• 복식문화연구
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• 제32권2호
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• pp.148-163
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• 2024

With the digitalization of production and consumption environments, consumers are no longer merely targets of marketing, but key players in creating value jointly with companies by participating in various decision-making processes. Much virtual content in particular, such as fashion shows, exhibitions, games, social activities, and shopping, which fashion brands implement in virtual worlds, cannot be completed without consumers' active engagement and interaction. Thus, this study considers consumers' participation in virtual content provided by fashion brands as value co-creation in virtual worlds. This study aims to examine how consumer (i.e., consumer smartness) and fashion firm (i.e., perceived intellectual capital) factors influence value co-creation behavior intention in virtual worlds. Data were collected from 410 consumers in their 20s nationwide through an online survey, and a higher-order structural equation modeling analysis was conducted to test the research model. The results showed that both consumer smartness and perceived intellectual capital positively influenced customer participation behavior and citizenship behavior intentions. Specifically, perceived intellectual capital had a greater impact on value co-creation behavior in the virtual world than consumer smartness. The findings provide empirical evidence that the fashion firms' intangible assets and consumers' competence in the digital shopping environment encourage their intentions to co-create value in virtual worlds.

• 디지털콘텐츠학회 논문지
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• 제15권3호
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• pp.405-412
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• 2014

컴퓨터 게임 중독은 일반적으로 지나치거나 건전하지 못할 정도로 컴퓨터 게임에 시간을 보내는 것을 의미한다. 또한 가상 게임 중독자들은 대부분의 시간을 실제 세계에 집중하기보다는 가상 게임에 몰두하고 있다. 그들은 다른 사람들로부터 자신을 고립화하고 다른 중요한 책임져야 하는 일들을 소홀히 하는 경향이 있다. 오히려 자신이 좋아하는 게임의 성취, 성적, 상태를 더 중요시 한다. 인터넷의 열풍으로 가상 상점, 가상도서관, 가상영화관, 가상전시회, 가상학교, 가상인물 등이 등장하고 있다. 가상이라는 말에 가상현실이라는 IT 단어도 나타났다. 외계인이나 UFO와 같은 신드롬도 생겨나게 되었다. 이런 사회적인 현상이 가상과 현실을 혼돈하게 만들고 있으며 실제로 존재하지 않는 것을 존재하는 것으로 착각하게 만들기도 한다. 본 연구는 가상현실의 게임을 중심으로 가상현실 게임과 그 중독의 부작용을 살펴보고 그 원인을 분석하며 그 대응방안을 제시하고자 한다.

• 한국콘텐츠학회논문지
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• 제9권1호
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• pp.177-186
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• 2009

가상세계란 컴퓨터를 매개로 하여 2D 혹은 3D로 구현된 가상 환경 속에서 실시간으로 상호작용할 수 있는 영속적 공간으로 이 중 15세 이하의 사용자를 대상으로 하는 가상세계를 어린이용 가상세계라 한다. 가상세계의 교육적 장점으로는 구체적 경험, 현존감, 경험의 공유, 협동 가능성, 유연한 환경을 꼽을 수 있으며 여기에 게임이 가지고 있는 흥미 요소인 명확한 목표, 도전, 협동, 경쟁, 환상을 보탬으로써 교육효과를 높일 수 있다. 한편 가상세계에서의 교육이 효과적으로 이루어지기 위해서는 목표, 동기, 관계, 도움의 네 영역에 속하는 요소들을 두루 고려해야 한다. 이를 기준으로 하여 국내 어린이용 가상세계인 <노리스쿨>, <미스터 텅두>, <아즈로크>를 분석해 본 결과 명확한 목표 제시, 과제의 맥락화, 적절한 강화 제공은 잘 이루어지고 있었으나 준비성, 사회적 설득, 비계 설정 부분의 보완이 필요했다.

• 패션비즈니스
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• 제27권2호
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• pp.70-87
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• 2023

Today, VR, AR, and MR technologies that travel between real world and virtual world are rapidly developing. These technologies are adopted in luxury fashion brands for virtual fashion shows and runways, virtual retail shops and virtual fitting services. Despite its growth potential and social importance, virtual fashion space has been studies insufficiently. Therefore, this study aimed to examine the consumer experience on the virtual fashion space types, components of virtual fashion space, perceived value, and continuous usage intention. Prada, one of the most active luxury fashion brands in the VR field, was selected as the stimulus for an in-depth interview. Participants experienced virtual fashion show space through VR device (Oculus Quest 2 from Meta) before responding to the questions about their experience. Results showed that material space was more like virtual whereas perceptual space felt like reality. Participants could imagine about more virtual image from material space and more real image from perceptual space elements. Moreover, perceptual space enhanced the immersion, presence, and interactivity compared to material space. Most participants perceived that the virtual fashion show was useful and playful, leading to the continuous usage intention. It implies that improvements for some technical limitation from VR device and virtual contents can provide quality consumer experience in the future. Based on results of this study, fashion companies can establish useful marketing strategies for consumers' immersive and playful experiences when introducing virtual fashion space.

• 문화기술의 융합
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• 제8권3호
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• pp.515-520
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• 2022

메타버스가 최근 여러 분야에서 많은 관심을 모으고 있다. 비대면 활동이 늘어나면서 메타버스는 현실 세계와 연동하여 경제적 가치 창출 외에도 사회적 교류와 문화 활동까지 그 영역을 확장해 나가고 있다. 메타버스는 AI, 빅데이터, 3D 그래픽, 5G, 클라우드 컴퓨팅과 같은 기술의 고도화에 따라 가상세계와 현실세계를 연결하여 새로운 가치를 창출하는 것으로 세계 유수의 기업들이 관심을 가지고 투자나 기술개발에 참여하고 있다. 이를 통해 경제·사회·문화에 혁신적인 변화가 예상된다. 그러나 가상세계와 현실세계가 연동되기 위해서는 아직 풀어야 할 과제가 많다. 또한 팬데믹 상황에 대응하는 비대면 사회 활동을 넘어서 다양한 산업에서 가상공간을 이용한 현실적 체험과 수익 창출을 위한 제품이나 서비스의 획기적인 발전이 이루어야 한다. 본 연구를 통해 메타버스의 본질과 현황 및 발전 그리고 적용분야를 분석하고 향후 예상되는 문제점을 도출하여 다가오는 메타버스 시대에 글로벌 경쟁력을 확보하기 위한 전략과 방안을 제시한다.

• International journal of advanced smart convergence
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• 제11권4호
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• pp.120-128
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• 2022

While online social interactions have been more prevalent with the increased popularity of Metaverse platforms, little has been studied the effects of facial expressions in virtual reality (VR), which is known to play a key role in social contexts. To understand the importance of presenting facial expressions of a virtual avatar under different contexts, we conducted a user study with 24 participants where they were asked to have a conversation and play a charades game with an avatar with and without facial expressions. The results show that participants tend to gaze at the face region for the majority of the time when having a conversation or trying to guess emotion-related keywords when playing charades regardless of the presence of facial expressions. Yet, we confirmed that participants prefer to see facial expressions in virtual reality as well as in real-world scenarios as it helps them to better understand the contexts and to have more immersive and focused experiences.

• International Journal of Computer Science & Network Security
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• 제22권5호
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• pp.115-120
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• 2022

New realities of social relations are changing the understanding of certain phenomena, including the emergence of new concepts among the objects of property rights, such as: virtual assets, and the circulation of virtual assets. The rapid development of the virtual assets market involves the legislative consolidation of the status of such assets, changes in taxation, their circulation, and so on. These circumstances increase the interest in the study of virtual assets as the latest object of property rights and necessitate the study of this topic. The work aims to explore the theoretical developments and regulations on virtual assets in the modern world, as well as to summarize the conclusions about virtual assets as the latest object of property rights. The object of research is the content of the concept of "virtual asset" and its legal status. The methodology of work is represented by a set of methods and techniques that were used to achieve this goal, namely: hermeneutic, historical, extrapolation, comparative law, generalization, analysis, synthesis, and deduction. The study analyzed different approaches to understanding virtual assets, analyzed the characteristics of virtual assets, and concluded that in today's conditions there is no single unified legal regulation of virtual assets, although many countries are moving towards consolidating the status of virtual assets.

• 한국콘텐츠학회논문지
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• 제13권6호
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• pp.9-19
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• 2013

본 논문에서는 가상 상황속의 사건들에 역사적 맥락을 부여하기 위한 통합적 직관적 정보표현구조로서 시공간 그래프(Spatio-Temporal Graph)를 설계하고 구현하였다. 일반적으로 사건은 공간뿐 아니라 시간을 점유함으로써 역사적 사실이 된다. 따라서 가상 상황을 시뮬레이션하기 위해서는 공간적 측면을 표현하기 위한 삼차원 정보구조에 시간적 측면을 더한 다차원적인 맥락에 사건들을 위치시키는 일이 핵심적 기초가 된다. 이러한 다차원적 맥락은 온톨로지 뷰, 인스턴스 뷰, 시공간 뷰, 실제 뷰 등과 같은 여러 수준에서의 통합적 직관적 지식표현수단들을 통해 구현된다. 이와 같이 구현된 시공간 그래프에 기반한 시뮬레이션 시스템에 예제 시나리오를 적용하여 실용성을 검증한다. 본 기술은 지능형 교육시스템이나 차세대 시뮬레이션 게임 등에 필수적인 다양한 상황들을 제공하는 시뮬레이션 시스템의 중심요소가 된다.

• Asia pacific journal of information systems
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• 제18권1호
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• pp.117-144
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• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• 융합보안논문지
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• 제22권3호
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• pp.19-24
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• 2022

메타버스는 '가상', '초월' 등을 뜻하는 영어 단어 '메타'(Meta)와 우주를 뜻하는 '유니버스'(Universe)의 합성어로, 현실세계와 같은 사회·경제·문화 활동이 이뤄지는 3차원의 가상세계를 가리킨다. 메타버스는 가상현실(VR, 컴퓨터로 만들어 놓은 가상의 세계에서 사람이 실제와 같은 체험을 할 수 있도록 하는 최첨단 기술)보다 한 단계 더 진화한 개념으로, 아바타를 활용해 단지 게임이나 가상현실을 즐기는 데 그치지 않고 실제 현실과 같은 사회·문화적 활동을 할 수 있다는 특징이 있다. 하지만, 이에 대한 보안 이슈가 많아 발생하고 있어 사이버보안 안전성 여부를 확인할 필요가 있다. 본 논문은 메타버스 환경에서 발생할 수 있는 사이버보안의 위협과 취약점을 분석하여 안전성을 확인 한다.