• Asian Journal of Business Environment
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• 제8권3호
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• pp.5-12
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• 2018

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.

• 한국학교ㆍ지역보건교육학회지
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• 제21권1호
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• pp.105-115
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• 2020

Objectives: The study by analyzing the effects of social withdrawal of adolescents from multicultural families on the relationship between self-esteem and school adjustment, this study aims to find theorical and practical measures to increase school adjustment of adolescent from multicultural familes. Methods: This study utilized the 6th year data of the MAPS conducted by the National Youth Policy Institute. The data used in the analysis were self-esteem, social withdrawal, and school adjustment scale of adolescents from multicultural families. Results: First, the self-esteem of adolescents from multicultural families has a significant positive(+) effect on school adjustment. Second, the self-esteem of adolescents from multicultural families has a significant negative(-) effect on social withdrawal. Third, the social withdrawal of adolescents from multicultural families has a significant negative(-) effect on school adjustment. Fourth, significant influence to have an effect on school adjustment as mediation to be social withdrawal of self-esteem of adolescents from multicultural families. Conclusions: This study is meaningful in that it examined the school adjustment of adolescents from multicultural families in various aspects, such as individual psychological and emotional factors such as self-esteem and environmental factors such as social withdrawal.

• Journal of Preventive Medicine and Public Health
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• 제56권4호
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• pp.327-337
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• 2023

Objectives: Considering the importance of social determinants of health (SDHs) in promoting the health of residents of informal settlements and their diversity, abundance, and breadth, this study aimed to identify, measure, and rank SDHs for health promotion interventions targeting informal settlement residents in a metropolitan area in Iran. Methods: Using a hybrid method, this study was conducted in 3 phases from 2019 to 2020. SDHs were identified by reviewing studies and using the Delphi method. To examine the SDHs among informal settlement residents, a cross-sectional analysis was conducted using researcher-made questionnaires. Multilayer perceptron analysis using an artificial neural network was used to rank the SDHs by priority. Results: Of the 96 determinants identified in the first phase of the study, 43 were examined, and 15 were identified as high-priority SDHs for use in health-promotion interventions for informal settlement residents in the study area. They included individual health literacy, nutrition, occupational factors, housing-related factors, and access to public resources. Conclusions: Since identifying and addressing SDHs could improve health justice and mitigate the poor health status of settlement residents, ranking these determinants by priority using artificial intelligence will enable policymakers to improve the health of settlement residents through interventions targeting the most important SDHs.

• 한국주거학회논문집
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• 제20권4호
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• pp.49-57
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• 2009

Established redevelopment and reconstruction projects were unified into one law in 2003 when the 'Act of Urban, Residential and Environment Improvement' was enacted. However, the act only focused on the improvement of the physical state of residential environments established by maintenance projects. In order to be effective, the law also needs to improve the nonphysical aspects of the residential environment. While conducting our research and comparing it with past research, we identified the major factors of residential preferences in order to extract and analyze the nonphysical state of residential environments. As a result, we found that social and economic factors are significantly more important to residents than cultural factors. Also, we found that in each district studied the housing preferences were the most important in redevelopment and reconstruction with the exception of Sangdang-Gu (where the community was the most important factor) and Hungduk-Gu (where the social factor was most important). For future purposes, it is necessary to consider the variables according to each location in order to reflect the needs of the residents when building an apartment complex within the redevelopment and reconstruction district.

• 한국보건간호학회지
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• 제33권2호
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• pp.214-227
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• 2019

Purpose: This study examined the socio-demographic factors, the disaster related factors, the physical health related factors and the psychological factors of older adults exposed to natural disaster and these factors may possibly cause the occurrence of PTSD. Methods: A cross-sectional study was designed using the secondary data from the 3rd Disaster Victims Panel Survey (2012-2017). The data from 1,397 disaster victims were analyzed using descriptive statistics and logistic regression analysis. Results: Compared with the younger adult disaster victims, the elderly were more likely to have symptoms of PTSD (15.0% vs. 12.1%). Factors such as the number of years since being exposed to the disaster, anxiety, depression and social adjustment were significantly associated with occurrence of PTSD for both older and younger adults. Female gender was the additional risk factors for the older adults, while marital status, income, having witnessed another person's injury or death, and having lost a home were associated with the occurrence of PTSD. Conclusion: The elderly were more likely to develop PTSD as compared with younger adults. More targeted post-disaster mental health services to the elderly with the symptoms of depressive, anxiety and impaired social adjustments, should be provided to improve their mental health.

• 지역사회간호학회지
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• 제31권spc호
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• pp.563-576
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• 2020

Purpose: The purpose of this study is to identify personal factors, social factors, and environmental factors related to physical activity in older adults in urban and non-urban areas. Methods: We used source data from the 2017 Community Health Survey. The subjects of this study included some older adults aged 65 and over, and analyzed the data of 23,043 older adults living in the urban and 34,063 older adults living in the non-urban area. Results: The common factors influencing physical activity in older adults by region include current smoking and drinking, BMI, sleep duration, and subjective health status, help with neighbors, frequency of meeting with neighbors and friends, participation in social and leisure activities, and falls experience (p<.001). However, the living environment, public transport satisfaction, and medical service use significantly associated with physical activity for only older adults living in the urban area (p<.001). Conclusion: In order to improve physical activity in older adults in the community, it is necessary to consider not only the improvement of individual factors that practice health behaviors but also health promotion strategies that take into account social and environmental factors because there are environmental differences among regions.

• 인간식물환경학회지
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• 제24권6호
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• pp.651-662
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• 2021

Background and objective: This study identifies whether children's planning-organizing executive function can be significantly classified and predicted by home environment quality and wealth factors. Methods: For empirical analysis, we used the data collected from the 10th Panel Study on Korean Children in 2017. Using machine learning tools such as support vector machine (SVM) and random forest (RF), we evaluated the accuracy of the model in which home environment factors classify and predict children's planning-organizing executive functions, and extract the relative importance of variables that determine these executive functions by income group. Results: First, SVM analysis shows that home environment quality and wealth factors show high accuracy in classification and prediction in all three groups. Second, RF analysis shows that estate had the highest predictive power in the high-income group, followed by income, asset, learning, reinforcement, and emotional environment. In the middle-income group, emotional environment showed the highest score, followed by estate, asset, reinforcement, and income. In the low-income group, estate showed the highest score, followed by income, asset, learning, reinforcement, and emotional environment. Conclusion: This study confirmed that home environment quality and wealth factors are significant factors in predicting children's planning-organizing executive functions.

• 컴퓨터교육학회논문지
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• 제16권2호
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• pp.19-27
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• 2013

정보화 역기능 문제 중에서 인터넷 중독이 매우 심각한 사회 문제로 대두되고 있다. 본 논문은 인터넷 중독을 유발하는 요인 가운데 대학생들에게 가장 큰 영향력을 미치는 요인을 분석하여 효과적 정보화 역기능 해소 방안을 모색하고자 하는 목적으로 수행되었다. 인터넷 중독 유발 요인 분석을 위하여 개인적 요인, 가족적 요인, 사회 환경적 요인을 인터넷 중독 유발 2차 확인 요인으로 정의한 후 각 요인에 대한 1차 확인 요인을 선정하여 인터넷 중독 유발에 미치는 영향력을 고찰하였다. 대학생의 경우에는 인터넷 중독 유발 2차 확인 요인 가운데 개인적 요인이 가장 큰 영향력을 미치는 것으로 나타났으며, 개인적 요인의 1차 확인 요인 중에서 자기 통제력, 자기 효능감이 중요 변수임이 나타났다. 이는 대학생의 인터넷 중독 예방을 위하여서는 개인적 요인 중에 자기 통제력과 자기 효능감에 대한 대응책을 제시하는 것이 가장 효과적 정보화 역기능 해소 방안이 될 수 있음을 의미한다.

• 한국정보시스템학회지:정보시스템연구
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• 제23권3호
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• pp.73-97
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• 2014

Internet has begun various transformation and innovation in terms of society, culture and industry. Today, Social Network Service(SNS) is an exceedingly popular and useful tool for making human relationships. Previous studies related to SNS, which based on Technology Acceptance Model(TAM), were focused on user acceptance of new technology. However, they had the limitations to focus on technology acceptance, without the consideration of the cognitive factors in using SNS. This study examined how the main factors of intention to use of SNS continuously affect perceived usefulness and ease of use through familiarity, self-expression, hedonic shopping value, utilitarian shopping value and personal relationship. The results of hypothesis testing showed that familiarity, self-expression, hedonic shopping value and personal relationship have some positive impacts on the perceived usefulness and ease of use. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategies for acquiring and retaining long-term customers related to SNS business.

• 한국IT서비스학회지
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• 제13권3호
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• pp.257-274
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• 2014

Social Network Services (SNSs) have grown to be new and promising tools of marketing. By referring to researches done on e-mail viral marketing, this paper operationizes SNS viral marketing effectiveness to accurately reflect marketing success in SNS environment, and tries to identify its affecting factors. As potential affecting factors, fan size, advertisement type, existence of engagement elicitation and incentive are identified. By sampling real advertisement postings on Facebook, we showed that fan size, advertisement type, and engagement elicitation are factors affecting SNS viral marketing success. This research expanded the conventional model of viral marketing into SNS settings to improve understanding on SNS viral marketing. Motivation is discussed as an important factor, and this research showed that viral campaign can be more successful when it triggers internal motivation to engage, but not the external motivation. This research could also be a guide for practitioners on how to post a successful advertisement in SNSs.