살이를 들 수 있다. 둘째는 인간관계에서 비롯된 것이 아닌 며느리로서 갈등을 겪게 되는 제반 사항들에 관련된 이야기들로 '사회·문화 층위'이다. 가장 일반적인 것은 가난과 역사적 사건에서 비롯된 시집살이이며, 며느리의 가문이나 용모, 태도 등 때문에 심한 시집살이를 한 경우도 있다. 실제의 시집살이는 이 두 가지 양상이 뚜렷하게 구별되기보다는 서로 혼합되어 나타난다. 가족관계에서 비롯된 시집살이는 항상 가난이나 사건과 관련될 수 있으며, 반대로 가난이나 사건은 가족관계로 확대되어 여성들을 괴롭혔던 것이다. 본 연구는 다양한 시집살이담에 나타난 관계와 고난의 양상을 종합적으로 검토하고자 하였다.