• Journal of the Korea Society of Computer and Information
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• v.20 no.11
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• pp.143-150
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• 2015

Social network services can be defined as an individual web page which enables online, human-relationship building by collecting useful information and sharing it with specific or unspecific people. Recently, as the social network services(SNS) such as Twitter and Facebook have been paid attention in many fields of the society. SNSs are also one of the fastest channels to get news which people may not be able to see on TV or newspaper. The number of people who feel they are benefiting from social network services are increasing dramatically. A number of researches about SNS are underway. The study based on the Technology Acceptance Model empirically investigates the relationship between characteristics of SNS (system, service, information, and emotional) and user satisfaction of SNS. The study also analyzes how the relationshipa between SNS characteristics, satisfaction and user acceptance are moderated by country type of SNS users and inclination toward SNS acceptance. To achieve these research purposes, the study conducted various statistical analyses using questionnaire of the Korean and Chinese SNS users. The results of the study are followings. First, SNS characteristics have a positive effect to the user satisfaction. Second, SNS satisfaction have a positive effect to the user acceptance. Third, the relationship between SNS characteristics and user satisfaction is moderated by the country type of SNS users and inclination toward SNS acceptance. The study results could provide some implications to researchers who have interest in studying SNS, also could help business managers to operate and develop their SNS site more effectively.

• The Journal of Bigdata
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• v.4 no.1
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• pp.129-142
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• 2019

Construction projects have experienced many failures due to incomplete production environments. Thus, the purpose of this study is to use ICT resources leased during the construction period at the construction site and to introduce the Mobile Cloud Computing Service, which utilizes Cloud Computing Service and mobile devices such as smart phones, tablet PCs, and notebooks instead of physically wired communication networks. The characteristics of Mobile Cloud, such as rapid accuracy, shared collaboration, and ubiquity, will affect the social network among various construction site participants. we conducted empirical research on the introduction of Mobile Cloud to promote information exchange and convergence among the participants and mutual trust, ultimately improving the project performance.

• Journal of the Korean Society for Library and Information Science
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• v.42 no.4
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• pp.95-112
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• 2008

In contrast to traditional taxonomy, folksonomy is generated not only by experts but also by creators and consumers of the content. Folksonomy is the practice and method of collaboratively creating and managing tags to annotate and categorize content. It is also known as collaborative tagging or social indexing. Folksonomy is also used to link to create social network that connect people to people who share same interest. Folksonomy users can generally discover the contents by which the tag sets of another user who tends to interpret contents in a way that makes sense to them. Firstly, this study consider the significance and some critical issues about folksonomy. Secondly, analyze special features of Korean academic site's folksonomy, which is managed by academic information site. Accordingly consider the directions of development about folksonomy system.

• Information Systems Review
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• v.22 no.4
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• pp.163-184
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• 2020

The information on SNS, which is created by the forms of postings and comments, is being magnified and redistributed to news media expanding its impacts on real words. This amplifying effects of SNS comments have been increasingly discussed but there still lacks the answers for which dimensions of information is magnified, and what affects the direction and the degree of the amplification. This study, therefore, explores the detailed dimensions that are magnified by SNS comments and how SNS posting structure and social network characteristics affect them by using sentiment analysis. By analyzing 2,378 Facebook postings and news articles and their 26,312 SNS and 74,730 news site comments, this study shows that SNS comments magnify the sentiments of the posting articles they are attached to. In comparison to news site comments, SNS comments magnify the cognitive and social dimensions more than the news site comments. In the affective dimension, they tend to magnify only the positive emotion more than news site comments. Also, the findings reveal that whether the article in the posting is written by the posting owner affects the degree of amplification when the comments are remained positive or switched positive, while the opposite determines the amplification when comments remain negatively, suggesting that the user relationship in social network is the important factor that affects the direction and the degree of the information amplification in SNS.

• Knowledge Management Research
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• v.24 no.2
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• pp.161-183
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• 2023

Social Q&A sites, where individuals freely ask and answer each other online, play an important role as a public knowledge repository. For their sustainable growth, social Q&A sites constantly need new askers and new answerers. However, previous studies have focused only on answerers, with little attention to new users or askers. This study examines the factors encouraging new users to continue using social Q&A sites based on motivational affordance theory and self-determination theory, and also investigates whether the factors differ depending on the types of users (i.e., new asker vs. new answerer). In addition, the moderating effect of prior experience with a member Q&A site was examined. Using logistic regression and XGBoost, we analyzed online activity data from 25,000 users in the Stack Exchange Network and found that design elements with motivational affordances had significant impacts on new users' continuance behavior. The experience of a member Q&A site negatively moderated the influence of the antecedents of continuance behavior. Interestingly, the influence of editing was not significant in the analysis of new users as a whole, but was significant in the separate analyses of askers (significantly negative) and answerers (significantly positive).

• Journal of Internet Computing and Services
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• v.13 no.1
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• pp.65-74
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• 2012

Cloud services are used for improving business. Moreover, customer relationship management(CRM) approaches use social networking as tools to enhance services to customers. However, most cloud systems do not support the semantic structures, and because of this, vital information from social network sites is still hard to process and use for business strategy. This paper proposes a collaboration framework based on social semantic web for cloud system. The proposed framework consists of components to support social semantic web to provide an efficient collaboration system for cloud consumers and service providers. The knowledge acquisition module extracts rules from data gathered by social agents and these rules are used for collaboration and business strategy. This paper showed the implementations of processing of social network site data in the proposed semantic model and pattern extraction which was used for the virtual grouping of cloud service providers for efficient collaboration.

• The Journal of Information Systems
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• v.18 no.4
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• pp.87-103
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• 2009

Although the Internet has been a important communication tool in modem societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The Internet provides users with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. From the uses and gratification perspective, the current research reveals that individuals with high extraversion are inclined to maintain social networking sites and those with high openness participate in web communities. The findings indicate that individuals' social use of the internet may reflect their personality. This study, also, reveals that controlling the big five personality dimensions, the amount of self-disclosure through ones' social networking site is positively related with subjective happiness. This finding suggests that like confession behaviors in religious or curing facilities, people can use the Internet as a therapeutic or a preventative method for promoting their well-being. Theoretical contributions and practical implications are discussed.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.9B
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• pp.1259-1265
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• 2010

Recently, on-line social network has been increasing according to development of internet. The most representative service is blog. A Blog is a type of personal web site, usually maintained by an individual with regular entries of commentary. These blogs are related to each other, and it is called Blog Network in this paper. In a blog network, posts in a blog can be diffused to other blogs. Analyzing information diffusion in a blog world is a very useful research issue, which can be used for predicting information diffusion, abnormally detection, marketing, and revitalizing the blog world. Existing studies on network analysis have no consideration for the passage of time and these approaches can only measure network activity for a node by the number of direct connections that a given node has. As one solution, this paper suggests the new method of measuring the blog network activity using logistic curve model and Cosine-similarity in key words by the Map/Reduce programming model.

• Asia Marketing Journal
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• v.22 no.3
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• pp.71-85
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• 2020

Social media has emerged as a major hub of engagement between brands and consumers in recent years, and allows user-generated content to serve as a powerful means of encouraging communication between the sides. However, it is challenging to negotiate user-generated content owing to its lack of structure and the enormous amount generated. This study focuses on the hashtag, a metadata tag that reflects customers' brand perception through social media platforms. Online users share their knowledge and impressions using a wide variety of hashtags. We examine hashtags that co-occur with particular branded hashtags on the social media platform, Instagram, to derive insights about brand perception. We apply text mining technology and network analysis to identify the perceptions of brand images among consumers on the site, where this helps distinguish among the diverse personalities of the brands. This study contributes to highlighting the value of hashtags in constructing brand personality in the context of online marketing.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.10
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• pp.386-393
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• 2018

The Korean military supplies industry tends to become limited in terms of its development to specific areas in line with strategic promotion policies of the local private direct industrial site. However, the relation between base and small cluster is getting lower of the local industrial site. In this study, information related to authorized test reports for munitions was collected through the military quality information system and subjected to social network analysis(SNA). SNA was performed through the relationships among defense quality assurance agencies, test institutions, contracts and cooperative firms through UCINET's Two-Mode Network. In the field of weapon systems, the median technology industry, and the test analysis dependent are high in Seoul, so the analysis revealed that strengthening the infrastructure for test analysis is needed. Also, it was deemed necessary for government-driven political support. Besides, the field support system was efficiently utilizing a relatively local test analysis. It was analyzed that they are overcoming the regional boundaries of small clusters by strategically changing their contract and cooperative firms' status. The research found some spatial inconsistencies between base and small clusters in the military supplies industry, and it was judged that a political suggestion was needed.