• 한국인구학
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• 제30권2호
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• pp.1-22
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• 2007

본 연구는 20대 이상 65세 미만 비노인층이 갖는 노인 이미지에 영향을 미치는 요인을 분석 함으로써 향후 노인 이미지 향상을 위한 효과적인 전략을 개발하는데 목적이 있다. 이를 위해 "2004년도 전국 노인생활실태 및 복지욕구조사"의 가구조사 자료를 활용하였으며, 20-64세의 7,767면을 분석대상으로 하였다. 노인의 건강, 정서, 지적능력과 경제력에 대한 이미지를 부정적 이미지와 긍정적 이미지로 양분하여 로짓 회귀분석을 실시하였다. 그 결과 비노인층은 노인의 건강과 정서, 지적능력과 경제력에 대해 긍정적 이미지보다는 부정적 이미지를 갖고 있으며, 특히 청년층은 4가지 영역 중 노인의 건강에 대해 부정적 이미지를 강하게 갖고 있는 반면, 중 장년층은 경제력에 대해 부정적 이미지를 강하게 갖고 있는 것으로 나타났다. 노인 이미지 영역별 결정요인을 분석한 결과, 응답자의 연령, 노인과의 동거여부, 노후에 대한 가치관, 거주지역 변수가 노인 이미지에 유의미한 영향을 미치는 것으로 나타났다. 노인과 거주하는 사람이 그리고 도시 지역에 거주하는 사람이 노인에 대해 부정적 이미지를 갖고 있으며, 또한 자녀와의 관계에서 정서적인 밀접성을 중요시하는 가치관을 가진 사람이 노인에 대해 긍정적 이미지를 갖고 있는 것으로 나타났다. 이와 같은 연구결과에 기초하여 향후 노인 이미지 향상을 위한 정책 방향을 제시하였다.

• Asia Marketing Journal
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• 제14권2호
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• pp.177-207
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• 2012

문화예술상품은 일반 소비재와 달리 소비자의 가치인식에 따라 중요한 소비의 대상이 되기도 하고 그렇지 못할 수도 있는 특별한 상품이다. 물질적 소비재나 서비스 상품은 상품속성이 주는 물질적 및 비물질적 혜택을 상정하여 상품을 개발하고 그에 따른 마케팅전략을 수립하는 것이 효과적일 수 있다. 그러나 문화예술상품 소비는 소비자의 경험과 교육 등에 의해 형성된 문화예술에 대한 가치인식에 따라 소비추구혜택이 달라질 수 있고, 가치인식과 추구혜택은 문화예술상품의 속성을 선택하는 기준에 영향을 미칠 수 있을 것이다. 본 연구는 '문화예술상품에 대한 가치인식과 추구혜택에 관한 질적 연구'의 후속연구로서 질적 연구에서 나타난 개념구조를 바탕으로 문화예술상품에 대한 소비자의 가치인식 및 추구혜택과 상품속성의 하위차원을 규명하고, 수단-목적 사슬이론을 역으로 적용하여 문화예술상품에 대한 소비자의 가치인식이 추구혜택과 상품속성에 미치는 영향을 규명하고자 하였다. 그리하여 문화예술상품 생산 및 문화예술 정책기관과 문화예술을 활용하는 기업의 문화마케팅의 효율성을 제고하기 위한 실무적 시사점을 제시하고자 실시되었다. 10대 이상 50대 남녀 662명을 대상으로 자료를 수집하고 요인분석과 경로분석을 실시하였다. 예술상품에 대한 소비자의 가치인식과 추구혜택의 하위차원은 질적 연구 결과와 유사하게 나타났으며, 가치인식은 대부분 추구혜택을 매개로 하여 상품속성에 영향을 미치는 것으로 나타나 질적 연구결과와 마찬가지로 수단-목적사슬을 역방향으로 적용하는 것이 타당함을 입증하였다. 즉, 문화예술상품에 대한 소비자의 가치인식이 실제적 편익으로 구체화되고, 소비자는 이러한 추구혜택에 따라 상품속성의 중요도를 고려하여 구매의사를 결정하는 것으로 볼 수 있다. 본 연구는 문화예술상품에 대한 소비자의 가치인식을 긍정적으로 형성·강화시키는 것이 가장 중요한 소비 촉진 요인임을 입증하였으며, 문화예술상품 생산기관에서 소비자 중심의 상품개발과 기업의 효율적인 문화예술마케팅 전략을 개발하기 위한 소비자 정보와 실무적 시사점을 제시하였다. 또한 본 연구 결과는 국민의 삶의 질을 향상시키고자 하는 국가기관의 정책 수립을 위한 유용한 정보로 활용될 수 있을 것이다.

• 마케팅과학연구
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• 제20권2호
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• pp.164-172
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• 2010

该研究通过测试餐厅零售设置回顾了文化对人际服务的影响. 为更好的理解他们对人际服务的期望我们研究了两种文化(加拿大和法国). 利用Hofstede的(1991)的文化维度之间的不同的解释加拿大和法国餐厅顾客的不同, 该研究证明一个潜在的有趣的研究领域: 跨文化的人际服务营销. 这表明文化维度并不独立运行,但三者互为依托. 这可以帮助零售商更好理解解释复杂的服务之间的相互作用. 在这个探索性研究,经探索性因子分析,研制出了一个包含生理和服务方面普遍运用人际服务的人格特质. 这项措施是为了更好的理解进行两种文化(加拿大和法国)之间的服务的期望,. 两种文化中均有五维结构, 但是他们有不同的的特征和群组. 我们揭示了这些特征的不同. 利用Hofstede(1991)的文化维度解释了整体的加拿大人和法国人的人格结构本研究结果为当服务转移到不同的文化中他们的感知会不一样甚至导致服务失败的原因提供了一个可能的解释. 很显然, 在加拿大和法国消费者之间有一些文化差异和根据他们他们的消费经历的总体期望的不同. 回顾法国人和加拿大人人格结构的第一个因子表明在加拿大和法国文化中个人主义/集体主义很显然不同. 第二维度也有不少的特点是相同的, 五个, 所有这一切都有个人的待遇方面的经验告诉我们, 一个餐厅服务提供商将负责: 有礼貌, 尊重和奉献. 值得注重的是, 法国维度不包括真实性和好客方面的经验, 但包含更多所固有的人际互动的特性, 例如迷人, 彬彬有礼. 第三维度的加拿大和法国的结构反映了完全不同的期望. 法国维度的中心是能量和热情, 在加拿大的维度是更加平易近人的清爽. 在法国还有外向性维度, 而加拿大有内向性维度. 这可以用Hofstede (1991)所提出的不确定避免维度的不同来解释. 第四维度似乎可以证实概括的文化差异. 加拿大人, 在不确定性规避和权力距离上较低, 更喜欢亲密和私人经验, 法国人继续期待外向性和包容的特征. 第五维度是在法国的人格结构中有清晰的表达, 在高权利距离社会中, 餐厅所扮演的角色的经验有明确的规定和规则. 这项研究表明不同的文化确实涉及到不同方面的人际关系的服务. 这在法国人和加拿大人的人格结构维度中很明显, 不仅是他们是多么不同,他们都还可从文化维度去解释. 对于人际服务, 性格特征的使用很有趣, 因为它可以解释实体和服务特征. 另外, 这个社会所固有的人际服务包含了服务人格结构的大部分维度. 社会交流是非常重要的, 尤其在跨文化的情况下. 该研究表明, 通过使用Hofstede(1991的)范式, 并不是所有的社会都有相同的期望与人际关系的服务. 另外, 传统的类型的服务也可以影响国与国之间的不同服务评价和文化. 然而, 用人格特质可能也允许零售商, 看看哪个服务特点是常见的在两种或两种以上文化的地方. 结果表明, 集体主义和个人主义的重要性, 人与人之间的服务的维度. 这种加拿大人和法国人人格结构的差异在最主要的维度上是显而易见的. 结果在解释零售商能如何转移然后测量跨文化人际服务方面有帮助.

• 대한간호학회지
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• 제20권3호
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• pp.307-323
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• 1990

This Study was done to design and test an instrument to measure the health status of the elderly including physical, psychologyical and social dimensions. Data collection was done from July 18 to August 17, 1990. Subjects were 412 older persons in Korea. A convenience sample was used but the place of residence was stratified into large, medium and small city and rural areas. Participants located in Sudaemun-Gu, Mapo-Gu, and Kangnam-Gu, Seoul were interviewed by brained nursing students, and those in Chungju, Jonju, Chuncheon, and Jinju by professors of nursing colleges. Rural residents were interviewed by community health practioners working in Kungsang-Buk-Do, Kyngsang- Nam - Bo, Jonla Buk -Do, and Kyung Ki- Do. The tool developed for this study was a structured questionnaire based on previous literature and then tested for reliability and validity. This tool contained 20 physical health status items, 17 mental-emotional health status items and 38 social health status items. Physical health status items clustered in to six factors such as personal hygiene, activity, home management, digestive, sexual, sensory, and climination functions. Mental-emotional health status items clustered into two factors, mental health and emotional health. Social health status items clustered into seven factors, grandparent, parent, spouse, friend, kinships, group member and religious role functions. Data analysis included percentage, average, S.D., t-test and ANOVA. The results of the analysis were as follows : 1. The tool measuring the health status of the elderly and developed for this research had a relatively high reliavility indicated by a cronbach＝0.97793. 2. Average score of the subjects physical health status was 4, 054 in a 5 point likert scale, mentalemotional health status was 3.803, social health status was 2.939 and the total average was 3.521. The social status of the subjects was the lowest and the next was mental-emotional health status ; physical health status was the highest. 3. Educational background, perceived health status, the amount of pocket money were related to physical and mental-emotional health status and family structure was related mental-emotional physical and social health status. Occupation was related to physical and mental-emotional status. Area of residence was related to metal-emotional and social status. Source of living in the expeneses was related to physical and mental-emotional health status marital status to mental-emotional and social health status, and the number living in the home physical health status and religion to social health status. The following conciusions were derived from the above results ; 1. The health status of Korean elderly was relatively sound but social health status was the most vulnerable. The Social activity for Korean elderly is needed to improve social health. 2. Educational background, perceived health status and the amount of pocket money must be considered in the health assessment criteria of the elderly, Family structure, marial status, occupation, residence variables and sources of living expense must also be considered as significant. 3. A health education program based on the educational background of the elderly, and provision of an occupational socioeconomic welfare policy will be useful in order to increase social health status of Korean elderly.

• 유통과학연구
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• 제14권3호
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• pp.45-54
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• 2016

Purpose - There have been numerous studies investigating the effects of corporate social responsibility initiatives on corporate associations or corporate images. In line of this research stream, current research examined the potential impact of customer participation in the process of corporate social responsibility initiatives on attitude toward the company. This research differentiates from previous studies that it is the first to connect corporate social responsibility and customer participation. Specifically, we suggest a structural model on corporate associations which was classified into corporate ability associations and corporate social responsibility associations that the more the customers participate in initiating corporate social responsibility, corporate associations were formed more positively. And this leads to the increase of revisit intentions through customer satisfaction. Research design, data, and methodology - To test our research model, we collected data of real consumers of a large discount store in Korea. At the large discount store, customers were given an opportunity to participate the discount store's CSR activity program. We performed field survey and collected data of 146 respondents. We analyzed the data using PASW statistics 21.0 and AMOS 16.0 in order to test our structural model. Results - The results showed that consumers who participated more in initiating corporate social responsibility revealed higher score for corporate ability associations and corporate social responsibility associations. These corporate associations had a positive effect on customer satisfaction, which leads to higher attitude toward revisit intentions. Specifically, hypothesis 1.1 "As Customer participation in CSR process increases, the evaluation of CA associations will be positive,"was supported. Hypothesis 1.2 "As Customer participation in CSR process increases, the evaluation of CSR associations will be positive," was supported. Hypothesis 2.1 "As the evaluation of CA associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 2.1 "As the evaluation of CSR associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 3 "As satisfaction with the firm increases, revisit intentions with the firm will increase," was supported. Conclusions - This research is the first to study the relationship between customer participation in CSR process, CSR, and consumer reactions. This research also contributes to customer participation and corporate social responsibility literature by suggesting customer participation as an antecedent and empirically demonstrating the positive relationships between the constructs. The findings of this research may offer managerial implications for marketing practitioners. When performing corporate social initiatives, it is better to let the customer participate in the process which leads to higher corporate ability associations and corporate social responsibility associations, also higher satisfaction and revisit intentions. Our results provide useful information to practioners that spontaneous participation of consumers makes CSR initiatives effective and successful. Limitations and ideas for further research remain in this research. For example, our focus on the logic was cognitive evaluations(e.g. corporate associations) but affective dimensions might be considered since recent researches are investigating the relationship between customer participation and affective reaction as a response. Despite the limitations, this research have unique and applicable implications for academics and practitioners.

• Child Health Nursing Research
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• 제9권1호
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• pp.9-17
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• 2003

Families of children with cancer face many illness-related demands. The perceived social support is a critical resource for the family adaptation process. And the patterns of family adaptation to childhood cancer varies as characteristics of disease, which is prognosis, the influence of cognition function, and treatment process. The conceptual definition of social support is not unidimensional. However, most studies focus on general aspect of mediating effects on adaptation. Diverse dimensions of perceived social support should be considered in its effectiveness for intervention. Therefore, this study was undertaken to determine whether family's perceived social support influences the family adaptation of family with pediatric cancer and what dimension influences mostly in family adaptation as the characteristics of disease in the family of children with cancer. The subject was consisted of 102 families with pediatric cancer who had been diagnosed as leukemia or brain tumor last 2 years. Those families had participated in the education program or meetings for family who have with pediatric cancer children. The measurement for this study were Personal Resource Questionnaire (PRQ) Part-Ⅱ developed by Brandt and Weinert to measure parents' perceived social support, and the McCubbin's Coping Health Inventory for Parents (CHIP) to measure family coping. The results of this study can be summarized as follows; Regression analysis showed that perceived social support has effect on family adaptation with β=.43, p<.01. In the group of family of child with leukemia, social support as general has effect on adaptation (β=.40, p<.01) and specially, social support perceived as intimacy was strongly effect on family adaptation. And In the group of brain tumor, Social support has effect on adaptation(β=.46, p<.01) and among the social support domains, the self esteem dimension was most predictable to family adaptation. In conclusion, the perceived social support is a predictor on family adaptation and useful vehicle to help family who has child with pediatric cancer. An important clinical implication is that specified support program for intervention may be useful and critical for the family who has diverse pediatric conditions of childhood cancer. Further studies should stress the effects of family support for clinical intervention and is needed with diverse stage of development and pediatric conditions.

• 패션비즈니스
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• 제10권5호
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• pp.93-104
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• 2006

The main purpose of this research is to examine what are the factors that affect consumer attitude by the types of clothing window display, and find if there is any difference by gender of consumer group. Total 357 data from random sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age were analyzed. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. Factors were measured by respondents' rating of 9 statements using a 5-point Likert-type scale. SPSS(Statistical Package for Social Science) Version 10.0, is used for factor analysis in order to comprehend the factors of consumer attitude and Cronbauch's ${\alpha}$ in order to measure the credibility of questions in each factor. The main findings are as follows: First, three dimensions of consumer attitude to two types of window-display of product centered display and image centered display were identified as interest, information, and impression and theses are same to both male and female consumer group. Second, for both male and female consumer group, three dimensions of consumer attitude toward two types of window-display were same, however, included sub categories in each dimension showed a little difference. In product centered display, both male and female consumer group showed high interest in the sub categories of 'fashion' and 'informations related to the product' and they were considered same factor. Otherwise, In image centered display, two sub categories of 'having some interests in the display' and 'recognize the display that projects the image or impression of clothing well' were showed high relationship each other and they were also considered same factor. Third, Cronbauch's ${\alpha}$ of three dimensions of consumer attitude demonstrated high credibility from 0.75 to 0.91. Mean score of subcategories of attitudes toward the type of display by the gender of consumer showed high scores of 'interest' and 'impression' categories in image centered display and showed high scores of 'information' category in product centered display for both gender.

• 디지털융복합연구
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• 제10권1호
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• pp.215-228
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• 2012

본 연구의 질문은 다음과 같다. 글로벌 리더십 역량들은 무엇인가? 그리고 글로벌 리더십 역량들의 통합적 프레임은 무엇인가? 이 연구질문에 답하기 위하여 다음과 같은 구체적인 연구목표를 설정하였다. 첫째, 글로벌 리더십 역량(GLC)의 범위를 확인한다. 둘째, 연구자들의 동의를 얻을 수 있는 차원들을 추출한다. 셋째, 재구성된 글로벌 리더십 역량 모형을 제시한다. 글로벌 리더십 역량 및 글로벌 마인드에 관한 문헌연구와 내용분석을 통하여, 기존의 GLC들을 분류하기 위한 두가지 차원 -주체와 객체- 이 드러났다. 도출된 객체는 자신, 타인, 문화, 사업, 글로벌 세계이며, 글로벌 리더인 주체의 차원은 보다 구체적으로 인간활동의 앎/실행 과정과 인지적, 정서적, 행동적 측면으로 세분화되었다. 기존의 GLC는 두가치 차원에 따라 다시 틀지워지고 재정렬되었다. 그 결과, 11개의 무리로 분류된 새로운 GLC틀이 제시되었다. 앎에 관련된 GLC군으로서 개인적, 사회적, 문화적, 사업적 감각과 글로벌 마음가짐이 포함되었고, 실행에 관련된 GLC군으로서 개인적, 사회적, 문화적 사업적 탁월함과 글로벌 변화가 포함되었다. 그리고 개인의 특성은 앎과 실행 과정의 핵심에 위치하였다. 마지막으로, 본 연구의 의의와 시사점, 그리고 향후 연구에 관한 제언이 제시되었다.

• 의학교육논단
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• 제16권2호
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• pp.67-76
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• 2014

Few studies have examined burnout among the faculty of medical schools in the Republic of Korea. The aim of this study was to determine the level of burnout and its associated factors among the faculty members of three medical schools in the Busan-Gyeongnam area, and to summarise the available literature on burnout. We conducted the survey using a validated questionnaire that incorporated the Maslach Burnout Inventory-Human Services Survey (MBI-HSS) as well as questions about demographic characteristics, working experience, health, lifestyle, most time spent and most difficult work, and suicidal ideation and job quitting ideation of the survey participants. MBI-HSS scores were analysed in the three dimensions of emotional exhaustion (EE), depersonalization (De), and personal accomplishment (PA). Through the survey, the 186 professors, 49% among the total, provided data which were included in the present analysis. More than thirty per cent (37.1%) of the professors reported at least 1 symptom of burnout. For burnout dimensions, 11.8% of the respondents scored high for EE burnout, 25.3% for De, and 14.5% for PA, with 1.6% scoring high on all three dimensions of burnout. High burnout was found to be strongly associated with several of the variables under study, especially hours worked per week, self-rated health, career (range, 4 to 9 years), and age (range, 50 to 59 years). The EE score was highest for the professors who chose 'patient care' as the most difficult type of work. This study showed that just over one-third of professors have at least 1 symptom of burnout and working more hours per week, short length of work (years), and especially suicidal ideation seem to be associated with the burnout of medical school faculty members in the Busan-Gyeongnam area. In summary, a greater risk of burnout of physicians (including medical professors) seems to be associated with specialties at the front line of care, working more hours per week, work-life imbalance, low self-efficacy, depression, and conflicts with colleagues and patients.

• 한국교육학연구
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• 제14권2호
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• pp.155-179
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• 2008

본 연구의 목적은 BK21사업에 실질적으로 참여하는 대학원생들을 중심으로 교육과정지원, 취업지원, 학술활동지원, 교육 국제화지원 지원, 교육환경지원 측면 등에 대한 만족도 여부를 조사하여 대학원생들의 안정적인 연구여건 마련과 우수한 인력양성 촉진을 위한 방안들을 모색하는데 있다. 연구목적 달성을 위해 인문사회계열 BK21사업에 참여하는 학생들을 대상으로 설문조사를 실시하였고 그 결과를 분석하였다. 설문문항은 교육과정지원, 취업지원, 안정적 학술지원, 대외 활동지원, 교육 국제화지원, 영어 강의지원, 교육환경지원의 7가지 영역으로 구성되었으며 대체적으로 영역별로 긍정적인 반응이 나타났다. 그 중에서 높은 만족도를 나타낸 영역은 안정적 학술지원과 교육 국제화지원 지원에 관한 것이었으며 취업지원의 경우 만족도가 가장 낮게 나타났다. 연구결과를 통해 향후 발전적인 BK21사업을 위해 사업내용에 대한 인지도 확대, 취업준비 교육 및 관련 정보제공, 연구비 지원 영역 확대, 장단기 해외 연수프로그램 제고, 영어강의 지원체제 마련, 연구공간 확보방안 마련 등의 제언이 도출되었다.