• Korean Journal of Social Welfare
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• v.49
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• pp.264-295
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• 2002

This study aims to identify the enactment factors of the National Basic Livelihood Institution in context of policy making process by using Kingdon's policy Stream Model. The findings of this study can be summarized as follows. First, an economic crisis has worsened social problems, and the president Kim Dae-jung recognized these problems as serious and worried about social confusion and polarization. Second, NGOs as like People's Solidarity for Participatory Democracy put efforts into enacting the Act. Also, the president Kim's government faced a series of political crisis and needed political solution including foundation of a new party, which considered social welfare most important. Third, the PSPD designed the Act. But the alternatives of related government ministries were not selected. In conclusion, the National Basic Livelihood Institution was enacted by the combination of these three factors stream. Especially the political stream was strongest.

• Journal of Information Technology Applications and Management
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• v.18 no.1
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• pp.41-53
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• 2011

The rapid development and widespread application of Internet has provided a platform for people to participate and discuss social hotspot events. In the meantime, social events may be spread throughout the Internet more quickly and widely than they did ever before, and possibly lead to serious social problems due to opinion violence or seditious rumour. This paper analyzed the Internet spread of social events, and presented a five-stage model to describe the evolution process of that spread. Furthermore, the improved IBF algorithm was applied to extract a pruned connected graph aiming to find the key nodes and the shortest spread path for the control of that spread. After analyzing the different factors that may cause the netizens' attention, this paper concluded BBS type, the visit quantity and the opinion leader are key factors which affect the Internet spread. Based on those researches, a life-cycle emergency management methodology and the related strategies were proposed for the achievement of healthy spreading environment on Internet.

• Journal of Agricultural Extension & Community Development
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• v.26 no.3
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• pp.127-141
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• 2019

Self-esteem and social supports are important variable influencing adjustment to college life. This study aims to identify the factors influencing adjustment to college life. Data were collected from 265 usable questionnaires among college students in Pyeongtek University. Results of a factor analysis yielded three dimensions of self-esteem which were talent/attitude and capacity/pride. And results of factor analysis also yielded three dimensions of social supports which were family, friends, and professor supports. Hierarchical regression analysis revealed that capacity/pride and all of social support factors affected significantly for adjustment to college life. And female and aptitude for students' major had a positive affect on adjustment to college life. It was suggested that self-esteem, social supports, and aptitude for students' major should be considered in college management policy.

• International Journal of Contents
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• v.17 no.4
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• pp.35-45
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• 2021

In this study, we analyzed the factors that affect public awareness campaigns on social media platforms and developed an integrated model for measuring the persuasiveness of environmental social media campaigns. A survey questionnaire was created and distributed on Facebook with the goal of reaching individuals in their 20s and 40s in Vietnam, and 395 valid replies were gathered. The findings showed that the STOPS was reconfirmed as a suitable theoretical framework for analyzing the public's behaviour intention to conduct information related to the issue of fine dust, especially on social media. Furthermore, it also showed that social media efficacy has a moderating effect on the relationship between public's situational recognition and informational behaviour intention. This suggested that through social media platforms, personal characteristics play a vital part in developing effective environmental campaigns. Implications for both theory and practice were discussed.

• International journal of advanced smart convergence
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• v.11 no.1
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• pp.76-86
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• 2022

The purpose of this study is to provide insights into live streaming consumer purchase intention by drawing on congruence between consumer and influencer factors and live shopping contents factors during the spread of COVID-19. We surveyed 348 individuals who have watched Fresh Hema's live streaming. SPSS and AMOS were used for data analysis. We determined that only actual congruity between influencer and consumer significantly influenced the consumer social experience. On the other hand, both the informativeness and entertainment value of live shopping contents positively impacted the consumer social experience. Additionally, social experience was significantly related to consumer co-experience and purchase intention. Moreover, the significant mediation effect of social experience was found amongst congruence between consumer and influencers, live shopping contents, co-experience, and purchase intention.

• Asia pacific journal of information systems
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• v.33 no.2
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• pp.367-388
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• 2023

This study aimed to examine the factors of information-sharing intention on social networking sites (SNSs) by integrating the perspectives of the institution-based trust, social presence, and theory of reasoned action (TRA). An empirical survey was conducted and 364 valid respondents were collected from Facebook (FB) users in Taiwan. These data were analyzed against the research model using the partial least squares (PLS) structural equation modeling. The findings revealed that situational normality and structural assurance have a positive influenced user trust in SNSs which in turn increased their information-sharing attitudes. Furthermore, the subjective norms, user information-sharing attitudes and social presence of the SNSs were shown to have a positive influenced on user information sharing intention. Finally, this study provided several important theoretical and practical implications to understand factors affecting information-sharing intention on SNSs.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.711-720
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• 2020

This research aims to analyze the factors affecting the acceptance of social commerce, including performance expectancy, effort expectancy, social support, facilitating conditions, hedonic motivation, habitability, price saving orientation, and privacy concerns using the Unified Theory of Acceptance and Use of Technology (UTAUT2). UTAUT2 has been examined and modified in various contexts. The research model studies the acceptance and use of technology in the context of customers. This study adopts a quantitative method using the partial least squares regression (PLS) approach involving 244 respondents. The respondents are users of social commerce in Indonesia. The result of this research indicates that social influence, facilitating conditions, hedonic motivation, habit, price value orientation, and privacy concerns have a significant effect on behavioral intention. On the other hand, performance expectancy and effort expectancy does not affect behavioral intention. Furthermore, price value has a significant effect on social commerce user behavior. Lastly, facilitating conditions and habits does not affect social commerce user behavior. This research contributes to the development of theory by examining an additional variable, which is privacy concern. This study is significant since social media and social commerce have grown exponentially nowadays. Implications of the results for the development of the theory (UTAUT2) and practice are discussed in the article.

• Journal of Family Resource Management and Policy Review
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• v.15 no.3
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• pp.83-97
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• 2011

The purpose of this study was to investigate stereotypes, affect and social distance toward people from Southeast Asia among visiting supervisors for multicultural families and to explore the factors that influence social distance. The subjects were 243 visiting supervisors for multicultural families. The data were analyzed with SPSS for Windows 15.0 through means, standard deviations, Cronbach's a, Scheff$\acute{e}$ tests, Pearson's correlation, and stepwise regression. It was found that stereotypes and affect among visiting supervisors toward people from Southeast Asia were somewhat positive, at a little higher than midpoint. Social distance, on the other hand, was found to be a little lower than midpoint. To discover the factors that influenced social distance, a stepwise regression was executed. Stereotype was the factor with the highest magnitude of effect and affect was the second- strongest factor in explaining the social distance found among visiting supervisors. Age was the third significant factor in explaining social distance. These variables accounted for 35.7% of variance in the social distance data.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.501-511
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• 2020

As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.

• Journal of Information Technology Applications and Management
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• v.25 no.2
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• pp.1-21
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• 2018

This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.