• 한국의상디자인학회지
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• 제19권4호
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• pp.43-58
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• 2017

The purpose of this study was to find the consumer perception and purchasing behaviors of beauty service products based on recent consumer purchasing patterns utilizing social commerce. The research method looked at general characteristics, exploratory factor analysis, reliability T-test, correlation analysis, one way ANOVA, regression analysis of the consumer awareness and purchasing status in the use of beauty social commerce of 228 research subjects in their 20s and 30s residing in Seoul and Gyeonggido. SPSS v. 21.0 was used. The results found the following. First, service quality, interaction, user convenience, and price were set as factors for the validity verification of consumer perception in beauty social commerce. Second, as a result of studying consumer perception regarding beauty social commerce, interaction had the largest correlation while price, service quality, and user convenience followed. As a result of studying the differences according to the general characteristic of gender, user convenience had a larger correlation for female consumers than male consumers. Third, the following was the result of studying purchasing behaviors in beauty social commerce. Among diverse social commerce businesses, Pokemon was the most popular, while among the various coupons available, hair salons were most commonly purchased. The modal value for the number of times consumers used beauty service products was two times a month, and the most popular price ranges were 100,000 KRW or less and 100,000~200,000 KRW. Accordingly, it was observed that social commerce is receiving attention and being considered as the next generation for shopping in the beauty industry. This channel should be well utilized by related industries through the improvement of customer satisfaction, which will lead to repurchases, and consequently result in becoming an actual means for sales in the beauty industry.

• 한국생활과학회지
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• 제22권1호
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• pp.167-179
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• 2013

In recent years, Corporate Social Responsibility (CSR) has received particular attentions from both practitioners and scholars. This study focused on Korean national fashion businesses and identified various types of CSR practices in addition to social contributions. Besides, comparison in corporation by size of the number of full-time employees and sales volume were examined. A total of 1054 cases of 147 brands, 86 corporations between 2000 and 2012 were collected from internet articles and brand home pages. Findings were as follows. First, the types of CSR activities were categorized into the following six: economic responsibility, legal responsibility, consumer protection, protection of worker's right, protection of environment, and social contribution. Social contribution took largest portion of CSR activities (67.7%), followed by environmental protection (14%), and protection of worker's right (6.2%). The other three types presented limited cases but included negative aspects of CSR. Social contribution consisted of six sub categories (culture & art, sports, education, donation, voluntary service, and campaign), and donation took the largest part of social contribution area. Second, comparing 86 corporations by the size of the number of full-time employees, companies more than 300 employees (38.1%) were more likely to practice CSR activities. Similarly, companies with more than 500 billion won sales (13.1%) were more active in their CSR activities than their counterparts. Suggestions are given for improving CSR practices to fashion business.

• 한국의류학회지
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• 제32권6호
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• pp.968-979
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• 2008

농촌 지역사회의 지속적인 성장과 활성화는 지역경제에 의해 좌우되고, 마찬가지로 지역주민들의 생필품 공급은 지역소매업자들에게 의해 이루어진다. 이러한 현실에서, 농촌지역의 영세소매업자에 대해 관심을 가지고 이들을 연구하는 것은 지역공동체의 지속적인 성장에 중요할 것이다. 본 연구의 목적은 대규모의 할인점들과의 경쟁에 직면하고 있는 미국 농촌 지역의 영세소매업자들(의류, 보석, 꽃, 철물 등)중에서 대규모의 할인점들과의 치열한 경쟁에 성공을 거둔 영세소매업자들이 어떠한 마케팅, 머천다이징, 고객서비스, 경영전략을 실시하고 있는지를 살펴보는 것이다. 또한, 영세소매업자들의 성공을 가능케 한 사업전략으로 사회적 자본인 지역사회참여가 어떻게 사용되고 있는지도 고찰하고자 한다. 본 연구에서는 미국 중서부 지역의 세 도시를 대표하는 27명의 농촌소매업자들과의 인터뷰 및 내용분석방법을 사용하였다. 연구결과, 이들은 몇 가지 효과적인 경영전략들을 실시하고 있지만, 아직도 미흡한 부분들이 있었다. 결과부분에서는 이들이 사용하고 있는 주요 경영관행들에 대해 논의하였다.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.497-506
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• 2022

The study was carried out to investigate the factors affecting the online purchase intention of Vietnamese consumers, focusing on Generation Z (Gen Z), through the information provided on TikTok - a social media network. Besides, the study evaluates the influence of these factors on the intention to purchase online of Gen Z. Most important; the research aims to help businesses better understand the insight of their consumers. The data were collected from 250 people who were born in the 1995 to 2010 period, living in the South of Vietnam. The study was conducted from December 2021 to March 2022 and used two analytical methods, which are exploratory factor analysis and Structural Equation Modeling. Research results show that there are 4 factors of TikTok advertisements that affect the purchase intention of Gen Z consumers, including information, entertainment, trust, and social interaction, and they all have a positive impact on the online purchase intention. In which the information factor has the most significant impact on the online purchase intention of Gen Z consumers. Based on the research results, recommendations are made to help businesses that have sold or intend to sell products via TikTok, improve the effectiveness of advertisement through the TikTok channel.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2016년도 춘계학술대회
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• pp.239-241
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• 2016

The success or failure of businesses affected by the decision makers, when good decisions go in the direction of social development, the ability to be more successful, while one bad decision away contrary to the trend of social development are less likely to succeed. Today AHP method is widely used to solve critical problems in many areas of life. Analytic Hierarchy Process (AHP) is a quantitative comparison method is used to select a preferred solution using comparable pairs of solutions based on their relative effectiveness against criteria. The purpose of this study is provide an overview of the application of hierarchical analysis methods to solve many different important issues in the field of supply chain management.

• 한국IT서비스학회지
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• 제10권1호
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• pp.21-34
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• 2011

Spam refers to any unwanted or unauthorized commercial messages. Spam may violate individuals' privacy or other personal rights. Spam often overloads network traffic, wastes individuals' time, lowers productivity and quality of life, and limits the trustworthiness of Internet businesses. As the use of mobile messaging services and social networking services both on mobile communication networks and on the Internet increase, newer and more complex types of IT applications and services are often used as new means of spam. In this research, the characteristics and impact of new and future forms of spam, and anti-spam related policies and regulations are surveyed. To improve the effectiveness of anti-spam policies and regulations in Korea, adding a definition of spam in the law, changing policies to focus on the 'type of services' rather on the medium of transmission, and redefining the scope of 'commercial purposes' in Korean law are suggested.

• Asia Marketing Journal
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• 제20권1호
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• pp.1-21
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• 2018

An increasing number of studies have examined the effects of corporate social responsibility (CSR) activities on corporate financial performance (CFP) in the service industry. However, the extant literature does not provide comprehensive insights into the conditions on which the CSR-CFP link relies. In this study, firms' marketing communication capability (MCC) is introduced as an important contingency variable, which determines the effects of CSR on the corporate financial performance, in the context of restaurant businesses. Multiple year data on the spending of public restaurant chains on different media are collected, and MCC is subsequently measured using the data envelope analysis. Then, a test is conducted to prove whether MCC moderates the relationship between CSR and firm financial performance. The empirical results support the hypothesis that MCC strengthens the effect of CSR on CFP. Through the findings, this research provides several interesting and important implications to the literature and managers of service firms.

• 한국의류학회지
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• 제34권3호
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• pp.529-539
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• 2010

The environment and green are critical issues for businesses in the $21^{st}$ century. This study examines product assortments of eco-friendly products, green marketing strategies, and the marketability of Trashion products among fashion brands. Data were collected through an interview method from eight fashion brands that were actively conducting green marketing. The general activities of green marketing were to produce eco-friendly products and/or an economical support for environmental groups or green conservation campaigns. Eco-friendly products included organic cotton products, well-being products made of bamboo or beans, goods made of recycled plastic bottles, and Trashion items. The first reason was to improve the brand image, then take social responsibility, and last participate in the environmental movement. However, the price of green products and supplies of eco-friendly fabrics were the most challenging issues for fashion businesses. The marketability of Trashion products was directly opposed and managerial implications for green marketers were discussed.

• 한국주거학회논문집
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• 제20권6호
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• pp.11-18
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• 2009

The apartments of South Korea has developed enormously from 1960's to the present. Nevertheless, People have not paid much attention to the exterior colors used in the apartments. For this reason, this study tries to understand the differences of the colors between each brands and areas based on the newly-built apartments in Jeonju and Gunsan, and this focuses on the colors used in the main buildings, public facilities, playgrounds, and the main entrances. According to the research, although six-cases all showed that YR was higher than any other color patterns, but there were differences from both the brands and the areas. Both the colors and the materials, as distinguished by the brands, were more diverse in the apartments by the small or medium businesses than in those by the big businesses. Moreover, when the identical brands were observed in Jeonju and Gunsan, the differences between the areas was more recognizable than the differences between the brands. Both the colors and the materials, as distinguished by the areas, had more varieties in Gunsan than in Jeonju. It was because Gunsan had many diversities in natural, historical or social backgrounds, as compared to Jeonju. Unlike other studies, this study researched public facilities as well as the main buildings so that it was possible to perceive the harmony of the colors in the apartment complex; however, the cases used in this study were limited numerically.

• 가족자원경영과 정책
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• 제15권4호
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• pp.43-64
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• 2011

This study suggests policies to rearrange the status of Health Family Support Centers, targeting hands-on workers and centering on collected problems and improvements. To attain this aim, the study rearranged the materials investigated in 2009. On this basis, the study suggests the following policies. First, Health Family Support Centers changed into Korean Institute Healthy family which could prepare a means for opinion convergence through base organizations. Thus, it is necessary to establish a Gyeonggi-do wide area Health Family Support Center. Second, space and human resource arrangement, suitable to business, are necessary, and so are stable, secure finances. Third, urban areas, agricultural villages, and fishing villages are distributed across Gyeonggi-do. Thus, the development of specialized business, suitable to Gyeonggi-do, is necessary. Consequently, this study suggests executing obligatory family education (education for engaged couples, education for parents). Fourth, case management models, unique to Health Family Support Centers, have to be developed, as well as unified services related to education, counseling, and cultural businesses. Fifth, the Health Family Support Center has to secure its own status as a hub organization of inter-regional family businesses, has to strengthen its organizational identity, and has to promote suitable business development.